VegNonVeg

What VegNonVeg does

VegNonVeg is an India-based, privately held multi-brand premium sneaker and streetwear retailer founded around 2015 and headquartered in New Delhi. The company operates a hybrid distribution model combining the vegnonveg.com e-commerce storefront with a physical retail network of five locations across India (Delhi, Gurgaon, Hyderabad, Bangalore, and one additional city), positioning itself as the country's first dedicated multi-brand sneaker boutique. It carries an assortment of more than 30 international brands including Nike, Jordan, Adidas Originals, New Balance, Converse, Puma, Carhartt, Birkenstock, Y-3, Highsnobiety, New Era, Retrosuperfuture, Bearbrick, and Billionaire Boys Club, alongside an in-house private label spanning the Mythical Beasts, Satellite, Essentials 26, Elevated Essentials 26, and Venus Flytrap collections.

The company makes money almost entirely through one-time product sales at premium price points: sneakers range from approximately ₹8,995 to ₹16,999, apparel from ₹1,295 to ₹17,000, and accessories (socks, caps, shoecare, vinyl) from around ₹400 upwards. Revenue is generated across four streams: third-party branded sneakers, third-party branded apparel, third-party lifestyle products, and own-brand merchandise. An early reservation system for limited-edition drops and a Shop the Look merchandising feature on the e-commerce site support conversion for high-demand releases, while physical stores function as both point-of-sale and experiential venues hosting Kissa Evenings vinyl music nights, VNV Stories community conversations (73+ editions), and Charm School sneaker customization workshops.

VegNonVeg's customer base is entirely consumer-facing, targeting fashion-forward individuals aged 18-35 interested in sneaker culture, premium streetwear, and creative communities in Indian urban centers. Its go-to-market motion is product-led and community-driven, relying on exclusive and limited-edition sneaker launches, cultural content via VNV Magazine, in-store events, and strategic partnerships with music platforms (BOXOUT.FM), record labels (Antariksh Records), and artists (Schwifty). The company remains bootstrapped with no disclosed external funding and a headcount of 11-50 employees, and is currently celebrating its tenth anniversary with continued retail expansion and new collaborations.

Name

VegNonVeg

Legal name

VegNonVeg

Website

https://vegnonveg.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

VegNonVeg is India's first multi-brand premium sneaker and streetwear retailer, operating five physical stores across major Indian metros and a DTC e-commerce platform, serving sneakerheads, streetwear consumers, and creative communities with curated branded and own-label apparel, footwear, and lifestyle products.

Ownership category

akta.pro rank

Product category

Premium Sneaker & Streetwear Retail

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Casual & Lifestyle Footwear Retail (CRAAADAB)

akta.pro secondary industry

Luxury & Designer Footwear Retail (CRAAADAH)

Keywords

• Multi-brand sneaker retail
• Premium streetwear boutique
• Curated sneaker store
• Urban apparel retail
• Sneaker culture store

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Sneakers: One-time purchase model for premium sneakers including Nike, Jordan, Adidas Originals, New Balance, Converse, and other branded footwear. Products sold at various price points ranging from ₹8,995 to ₹16,999.
2. Product Sales - Apparel: Sale of apparel including T-shirts, pants, shorts, denim, hoodies, jackets, and accessories from multiple brands including own VegNonVeg label, Nike, Jordan, Carhartt, Puma, and others.
3. Product Sales - Lifestyle: Sale of lifestyle products including eyewear, caps, bags, socks, vinyls, shoecare, and laces.
4. Own Brand Merchandise: VegNonVeg private label products including the Mythical Beasts collection, Satellite collection, Essentials line, elevated essentials, reworked ties, and other branded apparel.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

VegNonVeg operates as a premium multi-brand sneaker, apparel, and lifestyle boutique in India, retailing authentic sneakers (Nike, Jordan, Adidas Originals, New Balance, Converse, Puma) and curated streetwear apparel alongside its own private-label VegNonVeg collections. It combines an e-commerce platform with five owned physical retail locations and integrates art, music, and community programming into the shopping experience.

Differentiator

Problem solved

Functional benefit

Brands

• VegNonVeg: The company's own private label brand offering apparel including t-shirts, shirts, pants, jackets, cardigans, socks, and accessories.

Products and services

• Multi-Brand Sneaker & Footwear Retail Retail of authentic premium sneakers and footwear from international brands including Nike, Jordan, Adidas Originals, New Balance, Converse, Puma, Asics, Crocs, and Birkenstock, targeted at sneakerheads and streetwear consumers in India.
• Multi-Band Streetwear Apparel Retail Retail of curated streetwear apparel from international brands and the VegNonVeg private label, including t-shirts, pants, shorts, denim, hoodies, jackets, and cardigans priced from ₹1,295 to ₹17,000.
• VegNonVeg Private Label Collections In-house VegNonVeg branded apparel and accessories including the Mythical Beasts, Satellite, Essentials 26, Elevated Essentials 26, Venus Flytrap, VNV FW25 Capsule, VNV Ties, and VNV Socks collections, offering India-inspired limited-run product.
• Mythical Beasts Capsule Collection Limited capsule collection of Indian folklore-inspired apparel including oversized shirts, cardigans, zip-up jacket, denims, and trench coat, sold as part of the VegNonVeg private label.
• Satellite Collection Private label capsule apparel collection featuring Indian subcontinent imagery on flowy shirts, paired with technical pants and gilets with reflective and holographic trims.
• Lifestyle Accessories Retail Retail of lifestyle accessories including eyewear, caps, bags, shoecare products, laces, vinyl records, and socks from multiple international brands.
• Early Reservation Sneaker Access Service Registered-customer early access reservation service for limited-edition and exclusive sneaker drops, offered through vegnonveg.com.
• Charm School Sneaker Customization Workshops In-store paid sneaker customization workshop at VegNonVeg stores in partnership with Schwifty and Converse India, priced at ₹2,500 per session.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• SchwiftyminorGTM or Marketing Partner · 21 June 2025Sneaker customization artist partner for Charm School workshops held at VegNonVeg stores. Workshops priced at ₹2,500 allow customers to customize Chuck Taylor All-Stars.
• Converse IndiaminorGTM or Marketing Partner · 21 June 2025Brand partner for Charm School sneaker customization workshops at VegNonVeg. Provides Chuck Taylor All-Stars for customization sessions.
• Got TeaminorGTM or Marketing Partner · 21 June 2025Bubble tea brand partnered with VegNonVeg for Charm School event, providing refreshments and community engagement for the sneaker customization workshop.
• BOXOUT.FMcoreStrategic or Co-development Partner · 30 January 20257-year partnership with Delhi-based music platform to champion creative expression through arts, fashion, and music. Collaboration includes limited-edition jersey with gramophone bouquet artwork, community events, and cultural programs celebrating urban culture and music heritage.
• Antariksh RecordscoreStrategic or Co-development Partner · 17 January 2025Music curation partner for Kissa Evenings vinyl music nights at VegNonVeg Gurgaon store. Provides curated vinyl record experiences and DJ sets for weekend events (Friday-Sunday, 6PM-9PM).
• Nike India Private LimitedcoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Nike and Jordan brand products. Products imported and marketed by Nike India Private Limited with address at Bagmane Tech Park, Bangalore.
• 30+ International BrandscoreChannel Partner/ Reseller/ DistributorAuthorized retailer for Adidas Originals, New Balance, Converse, Puma, Carhartt, Icecream, Bearbrick, Billionaire Boys Club, Birkenstock, Gramicci, and other international streetwear brands.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Souled Store: Indian D2C brand and multi-category retailer selling casual wear, streetwear, footwear, and pop-culture merchandise online and through physical stores. Direct competitor in the Indian premium-casual and streetwear retail market targeting the same urban youth consumer.
• Bewakoof: Mumbai-based D2C casual and streetwear brand with private-label products and third-party brands, selling across India. Overlaps with VegNonVeg on casual streetwear apparel targeting young Indian consumers, though at lower price points.
• size?: UK-based premium multi-brand sneaker and streetwear retailer (Jaded Group/JD Sports family). Closely comparable operating model — curated multi-brand premium sneakers with strong editorial and community positioning.
• Concepts: US-based multi-brand sneaker boutique and streetwear retailer known for high-profile collaborations and limited drops. Comparable on the 'premium multi-brand sneaker destination + exclusive collabs + community curation' model that VegNonVeg replicates in India.
• atmos: Japan-based premium multi-brand sneaker and streetwear retailer with global footprint. Comparable curated multi-brand format with strong sneaker culture focus and exclusive collaborations — a structural analogue to VegNonVeg's positioning.
• BAIT: US-based multi-brand sneaker and streetwear boutique known for exclusive collaborations and limited-edition drops. Closely comparable on curated multi-brand assortment and exclusive-launch-led demand creation.
• Sivasdescalzo: Spain-based premium multi-brand sneaker and streetwear boutique with global e-commerce. Comparable curated multi-brand sneaker destination with strong focus on exclusive drops and editorial storytelling.
• KITH: US-based premium multi-brand sneaker, streetwear, and lifestyle retailer with strong own-label and collaboration engine. Comparable as a cultural-retail concept combining premium multi-brand assortment with own-label capsules and experiential store design.

Broad incumbents

• Foot Locker: Global multi-brand athletic footwear and streetwear retailer. Overlaps with VegNonVeg in premium sneaker assortment and category leadership, but at vastly greater scale and without the cultural/community-led retail experience VegNonVeg emphasizes.
• JD Sports: Global multi-brand sports fashion and sneaker retailer. Comparable in multi-brand premium sneaker/streetwear assortment across physical stores; broader and more mass-market than VegNonVeg's curated positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vegnonveg
• Xx.com/purevnv
• Facebookfacebook.com/purevnv
• LinkedInlinkedin.com/company/vegnonveg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VegNonVeg