Deltran USA

What Deltran USA does

Deltran USA, operating under the consumer brand Battery Tender®, is a third-generation, family-owned manufacturer of battery maintenance and power products headquartered in Volusia County, Florida. Founded in 1965 and identified as a Deltona Transformer brand, the company designs, engineers, and distributes smart battery chargers, maintainers, jump starters, EV chargers (Level 1 and Level 2), solar chargers, and supporting accessories (SAE cables, inverters, quick disconnects) for automotive, powersports, marine, RV, golf cart, classic car, industrial, farm, and overlanding applications, primarily in the United States.

The underlying technology platform centers on microprocessor-controlled charging algorithms wrapped around two proprietary technologies: Infinite Sequential Monitoring (ISM), which continuously monitors battery condition during charging to extend battery life and engine starts, and Charge N Store, which maintains optimal float voltage during long-term storage. The 2025 Charge N Start Series exemplifies the company's product strategy of consolidating charger and jump-starter functions into single SKUs (1 AMP smart charger plus 1200 AMP jump-starting in one unit). Products support multiple chemistries (AGM, LiFePO4, flooded, gel) and connect to the battery via integrated alligator clips and ring terminal connectors.

Deltran operates a hybrid go-to-market model. Direct-to-consumer sales run through batterytender.com, with a separate B2B reseller portal currently being migrated. Broad multi-channel retail distribution includes Lowe's, Advance Auto Parts, Menards, and Amazon for mass-market reach, alongside specialty channel partners RevZilla, J&P Cycles, Dennis Kirk, Hodges Marine, Blain's Farm & Fleet, and Battery Stuff. Revenue is generated primarily through one-time hardware sales with no disclosed subscription or recurring components, supported by membership in the National Marine Manufacturers Association (NMMA) for marine-channel positioning and brand features in publications such as Popular Mechanics, Road & Track, Saltwater, and The Drive.

Name

Deltran USA

Legal name

Deltran

Website

https://deltran-global.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Deltran USA (Battery Tender®) is a third-generation, family-owned Florida manufacturer of smart battery chargers, jump starters, EV chargers, and accessories serving automotive, powersports, marine, RV, golf cart, industrial, and farm customers through retail and direct channels.

Ownership category

akta.pro rank

Product category

Battery Chargers & Power Management Equipment

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)

akta.pro secondary industry

Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH)

Keywords

• Battery chargers
• EV charging equipment
• Automotive power products
• Powersport accessories
• Portable jump starters

Headquarters

HQ city

Deland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Battery Chargers and Maintainers: Core product line of smart battery chargers and maintainers for various vehicle types including automotive, powersports, marine, RV, golf carts, and industrial applications. One-time hardware purchase with long-term maintenance benefits.
2. Jump Starters and Power Stations: Portable jump starters and power stations providing emergency power and vehicle starting capabilities. One-time hardware sales.
3. EV Chargers: Level 1 (16A) and Level 2 (32-48A) EV charging solutions for home or garage use, including portable options.
4. Accessories: SAE cables and extensions, inverters, power accessories, and quick disconnect cables for compatibility and expanded functionality.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels4 records

Core offering

Deltran USA manufactures and sells the Battery Tender brand of battery chargers, jump starters, EV chargers, inverters, solar chargers, and related accessories for automotive, powersports, marine, RV, golf cart, classic car, industrial, and farm equipment applications. The company sells directly to consumers via its e-commerce site and through retail/B2B reseller channels across the U.S.

Product overview

Deltran USA (Battery Tender) offers a comprehensive portfolio of battery maintenance and power products centered around the Battery Tender brand. The core offerings include smart battery chargers and maintainers across multiple vehicle segments (Automotive, Powersports, Marine, RV, Golf Carts, Classic Cars, Industrial, Farm), jump starters (including the innovative 2-in-1 Charge N Start Series), and EV chargers (Level 1 and Level 2). Supporting accessories include cables, inverters, and quick disconnects. The product line is unified by proprietary technologies including Infinite Sequential Monitoring (ISM) for battery condition tracking and Charge N Store technology for long-term storage maintenance. Products are sold through various retail channels including Amazon, Lowe's, Menards, and specialty powersports retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Battery Tender 12V Battery Chargers
• Battery Tender 24V, 36V, and 48V Chargers
• Jump Starters
• EV Chargers

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• National Marine Manufacturers Association (NMMA)minorOthersBattery Tender is a member of the NMMA, indicating participation in the marine industry trade association for networking and industry representation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Enphase Energy (EV Charger / JuiceBox): Enphase Energy markets Level 2 EV chargers (formerly JuiceBox) targeting the same residential EV charging customer as Battery Tender's Level 1/Level 2 chargers. They are a focused emerging competitor in the EVSE category that Battery Tender is expanding into.

Direct peers

• NOCO: NOCO is the closest direct competitor to Battery Tender, offering smart battery chargers, jump starters, and battery maintenance products through similar retail channels (Amazon, auto parts retailers). Both companies target the same niche of microprocessor-controlled charging and consumer/powersports use cases.
• Schumacher Electric Corporation: Schumacher Electric is a long-tenured direct peer founded in 1947, manufacturing battery chargers, jump starters, and power inverters sold through Walmart, Amazon, and auto parts retailers. Both companies compete head-to-head in the consumer/mainstream battery charger category.
• CTEK: CTEK is a Swedish manufacturer of smart battery chargers and maintainers with a strong U.S. presence, targeting the same automotive, powersports, marine, and RV segments as Battery Tender. Both brands emphasize microprocessor-controlled charging and battery longevity.
• Clore Automotive: Clore Automotive (parent of SOLAR, Jump-N-Carry, and CHARGE IT!) manufactures professional-grade jump starters, battery chargers, and boosters sold through automotive aftermarket distributors. They overlap directly with Battery Tender's jump starter and charger product lines.
• Antigravity Batteries: Antigravity Batteries manufactures lithium-ion jump starters and portable power stations targeting powersports and automotive enthusiasts. They compete directly in the portable jump starter category alongside Battery Tender's Jump N Start and Charge N Start lines.
• BatteryMINDer: BatteryMINDer is a niche direct peer specializing in long-term battery maintenance chargers and desulfators for stored vehicles (classic cars, RVs, motorcycles). They occupy a similar end of the spectrum as Battery Tender's maintenance-mode products.
• PulseTech Products: PulseTech manufactures battery maintenance chargers, desulfators, and solar maintainers for fleet, military, and consumer applications. They compete with Battery Tender's maintenance and long-term storage products in the specialty/industrial channel.

Broad incumbents

• Optima Batteries: Optima Batteries (a Clore-owned brand) manufactures premium batteries as a primary offering, plus branded chargers and maintainers. They are an incumbent in the broader battery and charging ecosystem and overlap with Battery Tender on charging accessories.
• Stanley Black & Decker: Stanley Black & Decker sells automotive jump starters, power stations, and portable power through its Stanley, DeWALT, and Stanley FatMax brands. They are a broad-line incumbent that overlaps with Battery Tender's jump starter and portable power categories via national retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deltran USA