Coldwell Banker Coastal Homes

What Coldwell Banker Coastal Homes does

Coldwell Banker Coastal Homes is a residential and commercial real estate brokerage franchise operating under the Coldwell Banker brand, which has been active in U.S. real estate since 1906. The firm is part of the broader Coldwell Banker System — a franchise network comprising independently owned and operated offices plus company-owned offices under the franchisor Coldwell Banker Real Estate LLC, a subsidiary of Anywhere Real Estate (formerly Realogy). The specific franchise office is based in Westerly, RI (a coastal market), with firmographics indicating 11-50 employees. Core platform capabilities include MLS-integrated property listings, the proprietary CB Estimate home valuation tool (an algorithm using aggregated third-party and public-record data), the Move Meter location-comparison tool, and the Seller's Assurance Program (home improvements at no upfront cost plus buyer-matching technology). Specialized services are delivered through sub-brands: Coldwell Banker Global Luxury (high-end residential), Coldwell Banker International (cross-border transactions), Coldwell Banker Commercial / CBC Worldwide (commercial sales and leasing), and Concierge Auctions (luxury property auctions). Additional value-add offerings include AARP Real Estate Benefits by Anywhere (senior-focused) and Assurant Home Warranty.

The business model is transaction-fee driven: agents and brokers earn commissions on property sales and purchases, while independent franchisees pay franchise/licensing fees to Coldwell Banker Real Estate LLC for brand, tools, training, and systems access. GTM combines a digital self-service channel (coldwellbanker.com with property search, agent finder, and CB Estimate) with agent-guided transactions, supported by content marketing, SEO, and an active social presence (Facebook, Instagram, YouTube, LinkedIn). Customer segments span primary home buyers and sellers (first-time, move-up, downsizers), luxury clients (Global Luxury), commercial property participants (CBC), and seniors (AARP partnership), with primary customer-acquisition geographies spanning all 50 U.S. states and select international markets via the International sub-brand.

Name

Coldwell Banker Coastal Homes

Legal name

Coldwell Banker Real Estate LLC

Website

https://coldwellbanker.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

11–50 employees

Short description

Coldwell Banker Coastal Homes is a residential and commercial real estate brokerage franchise operating under the Coldwell Banker brand in Westerly, RI. It serves individual home buyers, sellers, and luxury/commercial clients via local agents, proprietary valuation and seller tools, and the national Coldwell Banker System.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAC

Luxury & High-End Residential Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYFSAEAJAB

Commercial Real Estate Brokerage (Leasing & Sales)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Luxury property sales
• Home valuation tools
• Real estate franchise network

Headquarters

HQ city

Westerly

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Coldwell Banker generates revenue through commissions on real estate transactions facilitated by its network of agents and franchise offices. Agents and brokers split commissions on property sales and purchases.
2. Franchise Fees: Independent brokerage offices pay franchise fees to operate under the Coldwell Banker brand, contributing to brand revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Coldwell Banker Coastal Homes operates as a franchise office of the Coldwell Banker real estate brokerage network, providing residential and commercial property buying and selling services. Core offerings include MLS-integrated property search, agent matching, home valuation via the proprietary CB Estimate tool, the Move Meter location comparison tool, and the Seller's Assurance Program for home sellers. The franchise network spans all 50 US states with specialized divisions for luxury, international, and commercial real estate transactions.

Product overview

Coldwell Banker Coastal Homes operates as part of the Coldwell Banker real estate brokerage network, offering a comprehensive platform of real estate services including property sales, home valuations, and seller programs. The core offerings include Move Meter® for location comparison, CB Estimate® for property valuation, and the Seller's Assurance Program. The company also provides specialized services through sub-brands including Coldwell Banker Global Luxury (high-end properties), Coldwell Banker International (global transactions), Coldwell Banker Commercial (commercial real estate), and Concierge Auctions (luxury property auctions). Additional value-add services include the American Dream Report (annual research) and partner programs like AARP® Real Estate Benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Coldwell Banker Global Luxury: Luxury real estate division of Coldwell Banker serving high-value property markets.
• Coldwell Banker International
• Coldwell Banker Commercial
• CB Estimate
• Move Meter

Products and services

• Coldwell Banker Global Luxury Luxury real estate brand and network under Coldwell Banker focused on high-end residential property sales with access to affluent buyers and global reach. Serves high-net-worth clients seeking premium properties.
• Coldwell Banker International International real estate services division helping clients buy and sell properties globally through referral networks and international market access.
• Coldwell Banker Commercial Commercial real estate services and brokerage division of Coldwell Banker handling commercial property sales, leasing, and investment services for business clients and investors.
• Seller's Assurance Program Program for home sellers offering benefits including home improvements at no upfront cost and technology to help find qualified buyers, designed to provide assurance during the selling process.
• Concierge Auctions Modern approach to selling exceptional homes through competitive bidding. Connects sellers with a global audience of qualified buyers and creates real-time competition to deliver speed, certainty, and market value for luxury properties.
• AARP Real Estate Benefits by Anywhere Real estate benefits program in partnership with AARP offering resources and advantages for AARP members aged 50+ in their home buying and selling journey.
• Assurant Home Warranty Home warranty program offered through partner Assurant, protecting homes and budgets from unexpected repairs and maintenance costs during homeownership.

Quantifiable outcome

• 71% of aspiring homeowners are delaying major life decisions until they can afford homeownership, according to the 2025 American Dream Report

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Concierge AuctionscoreChannel Partner/ Reseller/ DistributorConcierge Auctions provides a modern approach to selling exceptional homes through auction, reaching a global audience of qualified buyers and creating real-time competition designed to deliver speed, certainty, and true market value for high-end properties.
• AARP Real Estate Benefits by AnywherecoreGTM or Marketing PartnerPartnership providing real estate benefits program for AARP members, offering resources and potentially discounted services for senior homebuyers and sellers.
• Assurant Home WarrantyminorStrategic or Co-development PartnerAssurant provides home warranty protection plans backed by a partner that supports homeowners through every step of homeownership. The partnership offers protection for homes and budgets from life's surprises.
• Coldwell Banker Global LuxurycoreChannel Partner/ Reseller/ DistributorSpecialized division focusing on luxury real estate properties, providing high-end marketing and services for affluent clients.
• Coldwell Banker InternationalcoreChannel Partner/ Reseller/ DistributorInternational division enabling global real estate transactions and referrals across international markets.
• Coldwell Banker CommercialcoreChannel Partner/ Reseller/ DistributorCommercial real estate division handling commercial property sales, leasing, and investment services.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RE/MAX: Global residential real estate franchise network and one of Coldwell Banker's most direct competitors, operating a similar agent/franchise model with comparable commission economics and brand-led marketing.
• Century 21: Established residential real estate franchise brand with global reach and a similar agent-driven brokerage model, competing head-to-head with Coldwell Banker for franchisees, agents, and consumer mindshare.
• Berkshire Hathaway HomeServices: Residential real estate franchise network with premium brand association (Warren Buffett's Berkshire Hathaway), competing in the same mid-to-high-end segments as Coldwell Banker Global Luxury.
• Sotheby's International Realty: Luxury-focused residential real estate franchise network with global referral reach, directly comparable to Coldwell Banker Global Luxury in high-end property marketing and affluent client services.
• Better Homes and Gardens Real Estate: Residential real estate franchise network backed by a recognized consumer media brand, competing in similar mid-market segments with comparable franchise economics to Coldwell Banker.
• ERA Real Estate: Global residential real estate franchise brand with a similar franchise model and mid-market positioning, also within the Anywhere Real Estate family alongside Coldwell Banker, competing for franchisees in overlapping geographies.
• HomeSmart: Large residential real estate franchise network with a tech-enabled agent model and aggressive agent recruitment strategy, competing directly with Coldwell Banker in the franchise brokerage space.

Emerging players

• Compass: Tech-forward residential brokerage combining agent model with proprietary technology platform, representing the digitally enabled competitor model that challenges traditional franchise networks like Coldwell Banker.
• eXp Realty: Cloud-based, agent-owned residential brokerage with a low-overhead franchise-like model that is rapidly growing agent count and competing with traditional networks like Coldwell Banker on agent recruitment and economics.
• Redfin: Technology-led residential brokerage and portal offering lower-commission and flat-fee alternatives to traditional full-service models, disrupting the same buyer/seller segments that Coldwell Banker agents serve.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/coldwellbanker
• Facebookfacebook.com/ColdwellBankerCoastalHomes
• LinkedInlinkedin.com/company/coldwell-banker-coastal-homes
• Instagraminstagram.com/coldwellbanker

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Coastal Homes