What Kwik Shop does

Kwik Shop is a Midwestern convenience store and self-service fuel station chain operating 110+ locations across Iowa, Kansas, and Nebraska. Founded in 1960 in Hutchinson, Kansas by Dick Dillon, the brand was absorbed into Kroger through a 1983 merger with Dillon Companies, then transferred to UK-based EG Group in 2018 when EG acquired Kroger's convenience store business. Kwik Shop now operates as a regional brand within EG America, LLC's portfolio of 10 convenience store brands spanning 1,500+ locations across 30 US states and 18,000 total team members. The corporate mailing address (165 Flanders Road, Westborough, MA) is shared with parent EG America. Kwik Shop's primary customers are individual daily commuters and convenience shoppers seeking fuel, coffee, prepared foods, and snacks, with a secondary commercial fleet segment served through B2B fuel cards.

The company's product and technology stack centers on a digital loyalty and payments ecosystem built at the parent level. The SmartRewards mobile app (iOS/Android) and SmartPay Rewards program offer 10 cents per gallon fuel savings, exclusive coupons, and a free beverage reward per 80 gallons purchased; SmartPay has processed $5 billion in fuel sales and saved members $200 million since 2013. B2B offerings include SmartPay Business (fleet management portal with spending limits, real-time expense tracking, transaction history, and unlimited drivers) and the Alloy Fleet Card (Mastercard-accepted with telematics integration, accepted at 1,400+ EG America locations and 12,000+ partner sites). On the merchandise side, Kwik Shop carries the Farmhouse Premium private label across chocolates, snacks, bakery, and ice cream. A DoorDash delivery partnership launched in September 2022 extends the SKU set to off-premise consumers. No public APIs, SDKs, or AI/ML capabilities are disclosed.

Kwik Shop's business model is a transactional retail operation: revenue is generated primarily through fuel sales (transaction-based at the pump) and in-store convenience merchandise sales, supplemented by B2B fleet card transaction volume. Pricing is not publicly disclosed at the SKU level; the loyalty program is freemium (free to join, pay-as-you-go on fuel), while fleet cards operate on transaction-based pricing with volume discounts (e.g., 20 cents per gallon for the first 90 days on Alloy, 10 cents per gallon ongoing on SmartPay Business). The go-to-market motion is direct-to-consumer through owned physical retail, with secondary channels via DoorDash (delivery) and direct sales for commercial fleet accounts. As a wholly-owned subsidiary of EG America, Kwik Shop does not raise independent funding and has no public listing.

Name

Kwik Shop

Legal name

Kwik Shop

Website

https://kwikshop.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Kwik Shop is a Midwest convenience store and fuel station chain operating 110+ locations across Iowa, Kansas, and Nebraska. Founded in 1960 and owned by EG America (a subsidiary of UK-based EG Group), it serves daily commuters with fuel, food, beverages, loyalty rewards, and B2B fleet card programs.

Ownership category

akta.pro rank

Product category

Convenience Store & Fuel Retail

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations with Convenience Stores (457110), Convenience Retailers (445131)

SIC

Retail-Convenience Stores (5412), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

akta.pro secondary industries

Traditional Convenience Stores (C-Stores) (CRAHABAA), Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

Keywords

• Convenience store retail
• Fuel station sales
• Loyalty rewards program
• Fleet fuel cards
• Prepared food beverages

Headquarters

HQ city

Westborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Convenience Retail Sales: Revenue from sale of convenience items including breakfast sandwiches, coffee, snacks, chocolates, bakery items, ice cream, and prepared foods at Kwik Shop store locations.
2. Fuel Sales: Revenue from self-service gasoline and fuel sales at Kwik Shop locations. SmartPay Rewards program offers 10 cents per gallon savings to loyalty members.
3. Business Fleet Fuel Cards: Revenue from commercial fleet customers using SmartPay Business and Alloy Fleet Card programs, offering volume-based fuel pricing and fleet management services.
4. SmartPay Rewards Program: Free loyalty program driving customer traffic and purchase frequency. While the program itself is free to join and use, it drives increased transaction volume and customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Kwik Shop operates a chain of convenience stores with self-service fuel stations, selling gasoline, coffee, breakfast sandwiches, prepared foods, snacks, chocolates, bakery items, and ice cream across 110+ locations in Iowa, Kansas, and Nebraska. The core retail offering is supported by the SmartRewards loyalty program, SmartPay fuel savings program, and Farmhouse Premium private-label products.

Product overview

Kwik Shop operates as a convenience store brand under EG America with approximately 110 store locations across Iowa, Kansas, and Nebraska. The company's product portfolio centers on a loyalty ecosystem comprising SmartRewards (consumer loyalty app), SmartPay Rewards (fuel savings program), SmartPay Business (business fuel card), and Alloy Fleet Card (fleet management). Core offerings also include private-label Farmhouse Premium food products spanning chocolates, snacks, bakery items, and ice cream. The brand emphasizes convenience through digital rewards programs, on-demand delivery partnerships, and fast food/beverage service.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartRewards Free consumer loyalty program and mobile app that rewards Kwik Shop guests for every in-store and fuel purchase. Members earn 10 cents per gallon savings on fuel, access exclusive coupons, and receive a free coffee or beverage for every 80 gallons purchased.
• SmartPay Rewards Industry-leading fuel rewards program offering members 10 cents savings on every gallon of fuel purchased at participating Kwik Shop and EG America locations. Since 2013, the program has processed over $5 billion in fuel sales and saved members $200 million.
• SmartPay Business Business fuel card offering 10 cents per gallon savings every day. Includes secure online portal for account management, transaction history, fuel usage tracking, driver spending limits, and unlimited drivers under a single business account.
• Alloy Fleet Card Commercial fleet fuel card with 20 cents savings for the first 90 days on the Nationwide discount network. Accepted at 1,400+ EG America locations and 12,000+ partner locations, with customizable spending limits, real-time expense tracking, telematics integration, mobile app, and Mastercard acceptance. Premium cardholders earn 1% cashback on qualified non-fuel purchases.
• Farmhouse Premium Private Label Proprietary private-label brand sold at Kwik Shop locations. Includes Farmhouse Premium Chocolates (bars and bite-size treats), Farmhouse Premium Snacks (salty snack collection), Farmhouse Bakery (individually packaged sweet snacks), and Farmhouse Creamery ice cream.
• Convenience Store Retail Convenience store retail operations across more than 110 locations in Iowa, Kansas, and Nebraska, selling coffee, breakfast sandwiches, prepared foods, snacks, chocolates, bakery items, ice cream, and other everyday items.
• Self-Service Fuel Sales Self-service gasoline and fuel retail at Kwik Shop store locations across Iowa, Kansas, and Nebraska, with SmartPay Rewards members saving 10 cents per gallon on every fill-up.

Quantifiable outcome

• SmartPay Rewards has saved members $200 million since 2013
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DoorDashcoreChannel Partner/ Reseller/ Distributor · 19 September 2022EG America partnered with DoorDash to offer on-demand delivery of snacks, sandwiches, pizza, coffee and more from participating Kwik Shop and other EG convenience brand locations. Customers can order through DoorDash's app and website. The partnership was launched in September 2022 with availability from hundreds of stores expanding to over 1,300 locations.
• American Red CrossminorOthers · 1 January 2020EG America and its convenience store brands including Kwik Shop partner with American Red Cross for charitable fundraising campaigns. In 2023, EG America raised $627,000 for the American Red Cross, bringing total charitable giving to $4.1 million since 2020.
• American Cancer SocietyminorOthers · 1 January 2020EG America partners with American Cancer Society as part of its charitable giving program, having raised $1 million since 2020 for life-saving programs, research, and services that help patients and families impacted by cancer.
• United WayminorOthers · 1 January 2020EG America partners with United Way, having raised $563,000 since 2020 to advance youth development and provide educational resources in partnership with local nonprofits.
• Disabled American Veterans (DAV)minorOthers · 1 January 2019EG America has partnered with DAV since 2019 to raise funds for disabled veterans. The partnership has raised nearly $3 million supporting DAV's mission to help veterans access benefits, transportation to medical appointments, and employment opportunities.
• EG America (Parent Company)coreOthers · 1 January 2018Kwik Shop is owned by EG America, which acquired Kroger's convenience store business in 2018. EG America operates 10 convenience store brands with 1,500+ locations across 30 states. EG America is owned by EG Group, a UK-based international fuel station and convenience store retailer founded in 2001.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Casey's General Stores: Casey's is a publicly traded c-store and fuel retailer with 2,500+ locations concentrated in the Midwest (including Iowa), operating pizza kitchens, prepared food, and a strong loyalty program. It is Kwik Shop's most direct geographic competitor, especially in Iowa.
• QuikTrip: QuikTrip is a privately held convenience and fuel retailer with 1,000+ stores across the Midwest, South, and Southeast. It competes directly with Kwik Shop in Kansas and surrounding states and is known for large-format stores and strong prepared-food offerings.
• Maverik: Maverik is a privately held c-store and fuel chain that acquired Kum & Go in 2023, expanding to 400+ stores across the Midwest and West. It directly competes with Kwik Shop in Iowa and Nebraska with similar fuel-plus-convenience offerings and Fresh Food Fast programs.

Broad incumbents

• 7-Eleven: 7-Eleven is the largest c-store chain in the U.S. (12,000+ stores) and the dominant national player. It competes with Kwik Shop via its Speedway acquisition and Speedy Rewards loyalty program, offering similar fuel-plus-convenience economics at massive scale.
• Wawa: Wawa is a privately held East Coast c-store and fuel chain (1,000+ stores) known for premium prepared food and a strong loyalty program. While not currently in Kwik Shop's geography, Wawa has been expanding westward and could enter Midwest markets.
• Sheetz: Sheetz is a privately held c-store and fuel chain with 700+ stores across the Mid-Atlantic and Midwest. It has expanded into Ohio and is exploring further Midwest growth, making it a potential future competitor to Kwik Shop's western markets.
• RaceTrac: RaceTrac is a privately held c-store and fuel chain with 750+ stores across the South and Midwest. It competes with Kwik Shop in overlapping geographies (Kansas, Nebraska) and is known for large-format stores with diverse food service.
• Murphy USA: Murphy USA is a publicly traded fuel and convenience retailer with 1,700+ stores predominantly located near Walmart Supercenters. It overlaps with Kwik Shop in the fuel category and competes on price-led fuel positioning in Midwest markets.
• Pilot Flying J: Pilot Flying J is the largest travel center chain in North America (900+ locations), majority-owned by Berkshire Hathaway. It competes with Kwik Shop for highway-adjacent fuel and convenience customers across the Midwest and offers a competing fleet card program.

Emerging players

• Buc-ee's: Buc-ee's is a rapidly expanding travel center chain known for mega-format c-stores and strong fuel and food service. While primarily in the South, Buc-ee's has announced Midwest expansion plans that could bring it into direct competition with Kwik Shop's footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kwikshop
• Facebookfacebook.com/kwikshopstores
• LinkedInlinkedin.com/company/kwik-shop-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kwik Shop