What Grace Limousine & Shuttle does

Grace Limousine & Shuttle, operating legally as Grace Limousine, LLC, is a privately held, family-led luxury chauffeured transportation provider headquartered in Manchester, New Hampshire. Founded in 1990 by disabled American veteran Ian Campbell as a two-car service, the company has grown into one of the most diverse luxury fleet operators in northern New England, with ten distinct vehicle classes ranging from sedans and SUVs through stretch limousines, Mercedes limo coaches, 39-44 passenger Grech mini-coaches, a 55-passenger MCI motor coach, a 28-passenger trolley, and antique Rolls-Royce vehicles. In 2019 Grace acquired Black Tie Limousine, which continues to operate as a sister acquired brand; the combined entity markets itself with 75 years of operating experience across New England and globally via worldwide reservation handling.

The company delivers seven core service categories — Airport Transportation, Corporate Travel, Weddings, Sports Teams, Special Occasions, Nights Out, and Groups & Teams — supported by dedicated coordinators (Wedding Coordinator, Transport Coordinator, Chauffeur Supervisor, Reservation & Affiliate Manager) and 24/7 dispatch. Operations are anchored in real-time flight tracking and terminal-by-terminal meet coordination at Boston Logan and in a third-party reservation and dispatch stack (GroundTools WebConnect online portal plus a GroundWidgets mobile app that uses location data for driver-passenger matching). Pricing is quote-based by vehicle class and service type, with hourly rentals as the primary revenue mechanic, flat-rate point-to-point and airport transfers, all-inclusive bundled packages for weddings and events (non-refundable deposits), corporate accounts with a points/rewards system, and ancillary holiday and overtime surcharges.

Grace generates revenue from a mix of B2C event-driven demand (weddings, proms, nights out, bachelor/bachelorette parties) and B2B recurring demand (corporate travel, sports teams, group charters), with no public financials, no disclosed institutional investors, and no cap-table information in the source material. The 11-50 employee business is currently led by founder's son Michael Campbell (CEO) with Jessica Boulerice as CFO, and competes primarily against other regional New England operators and national app-based black-car services rather than against rideshare mass-market players.

Name

Grace Limousine & Shuttle

Legal name

Grace Limousine, LLC

Website

https://gracelimo.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Grace Limousine & Shuttle is a privately held, family-led New England luxury chauffeured transportation provider operating a diverse fleet of sedans, limousines, coaches, and antique vehicles across airport, corporate, wedding, sports, and group travel verticals from Manchester, NH.

Ownership category

akta.pro rank

Product category

Chauffeured Luxury Ground Transportation

NAICS

Limousine Service (485320), Limousine Service (48532)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Event & Wedding Chauffeur / Limo Services (THADAEAI)

akta.pro secondary industries

Pre-Booked Private Hire / Chauffeur (PHV/Limo) (THAIAGAD), Chauffeured / Black Car & Executive Car Services (THACAIAC)

Keywords

• Luxury ground transportation
• Chauffeured car service
• Airport limousine transfers
• Corporate shuttle services
• Wedding transportation services

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Hourly chauffeured vehicle rentals: Primary revenue stream. Customers pay an hourly rate for use of sedans, SUVs, limousines, Sprinters, mini-coaches, full-size coaches, trolleys, and antique vehicles. Hourly billing applies for time extensions beyond booked duration.
2. Point-to-point and airport transfers: Per-trip flat-rate charges for airport pickups/drop-offs (e.g., Boston Logan) and city-to-city transfers, with corporate account billing and a points/rewards system that yields free limo rides after accumulated points.
3. Wedding and event all-inclusive packages: Multi-hour bundled packages such as the '9 hour all inclusive' wedding package that combines bridal party and guest shuttle transportation into a single contract, with non-refundable deposits securing the booking.
4. Holiday and ancillary surcharges: Additional fees layered onto base services, including a $50 surcharge for any pickup scheduled on a major holiday.

Pricing tiers

Go-to-market motion1 record

Core offering

Grace Limousine & Shuttle provides chauffeured luxury ground transportation across New England, dispatching a fleet of sedans, SUVs, executive sprinters, stretch limousines, limo coaches, mini-coaches, motor coaches, trolleys, and antique vehicles. Services are organized into seven core categories: Airport Transportation, Corporate Travel, Weddings, Sports Teams, Special Occasions, Nights Out, and Groups & Teams, supported by real-time flight tracking, online reservations, and a 24/7 in-house transport coordinator.

Product overview

Grace Limousine & Shuttle operates as a single unified chauffeured luxury transportation service under the Grace Limo brand, offering a portfolio of seven core service categories — Airport Transportation, Corporate Travel, Weddings, Sports Teams, Special Occasions, Nights Out, and Groups & Teams — all delivered through a shared premium fleet and managed by a centralized team including wedding coordinators, transport coordinators, and chauffeur supervisors. The fleet itself functions as a modular set of vehicle products (Luxury Sedan, Luxury Chevrolet Suburban, Executive Sprinter, Stretch Limousine, Mercedes Limo Coach, Luxury Limo Coach, Mini Coaches, 55 Passenger MCI Coach, 28-Passenger Trolley, and Antique Vehicles) that can be matched to any of the seven service categories. In 2019, Grace Limousine acquired Black Tie Limousine, which continues to operate as a sister acquired brand under the same ownership, extending the combined company's reach across New England. The service is supported by an online reservation/booking system (GroundTools) and a dedicated Request a Quote workflow for custom itineraries.

Differentiator

Problem solved

Functional benefit

Brands

• Black Tie Limousine: Acquired luxury limousine brand operating under common ownership with Grace Limousine; many tenured staff and drivers continue serving Black Tie customers alongside Grace clients.

Products and services

• Airport Transportation Premium chauffeured airport transfer service providing first-class door-to-door transportation with stress-free, on-time pickups and drop-offs to and from major airports, including Boston Logan, with terminal-specific meet-your-driver instructions.
• Corporate Travel Exclusive corporate travel solutions offering first-class door-to-door chauffeured transportation with real-time tracking, tailored schedules, reliable luxury fleet, and effortless group coordination for business clients, with corporate account billing.
• Weddings Sophisticated wedding transportation service with elegant fleet options, bridal consultant support, customized packages, seamless day-of coordination, and guest shuttle solutions for weddings of all sizes, including all-inclusive bundled packages.
• Sports Teams Customized transportation for sports teams and clubs featuring dynamic travel scheduling, spacious vehicle options with ample storage for athletes and equipment, Wi-Fi-enabled private team travel, and dedicated 24/7 support.
• Special Occasions Luxury transportation tailored for special occasions and milestones including birthdays, bachelor/bachelorette parties, holiday celebrations, prom night, and New Year's Eve, with custom-tailored itineraries and all-inclusive packages.
• Nights Out VIP chauffeured transportation for nights out including party bus adventures, comedy nights, casino nights, sporting events, and concerts, providing safe, door-to-door service with luxurious, fun-filled vehicles.
• Groups & Teams Reliable, comfortable chauffeured transportation for groups of all sizes including educational trips, club gatherings, senior excursions, and camp adventures, with flexible bookings, 24/7 assistance, and personalized service.
• Luxury Sedan 4-door luxury sedans (Lincoln Continental, MKT, or Volvo S-90) seating 3-4 passengers with room for 3 pieces of luggage; sedans are updated every 2 years to ensure safety and flawless condition.
• Luxury Chevrolet Suburban Luxury SUV seating up to 6 passengers with 8 luggage capacity, featuring premium surround-sound audio with MP3 connectivity, reclining seats, extra luggage space, rear audio and climate controls, and heated rear seats.
• Executive Sprinter (Transit Van) Comfortable sprinter van seating up to 10 passengers with tinted windows, premium sound, forward-facing Captain's Chair seats, plenty of vertical space and large center aisle, and ample luggage space.
• Stretch Limousine Luxury stretch limousine seating up to 8 with TV/DVD, CD and premium stereo, privacy divider, wet bar, and tinted windows; ideal for special occasions with 4 luggage capacity.
• Mercedes Limo Coach Luxury Mercedes limo coach with wrap-around seating for 10-13 passengers, standing room, upgraded entertainment system, and customizable lighting options for corporate or evening events.
• Luxury Limo Coach Custom-seating limo coach for 24-30 passengers featuring audio/video system with DVD/CD player, fully customized leather interior, and two flat-panel LCD televisions.
• Mini Coaches (Grech 39-44 Passenger Bus) Comfortable mini coach seating 39-44 passengers with tinted windows, premium sound, forward-facing Captain's Chair seats, ample vertical space and large center aisle, with optional bathrooms, luggage configurations, and white or black exterior.
• 55 Passenger MCI Coach Industry-leading motor coach seating 55 passengers with overhead storage bins, on-board lavatory, wireless PA system, reclining Captain's Chairs, tons of leg room, 110V/USB chargers at every seat, and extensive state-of-the-art safety systems.
• 28-Passenger Trolley Special-event trolley seating up to 28 passengers, perfect for nights out on the town or as a complement for bridal parties and wedding guests, with plenty of space for ice and drinks and a professional chauffeur.
• Antique Vehicles (Rolls-Royce Silver Cloud) Classic Rolls-Royce Silver Cloud sedan for weddings seating 2 passengers, featuring leather seating, wood accents, fully air-conditioned interior, and timeless photography appeal.
• Black Tie Limousine Black Tie Limousine was acquired by Grace Limousine in 2019, combining for 75 years of experience and creating the region's most prominent luxury transportation provider. Black Tie customers continue to receive the same professional service, and the combined fleet offers a broader range of personalized transportation options across New England and globally.

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blacklane: Global premium chauffeur service operating in 50+ countries with airport transfers, city-to-city rides, and hourly chauffeur bookings via app. Directly comparable to Grace Limo's premium chauffeur offering and serves as a global, app-enabled benchmark for the category.
• GroundLink: Premium chauffeured ground transportation platform serving 600+ cities worldwide with airport, corporate, and event services. Comparable to Grace Limo in service offerings and uses a similar GroundTools-derived reservation stack, serving as a broader-scale benchmark.
• Mosaic Global Transportation: Corporate-focused chauffeured ground transportation company with nationwide affiliate network. Operates similar sedan-to-coach fleet and serves the same corporate travel manager customer base as Grace Limo's corporate program.
• Empire CLS Worldwide Chauffeured Services: Premium chauffeured ground transportation company operating across multiple US cities with luxury sedans, SUVs, limousines, and coaches. Directly comparable to Grace Limo on service menu, customer segments (corporate, events, weddings), and fleet breadth.
• Boston Coach: Massachusetts-based luxury chauffeured ground transportation provider serving Boston Logan and the Northeast with sedans, SUVs, vans, and coach services. Direct competitor to Grace Limo in the New England premium corporate and airport transfer market.
• Carey International: Nationwide chauffeured transportation company offering executive black car, SUV, van, and limousine services across major US markets. Comparable to Grace Limo's premium, professionally-trained chauffeur model and corporate account programs, though operating at significantly larger scale.
• LimoLink: Corporate ground transportation management company partnering with chauffeured operators globally to serve enterprise clients. Comparable to Grace Limo's corporate travel vertical and could represent a channel partner or competitive platform depending on affiliate relationships.
• Reston Limousine: Mid-Atlantic luxury chauffeured transportation company offering sedans, limousines, motor coaches, and event transportation. Comparable business model and service mix to Grace Limo but serves the Washington DC metro instead of New England.

Broad incumbents

• Uber (Uber Black): Global rideshare platform whose Uber Black and Uber Comfort products compete with Grace Limo's premium sedan and SUV airport and corporate services on price and convenience. Represents the dominant share-of-wallet risk in the chauffeur ground transportation category.
• Lyft: US rideshare platform with premium tiers (Lyft Lux, Lyft Black) competing directly with Grace Limo's airport and corporate sedan/SUV services. A broad incumbent that compresses pricing and shapes customer expectations across the New England market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GraceLimo
• LinkedInlinkedin.com/company/grace-limousine

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grace Limousine & Shuttle