Comadso

What Comadso does

Comadso A/S is a Scandinavian B2B data and software company that provides structured, quality-assured insurance data to insurance carriers across Denmark, Norway, and Sweden. Founded around 2010 and headquartered in Ballerup, Denmark, the company has spent 16+ years building and daily-updating a production-ready database of insurance terms and coverage data spanning 100+ insurers. Its core proposition is enabling insurance companies to power comparison tools, risk assessment workflows, customer journey applications, and AI-driven advisory tools with reliable, regulator-aligned data rather than building such capabilities from raw, unstructured sources.

The platform is delivered API-first. Core product modules include: (1) a daily-updated database of insurance terms and coverage, enriched with property and vehicle data drawn from public registries to produce accurate customer risk profiles; (2) claims illustrations that provide visual examples for advisor-led customer consultations; and (3) an Open Finance / FiDA compliance module that prepares insurers' product data for participation in the EU open insurance ecosystem. The technology stack centers on structured data delivery rather than consumer-facing applications — there is no public mobile app — and the company offers SSO-enabled login, multi-language UI, and dedicated contact channels per market.

Comadso's go-to-market is enterprise B2B, targeting insurance carriers through direct sales with a "Book Demo" call-to-action and quote-based annual subscriptions. Revenue is generated through recurring API data licensing subscriptions; pricing is not publicly disclosed. The company reports 30+ insurance company customers and approximately 5,000 daily users across Denmark, Norway, and Sweden, with extended support infrastructure into Spain and Poland. Comadso is privately held with no disclosed funding rounds, parent company, or institutional investors, and its competitive narrative emphasizes regulatory alignment with IDD, Solvency II, and FiDA as a structural advantage for AI-driven insurance workflows.

Name

Comadso

Legal name

Comadso

Website

https://comadso.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Ballerup

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. API Data Licensing: Comadso provides real-time enriched insurance data via API to insurance companies, enabling them to integrate structured data into their customer service and customer journey systems. Revenue is generated through API/data licensing subscriptions with insurance company customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Comadso provides enriched, quality-assured insurance terms and coverage data via API to insurance companies across Scandinavia. The company has structured, validated, and daily updated its production-ready insurance database since 2010, covering 100+ insurers, enabling customer comparison tools, risk assessment, claims illustrations, and AI-driven insurance applications compliant with IDD, Solvency II, and FiDA regulations.

Product overview

Comadso offers a unified insurance comparison platform designed for insurance companies operating across Scandinavia. The core offering consists of Insurance Comparison Solutions integrated with an Enriched Insurance Data database. Key product modules include Database Features (for property and vehicle data integration from public databases), Claims Illustrations (visual claims examples for customer consultations), and Open Finance & FiDA capabilities. Since 2010, Comadso has structured, quality-assured, and daily updated insurance terms and coverage data from 100+ insurers. The platform serves 30+ customers with 5,000 daily users, operating across Denmark, Norway, and Sweden. Their API and AI-ready data enables customer service automation and customer journey optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Comparison Solutions A unified insurance comparison software platform that enables insurance companies to compare and recommend policies using enriched, real-time data. It integrates customer property and vehicle data from public databases to provide accurate risk assessments and is designed for B2B enterprise customers across Scandinavia.
• Enriched Insurance Data API A structured, quality-assured, and daily updated database of insurance terms and coverage data sourced from over 100 insurers, delivered in real time via API. Designed to power AI solutions and customer service applications in the insurance industry, reducing data risk and supporting compliance with IDD, Solvency II, and FiDA regulations.

Quantifiable outcome

• Over 100 insurers tracked in their database
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators5 records

Expansion highlights4 records

Direct peers

• Zywave: Zywave provides data, analytics, and content SaaS to insurance distributors (agents, brokers, carriers) — directly comparable B2B insurance data infrastructure with a similar model of layering structured industry data on top of carrier products.

Broad incumbents

• Guidewire Software: Guidewire is the dominant global provider of core insurance software (policy, claims, billing) used by P&C insurers. While it serves a different layer (core systems rather than comparison/data), it overlaps with Comadso's insurance industry customers and increasingly competes in structured insurance data and AI infrastructure.
• Vertafore: Vertafore is a large US-headquartered insurance technology provider offering agency management, rating, and content/data solutions to insurance distributors — a broader incumbent operating in the same insurance data and workflow space Comadso serves.
• Applied Systems: Applied Systems provides agency and broker management software used across the insurance distribution value chain, including data and analytics products for carrier-distributor interactions — comparable as a broad incumbent with overlapping customer base and data infrastructure ambitions.
• Duck Creek Technologies: Duck Creek provides a modern SaaS core insurance platform (policy, claims, billing) and increasingly invests in data and AI infrastructure for insurers — comparable as a broader SaaS incumbent entering adjacent data services for the same carrier customers Comadso serves.

Regional players

• Tietoevry: Tietoevry is a major Nordic-headquartered IT services and software company with a dedicated Insurance & Financial Services vertical — a direct regional comparable given overlapping geography, insurance customer base, and data/software delivery capabilities.
• Vitec Software Group: Vitec is a Nordic vertical software acquirer and operator with businesses serving insurance and other regulated industries. Comparable as a Nordic-headquartered vertical-software platform targeting similar insurance customers with specialized data/workflow offerings.

Emerging players

• Insurify: Insurify is a digital insurance comparison and quoting platform that aggregates carrier product data to power consumer comparisons — overlapping with Comadso's comparison and product data capabilities, though delivered through a consumer-facing channel rather than B2B API.
• MediaAlpha: MediaAlpha operates an insurance customer acquisition marketplace that aggregates carrier product data and pricing to power comparison and lead generation — a comparable data-and-distribution platform serving insurance carriers, though US-focused and more marketing-oriented.
• EverQuote: EverQuote operates an online insurance marketplace connecting carriers with consumers via structured product/pricing data and agent routing — comparable in operating an insurance comparison data platform serving carriers, though B2C-oriented rather than B2B API distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/comadso-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comadso