OnlineMarketing.de
OnlineMarketing.de is a German-language B2B digital marketing media platform serving marketers, agencies, and recruiters in the DACH region with daily editorial coverage, a job board, agency directory, whitepapers, webinars, and the Digital Bash event series.
- Company typePrivate
- Founded2012
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What OnlineMarketing.de does
OnlineMarketing.de GmbH is a German-language B2B digital marketing media platform headquartered in Hamburg and operated under the parent company VELVET VENTURES GmbH. The platform's core product is a daily-updated news portal covering digital marketing across more than ten categories — including SEO, SEA, social media, e-commerce, performance marketing, programmatic advertising, email marketing, mobile marketing, affiliate marketing, and marketing technology — targeted at marketing professionals, agencies, and HR/recruitment practitioners across the DACH region. The audience is anchored by an email newsletter reaching over 30,000 subscribers.
Beyond editorial, the company has assembled a multi-product media ecosystem comprising a marketing-specific job board (Jobbörse), a paid service provider directory with an Agency Finder (Dienstleister Verzeichnis / Agenturfinder), a gated whitepaper download portal operated from a separate subdomain (whitepaper.onlinemarketing.de), a webinar platform (webinar.onlinemarketing.de), a marketing encyclopedia (Lexikon), a career magazine (Karrieremagazin), an HR Update sub-vertical, and an event calendar covering major German cities. The Digital Bash web conference brand — with a companion podcast distributed via Acast — anchors the events vertical, with editions across Berlin, Munich, Hamburg, and Cologne. The technical foundation is a WordPress-based content management system with integrated newsletter distribution, marketplace modules for jobs and service providers, and event management components.
Monetization is spread across four streams: advertising and sponsorships across the website, newsletter, and events; transactional job listing fees on the Jobbörse; paid premium placements in the Dienstleister Verzeichnis; and event revenue from Digital Bash through ticketing, sponsorships, and partner integrations. The company is a privately held German GmbH with 11–50 employees, has no disclosed external funding, and operates exclusively in the DACH market.
OnlineMarketing.de firmographics
Firmographics- Name
- OnlineMarketing.de
- Legal name
- OnlineMarketing.de GmbH
- Website
- https://onlinemarketing.de
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OnlineMarketing.de is a German-language B2B digital marketing media platform serving marketers, agencies, and recruiters in the DACH region with daily editorial coverage, a job board, agency directory, whitepapers, webinars, and the Digital Bash event series.
- Ownership category
- akta.pro rank
OnlineMarketing.de industry classification
Industry- Product category
- Digital Marketing Media & B2B Content Platform
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
- akta.pro secondary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where OnlineMarketing.de is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
OnlineMarketing.de business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising & Sponsorships: The platform generates revenue through display advertising, sponsored content, and brand sponsorships on the website, in newsletters, and during events.
- Job Listings: Employers and recruiters pay to post job listings on the Jobbörse (job board) for digital marketing positions.
- Service Provider Listings: Digital marketing agencies and service providers pay for premium directory listings and visibility in the Dienstleister Verzeichnis.
- Event Revenue: Revenue from Digital Bash web conferences and other marketing industry events through tickets, sponsorships, and partner integrations.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
OnlineMarketing.de product offering
Product offeringCore offering
OnlineMarketing.de operates a German-language B2B digital marketing news portal and content platform covering SEO, SEA, social media, e-commerce, programmatic advertising, performance marketing, and marketing technology. The platform bundles editorial content with a job board (Jobbörse), a service provider directory with Agenturfinder search, a whitepaper portal, a webinar platform, the Digital Bash web conference series, an event calendar, and a newsletter reaching 30,000+ subscribers.
Product overview
OnlineMarketing.de is a comprehensive German online marketing news portal and B2B platform offering multiple interconnected services. The core offering is its news portal covering digital marketing topics across categories including SEO, SEA, Social Media, E-Commerce, Performance Marketing, Programmatic Advertising, and Technology. The platform extends its offering through specialized vertical products: a Job Exchange (Jobbörse) for marketing professionals, a Service Provider Directory (Dienstleister Verzeichnis) with an Agency Finder feature, a Whitepaper Portal for downloadable marketing research, and a Webinar Portal for educational content. Additional services include a Marketing Encyclopedia (Lexikon), a Career Magazine with HR resources, an Event Calendar covering major German cities, and a Newsletter service with over 30,000 subscribers. The platform also organizes the Digital Bash web conference series.
Differentiator
Problem solved
Functional benefit
Brands
- Digital Bash: Web conference series covering digital marketing topics and tools
- Digital Bash Podcast
Products and services
- OnlineMarketing.de News Portal
- Jobbörse (Job Exchange)
- Dienstleister Verzeichnis (Service Provider Directory)
- Whitepaper Portal
- Webinar Portal
- Digital Bash Web Conference
- Newsletter
- Eventkalender (Event Calendar)
- Lexikon (Marketing Encyclopedia)
Quantifiable outcome
- 30,000+ newsletter subscribers
- +1 more outcomes
Companies that use OnlineMarketing.de
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
OnlineMarketing.de technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
OnlineMarketing.de partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
OnlineMarketing.de competitors and assessment
Company assessmentDirect peers
- OMR (by Platform X): Operator of the OMR conferences, news portal, podcasts and reports targeting digital marketing professionals in Germany. Most direct DACH competitor to OnlineMarketing.de's Digital Bash events and editorial coverage.
- Horizont: German trade daily covering advertising, marketing and media, with a parallel events business. Competes head-to-head with OnlineMarketing.de for sponsorship and advertising budgets from agencies and brands.
- Werben & Verkaufen (W&V): Long-running German marketing and advertising trade publication with digital content, awards, and events. Directly comparable B2B advertising/media target audience and monetization mix.
- Absatzwirtschaft: German marketing trade media for CMOs and brand managers with content, awards, and conferences. Closely comparable editorial scope, audience, and DACH B2B sponsorship model.
- t3n Magazin: German digital business magazine covering digital transformation, marketing, and tech, with newsletters and events. Competes for the same digital-marketing professional audience in DACH.
- Internet World: German e-commerce and digital business trade media with news, a job board, and events. Strong overlap with OnlineMarketing.de's e-commerce content and service-provider directory positioning.
- The Drum: Global marketing and advertising industry news and events business. Directly comparable business model (editorial, awards, events) and audience of marketing professionals.
- Search Engine Land: US-based digital marketing news site focused on SEO, SEM, and martech with events (SMX) and newsletters. Mirror-image English-language comparable for OnlineMarketing.de's editorial and newsletter monetization.
Broad incumbents
- Adweek: Established US advertising and media industry news brand covering agencies, brands, and platforms. Comparable editorial-to-events monetization but with a much broader scope and incumbent scale.
Emerging players
- MarTech.org: Specialist martech and marketing operations news site with content, research, and community. Direct category neighbor in martech content, overlapping with OnlineMarketing.de's martech coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
OnlineMarketing.de social profiles
Digital presenceOnlineMarketing.de financial estimates
Financial estimateRevenue estimate
Valuation estimate
OnlineMarketing.de leadership team
Management profileNumber of profiles
Profiles2 records
OnlineMarketing.de funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OnlineMarketing.de M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OnlineMarketing.de
What does OnlineMarketing.de do?
OnlineMarketing.de operates a German-language B2B digital marketing news portal and content platform covering SEO, SEA, social media, e-commerce, programmatic advertising, performance marketing, and marketing technology. The platform bundles editorial content with a job board (Jobbörse), a service provider directory with Agenturfinder search, a whitepaper portal, a webinar platform, the Digital Bash web conference series, an event calendar, and a newsletter reaching 30,000+ subscribers.
Is OnlineMarketing.de a public or private company?
OnlineMarketing.de is a private company. It is classified as unknown and is currently operating.
When was OnlineMarketing.de founded?
OnlineMarketing.de was founded in 2012. It employs 11 to 50 people.
Where is OnlineMarketing.de based?
OnlineMarketing.de is headquartered in Hamburg, Germany, in the Europe region.
How does OnlineMarketing.de make money?
Four revenue lines are on record. Advertising & Sponsorships are the primary driver. The others are job Listings, service Provider Listings and event Revenue.
Who are OnlineMarketing.de's main competitors?
Direct peers on record are OMR (by Platform X), Horizont, Werben & Verkaufen (W&V), Absatzwirtschaft, t3n Magazin, Internet World, The Drum and Search Engine Land. Adweek is listed as a broad incumbent. MarTech.org is listed as an emerging player.
Does OnlineMarketing.de have an API?
No public API is recorded for OnlineMarketing.de.
What industry is OnlineMarketing.de in?
OnlineMarketing.de's product category is Digital Marketing Media & B2B Content Platform. Its primary akta.pro industry code is BPAFAKAD, Appointment Setting & Sales Development (SDR/BDR) Services, with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 54181 and its SIC code is 7310.