GOT BAG
GOT BAG is a Germany-based sustainable bags brand that designs backpacks, crossbody bags, totes, and travel bags from recycled ocean plastic and fishing nets, selling through US e-commerce, premium retailers like REI and Nordstrom, and a corporate gifting channel serving enterprise clients.
- Company typePrivate
- Founded2018
- HeadquartersMainz, Germany
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What GOT BAG does
GOT BAG is a Mainz, Germany-based sustainable luggage and bags company that designs, manufactures, and sells backpacks, crossbody bags, totes, shoulder bags, sling bags, travel bags, and accessories made primarily from recycled ocean plastic and discarded fishing nets. The company's core materials are RE:PET, a recycled polyester derived from coastal plastic waste, and RE:NYNET, a recycled nylon derived from fishing nets, both sourced through the GOT BAG Indonesia foundation which operates coastal clean-up and collection programs. Manufacturing is offshored to Indonesia while commercial operations are run from Germany and a US regional office in Oregon; production includes a US-based repair service supporting circularity.
The business operates a hybrid go-to-market combining direct-to-consumer e-commerce (us.got-bag.com), wholesale distribution through premium retailers including REI, Nordstrom, Free People, Backcountry, Altitude Sports, and Bloomingdales, and a dedicated corporate gifting channel that serves 500-plus enterprise clients such as Liquid Death, BMW, Red Bull, Deloitte, and Mastercard. Product pricing spans approximately $14 for miniature accessories to $199 for the 35-liter PRO PACK TRAVEL, with most backpacks in the $79-$169 range and corporate orders subject to minimum order quantities of 50-100 units plus co-branding options.
GOT BAG is a privately held, founder-led B Corporation holding Global Recycled Standard, Ocean Bound Plastic, and bluesign certifications, with a roster of high-visibility partnerships (Sea Shepherd, SeaLegacy, Coral Gardeners, Plastic Fischer, Coloro) and celebrity collaborations (Jason Momoa, Kelly Slater, Sloane Stephens). The company claims over 1.8 million pounds of Ocean Impact Plastic collected, 150,000-plus cumulative customers across 35-plus countries, and 80-plus employees as of 2025, with no disclosed external institutional equity funding.
GOT BAG firmographics
Firmographics- Name
- GOT BAG
- Legal name
- GOT BAG North America Inc.
- Website
- https://us.got-bag.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GOT BAG is a Germany-based sustainable bags brand that designs backpacks, crossbody bags, totes, and travel bags from recycled ocean plastic and fishing nets, selling through US e-commerce, premium retailers like REI and Nordstrom, and a corporate gifting channel serving enterprise clients.
- Ownership category
- akta.pro rank
GOT BAG industry classification
Industry- Product category
- Sustainable Bags & Backpacks
- NAICS
- Luggage and Leather Goods Retailers (458320), Jewelry, Luggage, and Leather Goods Retailers (4583), Luggage and Leather Goods Retailers (45832)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Backpacks, Bags & Load-Carriage Retail (CRAMAMAI)
- akta.pro secondary industries
- Backpacks & Travel Bags (CRAAAJAB), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
Keywords
Where GOT BAG is headquartered
LocationHeadquarters
- HQ city
- Mainz
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
GOT BAG business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through their US e-commerce website offering backpacks, bags, and accessories made from recycled ocean plastic.
- Corporate Gifting & Bulk Orders: B2B sales of co-branded and customized bags for corporate gifts, employee equipment, and promotional items. MOQ of 100 units for wholesale pricing, 50 units for co-branding.
- Retail Distribution: Sales through retail partners including REI, Nordstrom, Free People, Backcountry, Altitude Sports, and Bloomingdales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | PRO PACK - 25L backpack with organization features |
| One time/ perpetual license | Pay-as-you-go | MOON BAG SMALL - Crossbody bag |
| One time/ perpetual license | Pay-as-you-go | MOON BAG LARGE - Crossbody bag |
| One time/ perpetual license | Pay-as-you-go | MOON BAG RUFFLE - Versatile shoulder/crossbody bag |
| One time/ perpetual license | Pay-as-you-go | ROLLTOP EASY - Rolltop backpack 20-31L |
| One time/ perpetual license | Pay-as-you-go | PRO PACK TRAVEL - 35L travel backpack |
| One time/ perpetual license | Pay-as-you-go | ROLLTOP ADVENTURE - 26-36L outdoor backpack |
| One time/ perpetual license | Multi-year contract | Corporate Bulk Orders |
| Other | Pay-as-you-go | GIFT CARD |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
GOT BAG product offering
Product offeringCore offering
GOT BAG designs, manufactures, and sells backpacks, crossbody bags, shoulder bags, tote bags, bum bags, and travel accessories made from recycled Ocean Impact Plastic collected in Indonesia and recycled fishing nets. The company sells its own products primarily through a direct-to-consumer e-commerce storefront at us.got-bag.com, supplemented by retail partnerships with retailers such as REI, Nordstrom, and Free People, and a corporate gifting and bulk ordering channel offering co-branded custom bags with a minimum order quantity of 50–100 units.
Product overview
GOT BAG is a sustainable luggage and bags company founded in 2018 that creates minimalist travel goods made from recycled Ocean Impact Plastic collected from coastal areas and recycled fishing nets. The product portfolio includes a comprehensive range of backpacks (ROLLTOP ADVENTURE, ROLLTOP EASY, ROLLTOP LITE, PRO PACK, PRO PACK TRAVEL, SERENE PACK, DAYPACK, DAYPACK 2.0, FLAP PACK, and collaboration editions with Jason Momoa and Coral Gardeners), crossbody bags (MOON BAG SMALL, MOON BAG LARGE, MOON BAG MINI, MOON BAG RUFFLE, PUFFER MOON BAG, CLOUD MOON BAG, WAVY PUFFER MOON BAG, PUFFER CROSSBODY BAG, CLOUD CROSSBODY BAG), shoulder bags (PUFFER SQUARE BAG, CLOUD SHOULDER BAG, WAVY PUFFER SHOULDER BAG, WAVY PUFFER EVERYDAY BAG, MELLOW BAG, T-SHAPE BAG, SQUARE BAG LARGE), tote bags (CLOUD TOTE BAG, PUFFER TOTE BAG, MELLOW TOTE BAG, TOTE BAG LARGE, TOTE BAG), bum bags/fanny packs (SLING BAG, SLING BAG SMALL, ADAPT SLING BAG, NANO BAG, PUSHER BAG, HIP BAG), travel luggage (WEEKEND BAG), and accessories (COMMUTER TECH POUCH, PUFFER LAPTOP SLEEVES, SHOWER KIT, GIFT CARDS, BACKPACK EQUIPMENT, TRAVEL EQUIPMENT). The company also offers a coral adoption program and corporate gifting services with co-branding options.
Differentiator
Problem solved
Functional benefit
Products and services
- ROLLTOP ADVENTURE Lightweight, rounded, water-resistant backpack with 26-36L volume, clever organization, versatile features, and dual bottle pockets for city and outdoor adventures.
- ROLLTOP EASY Roll-top backpack with water-repellent fabric, 20-31L capacity, integrated laptop compartment for 15.7" devices.
- ROLLTOP LITE Lightweight rolltop backpack with waterproof construction, up to 26L capacity.
- PRO PACK Maximum organization backpack with 25L storage space, multiple front and interior pockets, laptop compartment with external and internal access.
- PRO PACK TRAVEL Travel backpack with 35L capacity, ergonomic design, and laptop compartment with external and internal access.
- SERENE PACK Minimalist everyday backpack with 18L volume, water-repellent fabric, ergonomic shoulder straps, and integrated laptop compartment.
Quantifiable outcome
- Over 1,800,000 lbs of Ocean Impact Plastic collected
- +3 more outcomes
Companies that use GOT BAG
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles1 record
GOT BAG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
GOT BAG partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Sea ShepherdcoreSea Shepherd is an international nonprofit for marine ecosystem protection founded in 1977 by Captain Paul Watson. GOT BAG is the official backpack supplier for Sea Shepherd crew. The partnership contributes 10% of sales price from collab products to Sea Shepherd.
- SeaLegacycoreSeaLegacy creates awareness of marine ecosystems through powerful imagery and science-based campaigns. The collaboration includes ROLLTOP EASY and MOON BAG SMALL in shark/orange with SeaLegacy logo, made from Ocean Impact Plastic.
- Coral GardenerscoreCoral Gardeners restores coral reefs through reforestation. GOT BAG partnership includes coral adoption cards with purchases and dedicated product editions. ROLLTOP 2.0 Coral Gardeners Edition available.
- CleanhubcoreCleanhub is a Berlin startup with blockchain solution for transparent plastic tracking. GOT BAG uses Cleanhub app to register and document collected plastic with photos, providing verified overview of quantities collected.
- Plastic FischerminorPlastic Fischer intercepts plastics in rivers before they reach the ocean using barriers, contributing to GOT BAG's plastic collection network.
- AspirationminorEnvironmental partner contributing to ocean protection efforts in GOT BAG's partnership ecosystem.
- ColorocoreColoro provides color matching system specifically designed for recycled materials. Their polyswatches enable GOT BAG to achieve precise, vibrant colors on RE:NYNET and RE:PET fabrics that were previously challenging with standard color providers.
- Jason Momoa / On The Roam / So iLLcoreHollywood star and ocean preservation advocate Jason Momoa collaborated with climbing gear company So iLL for 'On The Roam' collection. Limited edition ROLLTOP and TRAVEL KIT feature Jason's vision for cleaner oceans.
- UpworthyminorCorporate gifting client for sustainable promotional products.
- Red BullminorCorporate gifting client for sustainable promotional products.
- BMWminorCorporate gifting client for sustainable promotional products.
- DeloitteminorCorporate gifting client for sustainable promotional products.
- Liquid DeathminorCorporate gifting client for sustainable promotional products.
- MastercardminorCorporate gifting client for sustainable promotional products.
- Taos Ski ValleyminorCorporate gifting client for sustainable promotional products.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
GOT BAG competitors and assessment
Company assessmentDirect peers
- United By Blue: Certified B Corporation that removes one pound of plastic from oceans per product sold and manufactures bags, apparel, and outdoor goods. Closely comparable mission-led sustainable bag model targeting the same eco-conscious consumer.
- Topo Designs: Design-led outdoor and travel bag brand with sustainability positioning and similar D2C + retail mix. Comparable in size, mission, and price band to GOT BAG.
- Nomatic: DTC-first travel bag and backpack brand with strong social-media presence and overlapping customer base. Comparable in price band and target traveler profile.
- Bellroy: Premium bag specialist with strong D2C and retail presence offering backpacks, totes, crossbodies and travel bags. Direct competitor in design-forward, eco-aware carry goods targeting similar price points ($80–$250).
- Cotopaxi: B Corp-certified outdoor lifestyle brand known for the Del Día and Allpa travel packs made partially from recycled materials. Direct competitor in sustainable backpacks and travel bags with overlapping retail partners including REI.
- Mystery Ranch: Premium backpack maker with strong outdoor and travel product lines sold through REI and specialty retailers. Direct competitor in the rugged, functional backpack segment.
- Paravel: Sustainable travel brand using recycled materials for luggage, backpacks, and bags. Most comparable to GOT BAG in recycled-content travel goods, with a similar premium-DTC positioning and B Corp credentials.
Broad incumbents
- Patagonia: Largest sustainable outdoor brand; makes backpacks, travel bags, and apparel using recycled materials with deep retail presence at REI and beyond. Competes for the same consumer but at much larger scale and broader assortment.
- Herschel Supply Co. Established global bag brand (backpacks, totes, travel) sold through department stores and specialty retail. Competes for the same everyday-carry customer with broader distribution and stronger brand recognition.
- Fjällräven: Heritage outdoor brand famous for the Kånken backpack and recycled-material collections (Re-Kånken). Direct product-category competitor with significantly stronger global brand equity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GOT BAG social profiles
Digital presenceGOT BAG compliance and trust
Trust signalCompliance4 records
GOT BAG financial estimates
Financial estimateRevenue estimate
Valuation estimate
GOT BAG leadership team
Management profileNumber of profiles
Profiles4 records
GOT BAG funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GOT BAG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GOT BAG
What does GOT BAG do?
GOT BAG designs, manufactures, and sells backpacks, crossbody bags, shoulder bags, tote bags, bum bags, and travel accessories made from recycled Ocean Impact Plastic collected in Indonesia and recycled fishing nets. The company sells its own products primarily through a direct-to-consumer e-commerce storefront at us.got-bag.com, supplemented by retail partnerships with retailers such as REI, Nordstrom, and Free People, and a corporate gifting and bulk ordering channel offering co-branded custom bags with a minimum order quantity of 50–100 units.
Is GOT BAG a public or private company?
GOT BAG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GOT BAG founded?
GOT BAG was founded in 2018. It employs 51 to 100 people.
Where is GOT BAG based?
GOT BAG is headquartered in Mainz, Germany, in the Europe region.
How does GOT BAG make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are corporate Gifting & Bulk Orders and retail Distribution.
Who are GOT BAG's main competitors?
Direct peers on record are United By Blue, Topo Designs, Nomatic, Bellroy, Cotopaxi, Mystery Ranch and Paravel. Broad incumbents are Patagonia, Herschel Supply Co. and Fjällräven.
Does GOT BAG have an API?
No public API is recorded for GOT BAG.
What industry is GOT BAG in?
GOT BAG's product category is Sustainable Bags & Backpacks. Its primary akta.pro industry code is CRAMAMAI, Backpacks, Bags & Load-Carriage Retail, with a secondary code of CRAAAJAB, Backpacks & Travel Bags. Its NAICS code is 458320 and its SIC code is 5600.