BoomBoom

Name

BoomBoom

Legal name

BoomBoom

Website

https://boomboomnaturals.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nasal Inhalers

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYHLAHAIAK

Nasal Drug Delivery Devices (Sprays/Powder Devices)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Drug Delivery Devices (Injectors, Pumps, Inhalers)

SECONDARYHLAHAGAE

Inhalation & Nebulization Devices (Nebulizers, Spacers, Inhaler Accessories)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Respiratory & Sleep Therapy Devices

Keywords

• Nasal inhaler products
• Essential oil sticks
• Natural breathing aids
• Aromatherapy nasal sticks
• Personal care inhalers

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Nasal Stick Product Sales: Direct-to-consumer and retail sales of nasal inhaler sticks in various flavors (Mint, Tropical, Wintermint, Lavender, Spearmint) and pack sizes (3-pack, 4-pack variety). Sold through company website, Amazon, and major retail chains nationwide. Product priced at $19.95 for 3-pack and $24.95 for variety 4-pack.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels9 records

Core offering

BoomBoom Naturals manufactures and sells nasal inhaler sticks that deliver cooling vapors from menthol and essential oils (eucalyptus, peppermint, spearmint, lavender, wintergreen, and selected citrus oils) through a proprietary Vapor Flow Technology (VFT) delivery system housed in pocket-sized plastic/aluminum tubes. The sticks are sold in five flavor variants, in 3-packs ($19.95), variety 4-packs ($24.95), build-your-own bundles (20% off at 3 packs, 25% off at 6+ packs), and via a monthly subscription. Products are made in a GMP-certified, FDA-regulated facility in Southern California and backed by a 30-day freshness guarantee.

Product overview

BoomBoom Naturals is a single-product health and wellness brand offering nasal inhaler sticks. The core product is the BoomBoom Nasal Stick, a pocket-sized inhaler that uses proprietary Vapor Flow Technology (VFT) to deliver cooling vapors from essential oils and menthol. The product is available in five flavors (Mint, Tropical, Wintermint, Lavender, Spearmint) sold individually, as 3-packs ($19.95), or as a Variety 4-pack ($24.95). The company also offers a Bundle Builder for custom multi-pack purchases with volume discounts. All products are 100% natural, made in the USA in a GMP-certified facility, and designed for daily use with a 30-day freshness guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• BoomBoom Nasal Stick Pocket-sized nasal inhaler stick using proprietary Vapor Flow Technology (VFT) to deliver cooling menthol and essential-oil vapors (eucalyptus, peppermint, spearmint, lavender, wintergreen, citrus oils) through a precision-engineered cotton wick for instant, drug-free nasal relief and alertness. Available in five flavors (Mint, Tropical, Wintermint, Lavender, Spearmint) and multiple pack configurations (3-pack $19.95, variety 4-pack $24.95, custom bundles, monthly subscription), sold direct-to-consumer, on Amazon, and across 13,000+ U.S. retail doors including CVS, Rite Aid, Walmart, Shell, and Pilot Flying J.

Quantifiable outcome

• 12,400+ five-star reviews on Amazon
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• CVS PharmacycoreChannel Partner/ Reseller/ DistributorCVS Pharmacy is a major retail distribution partner for BoomBoom Naturals. The nasal sticks are sold in CVS locations nationwide, making products available to CVS's extensive customer base across the United States.
• Rite AidcoreChannel Partner/ Reseller/ DistributorRite Aid serves as a retail distribution partner for BoomBoom products, available in stores nationwide alongside other health and wellness products.
• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart is a major retail distribution partner offering BoomBoom nasal sticks in stores across the United States. Multiple Walmart locations are verified as carrying the product.
• Food LionminorChannel Partner/ Reseller/ DistributorFood Lion grocery chain serves as a regional retail distribution partner in the Eastern US, with multiple store locations carrying BoomBoom nasal sticks.
• Shell Gas StationsminorChannel Partner/ Reseller/ DistributorShell gasoline stations serve as convenience retail locations for BoomBoom products, targeting travelers and on-the-go consumers.
• Sunoco Gas StationsminorChannel Partner/ Reseller/ DistributorSunoco gas stations distribute BoomBoom nasal sticks as a convenience retail channel for travelers and commuters.
• Pilot Flying JminorChannel Partner/ Reseller/ DistributorPilot Flying J truck stops and travel centers distribute BoomBoom products to long-haul drivers and travelers.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as the primary online marketplace partner, hosting BoomBoom's #1 ranked nasal stick product. Amazon is also the channel where the company has achieved 12,000+ five-star reviews.
• ShopifycoreTechnology or IntegrationThe company's e-commerce website is built on Shopify's platform, using their online e-commerce infrastructure, payment processing through Shopify Payments, and data storage systems.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Young Living: Young Living is a global MLM essential oils leader that markets inhaler sticks and nasal inhalers (e.g., ' breathe again' roll-on/inhaler). Comparable as a broad incumbent in essential-oil inhalers and a parallel go-to-market to BoomBoom's D2C-heavy model.
• Vicks (Procter & Gamble): Vicks is the longstanding category leader in nasal inhalers with Vicks VapoInhaler and Vicks VapoRub, sold globally across mass retail. It is comparable to BoomBoom as the dominant incumbent in nasal inhalers/breathing relief, although Vicks products are medicated (menthol-based OTC drug) versus BoomBoom's drug-free positioning.
• NOW Solutions (NOW Foods): NOW Foods sells a broad portfolio of essential oils and aromatherapy inhalers (e.g., 'NOW Solutions Inhaler') via natural food, mass retail, and Amazon. It is comparable as a much larger incumbent in essential-oil inhalers competing for the same shelf space and consumer wallet.
• doTERRA: doTERRA sells essential oils plus inhaler-format products through its MLM channel. It is a broad incumbent that overlaps with BoomBoom in nasal/aromatherapy inhalers and in the underlying essential-oil supply chain.

Direct peers

• GuruNanda: GuruNanda sells nasal inhaler sticks and aromatherapy inhalers leveraging essential oils (peppermint, eucalyptus blends), distributed heavily via Amazon. It is a direct online/Amazon peer to BoomBoom's nasal stick with the same form factor and target use cases (energy, breathing, focus).
• Olbas Therapeutic Formula: Olbas sells a well-known line of natural essential-oil-based nasal inhalers (Olbas Inhaler, Olbas Oil). It is a direct head-to-head competitor in the 'natural menthol/eucalyptus nasal stick' category where BoomBoom also competes, sharing retail channels such as pharmacies and natural food stores.
• Saje Natural Wellness: Saje Natural Wellness sells essential-oil-based nasal inhalers and pocket aromatherapy sticks under brands like 'Aroma Inhaler' and 'Roll-On.' It directly overlaps BoomBoom in product form, retail placement (Whole Foods, natural retailers), and target consumer (wellness-minded women seeking natural alternatives).

Emerging players

• Rocky Mountain Oils: Rocky Mountain Oils sells essential oils plus nasal inhaler accessories targeted at the natural wellness consumer via DTC and Amazon. It overlaps BoomBoom in product format and 'natural breathing' positioning, though with a broader essential-oils catalog.
• ArtNaturals: ArtNaturals is an Amazon-native essential oils and aromatherapy brand with inhaler-format products. Comparable to BoomBoom as an emerging digital-first aromatherapy brand competing in the same Amazon inhaler/breathe category.

Others

• Mannatech: Mannatech distributes wellness and personal care products with botanical ingredients (e.g., breath, oral care lines) sold through network marketing. Comparable as a wellness CPG utilizing natural/essential-oil ingredients and direct-to-consumer channels aligned with BoomBoom's 'all-natural positioning.'

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tryboomboom
• Facebookfacebook.com/boomboomnaturals
• TikToktiktok.com/@boomboomnaturals

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BoomBoom