Woodbury Vineyards

What Woodbury Vineyards does

Woodbury Vineyards is a privately-held, handcrafted winery founded in 1971 and headquartered in Fredonia, New York, within the Lake Erie AVA. Operating as Woodbury Vineyards Inc. (also doing business as Woodbury Winery & Vineyards), the company produces wines from locally grown grapes under the leadership of President and Winemaker Justin Ortel. It serves primarily individual wine consumers in the Western New York region and across the United States through direct-to-consumer channels.

The product portfolio spans five wine categories totaling approximately 25 SKUs, including traditional varietals (Chardonnay, Cabernet Franc, Riesling, Vidal Blanc, Cayuga White, Seyval Blanc, Niagara, and Maréchal Foch), fruit wines (Apple, Cranberry, Cranberry Riesling), blush wines (Zombie Blush, Foxy Blush), and differentiated specialty wines (Blue Raspberry, Peanut Butter Cup, Pumpkin Pie, Bourbon Blue). The company also offers Wine Slushies, Wine Tastings & Tours, Wine Club membership, and an Adopt-A-Barrel program. Underlying operations are traditional — winemaking, vineyard management, and on-site hospitality — with commerce delivered through an Odoo-based e-commerce storefront, standard Google Analytics tracking, and conventional advertising cookies; no proprietary technology, AI/ML, patents, or third-party integrations are disclosed.

The business model is direct-to-consumer with four revenue streams: online bottle sales at $12.96–$21.30 per 750ml bottle shipped nationwide, on-site tasting room and event-space sales at the Fredonia headquarters, a recurring Wine Club subscription, and an Adopt-A-Barrel experience. The company supplements direct channels with regional wholesale through an undisclosed distributor network and experiential marketing via wine festivals, Happy Hour events, and wellness-fitness partnerships. Pricing is unit-based (pay-as-you-go) with publicly disclosed bottle prices, and the firm maintains a modest social media presence on Facebook and TikTok.

Name

Woodbury Vineyards

Legal name

Woodbury Vineyards Inc.

Website

https://woodburywinery.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodbury Vineyards is a private Fredonia, NY winery producing approximately 25 handcrafted wines from locally grown Lake Erie AVA grapes. It sells directly to U.S. consumers via e-commerce, tasting room, and Wine Club memberships, featuring signature specialty products including Blue Raspberry and Peanut Butter Cup wines.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Handcrafted wine production
• Lake Erie AVA wines
• Fruit wine production
• Winery tasting room
• Wine club membership

Headquarters

HQ city

Fredonia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: The primary revenue stream comes from selling handcrafted wines directly to consumers through their e-commerce website, with wines shipped across the US. Products include red, white, fruit, specialty, and blush wines priced from $12 to $21 per 750ml bottle.
2. Tasting Room Sales: On-site wine sales through their tasting room in Fredonia, NY, where visitors can sample wines, participate in tours, and purchase bottles directly. Open Thursday-Monday with extended hours on Friday.
3. Wine Club Membership: Recurring subscription-style program offering members exclusive benefits, priority access to new releases, and regular shipments of wines. Promoted as 'Wine Club' on the website.
4. Adopt-a-Barrel Program: A特色项目让顾客认养橡木桶，提供独家体验和优惠，培养长期客户忠诚度。

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Woodbury Vineyards is a handcrafted winery that produces and sells a wide range of wines made from fresh, premium, locally grown grapes in the Lake Erie AVA. The portfolio spans red, white, fruit, specialty, and blush wines, alongside experiential services such as on-site wine tastings, vineyard tours, wine slushies, Adopt-A-Barrel programs, Wine Club memberships, and private event space rentals. Distribution is primarily direct-to-consumer through their own e-commerce website (with nationwide shipping) and their on-site tasting room in Fredonia, NY.

Product overview

Woodbury Vineyards is a handcrafted winery located in Fredonia, NY, producing wines from locally grown grapes. The product portfolio spans five wine categories: Red Wines (including Zombie Red, Foxy Red, Cabernet Franc, Oh Foch), White Wines (including Chardonnay, Riesling, Traminette, Vidal Blanc, Seyval Blanc, Cayuga White, Seaport White, Foxy White, Niagara), Fruit Wines (Apple, Cranberry, Cranberry Riesling), Specialty Wines (Pumpkin Pie, Peanut Butter Cup, Bourbon Blue, Blue Raspberry), and Blush Wines (Zombie Blush, Foxy Blush). The company also offers experiential services including wine tastings, vineyard tours, wine slushies, Adopt-A-Barrel program, Wine Club membership, and private event space. Notable signature products include the Blue Raspberry (home of the Blue Raspberry wine) and Peanut Butter Cup Wine.

Differentiator

Problem solved

Functional benefit

Products and services

• Zombie Red 750ml

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Johnson Estate Winery: Family-owned Lake Erie AVA winery in Westfield, NY, with a comparable tasting-room + DTC model. Same grape-growing region and similar size make it the closest direct peer to Woodbury Vineyards.
• Mazza Chautauqua Cellars: Lake Erie AVA winery with tasting room and DTC focus in the Chautauqua region. Comparable scale, geography, and direct-to-consumer orientation.
• 21 Brix Winery: Small Lake Erie-region winery with on-site tastings and a portfolio of red, white, and fruit wines. Highly comparable in size, channel mix, and family-operation structure.
• Noble Winery: Lake Erie AVA winery producing estate-grown varietals and fruit wines with a tasting-room-led model. Direct overlap in product mix and Lake Erie terroir positioning.
• Penn-Shore Vineyards: Family-owned Lake Erie AVA winery on the NY/PA border offering tastings and direct sales. Closely comparable to Woodbury on heritage, scale, and DTC channel mix.
• Presque Isle Wine Cellars: Lake Erie AVA winery in North East, PA, with a broad varietal portfolio and on-site tasting room. Comparable in AVA geography and small-winery DTC model.
• Arrowhead Wine Cellars: Multi-generation Lake Erie AVA winery producing traditional and fruit wines with a tasting room. Directly comparable on heritage, fruit-wine emphasis, and DTC focus.
• Bully Hill Vineyards: Finger Lakes winery known for an aggressive direct-to-consumer and mail-order model with playful branding. Comparable in DTC-first philosophy and irreverent marketing style.
• Hazlitt 1852 Vineyards: Finger Lakes family-owned winery with a long history and a strong tasting-room + DTC business. Similar scale, family ownership, and broad varietal/fruit wine portfolio.

Broad incumbents

• Dr. Konstantin Frank Wine Cellars: Iconic, established Finger Lakes winery with broader national distribution and premium positioning. Sets the upper bound of the New York winery category against which Woodbury's growth ambitions are benchmarked.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WoodburyWinery
• TikToktiktok.com/@woodburywines

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodbury Vineyards