Honda

What Honda does

Honda, in this context, refers to Honda Power Products' Spanish distribution operation, run by Greens Power Products S.L. — Honda Motor Co.'s exclusive importer and distributor for Spain since 1978. The business distributes Honda's outdoor power equipment across Spain through 300+ authorized distributors and the hondaencasa.com direct-to-consumer e-commerce store. Its portfolio spans lawn mowers (IZY, HRN, HRX, HRG series), Miimo robotic mowers (HRM 1000 through HRM 4000 Live), ride-on mowers (HF series), brushcutters, hedge trimmers, leaf blowers, wood chippers (BIO series), rotary tillers, water pumps, XGREENS industrial generators, snow blowers, pressure washers, weed removers, and the Monpal electric mobility scooter. Customer segments range from hobbyist homeowners and professional landscapers to agricultural businesses, industrial/construction firms, and mobility-impaired individuals.

The technical foundation is Honda's proprietary 4-stroke engine platform — the GX, GCVx, GC, and GP stationary engine series, backed by the world's largest engine manufacturing operation producing 27+ million engines and 6+ million Power Products annually across 124 factories in 29 countries. Newer technology layers include a 56V lithium-ion cordless battery platform with patented cell cooling, Miimo robotic mowers with smart navigation, and XGREENS-branded industrial equipment. All stationary engines comply with EURO V, CARB, and EPA emissions standards, with ISO 9001 manufacturing and CE-marked products.

The business model is purely transactional hardware sales through a dual-channel structure: an authorized distributor network handling consultation, installation, and aftersales, plus direct e-commerce with 24-hour shipping and free pre-delivery assembly performed by local distributors. Pricing is one-time perpetual purchase spanning €237 (entry cordless blower) to €31,495 (BIO 800 hydraulic chipper), backed by a 3-year manufacturer warranty. There is no disclosed subscription, recurring, or service-revenue component; monetization is entirely unit-volume driven through both wholesale (distributors) and retail (hondaencasa.com) channels.

Name

Honda

Legal name

Honda Motor Co., Ltd.

Website

https://hondaencasa.com

Company type

Public

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Honda Power Products Spain, operated by Greens Power Products S.L. since 1978, distributes Honda's outdoor power equipment (lawn mowers, Miimo robotic mowers, generators, water pumps, tillers) through 300+ authorized distributors and direct e-commerce across Spain.

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment

NAICS

Outdoor Power Equipment Retailers (444230), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Motor and Generator Manufacturing (335312)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Motors & Generators (3621), Engines & Turbines (3510), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

akta.pro secondary industries

Outdoor Power Equipment Parts & Service Retail (CRAIADAH), Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), Powersports Chassis, Suspension, Steering & Braking Systems Manufacturing (IMACAEAK)

Keywords

• Outdoor power equipment
• Engine manufacturing
• Robotic lawn mowers
• Garden machinery
• Industrial generators

Headquarters

HQ city

La Garriga

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Power Products (Small Machinery): Sales of small power equipment including lawn mowers, robotic mowers (Miimo), generators (XGREENS), water pumps, tillers, snow blowers, brushcutters, hedge trimmers, and blowers. Products sold through authorized distributors and direct e-commerce.
2. Motorcycles: Global motorcycle sales with over 140 million customers worldwide, including electric scooter EV-neo
3. Automobiles: Automobiles including hybrid technology (Honda Insight), fuel cell vehicles (FCX Clarity), and traditional combustion vehicles. New advanced charging technology for future electric vehicles.
4. Marine Engines: Outboard motors and inflatable boats under Honda Marine division
5. HondaJet Aircraft: Light commercial aircraft with HF120 engines mounted on wing, the first and only aircraft designed and manufactured by an automotive company

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Honda designs, manufactures, and sells engines and outdoor power equipment through its Power Products division, including robotic Miimo lawn mowers, gasoline and battery-powered lawn mowers, ride-on mowers, brushcutters, hedge trimmers, leaf blowers, wood chippers (biotrituradoras), rotary tillers, water pumps, generators, snow blowers, pressure washers, weed removers, the Monpal electric mobility scooter, and branded stationary engines. In Spain, these products are distributed exclusively by Greens Power Products S.L. via 300+ authorized distributors and direct e-commerce, supported by a 3-year manufacturer warranty and full aftersales service.

Product overview

Honda Power Products offers a comprehensive portfolio of outdoor power equipment and mobility solutions organized across multiple categories: Garden equipment (robotic lawnmowers Miimo, gasoline/battery lawn mowers, ride-on mowers, brushcutters, hedge trimmers, leaf blowers, wood chippers, lawn sweepers, and regenerators); Agricultural equipment (rotary tillers, attachments, off-road carts, sprayer carts); Industrial equipment (generators, water pumps, pressure washers, weed removers); Winter equipment (snow blowers); and Mobility (electric Monpal scooter). The product line also includes the XGREENS professional sub-brand, Honda stationary engines (GX/GCV/GP series), a 56V cordless battery platform, lubricants, and branded merchandise. Honda's products range from consumer hobby machines to professional-grade equipment, unified by Honda's 4-stroke engine technology, environmental compliance (EURO V, CARB, EPA), and commitment to sustainability through battery-electric and hybrid solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Miimo: Robotic lawn mower brand featuring models HRM 1000, HRM 1500, HRM 2500, and HRM 4000 Live with smart navigation and battery-powered operation.
• XGREENS
• Monpal

Products and services

• Miimo Robotic Lawnmowers (HRM Series) Autonomous battery-powered robotic lawnmowers with intelligent smart navigation that automatically maintain lawns without user intervention. Models include HRM 1000 (up to 1,000 m²), HRM 1500/1500 Live (up to 1,500 m²), HRM 2500/2500 Live (up to 3,000 m²), and HRM 4000 Live. Designed for residential and demanding amateur users seeking quiet, emission-free lawn care.
• Cortacéspedes (Lawn Mowers) - IZY, HRN, HRX, HRG Series Walk-behind gasoline and battery-powered lawn mowers covering hobby (IZY), demanding amateur (HRN, HRX), and professional (HRG) tiers. Features include Versamow selective mulching systems, Smart Drive and Select Drive advance systems, and Honda GCVx145, GCVx170, and GCVx200 engines. Sold to residential homeowners and professional landscapers across Spain.
• Cortacéspedes de Asiento (Ride-on Mowers) - HF Series Hydrostatic-transmission ride-on mowers with Versamow System and Optiflow technology for large properties. Models HF 2317 HME, HF 2417 HME/HTE, and HF 2625 HME/HTE are intended for residential estate owners and professional grounds maintenance crews.
• Desbrozadoras (Brushcutters) - UMK, UMR, UM Series Backpack, handheld, and wheeled brushcutters powered by Honda mini 4-stroke engines delivering lower consumption, noise, and emissions than 2-stroke alternatives. Range covers hobby UMK 425/435, semi-professional UMR, and professional wheeled UM 526 and UM 616 units for vegetation clearing.
• VersaTool Multi-Use System (UMC Series) Modular multi-tool powerhead system built on Honda 25cc and 35cc mini 4-stroke engines that accept six interchangeable attachments (pruning saw, brushcutter, blower, edging tool, mini-cultivator, and hedge trimmer). Targeted at residential gardeners seeking a single power unit for multiple tasks.
• Cortasetos (Hedge Trimmers) - HHH Series Single- and double-cut blade hedge trimmers driven by Honda mini 4-stroke engines for quiet operation, lower consumption, and precision trimming with adjustable handles. Sold to home gardeners and professional landscapers.
• Soplador (Leaf Blowers) - HHB Series Battery-powered leaf blowers with battery strap mount for clearing leaves and debris from gardens and indoor spaces. Part of the Honda 56V cordless platform sold to home users.
• Biotrituradoras (Wood Chippers) - BIO Series Domestic, professional, and professional hydraulic wood chippers with drum cutting systems for recycling garden and orchard pruning waste. Models BIO 155/230/330 for domestic and professional use, and BIO 700/800 for professional hydraulic applications with up to 16 cm branch capacity.
• Motoazadas (Rotary Tillers) - FG and F Series Compact and professional rotary tillers for economic gardens, urban gardens, medium to large allotments, and motocultor applications. Models FG 201/205/320/330, F 220, and FX 340/360 feature Honda engines with various speed and reverse-gear configurations.
• Motobombas (Water Pumps) - WX, WB, WBX, WH, WSX Series Portable, flow, pressure, dirty water, and special liquid pumps offering 8,400 to 37,200 liters/hour capacity with self-priming capability. Applications span gardening, agriculture, and industrial water management.
• Generadores (Generators) - EU and XGREENS Series Soundproofed inverter generators, high-performance generators, and XGREENS single-phase, three-phase, and welding generators ranging from X 30 (3 KVA, €898) to X 120 MTE industrial units. Equipped with AVR technology, large fuel tanks, and Honda engines for industrial, construction, and event power needs.
• Quitanieves (Snow Blowers) - HSS Series Two-stage snow blowers in Series 6, 7, 9, and 13 that clear snow depths from 50-55 cm and remove up to 42 tons of snow per hour, including hybrid models and SnowFighter versions. Sold to professional maintenance crews and residential users in snowy regions.
• Hidrolimpiadoras (Pressure Washers) - EPX Series Cold-water pressure washers with axial and 3-piston pumps, high-pressure hoses, and interchangeable nozzles. EPX 160 and EPX 190 models for industrial and construction cleaning.
• Deshierbadoras (Weed Removers) - DHX Series Professional chemical-herbicide-free weed removers with adjustable metal brush systems for moss and weed removal on permeable and non-permeable surfaces. DHX 40 and DHX 60 models with CE marking for compliance.
• Barredora (Artificial Grass Sweeper) - FG 201 B Brush-equipped sweeper for maintaining and regenerating artificial grass surfaces such as padel courts, with Honda engine drive.
• Regeneradores de Césped (Lawn Regenerators) - RH Series Lawn regeneration machines for biannual turf maintenance with metal casings and Honda GX-series engines, used by professional landscapers.
• Carretillas Todo Terreno (Off-road Carts) - HP Series Professional crawler-track off-road dump carts with hydrostatic transmission and vibration-free operation, used in construction, agriculture, and forestry (model HP 500).
• Carretillas Pulverización (Sprayer Carts) - CPX Series Wheeled sprayer carts with 50-liter tanks, 8-meter hoses with reels for agricultural spraying. Model CPX 52 is offered to professional and hobby agricultural users.
• Scooter Eléctrico Monpal ML 100 (Electric Mobility Scooter) Electric mobility scooter with a 24V 360W DC motor, 25 km range, top speed of 6 km/h, triple braking system, and computer-controlled operation. Designed for sidewalk and pedestrian zone use without requiring a driver's license. Eligible for reduced 4% VAT for disabled buyers.
• XGREENS Product Line Honda's professional sub-brand covering generators (X 30 to X 120 MTE), welder generators (XS 200), water pumps (WSX 20), pressure washers (EPX 160/190), weed removers (DHX 40/60), and tillers (FX 340/360). Designed for industrial, construction, and high-demand professional uses with CE marking.
• Honda 56V Cordless Battery System Common 56V lithium-ion battery platform with high energy density, long runtime, patented cell cooling, and thousands of charge cycles without performance degradation. Power batteries HPB 20 AH and HPB 40 AH work across Honda lawn mowers, brushcutters, hedge trimmers, and leaf blowers.
• Honda GX/GCV/GP/iGX Stationary Engines Legendary 4-stroke stationary engines for OEM equipment applications. The GX series handles heavy-duty and homologated applications, GC/GCV engines cover general consumer use, GP series targets specific stationary uses, and iGX powers high-demand equipment such as the BIO 800 chipper. Compliant with EURO V, CARB, and EPA regulations.
• Aceite Sintético Honda SUPERMULTIGRADO 4T 15W40 Synthetic engine oil designed for Honda 4-stroke gasoline engines, formulated with high-quality synthetic technology to resist degradation, prevent wear, and ensure durability under demanding conditions. Available in 1 L (€14.13) and 5 L (€59.96) containers, manufactured under ISO 9001 in Spain (EU).
• Honda Merchandise - Workwear and Apparel Honda-branded work clothing and merchandise including work coats, coveralls, bib overalls, fleece jackets, t-shirts, polo shirts, and scarves. Sold through the official Honda online store.

Quantifiable outcome

• 3-year manufacturer warranty in Spain for non-professional use
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Greens Power Products S.L.coreChannel Partner/ Reseller/ Distributor · 1 January 1978Greens Power Products S.L. is the exclusive importer and distributor for Honda Power Products division in Spain since 1978. They operate modern facilities of 12,000 m² in La Garriga, Barcelona, and manage a network of more than 300 authorized distributors across Spain.
• ECHO (ECHO Maquinaria and ECHO Robotics)minorStrategic or Co-development PartnerECHO is part of the Greens & Honda Group alongside Honda Power Products. ECHO manufactures outdoor power equipment (ECHO Maquinaria) and robotics (ECHO Robotics). The group includes Silky saws and poles, Eureka Parts, and XGREENS brands.
• Facebook (Meta)minorGTM or Marketing PartnerFacebook provides advertising services through Meta advertising platform (_fbp cookie) for targeted advertising and remarketing to Honda Power Products customers.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Husqvarna Group: Husqvarna is a global leader in outdoor power equipment including Automower robotic mowers, chainsaws, and lawn mowers — directly competing with Honda across consumer and professional segments in Europe. Comparable product breadth, dealer model, and battery/robotic transition roadmap.
• STIHL: STIHL is the world leader in chainsaws and a major outdoor power equipment brand with strong professional segment presence, directly comparable to Honda's professional Power Products lineup including brushcutters, hedge trimmers, blowers, and bioprituradoras.
• Briggs & Stratton: Briggs & Stratton is a major small engine manufacturer and outdoor power equipment producer (riding mowers, generators), directly comparable to Honda's GX/GCV/GP stationary engine business and XGREENS generator portfolio.
• The Toro Company: Toro manufactures residential and professional lawn mowers, snow blowers, and irrigation systems — directly overlapping with Honda's core outdoor power equipment offerings in Spain and across global markets.
• MTD Products (Cub Cadet, Troy-Bilt): MTD Products manufactures a broad portfolio of outdoor power equipment brands including Cub Cadet and Troy-Bilt — competing with Honda across residential walk-behind and ride-on mower segments with comparable price-tier structure.
• ECHO Incorporated: ECHO is a specialist in chainsaws, blowers, and outdoor power equipment and is part of the Greens & Honda Group alongside Honda Power Products in Spain — a direct peer with shared distribution through Greens Power Products S.L.

Broad incumbents

• John Deere: John Deere is a broad incumbent in agriculture, turf, and residential outdoor equipment with significant presence in ride-on mowers and compact tractors — a more diversified competitor spanning Honda's adjacent agricultural and consumer segments.
• Kubota: Kubota manufactures compact tractors, outdoor power equipment, and agricultural machinery with comparable product breadth (including mini-excavators and tillers) and global distribution through dealer networks — a broader incumbent adjacent to Honda Power Products.
• Robert Bosch (Garden Tools): Bosch's garden tools division offers a broad line of battery-powered outdoor equipment and DIY garden tools — a broader incumbent leveraging its global power-tool platform and 18V/36V battery systems to enter markets overlapping with Honda's cordless range.

Emerging players

• Greenworks Tools: Greenworks is a battery-first outdoor power equipment challenger with rapidly growing European distribution, competing directly with Honda's 56V cordless platform and Miimo robotic mowers in the consumer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hondaencasa
• YouTubeyoutube.com/user/Honda
• Facebookfacebook.com/hondaencasa
• LinkedInlinkedin.com/company/grupogreens
• Instagraminstagram.com/honda

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda