What PAL Lighting does

PAL Lighting is a Houston-headquartered private manufacturer and distributor of LED pool, spa, landscape, strip, and water-feature lighting systems serving residential and light-commercial markets. Its product portfolio spans seven categories: pool lighting (Evenglow and Treo series), custom and quick-ship LED strip lighting, illuminated water features (WaterBlade, WaterSphere, WaterBubbler, WaterScupper), landscape fixtures, lighting controllers (Color Touch and PCR series), pool automation (Pool Touch 5/9, Valve Control), and supporting sales kits and spare parts. Core proprietary technology includes the patented EvenGlow low-glare illumination system, the Color Touch control platform with iOS/Android app and music-sync functionality, and DMX drivers enabling native integration with the leading smart home automation systems (Control4, Crestron, Savant, KNX) and the three major pool automation vendors (Hayward, Pentair, Jandy).

The company generates revenue through hardware sales distributed exclusively via a regional dealer and distributor network across North America, Australia/New Zealand, and Europe, with quote-based pricing that requires buyers to submit details through a "Where To Buy" portal. Sales flow through pool builders and contractors (primary segment), service technicians, pool remodelers, landscape architects, and end homeowners, supported by sales kits, point-of-sale materials, and a consultative custom-strip design service. Operations span the US (Houston headquarters and post-2022 manufacturing facility acquired from Precision Architectural Lighting), a European office in Zandhoven, Belgium, and Australian manufacturing and distribution via Bellson Electric Pty Ltd in Caringbah, NSW. Leadership comprises CEO David Sanson and Executive Vice President & General Manager Allen Kalkomey.

Name

PAL Lighting

Legal name

PAL Lighting LLC

Website

https://pallighting.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

PAL Lighting is a Houston-based private manufacturer of LED pool, spa, landscape, strip, and water-feature lighting systems, distributed through dealer networks across North America, Australia/New Zealand, and Europe, serving pool builders, service technicians, remodelers, and homeowners.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LED Pool & Spa Lighting Sales: Sale of LED pool lights, spa lights, and nicheless lighting fixtures for residential and commercial swimming pools. Products include Evenglow Pool Light, Spa Light, Nicheless, Fiberglass, Treo series (Max, Mini, Micro, Retro), and replacement lights.
2. LED Strip Lighting Sales: Sale of custom strip lighting, quick-ship strip (USA), and perimeter strip kits. Includes downward facing, outward facing, and hardscape options with various length configurations.
3. Water Features Sales: Sale of illuminated water features including WaterSphere (floating orb), WaterBlade (sheer/rain effect), WaterBubbler, WaterScupper, and Water Feature Lights.
4. Lighting Controllers & Drivers: Sale of controllers including PCR series (1Z, 2Z, 3D, 2DMX, 3DMX), Color Touch Series, Power Supply, Commander Series, and LED Optics for managing lighting systems.
5. Landscape Lighting Sales: Sale of landscape lighting products including Up/Garden Lights, Bollards, Path Lights, Down Lights, Up Down Lights, and Fountain Lights.
6. Pool Automation Systems: Sale of pool automation products including Pool Touch 5, Pool Touch 9, and Valve Control systems for integrated pool management.
7. Sales Kits & Point of Sale Materials: Sale of marketing and sales support materials including suitcase displays, Retro Lamp POS, Pool & Spa POS, Automation POS Display, and Canadian Retro POS Display for channel partners.
8. Spare Parts: Sale of spare parts including cables and plugs, Nicheless & Fiberglass Lights, Niches, Remote Handsets, Replacement Lamps, Treo components, and Wi-Fi Modules.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PAL Lighting manufactures and distributes LED pool, spa, strip, water feature, and landscape lighting systems, along with lighting controllers and pool automation products. The portfolio is unified through proprietary EvenGlow LED optics and the Color Touch remote/app control platform, and integrates with leading smart home (Control4, Crestron, Savant, KNX) and pool automation (Hayward, Pentair, Jandy) systems. Products are sold exclusively through regional dealers and distributors across North America, Australia/New Zealand, and Europe, with manufacturing in Australia (Bellson Electric Pty Ltd) and commercial LED production in Houston, Texas (Precision Architectural Lighting).

Product overview

PAL Lighting is a manufacturer of advanced pool and outdoor LED lighting systems. The product portfolio centers around three core product lines: Pool Lighting (including Evenglow pool lights, Spa lights, Nicheless lights, Fiberglass lights, and the Treo series including Treo Max, Treo Mini, Treo Micro, and Treo Retro variants), LED Strip Lighting (Custom Strip, Quick Ship Strip, and Perimeter Strip Kits with EvenGlow technology), and Water Features (WaterBlade, WaterSphere, WaterBubbler, WaterScupper, and Water Feature Lights). Supporting these core lines are Landscape Lighting fixtures (Up/Garden Light, Bollard, Path Light, Down Light, Up Down Light, Fountain Light), Lighting Controllers (Color Touch Series, PCR series controllers, Power Supply, Commander, LED Optics), and Pool Automation systems (Pool Touch 5, Pool Touch 9, Valve Control). The ecosystem is unified through PAL's Color Touch Technology enabling app and remote control with music sync capability, and integrates with major smart home platforms (Control4, Crestron, Savant, KNX) and pool automation systems (Hayward, Pentair, Jandy) via DMX drivers. The company operates with North American distribution from Houston, Texas, a European office in Belgium, and manufacturing in Australia through Bellson Electric Pty Ltd.

Differentiator

Problem solved

Functional benefit

Brands

• EvenGlow: Pool and spa lighting product line including Evenglow Pool Light, Evenglow Spa Light, Evenglow Nicheless, Evenglow Fiberglass Light, and Evenglow Bubbler
• Treo
• Color Touch
• PAL Ecosystem
• PAL Renew
• Sonar
• WaterBlade
• WaterSphere
• WaterBubbler
• WaterScupper

Products and services

• Evenglow Pool Light UL676-certified Color Touch-enabled LED pool light for gunite/vinyl pools, compatible with Hayward, Pentair, and Jandy systems, offering multi-color, cool white, and warm white options with 80' or 150' cord.
• Evenglow Spa Light Compact 7W/9.5W LED spa light with Color Touch Technology for color control in spa installations.
• Evenglow Nicheless Light Nicheless pool light compatible with any standard 1½" wall fitting for gunite, fiberglass, and vinyl pools, available with 24m, 45m, or 60m cord options.
• Evenglow Fiberglass Light Wet niche pool light specifically designed for fiberglass pool installations, featuring Color Touch Technology.
• Evenglow Flush Mount Light Flush mount pool light for the Australian market, compatible with Astral, Hayward, Pentair, and Jandy systems with multi-color and white options.
• Evenglow Compact Concrete Light Compact concrete pool light designed for concrete pool installations in the Australian market.
• PAL Treo Max Versatile 6W pool light fitting any standard 1½" wall fitting with multi-color and white options.
• Treo Max+ Enhanced Treo Max with improved features for nicheless pool lighting applications.
• PAL Treo Mini Compact 4.5W pool light fitting any standard 1½" wall fitting for multi-color and white lighting.
• Treo Mini+ Upgraded Treo Mini with enhanced features for smaller pool applications.
• PAL Treo Micro Ultra-compact 1W nicheless light fitting 1" SCH.40 conduit or standard 1½" wall fitting for gunite and vinyl pools.
• Treo Retro Retrofit pool light designed for easy installation in existing pool configurations.
• PAL Treo Retro (EU) European version of Treo Retro light fitting any standard 1½" wall fitting as a Globrite replacement.
• Treo Max Fiberglass Light Fiberglass-specific version of Treo Max XL light (SKU 64-EGF-1).
• XL Pool Light Extra-large 25W pool light for the European market, fitting any standard 1½" wall fitting with 24V DC operation.
• Canadian Retro Light Sonar technology retro light for the Canadian market with standard Aqualamp adapter and IP68 connector.
• Sonar Retro Bulb PAR38 socket retrofit LED bulb compatible with most standard pool niches, supporting 7W (12-24V DC) and 8W (120V AC) with Sonar technology.
• Sonar Retro Light Multiple-position mounting plate retro light for gunite, vinyl, and fiberglass pools with Sonar technology.
• Aqualumin Replacement Light Sonar technology LED replacement light designed for replacing Aqualumin pool lights with multiple-position mounting plate.
• PAL Renew Upgrade Pack Retrofit kit replacing existing 10-inch niche lights with PAL Lighting technology, including 10" PAL Pool Light, two-zone Wi-Fi driver, PAL handheld remote, and ColorTouch app control.
• Custom Strip Lighting Bespoke LED strip lighting customized to project specifications with EvenGlow technology, including downward facing (NFWB8, NFLS8, NFMS2), outward facing (NFLT8, NFMT8), underwater (NFUS2, NFUT2), and hardscape (PLO2-F, PLO2-W) variants.
• Quick Ship Strip Pre-assembled LED strip lighting in standard 4ft to 60ft lengths, available in downward facing (NFWB8) and outward facing (NFLT8) variants for the US market with IP68 wet location rating.
• Perimeter Strip Kits All-inclusive kits for longer-length pool perimeter installations including LED strip, power cable, mounting track, cantilevered track, controller, end-cap, and glue, available in 85-115ft (US) or 20-35m (ANZ) lengths.
• WaterBlade Multi-color sheer or rain effect water feature with built-in Color Touch control, 16 million colors, remote and app control, low voltage, UL and AS/NZ certified.
• WaterSphere Floating acrylic sphere water feature filled with water, illuminated from below to create light refraction effects, with smart app control and 16 million colors, available in 12" to 32" sizes.
• WaterBubbler LED-lit bubbler water feature for pools, available in concrete and vinyl variants with dedicated installation guides.
• WaterScupper Scupper-style water feature with integrated LED lighting for pool applications.
• Water Feature Light Specialized LED lighting product designed for integration with water features.
• Up/Garden Light Garden and landscape up-lighting fixture for outdoor illumination with black finish.
• Bollard Bollard-style pathway lighting fixture for landscape illumination with black finish.
• Path Light Pathway lighting fixture for illuminating walkways and garden paths with black finish.
• Down Light Overhead down-light fixture for landscape and garden illumination with black finish.
• Up Down Light Dual-direction light fixture illuminating both upward and downward for architectural landscape lighting.

Quantifiable outcome

• 1% product failure rate claimed for customized strip products with full warranty support
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• Control4coreTechnology or IntegrationPAL Lighting DMX drivers enable integration with Control4 smart home automation platform, allowing pool, landscape, and feature lighting control directly from the Control4 interface without requiring separate apps.
• CrestroncoreTechnology or IntegrationPAL Lighting DMX drivers integrate with Crestron home automation systems for seamless control of pool and outdoor lighting from existing Crestron interfaces.
• SavantcoreTechnology or IntegrationPAL Lighting DMX drivers enable integration with Savant smart home automation platform, providing unified control of PAL lighting through Savant systems.
• KNXcoreTechnology or IntegrationPAL Lighting DMX drivers integrate with KNX building automation standard for professional smart home and building control systems.
• Precision Architectural LightingflagshipStrategic or Co-development PartnerAcquired in October 2022, Precision Architectural Lighting is a commercial LED fixture manufacturer established in 1988 in Houston, Texas. The acquisition brought US manufacturing capability, establishing a new North American headquarters on a 4.24-acre facility. Enables expansion from Pool/Landscape/Outdoor market into Commercial lighting sector.
• Bellson Electric Pty LtdcoreChannel Partner/ Reseller/ DistributorAustralian manufacturer and distributor handling PAL Lighting products for Australia/New Zealand market. Located in Caringbah NSW with showroom, factory, and warehouse facilities.
• HaywardcoreTechnology or IntegrationPAL pool lights are compatible with Hayward pool automation systems. Products feature plug-and-play compatibility with major pool equipment brands.
• PentaircoreTechnology or IntegrationPAL pool lights are compatible with Pentair pool automation systems. Integration enables switch control, match color selection/shows and cloning functionality.
• JandycoreTechnology or IntegrationPAL pool lights are compatible with Jandy pool automation systems. Products integrate seamlessly with the 'big 3' pool automation systems for unified pool management.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• S.R. Smith: S.R. Smith manufactures pool deck equipment and LED pool lighting aimed at the same pool builder and commercial pool channels as PAL Lighting.
• Hayward Pool Products: Hayward is a major pool equipment manufacturer whose lighting and automation systems compete directly with PAL's pool lights and controllers, and is also a partner via integration compatibility.
• Pentair: Pentair offers LED pool lighting and IntelliCenter automation that overlap directly with PAL's product range; PAL lights are explicitly compatible with Pentair systems.
• Jandy (Fluidra): Jandy, part of Fluidra, sells pool lighting and automation comparable to PAL's offering and is one of PAL's named integration partners for shared pool installations.
• FX Lumiaire (Hunter Industries): FX Luminaire produces professional landscape and outdoor LED lighting fixtures that directly compete with PAL's landscape lighting line (up/garden, bollard, path, down, and fountain lights).
• WAC Lighting: WAC Lighting is a manufacturer of architectural and landscape LED fixtures with overlapping channels (builders, designers, distributors) and product categories to PAL's outdoor lighting range.
• Vista Professional Outdoor Lighting (Hunter Industries): Vista is a leading manufacturer of landscape and architectural outdoor lighting fixtures serving residential and commercial projects, comparable to PAL's landscape and strip lighting categories.
• Kichler Lighting: Kichler produces indoor and outdoor landscape LED lighting with a strong builder and distributor channel presence, directly comparable to PAL's landscape and outdoor lighting business.

Others

• Lutron Electronics: Lutron is a leader in residential and commercial lighting controls, dimmers, and shading systems, comparable to PAL on the controls and smart-home-integration layer rather than the fixture layer.

Broad incumbents

• Color Kinetics (Signify): Color Kinetics, part of Signify (formerly Philips Lighting), is a major architectural and commercial LED lighting brand whose color-and-control approach overlaps with PAL's Color Touch technology but at much larger commercial scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pal_lighting
• Xx.com/pal_lighting
• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAL Lighting