Caboo Paper Products
Caboo Paper Products is a Vancouver-based private company, founded in 2014, that manufactures and sells tree-free bamboo toilet paper, paper towels, flushable wipes, and baby wipes to environmentally and health-conscious consumers and wholesale buyers across North America, the UAE, and Central America via DTC subscriptions, Amazon, Whole Foods, and distributor partners.
- Company typePrivate
- Founded2014
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Caboo Paper Products does
Caboo Paper Products Inc. is a Vancouver, Canada-based private company founded in 2014 that manufactures and sells tree-free household paper and personal care products — toilet paper, paper towels, flushable wipes, and baby wipes — made from bamboo-based viscose rather than wood pulp. Its core technology is bamboo viscose fiber processing, which the company states uses less than one gallon of water per roll versus 37 gallons for traditional toilet paper production, and which leverages bamboo's 1–2 year regrowth cycle versus ~30 years for softwood. The portfolio is unified by a single sustainability platform: biodegradable, BPA-free, chlorine-bleach-free, hypoallergenic inputs validated through six third-party certifications (BRC Global Standard, Non-GMO Project Verified, USDA Certified Biobased, MADE SAFE, OEKO-TEX Standard 100, Leaping Bunny).
The business operates a hybrid go-to-market. Direct-to-consumer e-commerce through cabooproducts.com anchors revenue, using a Subscribe & Save subscription engine offering a 15% discount, configurable delivery cadences (every 2–12 weeks), and free shipping above $45, paired with one-time purchases at list price (e.g., 24-roll toilet paper at $39.99, 180-count flushable wipes at $19.99, 432-count baby wipes at $29.99). Distribution is broadened by retail shelf placement at Whole Foods Market, an Amazon marketplace listing, a formal B2B wholesale program for retailers and distributors, and regional distributor partners — Spreadt General Trading LLC in Dubai for the UAE and QGL Goods in San José for Central America — extending the brand beyond North America.
The company is founder-owned (originated by two brothers, a wife, and a friend) with no disclosed venture or private-equity investment, no parent company, and no public listing. No management team, headcount, or revenue data is publicly disclosed in the source material. Free shipping thresholds, certification stack, subscription mechanics, and multi-channel retail presence point to a consumer brand optimized for repeat household purchase rather than enterprise or platform scale.
Caboo Paper Products firmographics
Firmographics- Name
- Caboo Paper Products
- Legal name
- Caboo Paper Products Inc.
- Website
- https://cabooproducts.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Caboo Paper Products is a Vancouver-based private company, founded in 2014, that manufactures and sells tree-free bamboo toilet paper, paper towels, flushable wipes, and baby wipes to environmentally and health-conscious consumers and wholesale buyers across North America, the UAE, and Central America via DTC subscriptions, Amazon, Whole Foods, and distributor partners.
- Ownership category
- akta.pro rank
Caboo Paper Products industry classification
Industry- Product category
- Sustainable Paper Products
- NAICS
- Sanitary Paper Product Manufacturing (322291)
- SIC
- Papers & Allied Products (2600)
- akta.pro primary industry
- Specialty Household Paper (Recycled, Bamboo, Premium/Ultra-soft) (CRAJAFAJ)
- akta.pro secondary industries
- Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA), Recycled-Content & Sustainable Tissue/Hygiene Products (IMAMAGAK), Paper Wipes (Dry & Pre-moistened) (CRAJAFAF)
Keywords
Where Caboo Paper Products is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Caboo Paper Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through cabooproducts.com website with subscription (Subscribe & Save) and one-time purchase options
- Wholesale Distribution: B2B sales to retailers and wholesalers through wholesale program
- Marketplace Sales: Sales through Amazon store presence for broader consumer reach
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Tree-Free Bamboo Toilet Paper - 24 Rolls |
| Unit Pricing | Pay-as-you-go | Tree-Free Bamboo Toilet Paper - 8 Rolls |
| Subscription | Pay-as-you-go | Bamboo Flushable Wipes - 180 Wipes |
| Subscription | Pay-as-you-go | Bamboo Baby Wipes - 432 Wipe Box |
| Unit Pricing | Pay-as-you-go | Tree-Free Bamboo Paper Towels - 8 Rolls |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Caboo Paper Products product offering
Product offeringCore offering
Caboo Paper Products manufactures and sells tree-free bamboo-based household paper and personal hygiene products, including toilet paper, paper towels, flushable wipes, and baby wipes. The company converts rapidly renewable bamboo into viscose fibers for tissue and wipe production, selling primarily through its direct-to-consumer Shopify website (with Subscribe & Save subscriptions) and through a B2B wholesale program supplying retailers and distributors in North America and internationally.
Product overview
Caboo Paper Products is a direct-to-consumer company offering a unified portfolio of tree-free bamboo paper products. The product line centers on four core offerings: Tree-Free Bamboo Toilet Paper (24-roll boxes), Tree-Free Bamboo Paper Towels (8-roll boxes), Bamboo Flushable Wipes, and Bamboo Baby Wipes. All products share a common sustainability platform—bamboo-based materials that are biodegradable, BPA-free, and free from chlorine bleach and harsh chemicals. Products are available via direct subscription (Subscribe & Save) or one-time purchase through their Shopify e-commerce platform, with distribution through Amazon and physical retail locations including Whole Foods Market.
Differentiator
Problem solved
Functional benefit
Products and services
- Tree-Free Bamboo Toilet Paper Tree-free bamboo toilet paper available in 24-roll boxes with 400 sheets per roll (and a smaller 8-roll option), free from elemental chlorine bleaching and harsh chemicals, septic-safe, and biodegradable. Sold directly to consumers and through retail/wholesale channels.
- Tree-Free Bamboo Paper Towels 2-ply bamboo paper towels with 120 sheets per roll, sold in boxes of 8 rolls (960 total sheets), positioned as absorbent and sturdy for household cleaning and spill management.
- Bamboo Flushable Wipes Flushable bamboo wet wipes made from 99.3% naturally derived ingredients, unscented, hypoallergenic, and free from chlorine bleach; septic-safe and tested safe for plumbing.
- Bamboo Baby Wipes Baby wipes made from bamboo-based viscose, unscented, 99%+ naturally derived, free from nylon, plastic, tree fibers, chlorine bleach, and harsh chemicals; MADE SAFE certified.
Quantifiable outcome
- Uses less than 1 gallon of water per roll vs 37 gallons for traditional TP
- +3 more outcomes
Companies that use Caboo Paper Products
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Caboo Paper Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Caboo Paper Products partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Spreadt General Trading LLCcoreInternational distributor partner for United Arab Emirates market. Located in Dubai, UAE with mobile and office contact numbers provided for distribution inquiries.
- QGL GoodscoreCentral America distributor partner based in San José, Costa Rica at Plaza Murano Office #28. Handles distribution for Central American markets.
- Whole Foods MarketcoreMajor retail partner where Caboo tree-free bamboo toilet paper is available in stores. Featured prominently on product page as available at local Whole Foods Market.
- AmazonminorMarketplace presence for Caboo products via Amazon store listing, providing additional e-commerce channel for consumer purchases.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Caboo Paper Products competitors and assessment
Company assessmentDirect peers
- Who Gives a Crap: Direct-to-consumer brand selling bamboo and recycled toilet paper, paper towels, and wipes online with a subscription model. Closely comparable to Caboo in product mix (tree-free TP, paper towels, wipes), sustainability positioning, and DTC-first GTM motion.
- Reel Paper: US-based DTC brand offering 100% bamboo toilet paper, paper towels, and napkins via subscription and one-time purchase. Direct competitor to Caboo in tree-free bathroom paper with overlapping customer segment and Amazon marketplace presence.
- Bim Bam Boo: Subscription-based brand selling bamboo toilet paper, paper towels, and tissues directly to eco-conscious consumers. Highly comparable product portfolio, sustainability narrative, and DTC GTM motion to Caboo.
- Bippy: DTC brand selling bamboo-based baby wipes and personal care wipes, including flushable wipes. Direct overlap with Caboo's baby wipes and flushable wipes SKUs and similar eco-sensitive parent/health-conscious buyer.
- Cloud Paper: Subscription DTC brand previously offering bamboo toilet paper and paper towels to eco-conscious households. Same tree-free value proposition, subscription model, and target consumer as Caboo, though now operates at reduced scale.
Regional players
- The Good Roll: European DTC brand selling bamboo toilet paper and paper products with a subscription model and sustainability mission. Highly comparable product and GTM motion to Caboo but primarily serves EU/UK rather than North America.
- Tree Zero: Canadian-based brand offering tree-free / bamboo-based bathroom tissue and paper products. Overlaps with Caboo in bamboo TP category and shares the Canadian/North American eco-consumer segment, though Caboo leads on wipes breadth.
Broad incumbents
- Seventh Generation: Established (Unilever-owned) eco-friendly household brand offering paper towels, tissues, and cleaning supplies through mass retail. Comparable to Caboo on sustainability positioning and category coverage, but at vastly larger scale and broader portfolio.
- Grove Collaborative: Public (NYSE: GROV) DTC and marketplace platform selling eco-friendly household products including paper and cleaning supplies. Comparable to Caboo on eco-consumer targeting and subscription GTM, with much broader catalog and scale.
- Procter & Gamble (Charmin / Bounty): Global CPG incumbent whose Charmin and Bounty brands dominate the toilet paper and paper towel categories that Caboo targets. Relevant as the principal mass-market competitor and the standard against which Caboo's sustainability premium must justify its higher price.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Caboo Paper Products social profiles
Digital presenceCaboo Paper Products compliance and trust
Trust signalCompliance6 records
Caboo Paper Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caboo Paper Products leadership team
Management profileNumber of profiles
Caboo Paper Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caboo Paper Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caboo Paper Products
What does Caboo Paper Products do?
Caboo Paper Products manufactures and sells tree-free bamboo-based household paper and personal hygiene products, including toilet paper, paper towels, flushable wipes, and baby wipes. The company converts rapidly renewable bamboo into viscose fibers for tissue and wipe production, selling primarily through its direct-to-consumer Shopify website (with Subscribe & Save subscriptions) and through a B2B wholesale program supplying retailers and distributors in North America and internationally.
Is Caboo Paper Products a public or private company?
Caboo Paper Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caboo Paper Products founded?
Caboo Paper Products was founded in 2014. It employs 11 to 50 people.
Where is Caboo Paper Products based?
Caboo Paper Products is headquartered in Vancouver, Canada, in the North America region.
How does Caboo Paper Products make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution and marketplace Sales.
Who are Caboo Paper Products's main competitors?
Direct peers on record are Who Gives a Crap, Reel Paper, Bim Bam Boo, Bippy and Cloud Paper. Regional players are The Good Roll and Tree Zero. Broad incumbents are Seventh Generation, Grove Collaborative and Procter & Gamble (Charmin / Bounty).
Does Caboo Paper Products have an API?
No public API is recorded for Caboo Paper Products.
What industry is Caboo Paper Products in?
Caboo Paper Products's product category is Sustainable Paper Products. Its primary akta.pro industry code is CRAJAFAJ, Specialty Household Paper (Recycled, Bamboo, Premium/Ultra-soft), with a secondary code of IMAMAGAA, Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins). Its NAICS code is 322291 and its SIC code is 2600.