Creation Agency

What Creation Agency does

Creation Agency is a UK-headquartered B2B marketing agency founded in 2002 that delivers integrated brand building, demand generation, and account-based marketing (ABM) services to enterprise and mid-market clients. The firm serves primarily enterprise technology, fintech, financial services, and industrial companies — named engagements include Mastercard, Juniper Networks, Lenovo, Brother, Checkmarx, Marqeta, Binance, SKF Marine, KraftPowercon, and Advantech — with service offerings spanning strategy and planning, branding, creativity, ABM, media buying, channel engagement, and digital services. The agency operates from three regional offices in Milton Keynes (UK headquarters), Wilmington, Delaware (US), and Singapore, serving clients across EMEA, North America, and Asia-Pacific.

The agency's core proprietary product is cleo™ (Cleo Lead Machine), a lead engine optimizer launched in March 2023 that uses a blockchain-based rewards platform to lower cost per acquisition by compensating users for engagement with brand content via $CLEO tokens and NFT completion certificates. Supporting cleo is a martech stack that integrates IP-based company matching, person-based advertising across channels, buyer intent data, technographics, and social intelligence, enabling targeted ABM campaigns with person-level measurement. The agency employs a documented seven-step methodology (Benchmark, Strategy, Plan, Track, Data, Optimise, Leads) intended to balance brand salience with measurable pipeline generation, and is integrated with HubSpot for marketing automation and CRM.

Creation Agency generates revenue through professional services engagements (strategy, creative, media, ABM, channel programs) and increasingly through deployment of the Cleo rewards platform, using a direct enterprise sales motion with quote-based pricing typical of B2B marketing services. The firm is privately held and is transitioning to full employee ownership under a leadership team chaired by Jason Sibley (Chairman and Head of Innovation and Planning) and Penny Abernethy (Chief Operations Officer); no institutional investors, venture capital, or parent company ownership was identified in available sources.

Name

Creation Agency

Legal name

Creation Agency

Website

https://creationagency.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Creation Agency is a UK-headquartered B2B marketing agency that delivers brand building, demand generation, and account-based marketing to enterprise technology, fintech, and industrial clients globally from offices in the UK, US, and Singapore.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

Keywords

• B2B marketing services
• Account-based marketing
• Demand generation campaigns
• Brand building services
• Channel engagement programs

Headquarters

HQ city

Chandler

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Marketing Services: Full-service B2B marketing agency revenue generated from strategy and planning, branding, demand generation, creativity, account-based marketing, media buying, channel engagement, and digital services. Services are delivered across omnichannel campaigns to enterprise and mid-market B2B clients.
2. Cleo Rewards Platform: Blockchain-based rewards platform licensing or co-deployment with client campaigns. Rewards customers for engaging with brand content, generating lower cost per acquisition. Self-funding model where brand campaign costs are offset through the rewards mechanism.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Creation Agency is a full-service B2B marketing agency that delivers brand building, demand generation, and growth campaigns for enterprise and mid-market clients. Its core offering combines account-based marketing, omnichannel demand generation, channel engagement, media buying, creative production, and digital services, anchored by cleo™, a proprietary blockchain-based lead engine and rewards platform that lowers cost per acquisition.

Product overview

Creation Agency is a full-service B2B marketing agency offering an integrated portfolio of services. Their core proprietary product is cleo™ (Cleo Lead Machine), a lead engine optimizer that maximizes lead quality and conversion. The agency provides data and analytics, strategy and planning, branding, demand generation, creativity, account-based marketing (ABM), media, channel engagement, and digital services. Cleo operates alongside their seven-step methodology (Benchmark, Strategy, Plan, Track, Data, Optimise, Leads) to deliver brand building and lead generation for B2B clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Cleo Lead Machine (cleo™) Creation Agency's proprietary lead engine optimizer that maximizes rich leads turning into real sales, deployed as the final step of the agency's seven-step plan methodology. Built on a blockchain-based rewards platform, it lowers cost per acquisition by rewarding customer engagement with sustainable actions and NFT completion certificates.
• Account-Based Marketing (ABM) Account-targeting ABM service combining intent data, buying group identification, and key account knowledge development to nurture and close enterprise deals. Leverages Creation's IP-based company matching and person-based ABM technology stack.
• Demand Generation Omnichannel lead nurturing service that turns website visitors, intent data, and MQLs into qualified sales appointments for enterprise B2B clients.
• Branding Cross-media brand presence management across online, offline, experiential, and out-of-home channels with audience-targeted messaging for enterprise B2B clients.

Quantifiable outcome

• Marqeta ABM campaign exceeded lead generation target by 12.7%
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CleocoreStrategic or Co-development Partner · 1 January 2023Cleo is a blockchain-based rewards platform that brings a fresh approach to the buyers market. Rewarding people for their time and attention with an 'offer for good' — including removing plastic from the ocean, planting trees or offsetting their carbon footprint. Creation Agency has a close partnership with Cleo, deploying it in client campaigns such as Lenovo's partner activation campaign. Cleo rewards customers for engaging with brand content, providing Completion Certificates as NFTs.
• Earth9coreStrategic or Co-development Partner · 1 September 2022Earth9 is the UK's first carbon mitigation platform that invests at least 51% of profits back into nature-based solutions and climate technology. Creation Agency partnered with Earth9 in 2022 to make all campaigns carbon neutral and help reach net zero. Earth9 provides carbon credits and climate technology solutions enabling Creation to offset the carbon footprint of its organisation and client campaigns.
• Carbon KaptureminorStrategic or Co-development Partner · 1 January 2021Carbon Kapture creates carbon negative products and services, including a seaweed farm spanning 250 hectares on the North West coast of Ireland. Creation sponsored one of Carbon Kapture's asparagopsis (red seaweed) farms in 2021. Seaweed absorbs CO2 and helps on a larger scale with climate impact reduction.
• KraftPowerconminorGTM or Marketing PartnerCreation designed a sustainable booth for KraftPowercon's presence at the TPCA tradeshow, which won the iEco design award for most sustainable booth. KraftPowercon is a company driving innovation within industrial power conversion, headquartered in Sweden with production facilities globally.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Demandbase: Demandbase is an ABM platform providing intent data, account identification, and personalization technology. As a martech provider whose tools overlap with Creation Agency's proprietary ABM stack, it is an adjacent competitor and ecosystem partner for ABM execution.
• Jabmo: Jabmo is an ABM platform specializing in IP-based company identification and account-based advertising for B2B marketers in Europe. It directly overlaps with Creation Agency's IP-based company matching capability and represents an emerging tech competitor in the ABM stack layer.

Broad incumbents

• gyro (Dentsu): gyro is the B2B marketing arm of Dentsu Creative, offering brand, demand generation, and ABM services globally. As a network-owned incumbent, it competes with Creation Agency on larger enterprise B2B engagements while operating from a much larger resource base.
• Tinuiti: Tinuiti is a digital marketing agency specializing in paid media, SEO, and ecommerce with growing B2B demand generation capabilities. It is a broad incumbent competitor for mid-market and enterprise paid-media and demand-gen engagements comparable to Creation Agency's media and demand gen offerings.
• Merkle (Dentsu): Merkle is a global data-driven marketing agency offering B2B demand generation, ABM, martech, and analytics services. It is a broad incumbent competitor to Creation Agency for enterprise B2B clients seeking integrated performance marketing and CRM-enabled campaigns.

Direct peers

• Walker Sands: Walker Sands is a B2B marketing agency providing demand generation, ABM, branding, and PR services to technology and professional services clients. It mirrors Creation Agency's service mix and mid-market to enterprise client focus across demand gen and ABM campaigns.
• Momentum ITSMA: Momentum ITSMA is a B2B marketing agency renowned for its ABM specialization and proprietary ABM certifications. It competes directly with Creation Agency for ABM and demand-generation engagements from large enterprise technology and financial services clients.
• Velocity Partners: Velocity Partners is a B2B marketing agency specializing in technology and fintech clients, offering ABM, demand generation, and content marketing services. It is one of Creation Agency's closest direct competitors in the UK B2B agency market for enterprise tech.
• Stein IAS: Stein IAS is a B2B marketing agency with deep creative, content, and demand-generation capabilities serving enterprise technology and industrial clients. It is comparable to Creation Agency in targeting similar B2B enterprise verticals with full-service campaign execution.
• TopRank Marketing: TopRank Marketing is a B2B digital marketing agency focused on demand generation, content marketing, and ABM for enterprise technology brands. It overlaps directly with Creation Agency's demand gen and ABM service lines targeting enterprise B2B tech buyers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/creation-agency
• Facebookfacebook.com/thecreationagency
• Xx.com/creationagency
• Instagraminstagram.com/creationagency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creation Agency