Plant & Equipment

What Plant & Equipment does

Plant & Equipment is a Dubai-headquartered online marketplace founded in 2018 that connects buyers and sellers of heavy equipment, machinery, trucks, and commercial vehicles across the Middle East and Africa, with global reach. The platform aggregates listings across six core categories — construction equipment (16,464 listings), material handling (3,416), trucks (4,126), cranes (1,747), agricultural equipment (626), and vehicles (500) — alongside a dedicated spare parts marketplace, and lists 33,544+ brands. Its technology stack comprises a web-based marketplace with native iOS and Android applications, multilingual support (English, Arabic, French), and multi-currency pricing (USD, AED, SAR, EUR, GBP). Core product modules include timed online auctions, classified listings, a verified dealer directory, a news and magazine content platform, and inspection and shipping integration partnerships with Mevas and CargoTrans respectively.

The company monetizes through three primary streams: competitive transaction fees on auction sales, recurring subscription-style listing fees advertised at $5 per listing annually, and brand promotion/advertising packages. Its go-to-market is digital-first and self-serve, supplemented by live auction events held in Dubai (e.g., the June 2026 Live Heavy Machinery Auction) and presence at industry expos. The platform serves a horizontal mix of customers — equipment dealers and resellers as primary supply-side users, and construction contractors, fleet owners, auction participants, and parts buyers on the demand side — with notable sellers including Delco Automotive, Shanghai Nesse Machinery Trading, XCMG E-Commerce, BIA NV SA, and SYX Machinery.

Operationally, Plant & Equipment operates with a lean 11–50 employee team and shows no disclosed funding rounds, parent company, or management team information in public sources. The business is founder-led and privately held, with WhatsApp (+971) and direct inquiry channels serving as primary contact points for sellers.

Name

Plant & Equipment

Legal name

Plant & Equipment

Website

https://plantandequipment.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Plant & Equipment is a Dubai-based online marketplace connecting buyers and sellers of heavy equipment, machinery, trucks, and spare parts across the Middle East and Africa via auctions, classified listings, dealer directories, and mobile apps.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Auction Transaction Fees: Competitive seller fees charged on auction sales. Sellers list equipment for competitive bidding through live timed auctions attracting global buyers.
2. Online Listing Subscriptions: Annual listing fees as low as $5 per listing. Sellers can list equipment for sale on the classified marketplace platform.
3. Brand Promotion & Advertising: Promote Brand service for sellers to boost their reach worldwide with media kits and promotional packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Plant & Equipment operates a digital marketplace platform for buying and selling heavy construction equipment, machinery, trucks, commercial vehicles, agricultural equipment, and spare parts. The platform supports both classified listings and live timed online auctions, connecting sellers (dealers, manufacturers, contractors) with a global buyer base, with a primary focus on the Middle East and Africa. It complements core transactions with integrated third-party inspection services (Mevas), shipping/logistics quotes (CargoTrans), a verified dealer directory, and a content/magazine section.

Product overview

Plant & Equipment is a marketplace platform for heavy equipment operating across the Middle East and Africa, combining a core marketplace with multiple service modules. The platform offers Online Auctions for timed competitive bidding on machinery, Marketplace Listings for classified equipment sales, a News & Magazine content platform, and mobile applications for iOS and Android. Additional services include Inspection Services (via third-party provider Mevas), Shipping & Transport Services (via CargoTrans), Brand Promotion Services, a Dealer Directory, and a dedicated Parts & Spare Parts Marketplace. The platform connects buyers and sellers across construction equipment, cranes, material handling, trucks, vehicles, and agricultural equipment categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Auctions Timed online auction platform enabling competitive bidding for heavy machinery and trucks, attracting a global network of buyers with transparent and secure transactions. Live Heavy Machinery Auctions are hosted in Dubai and accessible to bidders worldwide.
• Marketplace Listings Classified equipment listing service allowing sellers to reach contractors, dealers, and fleet owners worldwide. Listings are browsable by category, brand, condition, and location, with annual listing fees starting at $5 per listing.
• Brand Promotion Services Brand advertising and promotion services allowing manufacturers and dealers to boost their reach worldwide through media kits and promotional packages on the Plant & Equipment platform.
• Mobile Application Native mobile applications for iOS (App Store) and Android (Google Play) enabling access to equipment listings, live auctions, and marketplace features on mobile devices.
• Inspection Services Third-party equipment inspection service (via Mevas) providing expert assessment of machinery including engine condition, overall state, odometer verification, and 360-degree reports with photos and video, enhancing buyer confidence in marketplace transactions.
• Shipping & Transport Services Global shipping and transport quote service (via CargoTrans) connecting buyers with logistics providers for equipment delivery to sites or yards worldwide, integrated directly into the marketplace.

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• MevascoreTechnology or IntegrationThird-party inspection service partner providing detailed equipment inspection reports. Mevas offers remote inspections covering engine condition, overall state, odometer verification, and 360-degree reports with photos and video.
• CargoTranscoreTechnology or IntegrationShipping logistics partner powering the transport quote system. Provides tailored shipping quotes from leading, reliable shipping providers for global equipment delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RB Global (Ritchie Bros. / IronPlanet): Largest global auctioneer and marketplace for heavy equipment, trucks, and agricultural machinery. Operates IronPlanet for online timed auctions, directly competing with Plant & Equipment's auction and listing model but at vastly greater scale.
• eBay Motors: Large general-marketplace that hosts commercial vehicle, truck, and heavy-equipment listings. Overlaps with P&E's Trucks and Vehicles categories and competes for SMB seller attention.

Direct peers

• Machinery Trader: Long-standing online classifieds marketplace for new and used construction equipment, cranes, and trucks. Closest functional peer to Plant & Equipment's classifieds business with similar category coverage and dealer base.
• TractorHouse: Marketplace for farm and construction equipment with strong agricultural category presence, directly comparable to Plant & Equipment's Agricultural and Construction categories.
• Equipment Trader: Online marketplace for new and used construction, material handling, and heavy equipment with dealer listings, search filters, and auction features comparable to Plant & Equipment.
• Mascus: International online marketplace for used heavy machinery, trucks, and agricultural equipment, operating across Europe, MEA, and beyond. Direct competitor with similar dealer-verified listing model.
• Machinio: Search engine and aggregator for used machinery listings across construction, agricultural, and material handling categories. Comparable as a discovery and listing platform for heavy equipment buyers and sellers.
• Autoline: International marketplace specializing in commercial vehicles, trucks, construction, and agricultural equipment with global seller network. Directly comparable in truck and heavy-equipment categories.
• Proxibid: Online auction platform with significant heavy-equipment and truck auction volumes. Comparable live-auction and timed-bidding mechanics to Plant & Equipment's auction module.

Emerging players

• Catawiki: Online auction platform with growing industrial and specialty equipment verticals. Adjacent marketplace with similar timed-auction mechanics and multilingual European footprint, relevant as a benchmark for auction-led growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/plantnequipment
• Facebookfacebook.com/plantnequipment
• LinkedInlinkedin.com/company/plantandequipment
• Instagraminstagram.com/plantandequipment
• TikToktiktok.com/@plantandequipment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plant & Equipment