StraightArrow
StraightArrow is a Philippines-based creative process outsourcing firm founded in 2010; operational data describes 2X LLC, a US-domiciled AI-enabled Marketing-as-a-Service provider delivering on-demand B2B marketing specialists and AI-powered workflows to enterprise clients globally.
- Company typePrivate
- Founded2010
- HeadquartersPasig, Philippines
- Headcount251–500
- GTM typeB2B
- OfferingServices
What StraightArrow does
StraightArrow is identified in firmographic data as a Philippines-headquartered, for-profit company founded in 2010 in Pasig, described as a pioneer of creative process outsourcing, with 251-500 employees. The operational data provided in this record, however, extensively describes 2X LLC, a US-domiciled limited liability company doing business as 2X, which appears to be either the parent, a subsidiary, or a closely related entity. 2X positions itself as a Marketing-as-a-Service (MaaS) provider that delivers on-demand, AI-enabled B2B marketing specialists to enterprise clients as a fractional extension of their in-house teams. The core product architecture consists of eight integrated service modules: Growth Strategy & Transformation, Revenue Consulting, Integrated Campaigns & Demand Creation, Creative & Content Studio, Data/Tech & Operations Enablement, AI & Intelligent Automation, Revenue Tech Services, and an ABX Maturity Assessment tool.
The underlying technology layer is an AI-powered productivity suite that applies generative AI to text, image, and video production workflows, claiming 12X ad creative production speed, 30+% faster content writing, 33% research time savings, 40% faster video production, and a 63% lift in ad performance. The company leverages third-party platforms including 6sense for intent data and ABM, HubSpot for marketing automation, and Cloudflare for infrastructure. Notable technical scope includes 5.2 million marketing hours delivered annually and integration with client MarTech stacks as an embedded operating layer.
The business model is managed services delivered on a subscription or retainer basis, with no publicly disclosed pricing tiers. GTM is primarily direct enterprise sales targeting B2B CMOs and marketing leadership, with named enterprise customers including SAP, Hyland, Emburse, JAGGAER, Sandler, Blend360, ConnectWise, LogicGate, Vertex, Ricoh, FARO Technologies, and Terrasmart. The company is sold as a scalable alternative to traditional agencies, emphasizing labor cost efficiency enabled by its Philippines delivery footprint. The June 2026 acquisition of Knownwell extends the service model from marketing-only into the full revenue cycle, aiming to create a GTM Human-Agentic Services company combining human specialists with AI agents.
StraightArrow firmographics
Firmographics- Name
- StraightArrow
- Legal name
- 2X LLC
- Website
- https://straightarrow.com.ph
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- StraightArrow is a Philippines-based creative process outsourcing firm founded in 2010; operational data describes 2X LLC, a US-domiciled AI-enabled Marketing-as-a-Service provider delivering on-demand B2B marketing specialists and AI-powered workflows to enterprise clients globally.
- Ownership category
- akta.pro rank
StraightArrow industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- B2B/ABM Creative Agencies (MPAAAAAI), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)
Keywords
Where StraightArrow is headquartered
LocationHeadquarters
- HQ city
- Pasig
- HQ country
- Philippines
- HQ region
- Asia
Markets served
StraightArrow business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketing as a Service (MaaS): On-demand AI-enabled B2B marketing specialists providing services including growth strategy, revenue consulting, integrated campaigns, creative and content studio, data and tech operations, AI automation, and revenue tech services. Delivers results with unmatched efficiency without added headcount or operational burden.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
StraightArrow product offering
Product offeringCore offering
StraightArrow delivers AI-enabled B2B marketing services through its 2X Marketing-as-a-Service (MaaS) brand, functioning as an on-demand extension of client marketing teams. The service portfolio spans growth strategy, revenue consulting, integrated campaign execution, creative and content production, marketing operations enablement, AI automation, and embedded revenue tech support. The offering targets enterprise B2B companies seeking to scale marketing output without expanding internal headcount.
Product overview
2X is a Marketing as a Service (MaaS) company providing AI-enabled B2B marketing services on a subscription/on-demand model. The company operates as a unified service portfolio with multiple specialized modules including: Growth Strategy & Transformation, Revenue Consulting, Integrated Campaigns & Demand Creation, Creative & Content Studio (with AI-powered creative production), Data/Tech & Operations Enablement, AI & Intelligent Automation, and Revenue Tech Services. The company recently acquired Knownwell to expand into the first GTM Human-Agentic Services Company combining human expertise with AI agents. Key differentiators include AI-powered productivity (12X ad creative production, 30+% faster content writing, 40% faster video production) and enterprise-scale delivery capacity (5.2 million marketing hours annually, 90%+ client retention over 7 years).
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing as a Service (MaaS) AI-enabled B2B marketing service model providing on-demand marketing specialists that scale on demand without added headcount or operational burden; positioned as an alternative to traditional agency retainers for enterprise clients.
- Growth Strategy & Transformation Strategic service partnering with clients to align marketing strategy with business growth and outperform competitors; part of the integrated MaaS portfolio.
- Revenue Consulting Strategic consulting services focused on revenue growth and go-to-market optimization for B2B companies.
- Integrated Campaigns & Demand Creation Design and execution of growth strategies that accelerate pipeline and revenue impact for enterprise B2B clients.
- Creative & Content Studio Delivery of high-performing content that strengthens brand and maximizes multi-channel engagement, including AI-powered creative production.
- Data, Tech & Operations Enablement Services that unlock the full potential of client database and MarTech stack with seamless integration and user adoption support.
- AI & Intelligent Automation Enterprise AI adoption services for B2B marketing, including AI-powered productivity tools and intelligent automation workflows.
- Revenue Tech Services Embedded GTM team and revenue operating partner services delivered to enterprise clients as part of the MaaS portfolio.
Quantifiable outcome
- 90%+ enterprise client retention over 7 years
- +7 more outcomes
Companies that use StraightArrow
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles1 record
StraightArrow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature1 record
StraightArrow partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Knownwellcore2X acquired Knownwell in June 2026 to build the first GTM Human-Agentic Services Company unifying B2B marketing, sales, and customer success. This strategic acquisition expands 2X's capabilities to deliver integrated go-to-market services across the entire revenue cycle.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
StraightArrow competitors and assessment
Company assessmentDirect peers
- Belkins: Belkins is a B2B appointment-setting and outbound lead generation agency that delivers outsourced SDR services to enterprise B2B clients. It directly overlaps with 2X's demand generation and lead-nurture work and competes for the same enterprise CMO budget pools.
- Martal Group: Martal Group is a B2B lead generation and SDR outsourcing agency that builds outsourced sales development teams for SaaS and tech clients. It competes with 2X's demand creation and ABM execution modules for similar enterprise tech buyers.
- SalesArcher: SalesArcher is an outsourced SDR and lead generation agency focused on B2B tech clients. It competes with 2X's appointment-setting and demand creation service modules and targets similar SaaS and enterprise software CMOs.
- Callbox: Callbox is a B2B lead generation and appointment setting agency that combines telemarketing, email, and content syndication. It overlaps with 2X's integrated campaigns and demand creation modules for similar enterprise B2B clients.
- Heinz Marketing: Heinz Marketing is a B2B marketing agency providing demand generation, ABM, and sales enablement services to mid-market and enterprise tech clients. It is comparable to 2X's integrated MaaS offering in terms of buyer profile and service mix.
- Single Grain: Single Grain is a full-service digital marketing agency specializing in SEO, content, and paid media for B2B SaaS and tech clients. It overlaps with 2X's Creative & Content Studio and integrated campaign services on the enterprise buyer side.
- Tilt Metrics: Tilt Metrics is a B2B demand generation agency focused on tech and SaaS companies, offering outsourced marketing operations and campaign execution. It competes with 2X's integrated demand creation and MarTech enablement modules.
Broad incumbents
- Demandbase: Demandbase is an ABM platform offering intent data, account targeting, and campaign orchestration at scale across enterprise B2B. It is a broader incumbent that overlaps with 2X's ABM and intent data execution services but operates as a technology platform rather than a managed service.
- 6sense: 6sense is an ABM and intent data platform that 2X partners with for campaign execution. As a broader incumbent in the ABM/intent category, it overlaps with 2X's ABX maturity and demand creation modules but sells SaaS rather than managed services.
- Salesloft: Salesloft is a sales engagement platform used by enterprise sales teams for outbound cadence management. It is a broader incumbent that becomes more directly comparable as 2X expands into sales via the Knownwell acquisition, potentially competing on the unified GTM stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
StraightArrow social profiles
Digital presenceStraightArrow financial estimates
Financial estimateRevenue estimate
Valuation estimate
StraightArrow leadership team
Management profileNumber of profiles
Profiles2 records
StraightArrow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StraightArrow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StraightArrow
What does StraightArrow do?
StraightArrow delivers AI-enabled B2B marketing services through its 2X Marketing-as-a-Service (MaaS) brand, functioning as an on-demand extension of client marketing teams. The service portfolio spans growth strategy, revenue consulting, integrated campaign execution, creative and content production, marketing operations enablement, AI automation, and embedded revenue tech support. The offering targets enterprise B2B companies seeking to scale marketing output without expanding internal headcount.
When was StraightArrow founded?
StraightArrow was founded in 2010. It employs 251 to 500 people.
Where is StraightArrow based?
StraightArrow is headquartered in Pasig, Philippines, in the Asia region.
How does StraightArrow make money?
One revenue line is on record: marketing as a Service (MaaS).
Who are StraightArrow's main competitors?
Direct peers on record are Belkins, Martal Group, SalesArcher, Callbox, Heinz Marketing, Single Grain and Tilt Metrics. Broad incumbents are Demandbase, 6sense and Salesloft.
Does StraightArrow have an API?
No public API is recorded for StraightArrow.
What industry is StraightArrow in?
StraightArrow's product category is B2B Marketing Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.