Bigblue
Bigblue is a French commerce operations platform serving 600+ European e-commerce brands with integrated fulfillment, AI-driven inventory and carrier optimization, branded tracking, and returns across a 9-warehouse network in France, Spain, Germany, and the UK.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bigblue does
Bigblue SAS is a French commerce operations platform serving 600+ European e-commerce and direct-to-consumer brands, headquartered in Toulouse (registered) with operational base in Paris. Founded in 2018, the company combines a 9-warehouse fulfillment network spanning France, Spain, Germany, and the UK (~129,500 m²) with an integrated SaaS platform covering order management, AI-driven inventory tracking, smart carrier selection, branded post-purchase tracking, conversion tools, and self-service returns. The platform is offered through five core modules — Logistics, Tracking, Checkout, Integrations, and Returns — with 14+ pre-built connections to Shopify, BigCommerce, Magento, WooCommerce, Amazon, Klaviyo, Zendesk, and others. Documented performance metrics include 98% first-attempt delivery in the UK, 99% on-time order preparation, 92-96% buyer satisfaction, and 73% branded tracking email open rates.
The product is differentiated by the only fully integrated Amazon FBA labelling solution in Europe, AI-powered carrier selection outperforming standard carriers by 9% on on-time delivery, and AI inventory tracking with multi-channel allocation across B2C and B2B pools. Agentic AI has been deployed for outcomes-driven workflows, and the platform supports omnichannel operations including wholesale replenishment (e.g., 85% of Dermalogica France's wholesale orders restocked within 48 hours). Notable enterprise customers include Tupperware (relaunched operations in 3 weeks, shipping 1,000 international parcels daily toward a €200M turnover target in 2026), Cabaia (10,000 orders/day at peak), Unbottled (25,000 monthly parcels plus 900 Sephora locations), MuJi, and Greenweez.
The business model is hybrid SaaS-plus-3PL. Revenue is generated through a three-tier subscription (Starter at €99/month, Bigblue at €249/month, Advanced at custom pricing under 3-year commitments) layered with usage-based per-order fees for Fast Tags and delivery (€0.25-€0.35/order), per-return fees (€1.00-€1.50/return), and shipping/fulfilment fees including picking, packing, storage, and carrier delivery with a minimum package fee per billing period. Ad Valorem insurance is offered as an add-on for high-value shipments from French and Spanish warehouses. Distribution is primarily direct, combining an API-first self-serve motion (Shopify integration under 30 seconds) for SMB with enterprise field sales and dedicated account management for larger omnichannel deployments. The company is venture capital-backed, having raised approximately €18.6M+ across seed, Series A (March 2022, $15M led by Runa Capital), and subsequent rounds, and is led by CEO Tim Dumain, COO William Meunier, and CTO Mathias Griffe.
Bigblue firmographics
Firmographics- Name
- Bigblue
- Legal name
- Bigblue SAS
- Website
- https://bigblue.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bigblue is a French commerce operations platform serving 600+ European e-commerce brands with integrated fulfillment, AI-driven inventory and carrier optimization, branded tracking, and returns across a 9-warehouse network in France, Spain, Germany, and the UK.
- Ownership category
- akta.pro rank
Bigblue industry classification
Industry- Product category
- E-commerce Fulfillment Services (3PL)
- NAICS
- General Freight Trucking, Long-Distance (48412), Wholesale Trade Agents and Brokers (425)
- SIC
- Wholesale-Groceries, General Line (5141), Air Courier Services (4513), Wholesale-Durable Goods (5000)
- akta.pro primary industry
- B2B / Wholesale Fulfillment Centers (TLALADAB)
- akta.pro secondary industries
- Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO), Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where Bigblue is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices7 records
Markets served
Bigblue business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Subscription Plans: Three-tier SaaS subscription model (Starter, Bigblue, Advanced) providing access to the logistics platform, warehouse management, integrations, and user seats. Billed monthly or annually with auto-renewal.
- Usage-based Logistics Fees: Per-order and per-return fees for conversion tools (Fast Tags/ETA), delivery tracking, and returns processing. Pricing tiers decrease with higher-volume plans (e.g., Fast Tags from €0.35/order at Starter to €0.25/order at Advanced; returns from €1.50/return at Starter to €1.00/return at Advanced).
- Shipping & Fulfilment Fees: Fees for picking, packing, storage, and carrier delivery services based on shipment weight, dimensions, destination, and volumetric weight. Minimum package fee per billing period applies. Surcharges from carrier partners are passed through to customers.
- Ad Valorem Insurance: Optional insurance product for high-value shipments, available for parcels shipped from French and Spanish warehouses, de-capping compensation at the insured sale value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential tier for brands starting to automate operations. Includes carrier optimization, 2 basic integrations, and 2 user seats. |
| Subscription | Monthly | Full platform for brands optimizing operations. Includes bundle, custom unboxing, 2 basic + 1 premium integration, and 5 user seats. |
| Subscription | Multi-year contract | Enterprise tier for global omnichannel brands. Includes omnichannel experience, smart reporting, 3 basic + 2 premium integrations, and 15 user seats. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Bigblue product offering
Product offeringCore offering
Bigblue operates a commerce operations platform that combines European warehouse fulfillment, AI-powered inventory and carrier optimization, branded post-purchase tracking, and returns management for D2C and B2B e-commerce brands. The company runs 9 warehouses across France, Spain, Germany, and the UK (129,500+ m²), fulfilling 24 million orders in 2025 for 600+ brands, and offers subscription-based software access (Starter, Bigblue, Advanced tiers) plus usage-based logistics fees.
Product overview
Bigblue is an all-in-one commerce operations platform for European e-commerce brands, comprising five core integrated modules: Logistics (warehouse network and fulfillment), Tracking (branded tracking pages), Checkout (Fast Tags conversion tools), Integrations (14+ e-commerce platform connections), and Returns (self-service portal). The platform is offered through three subscription tiers (Starter, Bigblue, Advanced) and is accessible via the Bigblue App portal. Additional features include Ad Valorem Insurance, multi-channel inventory allocation, B2B order management, and AI-powered carrier selection and inventory forecasting.
Differentiator
Problem solved
Functional benefit
Products and services
- Logistics Core logistics fulfillment service providing worldwide shipping with access to Bigblue's enterprise-grade European warehouse network (9 warehouses, 129,500+ m²). Handles storage, picking, packing, and delivery for D2C and B2B orders from brands scaling from 500 to 150,000+ orders per month.
- Tracking Branded proactive tracking solution that provides real-time tracking updates to end customers, reducing 'Where's my order?' support tickets by 50% and opening second purchase windows during delivery. Tracking pages and emails achieve a 73% open rate.
- Checkout Conversion optimization tool featuring Fast Tags that display precise delivery dates on product pages based on real-time inventory and customer postcode, delivering conversion lifts of up to 5% and 26% higher repurchase rates within 90 days for orders fulfilled within 24 hours.
- Integrations Pre-built connections to 14+ major e-commerce, marketplace, marketing automation, customer support, ERP, and communication platforms including Shopify, WooCommerce, Amazon, BigCommerce, Magento, Wix, PrestaShop, Klaviyo, Zendesk, Gorgias, Fnac, and Slack, enabling automatic order, product, and inventory synchronization.
- Returns Self-service returns portal enabling end customers to initiate exchanges, store credit, or refunds. Returns analytics help brands understand return reasons and recover up to €39 in lifetime value per return.
- Bigblue App Web application portal providing full real-time visibility on every order, inventory status, delivery events, and returns, with business intelligence dashboards and AI-built custom queries for operational analytics.
- Ad Valorem Shipping Insurance Optional shipping insurance add-on covering high-value shipments for loss or damage, with compensation amounts de-capped at the insured sale value. Available for parcels shipped from French and Spanish warehouses.
Quantifiable outcome
- 24M orders fulfilled in 2025
- +12 more outcomes
Companies that use Bigblue
Customer profileNamed customers18 records
Segments8 records
Ideal customer profiles3 records
Bigblue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability6 records
Feature7 records
Bigblue partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ShopifycoreBigblue is a Shopify Certified Partner with a pre-built integration connectable in under 30 seconds. The integration syncs orders, products, and inventory automatically and is listed in the Shopify App Store.
- AmazoncoreBigblue integrates with Amazon Seller Central for FBM (Fulfilled by Merchant) operations. Unique in Europe, Bigblue offers a fully integrated Amazon FBA labelling solution that auto-retrieves labels from Amazon's API every 30 minutes, eliminating manual labelling work.
- FnacminorPremium integration connecting Bigblue to Fnac's marketplace, enabling brands to fulfill Fnac marketplace orders through Bigblue's warehouse network.
Scale indicators15 records
Recent moves5 records
Expansion highlights6 records
Bigblue competitors and assessment
Company assessmentOthers
- Shopify Fulfillment Network: Shopify's owned fulfillment network leveraging Deliverr acquisition for merchant fulfillment. Not a traditional peer but a strategic ecosystem risk/adversary, as Shopify could disintermediate 3PL partners like Bigblue by offering native fulfillment to its merchant base.
Direct peers
- ShipMonk: Multi-channel fulfillment and inventory management platform serving SMB and mid-market e-commerce brands with proprietary OMS technology. Direct peer in combining WMS software with physical fulfillment, targeting the same Shopify-anchored merchant segment.
- Huboo: UK-based e-commerce fulfillment provider with proprietary warehouse management technology, serving Shopify and other platform merchants. Direct competitor for UK and European fulfillment volume with a similar tech-led GTM approach.
- Cubyn: French tech-enabled 3PL providing fulfillment services for e-commerce brands, headquartered in Paris. Most direct European geographic peer competing for the same D2C brand customers across France and the broader EU market.
- Byrd: Berlin-based e-commerce fulfillment network with automated warehousing across Europe, now part of Maersk's logistics arm. Direct peer in pan-European e-commerce fulfillment with software integration capabilities.
- ShipBob: US-headquartered tech-enabled 3PL offering warehousing, fulfillment, and a software dashboard for e-commerce brands across Shopify, Amazon, and other channels. Most comparable direct competitor to Bigblue's combined SaaS-plus-fulfillment model, though primarily serving North American merchants.
Broad incumbents
- Arvato (Bertelsmann): European supply chain and fulfillment services provider serving retailers and brands across multiple verticals. Comparable in offering scaled European warehouse capacity with technology integration, though broader portfolio beyond pure e-commerce D2C.
- Radial: Established omnichannel fulfillment provider (formerly eBay Enterprise) serving large enterprise retailers with fulfillment, customer care, and technology. Comparable for the omnichannel B2B+B2C capability set, particularly relevant to Bigblue's enterprise customers like Sephora and Dermalogica.
- DHL Supply Chain: Global contract logistics and supply chain division of Deutsche Post DHL Group, operating extensive European warehouse networks. The dominant incumbent competitor with massive scale; Bigblue differentiates via technology and D2C focus rather than enterprise contract logistics.
Emerging players
- Cart.com: Commerce operations platform combining fulfillment, software, and services for omnichannel brands. Comparable in positioning Bigblue's commerce-operations value proposition, though Cart.com is broader in scope and US-headquartered.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bigblue social profiles
Digital presenceBigblue compliance and trust
Trust signalCompliance1 record
Bigblue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bigblue leadership team
Management profileNumber of profiles
Profiles3 records
Bigblue funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bigblue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bigblue
What does Bigblue do?
Bigblue operates a commerce operations platform that combines European warehouse fulfillment, AI-powered inventory and carrier optimization, branded post-purchase tracking, and returns management for D2C and B2B e-commerce brands. The company runs 9 warehouses across France, Spain, Germany, and the UK (129,500+ m²), fulfilling 24 million orders in 2025 for 600+ brands, and offers subscription-based software access (Starter, Bigblue, Advanced tiers) plus usage-based logistics fees.
Is Bigblue a public or private company?
Bigblue is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bigblue founded?
Bigblue was founded in 2018. It employs 11 to 50 people.
Where is Bigblue based?
Bigblue is headquartered in Paris, France, in the Europe region.
How does Bigblue make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are usage-based Logistics Fees, shipping & Fulfilment Fees and ad Valorem Insurance.
Who are Bigblue's main competitors?
Shopify Fulfillment Network is listed as an others. Direct peers are ShipMonk, Huboo, Cubyn, Byrd and ShipBob. Broad incumbents are Arvato (Bertelsmann), Radial and DHL Supply Chain. Cart.com is listed as an emerging player.
Does Bigblue have an API?
Yes. Bigblue offers an API that allows developers to connect their e-commerce platform to Bigblue's order management system. The API documentation is available via Notion site. Integration endpoints include order synchronization, inventory management, and tracking information. Developer documentation is at bigblue.notion.site/Bigblue-Store-API-Documentation-4e9c3d052a1a4b73b59709edfe8b7457.
What industry is Bigblue in?
Bigblue's product category is E-commerce Fulfillment Services (3PL). Its primary akta.pro industry code is TLALADAB, B2B / Wholesale Fulfillment Centers, with a secondary code of CRAFAHAO, Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces. Its NAICS code is 48412 and its SIC code is 5141.