BCN Visuals

What BCN Visuals does

BCN Visuals S.L. is a Barcelona-headquartered digital studio that produces 3D anamorphic billboard advertising and CGI-driven immersive content for global enterprise brands. Founded by Eric Sas and Alan Company, the company applies CGI, motion capture, and visual effects techniques to create out-of-home (OOH) campaigns where flat two-dimensional displays appear three-dimensional from specific viewing angles. Its client roster spans entertainment studios (Disney, Netflix, Marvel, Warner Bros., PlayStation, Xbox), automotive manufacturers (BMW, Lexus, Cadillac, Toyota, Nissan, Hyundai), luxury houses (Dior, Bulgari), beverage and QSR brands (Coca-Cola, Heineken, McDonald's, Burger King), and large technology platforms (Google, Meta, Apple TV, Amazon Studios).

The portfolio centers on four core services: 3D Billboards (anamorphic OOH), Times Square Takeover (multi-screen coordination across 40+ screens in New York), Digital Content Creation (CGI product launch videos, motion graphics, branded entertainment), and In-Store Experiences (immersive retail installations marketed as 'Retailtainment'), supplemented by the proprietary Landmarks product, a 10-foot modular digital cube system deployed via media-owner partnerships. Technical differentiation rests on an extended team of 60+ Hollywood animators and VFX artists, first-mover expertise in motion-capture-driven anamorphic advertising using Rokoko full-body MoCap suits, and VR-based pre-visualization for vantage-point optimization. Auxiliary R&D is conducted through the 3DEMIURGO project, partially funded by Spain's Ministry of Digital Transformation, focused on automating generation of 3D content for metaverse environments.

BCN Visuals generates revenue through project-based enterprise contracts with custom quote-based pricing. Engagements typically manifest as one-time activations (product launches, film premieres, sporting events) coordinated with media-owner networks and creative agencies. The company runs a direct enterprise sales motion from offices in Barcelona (headquarters), New York, Hollywood (creative production hub), and London, supported by channel partnerships with media owners including Clear Channel Outdoor, Liquid Outdoor Media, and PJX Media. In July 2023, BCN Visuals received a €60 million minority investment from Spanish growth investor Nazca Capital to fund international expansion into the United States, Europe, and Asia, with a publicly stated target of quintupling sales within five years.

Name

BCN Visuals

Legal name

BCN Visuals S.L.

Website

https://bcnvisuals.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

BCN Visuals is a Barcelona-based digital studio producing 3D anamorphic billboard advertising and CGI-driven immersive content for global enterprise brands across entertainment, automotive, luxury, beverage, and technology sectors.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home (DOOH) Advertising Services

NAICS

Motion Picture and Video Production (512110), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

VFX & Motion Graphics (CGI, Compositing, 2D/3D) (MPAAAMAC)

akta.pro secondary industries

VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB), 3D/CGI Animation Production (MPADACAB)

Keywords

• 3D anamorphic billboards
• Digital out-of-home advertising
• Immersive brand activations
• Visual effects production
• Retailtainment experiences

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. 3D Billboard Campaigns: Production of 3D anamorphic billboard content for out-of-home advertising locations globally. Projects include major campaigns in Times Square, Las Vegas Sphere, airports, and lifestyle centers.
2. Digital Content Creation: CGI product launch videos, social media content, branded entertainment, motion graphics and animation, 3D product visualization, and campaign content adaptation for multiple platforms.
3. In-Store Experiences (Retailtainment): Immersive retail technology solutions transforming stores into brand experiences through interactive displays, sensory journeys, and digital-physical integration.
4. Times Square Takeover: Multi-screen coordinated immersive outdoor activations dominating Times Square with over 40 screens for major brand campaigns and product launches.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

BCN Visuals is a digital studio and innovation technology company that designs, produces and delivers 3D anamorphic out-of-home (OOH) and digital out-of-home (DOOH) advertising content for global brands and entertainment studios. Its work spans CGI-powered 3D billboards, multi-screen Times Square takeovers, in-store retailtainment experiences, and modular Landmarks digital cubes, combining CGI, visual effects, motion capture and VR pre-visualization.

Product overview

BCN Visuals is an award-winning innovation technology company and digital studio that operates as a collection of distinct service offerings rather than a single unified platform. The company is known for pioneering 3D anamorphic billboards and revolutionizing digital out-of-home (DOOH) advertising. Its portfolio consists of four core services: Digital Content Creation (CGI-powered visual storytelling for social media, product launches, and branded entertainment), 3D Billboards (anamorphic outdoor advertising creating immersive depth effects), Times Square Takeover (large-scale multi-screen campaigns across 40+ screens in Times Square), and In-Store Experiences/Retailtainment (immersive retail spaces with interactive digital elements). Supporting these is the Landmarks modular display product—a 10-foot-tall digital cube system enabling 3D anamorphic activations in high-traffic retail and lifestyle destinations. The company was founded in 2020 and maintains offices in Barcelona, New York, Hollywood (Los Angeles), and London.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Billboards 3D anamorphic billboard advertising service that creates immersive out-of-home experiences where visuals appear to break free from the screen. Employs anamorphic distortion techniques to produce depth and realism for global brands in high-traffic venues.
• Times Square Takeover Immersive multi-screen advertising service that coordinates over 40 screens in Times Square, New York, creating large-scale cultural moments with real-time content synchronization for major brand campaigns and product launches.
• Digital Content Creation CGI-powered visual storytelling service that creates social-first content, product launch videos, branded entertainment, motion graphics, 3D product visualization and digital campaigns optimized for Instagram, TikTok, YouTube and LinkedIn.
• In-Store Experiences (Retailtainment) Immersive retail technology service that transforms stores into unforgettable brand experiences through interactive displays, sensory journeys and seamless integration of physical and digital elements, turning consumers into active participants.
• Landmarks Stand-alone modular digital display product consisting of 10-foot-tall cubes that enable 3D anamorphic activations at lifestyle centers, retail destinations and tent-pole events, delivering hyper-realistic visuals that appear to burst from the screen.

Quantifiable outcome

• 48% increase in brand recall for digital OOH vs static displays
• +8 more outcomes

Named customers49 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Liquid Outdoor MediacoreChannel Partner/ Reseller/ Distributor · 4 December 2024Partnership to launch immersive 3D anamorphic activations at lifestyle centers across the United States through BCN Visuals' Landmarks product - 10-foot tall digital cubes. Liquid Outdoor Media is a leading boutique outdoor advertising company with over 55 static/digital billboards and 250+ digital interactive smart kiosks in 12 major metropolitan markets. First installations planned for high-profile mixed-use properties and tent-pole events.
• PJX MediacoreStrategic or Co-development Partner · 24 September 2024Strategic partnership combining PJX Media's OOH advertising expertise with BCN Visuals' groundbreaking 3D DOOH capabilities. Collaboration aims to elevate the OOH industry, redefine what's possible with outdoor advertising, and create cultural moments. PJX Media plans to significantly increase 3D DOOH executions through this partnership, focusing on challenger brands and delivering immersive anamorphic experiences.

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Framestore: Framestore is a major Oscar-winning VFX and immersive content studio with a large experiential division serving entertainment and brand clients — a broader incumbent in VFX and immersive experiences that competes with BCN Visuals at the high end.
• The Mill: The Mill is a global VFX and creative content studio with experience design capabilities for major brands, overlapping with BCN Visuals' CGI production and immersive campaign work, though at significantly larger scale.
• AKQA: AKQA is a global design and innovation agency producing high-end CGI, digital experiences, and OOH campaigns for blue-chip brands — a broad incumbent with capabilities comparable to BCN Visuals' CGI and digital content creation services.

Direct peers

• UNIT9: UNIT9 is a global production studio specializing in interactive experiences, CGI, and immersive brand activations for Fortune 500 advertisers — overlapping with BCN Visuals' CGI storytelling and experiential OOH offerings.
• Deeplocal: Deeplocal is a creative technology agency building immersive branded experiences and installations for global brands (e.g., Nike, Google), paralleling BCN Visuals' retailtainment, Landmarks, and experiential OOH work.
• BUCK: BUCK is a design and animation studio producing award-winning motion graphics and CGI campaigns for major brands, directly comparable to BCN Visuals' CGI/VFX pipeline and its blue-chip brand client roster.
• North Kingdom: North Kingdom is a digital experience agency that produces award-winning immersive campaigns and CGI-driven storytelling for global brands, mirroring BCN Visuals' blend of CGI content and interactive experiences.
• Moment Factory: Moment Factory is a multidisciplinary studio that designs and produces immersive multimedia experiences for public spaces and global brands — directly comparable to BCN Visuals' Times Square takeover and immersive brand activation work.
• Tool of North America: Tool of North America is a creative production company also known for pioneering 3D anamorphic and AR-enabled DOOH billboards, making it the closest direct competitor to BCN Visuals in the immersive OOH advertising category.

Emerging players

• Powster: Powster is an immersive film-marketing platform that builds 3D AR and interactive experiences for movie studios, overlapping with BCN Visuals' entertainment-vertical campaigns for Disney, Netflix, Marvel, and similar clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCE9g_exBchw5qdgrmHf_vRQ
• LinkedInlinkedin.com/company/bcnvisuals
• Xx.com/bcnvisuals
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BCN Visuals