What Glennis Solutions does

Glennis Solutions, operating under the brand Aline, is a private US-based software company headquartered in Louisville, Kentucky that sells a cloud-based, integrated software platform to senior living operators. The platform is organized into three product families: Growth & Engagement (CRM, referral management, marketing automation, contact center, lead qualification), Resident Living (clinical care, electronic medication administration, quality/compliance, menus, point-of-sale), and Financials (leasing, billing, payments, accounting). Aline Intelligence sits across the platform as a recommendation layer that prioritizes sales outreach and surfaces next-best-actions, while Aline Advisory Services provides consulting support to operators.

Underlying the product is a multi-module architecture designed to eliminate data re-entry between sales, clinical, dining, and finance workflows, supported by 100+ integrations with systems including Epic, MatrixCare, HubSpot, DocuSign, A Place for Mom, Caring.com, and pharmacy providers. The company serves more than 9,000 senior living communities across assisted living, independent living, memory care, skilled nursing, and home health operators, with named enterprise customers including Atria, Belmont Village, Trilogy Health Services, Americare, and Ascension Living. Ninety-one percent of the team holds direct senior living industry experience.

Glennis Solutions generates revenue through annual SaaS subscriptions sold on a quote-based, demo-led motion. The company runs direct enterprise field sales for large operators and inside sales for mid-market accounts, and distributes through integration partners including referral platforms. The company previously operated under the Glennis Solutions name before rebranding to Aline, and expanded via acquisition of Vita-Stat (March 2021) to enter medication administration and via partnership with Grove to enter dining operations. Headcount is reported at 11-50 employees and no funding rounds are publicly disclosed.

Name

Glennis Solutions

Legal name

Aline

Website

https://glennissolutions.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Glennis Solutions (Aline) sells a cloud-based, integrated SaaS platform spanning CRM, clinical care, medication administration, dining, and financials to US senior living operators across assisted living, memory care, skilled nursing, and home health, supporting more than 9,000 communities.

Ownership category

akta.pro rank

Product category

Senior Living Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

akta.pro secondary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Senior living software
• Resident care management
• Healthcare CRM platform
• Electronic medication records
• Senior living billing

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Cloud-based SaaS platform offering integrated software suites across Growth & Engagement, Resident Living, and Financials. Revenue generated through recurring subscription fees for access to the Aline platform ecosystem, including CRM, care management, eMAR, billing, payments, and accounting modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Glennis Solutions (operating under the Aline brand) sells a fully integrated cloud-based software suite purpose-built for senior living operators. The platform unifies Growth & Engagement (sales CRM, marketing automation, referral management), Resident Living (clinical care, eMAR, quality/compliance, dining), and Financials (leasing, billing, payments, accounting) workflows, all connected through an AI-powered recommendation layer called Aline Intelligence. It serves assisted living, independent living, memory care, skilled nursing, and home health operators in the United States.

Product overview

Glennis Solutions (branded as Aline) offers a unified senior living software platform organized into three core product families: Growth & Engagement (Aline CRM, Aline Smart Referral CRM, Aline Discover by Roobrik, Aline Connect, Aline Nurture, Aline Contact Center), Resident Living (Aline Care, Aline eMAR, Aline Quality, Aline Menus by Grove, Aline Point-of-Sale by Grove), and Financials (Aline Leasing & Billing, Aline Payments, Aline Accounting). The platform is powered by Aline Intelligence, an AI-driven recommendation engine that connects all products and workflows. Additional offerings include Aline Prospect-Centered Selling training and Aline Advisory Services. The architecture connects workflows from first inquiry through daily care, eliminating data re-entry and providing real-time visibility across sales, marketing, operations, clinical care, and finance.

Differentiator

Problem solved

Functional benefit

Brands

• Aline Intelligence: AI-powered intelligence platform for senior living operations
• Aline CRM
• Aline Smart Referral CRM
• Aline Prospect-Centered Selling
• Aline Care
• Aline eMAR
• Aline Quality
• Aline Menus by Grove
• Aline Point-of-Sale by Grove
• Aline Leasing & Billing
• Aline Payments
• Aline Accounting
• Aline Nurture
• Aline Contact Center
• Aline Discover by Roobrik
• Aline Connect
• Aline Advisory Services

Products and services

• Aline CRM

Quantifiable outcome

• Supports more than 9,000 senior living communities
• +3 more outcomes

Named customers24 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• A Place for MomcoreGTM or Marketing PartnerSenior living referral and marketing partnership. A Place for Mom is a prominent senior living referral service that connects families with senior living communities.
• EpiccoreTechnology or IntegrationHealthcare EHR integration partner. Epic is a leading electronic health record system provider used by healthcare organizations.
• HubSpotcoreTechnology or IntegrationCRM integration partner enabling bidirectional data flow between Aline CRM and HubSpot marketing and sales platform.
• MatrixCarecoreTechnology or IntegrationSenior care EHR integration partner providing interoperability between Aline and MatrixCare clinical systems.
• Caring.comcoreGTM or Marketing PartnerSenior living referral and marketing partnership connecting families with senior living communities.
• SeniorlyminorGTM or Marketing PartnerSenior living referral and placement service partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• HubSpot: Core integration partner powering Aline's marketing automation data flows. Adjacent CRM/marketing platform whose AI features increasingly overlap with Aline Intelligence's recommendation capabilities.
• Epic Systems: Dominant US EHR vendor and core Aline integration partner. Not a direct competitor in senior living SaaS but a strategic ecosystem dependency for clinical data exchange.

Direct peers

• WellSky: Healthcare technology platform with deep post-acute and senior living footprint spanning EHR, analytics, and care coordination. Comparable as a full-suite alternative operator stack to Aline's integrated platform.
• MatrixCare (ResMed): Enterprise EHR and care coordination platform for skilled nursing, senior living, and home health, owned by ResMed. Both integration partner and overlapping competitor for Aline's clinical and CRM modules.
• PointClickCare: Largest cloud-based EHR and senior care operations platform in North America, serving skilled nursing, senior living, and home health. Direct competitor across Aline's core modules — CRM-adjacent workflows, clinical care, and financials.
• Yardi: Senior living and multifamily property management software with leasing, billing, and operations modules. Direct overlap with Aline's Financials and Resident Living suites for senior living operators.
• LifeLoop: Senior living engagement, life enrichment, and resident experience platform. Comparable to Aline's Resident Living products and a candidate point-solution competitor within the Aline ecosystem.
• ALIS (by Iconixx): Senior living operations software for staff scheduling, census, and care delivery. Both an integration partner of Aline and a point-solution competitor in the Resident Living category.

Broad incumbents

• RealPage: Large property management software suite with senior living and multifamily verticals including billing, CRM, and operations. Broader incumbent that overlaps with Aline's Financials and leasing modules.
• Salesforce: Enterprise CRM platform that competes in the sales/marketing layer and increasingly in vertical AI assistants for healthcare. Comparable as the generic-stack alternative to Aline CRM and Aline Intelligence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/glennis-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glennis Solutions