What Kiwi Energy does

Kiwi Energy, operating as Kiwi Energy NY LLC, is a privately held retail energy supplier headquartered at 144 N 7th Street #417 in Brooklyn, New York. The company sells electricity and natural gas to residential customers in the deregulated markets of New York State and Ohio, integrated with multiple local distribution utilities (Con Edison, National Grid Upstate and Metro, Central Hudson, NYSEG, RG&E, Orange & Rockland, National Fuel, and Duke Energy). Per firmographics, Kiwi Energy was founded in 2008 (the website footer references 2018) and operates with 11-50 employees.

The product portfolio centers on variable-rate electricity and gas plans offered on 36-month month-to-month terms with no cancellation fees. Electricity plans are tiered by Renewable Energy Certificate (REC) matching: Kiwi Clean Variable, Kiwi Green 50, and Kiwi Green 100. Gas plans are tiered by carbon offset matching: Zero Gas, Zero Gas 50, and Zero Gas 100, with offsets backed by The CIKEL Project, a Verified Carbon Standard REDD project in the Amazon targeting 9.4 million tons of CO2 reductions over 10 years. Add-on offerings include Kiwi Guard home protection — delivered through a partnership with Cinch Home Services — covering HVAC (up to $750/year), surge protection (up to $500/year), 180-day workmanship guarantees, and emergency lodging reimbursement up to $1,200. Kiwi Rewards (formerly Ecogold) provides Ohio customers with $25 monthly Reward Dollars and member discounts, while the Kiwi Environmental Fund contributes to roughly seven environmental nonprofits on a per-customer-acquired basis.

Kiwi Energy generates revenue through usage-based supply charges (kWh for electricity, therms/CCF for natural gas) plus subscription fees for Kiwi Guard protection. Distribution is direct-to-consumer through phone enrollment (877-208-7636) and online self-service, with consolidated billing through local utilities. Marketing emphasizes environmental sustainability, REC and carbon offset matching, home protection, and loyalty rewards, supported by content marketing (blog, email) and organic social channels. No public ticker, no disclosed funding, and no institutional backing are evidenced; the company's sustainability report references Richmond Road Holdings as a parent organization though the relationship is not explicitly confirmed.

Name

Kiwi Energy

Legal name

Kiwi Energy NY LLC

Website

https://kiwienergy.us

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Kiwi Energy is a privately held retail energy supplier providing electricity and natural gas to residential customers in New York and Ohio's deregulated markets, offering tiered renewable energy certificate matching, carbon offset plans, and add-on home protection.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Electricity Supply: Kiwi Energy acquires electricity from the wholesale market and sells it retail to homes and businesses in deregulated markets. Revenue is generated through monthly supply charges based on customer electricity consumption (kWh). Plans include variable-rate options with no cancellation fees.
2. Natural Gas Supply: The company supplies natural gas to residential customers in Ohio and New York. Gas plans include options matched with carbon offsets (Zero Gas, Zero Gas 100, Zero Gas 50) to support environmental sustainability. Revenue is based on gas consumption (therms/CCF).
3. Kiwi Guard Home Protection: Optional add-on protection plans providing HVAC coverage up to $750 per year and surge protection up to $500 per year. Provided through partnership with Cinch Home Services. Customers pay a deductible at time of service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Kiwi Energy is a retail energy supplier that sources electricity and natural gas from wholesale markets and resells them to residential customers in New York and Ohio deregulated markets. Its core offerings are variable-rate 36-month electricity plans (Kiwi Clean Variable, Kiwi Green 50, Kiwi Green 100) and natural gas plans (Zero Gas, Zero Gas 50, Zero Gas 100), with renewable energy certificate (REC) matching and carbon offsets as the primary differentiator. The company also offers the Kiwi Guard home protection add-on (HVAC and surge protection) through a partnership with Cinch Home Services.

Product overview

Kiwi Energy is a retail energy supplier offering electricity and natural gas supply services to residential customers in New York and Ohio through deregulated energy markets. The product portfolio consists of variable-rate energy plans with terms of 36 months, supplemented by home protection add-ons and sustainability-focused loyalty programs. Core electricity products (Kiwi Clean Variable, Kiwi Green 50, Kiwi Green 100) differ in their renewable energy certificate (REC) matching levels, while gas products (Zero Gas, Zero Gas 50, Zero Gas 100) offer corresponding carbon offset matching. Add-on protection plans (Kiwi Guard with HVAC Protection, Surge Protection, and Home Protect) are delivered through a partnership with Cinch Home Services and cover heating/cooling systems and appliances. The Kiwi Rewards loyalty program provides monthly reward dollars and discounts for Ohio customers, while the Kiwi Environmental Fund supports environmental non-profits. All plans feature no cancellation fees and consolidated billing through local utility companies.

Differentiator

Problem solved

Functional benefit

Brands

• Kiwi Guard: Home protection plan offered in partnership with Cinch Home Services, providing HVAC protection and surge protection coverage.
• Kiwi Rewards
• Kiwi Environmental Fund

Products and services

• Kiwi Clean Variable Variable-rate electricity plan featuring clean energy matched with Renewable Energy Certificates (RECs) and Wind RECs, with a month-to-month variable rate for 36 months and no cancellation fees. Available in Ohio.
• Kiwi Green 50 Variable-rate electricity plan with usage matched at least 50% with Renewable Energy Certificates (RECs), featuring month-to-month variable rate for 36 months with no cancellation fees. Available in both Ohio and New York.
• Kiwi Green 100 Variable-rate electricity plan with usage matched at 100% with Renewable Energy Certificates (RECs), offering month-to-month variable rate for 36 months with no cancellation fees. Available in both Ohio and New York.
• Zero Gas Natural gas plan matched 100% with carbon offsets, featuring a month-to-month variable rate for 36 months. Available in Ohio.
• Zero Gas 50 Natural gas plan with usage matched at least 50% with carbon offsets, featuring month-to-month variable rate for 36 months. Available in Ohio.
• Zero Gas 100 Natural gas plan with usage matched at least 100% with carbon offsets, offering month-to-month variable rate for 36 months. Available in Ohio.
• Kiwi Guard Home Protection Home protection add-on covering HVAC systems (up to $750/year) and surge protection (up to $500/year), including 180-day workmanship guarantee, emergency lodging reimbursement up to $1,200, lockout protection, and members-only appliance discounts. Delivered through partnership with Cinch Home Services. Available in New York (not available in Ohio).
• Kiwi Rewards Loyalty Program Loyalty program offering $25 in Reward Dollars each month for enrolled Ohio customers, exclusive discounts on participating brands, member competitions and giveaways, and access to discounted gift cards. Not available for New York customers.

Quantifiable outcome

• Emergency lodging reimbursement up to $1,200 per year for HVAC-related issues
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Cinch Home ServicescoreStrategic or Co-development PartnerKiwi Energy partnered with Cinch Home Services to offer Kiwi Guard home protection plans. The partnership provides HVAC protection, surge protection, emergency lodging reimbursement, and 180-day workmanship guarantees to Kiwi Energy customers. Cinch provides pre-screened service professionals for repairs and replacements.
• Brooklyn Greenway InitiativeminorOthersBrooklyn Greenway Initiative is supported by the Kiwi Environmental Fund, which receives contributions from Kiwi Energy for every new customer acquired.
• Transportation AlternativesminorOthersTransportation Alternatives is supported by the Kiwi Environmental Fund, which receives contributions from Kiwi Energy for every new customer acquired.
• Ohio River FoundationminorOthersOhio River Foundation partners with Kiwi Energy to support efforts maintaining cleanliness and beauty of the environment in Ohio communities.
• La Casita VerdeminorOthersLa Casita Verde is supported by the Kiwi Environmental Fund, which receives contributions from Kiwi Energy for every new customer acquired.
• Wild Forests & FaunaminorOthersWild Forests & Fauna is supported by the Kiwi Environmental Fund, which receives contributions from Kiwi Energy for every new customer acquired.
• Environmental WorksminorOthersEnvironmental Works is supported by the Kiwi Environmental Fund, which receives contributions from Kiwi Energy for every new customer acquired.
• GrowNYCminorOthersGrowNYC is supported by the Kiwi Environmental Fund, which receives contributions from Kiwi Energy for every new customer acquired.
• CIKEL ProjectcoreTechnology or IntegrationZero Gas is powered by The CIKEL Project which works to avoid CO2 emissions by avoiding planned deforestation. The CIKEL Project is the first REDD (Reducing Emissions from Deforestation and Forest Degradation) project within the Verified Carbon Standard framework in the Amazon, helping reduce 9.4 million tons of CO2 emissions over 10 years.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Direct Energy: One of North America's largest retail electricity and natural gas suppliers, serving residential and commercial customers across multiple deregulated states including New York and Ohio. Same ESCO model of acquiring energy wholesale and reselling to end users, with similar variable and fixed-rate plan structures.
• Constellation Home: Residential retail energy supply arm of Constellation Energy, offering electricity and natural gas plans to homeowners in deregulated markets. Comparable product set (variable-rate plans, renewable options, bundling) and the same direct-to-consumer enrollment model Kiwi Energy uses.
• Verde Energy: Retail electricity and gas supplier operating in NY, NJ, OH, PA, IL and MD with a renewable-energy focus. Closely comparable as a similarly-sized ESCO that competes head-to-head for residential accounts in Kiwi's exact footprint and emphasizes green product positioning.
• IDT Energy: New York-headquartered retail energy supplier serving residential and small commercial customers in deregulated markets. Competes with Kiwi in New York utility territories with a comparable variable-rate, green-friendly, add-on product model.
• Just Energy: Public retail electricity and natural gas provider with operations across North America offering fixed, variable, and green plans. Comparable go-to-market in deregulated states and a similar renewable-certificate matching proposition.
• CleanSky Energy: Regional retail electricity supplier active in Ohio offering variable-rate plans with renewable options, directly overlapping Kiwi's Ohio customer acquisition channel and product structure.
• Ambit Energy: U.S. retail electricity provider serving residential and small business customers in deregulated markets, including the Northeast. Matches Kiwi's variable-rate plus renewable-certificate product structure and direct acquisition model.

Broad incumbents

• NRG Residential: Residential supply business of NRG Energy, one of the largest competitive retail electricity suppliers in the U.S. Overlaps with Kiwi's deregulated-market residential model and renewable plan offerings, with materially broader scale and brand.
• Public Power (Shell): Shell-owned retail electricity provider operating in multiple deregulated states. Comparable residential ESCO model with similar variable-rate plans and renewable matching options; competes with Kiwi for residential accounts in overlapping utility territories.

Emerging players

• Liberty Power: Independent retail energy supplier expanding into residential supply after a primarily commercial focus. Adjacent ESCO peer representing a likely competitive and consolidation backdrop relevant to Kiwi's strategic positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Kiwi_Energy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiwi Energy