Rosen Group

What Rosen Group does

Rosen Group is a full-service public relations and communications agency headquartered at 149 5th Avenue in New York City, founded in 1984 by Lori Rosen. The firm operates as a small boutique agency with approximately 13 named professionals, delivering media relations, thought leadership, crisis management, investor relations, social media, content strategy, research and surveys, product launches, speaking engagements, influencer engagement, and competitive analysis services. Its client base spans banking and fintech, cannabis and CBD, food and beverage (including craft beer), nonprofits, insurance, technology and AI, arts and culture, and entertainment — serving both enterprise and nonprofit clients from emerging startups to established global brands.

The agency has built a differentiated cannabis PR practice dating to the inception of adult-use legalization in Colorado, recognized with multiple industry awards including the Cannabis Independent Innovation Award for Marketing Provider of the Year (2024) and Green Market Report's Most Effective PR Firm (2020). The firm was named to PRNEWS Agency Elite Top 120 in 2025 and Founder Lori Rosen was inducted into Ragan's Top Women in Communications 2025 class, marking the company's 40-year anniversary. There is no proprietary technology platform; the agency leverages standard PR tooling (Cision, MuckRack, Hootsuite, Sprout Social, HubSpot, Google Analytics) and distributes thought leadership through its insights blog, byline placements in PRNEWS, PRWeek, O'Dwyer's, and industry trade publications, an active Instagram presence, and commissioned original research (the 2025 PR Pulse for Small Business Survey in partnership with Researchscape International).

Rosen Group generates revenue through professional services billed on a retainer or project-fee basis, using a consultative sales-led go-to-market model with direct client engagement. The firm is privately held and founder-owned with no disclosed institutional investment, operating from a single New York headquarters. Pricing is quote-based and not publicly disclosed, with free consultations offered via email. Marketing channels emphasize content marketing, earned media through thought leadership, social media presence, industry events, and original survey research to generate leads and referrals.

Name

Rosen Group

Legal name

Rosen Group

Website

https://rosengrouppr.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosen Group is a New York City-based full-service public relations and communications agency, founded in 1984, serving enterprise and nonprofit clients across banking, cannabis, food and beverage, nonprofit, technology, and entertainment verticals with media relations, thought leadership, and crisis management services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Public relations agency
• Strategic communications
• Media relations
• Crisis communications
• Thought leadership PR

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. PR and Communications Services: Rosen Group generates revenue through professional services billed to clients for public relations campaigns, media relations, thought leadership placement, crisis management, event publicity, social media management, and strategic communications consulting. Services appear to be offered on a retainer or project fee basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Rosen Group is a full-service public relations and communications agency that sells strategic PR services including media relations, thought leadership, crisis management, social media management, product launches, investor relations, content creation, influencer engagement, research and surveys, and competitive analysis. Services are delivered on retainer or project-fee engagements to corporate, nonprofit, and emerging brand clients across industries such as cannabis/CBD, banking and finance, food and beverage, nonprofit, technology, and entertainment.

Product overview

Rosen Group is a full-service public relations and communications agency that operates as a service-based business rather than a software platform. The company offers a comprehensive suite of PR services organized around core competencies: Content Strategy and Creation, Thought Leadership, Social Media, Corporate Communications, Speaking Engagements, Influencer Engagement, Research and Surveys, Crisis Management, Media Relations & Events, Product Launches, Investor Relations, and Competitive Analysis. The agency also maintains a specialized Cannabis PR Practice for cannabis and CBD companies. Services are delivered by a team of PR professionals based in New York City, serving clients across industries including banking/finance/fintech, technology and AI, food and beverage, travel/hospitality/events, arts and culture, health/wellness/sports, retail/e-commerce, and public affairs. The firm celebrated its 40-year anniversary in 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Strategy and Creation Storytelling-focused PR service generating media coverage and brand awareness through blog posts, byline pieces, email newsletters, and media interviews for corporate, nonprofit, and brand clients.
• Thought Leadership Campaign service that positions clients as thought leaders through media conversations, one-on-one media briefings, and securing editorial coverage in target outlets.
• Social Media Management Social media strategy and campaign management across platforms including LinkedIn, Instagram, Facebook, and TikTok, with trend monitoring and content optimization.
• Corporate Communications Strategic guidance for internal and external corporate communications to help brands maintain strong voice and profile across audiences.
• Speaking Engagements Event calendar management and speaker submissions for industry events, including social media leverage and media briefings around speaking opportunities.
• Influencer Engagement Influencer marketing with strict vetting protocols and safeguards for successful brand-to-influencer campaigns.
• Research and Surveys Survey development and execution for generating media coverage, with a maintained calendar of survey topics and themes; includes the 2025 PR Pulse for Small Business Survey.
• Crisis Management Crisis preparation and response including spokesperson appointment, media query filtering, and misinformation mitigation for corporate clients facing reputational risk.
• Media Relations & Press Briefings Press briefing organization including venue selection, press invites, run of show, and scripted messaging for brand amplification through media events.
• Product Launches Comprehensive product launch approach leveraging holidays, gift guides, product sampling, brand partnerships, and influencer marketing to drive product visibility.
• Investor Relations Strategic targeting of the investment community, analysts, bankers, and stakeholders for companies going public or seeking capital market visibility.
• Competitive Analysis Weekly or bi-weekly competitive news analysis reports shared internally to inform client strategy and positioning.
• Cannabis PR Practice Specialized PR practice for cannabis and CBD companies, with deep expertise since the inception of adult use in Colorado, working to bring cannabis messaging to the national stage across brands, cultivators, retailers, and industry associations.

Quantifiable outcome

• 78% of small businesses lack formal crisis communications plan, highlighting market opportunity for PR services

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Kustom EntertainmentminorGTM or Marketing Partner · 7 May 2026Kustom Entertainment, a live event production and ticketing technology company, engaged Rosen Group for expanded media visibility as it transforms into a live entertainment platform. The partnership is designed to strengthen awareness among national and regional media, industry stakeholders, investors, and consumers.
• Researchscape InternationalminorStrategic or Co-development Partner · 8 April 2025Rosen Group partnered with Researchscape International to conduct the 2025 PR Pulse for Small Business Survey, surveying 1,000 U.S. small business owners on PR perspectives. Researchscape is a market research firm specializing in custom surveys with quick turnaround times.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MWWPR: Mid-size U.S. PR agency with B2B, consumer, and corporate communications practices. Comparable in scale and service mix to Rosen Group, frequently shortlisted for the same mid-market brand engagements.
• Coyne PR: Mid-size U.S. consumer and lifestyle PR agency with food/beverage and entertainment practices. Comparable to Rosen Group's event publicity (Kustom Entertainment) and food/beverage work, competing for similar consumer brand retainers.
• BerlinRosen: NYC-headquartered communications firm offering media relations, content, and crisis communications. Comparable in service mix and city footprint, competing for the same nonprofit, advocacy, and consumer brand mandates Rosen Group targets.
• 5W Public Relations: NYC-based full-service PR agency with a comparable boutique-to-mid-size structure and a similarly diversified client base across consumer, tech, and lifestyle. Direct competitor for mid-market PR retainers of the type Rosen Group pursues with brands like Allagash and First National Bank of Omaha.
• SKDK (SKDKnickerbocker): NYC-based strategic communications and public affairs firm with overlapping services in corporate communications, crisis, and media relations. Comparable on service mix, particularly for public affairs work that overlaps with Rosen Group's nonprofit/advocacy segment.
• M Booth: Mid-size creative PR agency with strong food, beverage, and lifestyle credentials - directly comparable to Rosen Group's food/beverage vertical work with Allagash Brewing and James Beard Foundation.
• Behrman Communications: Boutique NYC PR firm specializing in tech, B2B, and emerging growth - directly comparable in scale and to Rosen Group's tech/fintech vertical segment including clients like Sooth and First National Bank of Omaha.

Broad incumbents

• Edelman: World's largest PR firm with global footprint across consumer, corporate, tech, and health. Competes with Rosen Group for enterprise mandates but at dramatically greater scale; relevant primarily where Rosen Group might serve as a sub-contractor or local partner.
• Weber Shandwick: Global PR network within IPG with deep consumer, healthcare, and tech practice areas. Sets the competitive ceiling for full-service PR competitors like Rosen Group and offers a relevant benchmark for category capabilities.
• Ruder Finn: Long-established NYC-headquartered global PR firm with healthcare, corporate, and tech practices. Competes with Rosen Group for tech/AI and corporate communications mandates but at a much broader scale and geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rosengrouppr
• Xx.com/TheRosenGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosen Group