Optima Living Communities
Optima Living Communities is a privately held Canadian senior living operator running 40+ communities across British Columbia and Alberta, providing Independent, Assisted, Long-Term, and Memory Care to more than 4,800 residents.
- Company typePrivate
- Founded2006
- HeadquartersVancouver, Canada
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Optima Living Communities does
Optima Living Communities (legal entity Optima Seniors Management Inc.) is a privately held Canadian senior living operator headquartered in Vancouver, British Columbia, with a secondary office in Edmonton, Alberta. Founded over 15 years ago by principals including Farid Damji and Ali Shivji (and identified in some materials as Karim Kassam), the company describes itself as proudly Canadian-owned and operates 40+ senior living communities across British Columbia and Alberta, serving more than 4,800 residents through 4,600+ suites with a workforce of over 3,300 professionals. Its service portfolio is structured as a continuum of care across four tiers: Independent Living, Assisted Living, Long-Term Care, and Memory Care, with the proprietary Spark Memory Living Program — developed in partnership with the University of Alberta's Department of Medicine — serving as a research-backed differentiator in dementia care. Revenue is generated primarily through recurring monthly residential fees that vary by community, living option, and suite type, with publicly listed rates ranging from approximately $1,640 to $8,600 per month; some long-term care capacity (e.g., Century Park) is publicly funded through provincial health authorities.
The company's go-to-market is direct-to-consumer, with prospective residents and families discovering communities through the company's website, a Community Finder tool, Community Match Quiz, Living Options Quiz, and content channels such as Optima Living TV on YouTube and an active blog and social media presence. Marketing is supplemented by webinars featuring academic partners (including Dr. Adrian Wagg of Alberta Health Services and Dr. Zahra Moussavi of the University of Manitoba), community open houses, and road shows. Optima Living holds CARF International accreditation across its portfolio — described by the company as a gold standard in quality — and has been recognized as British Columbia's 10th top growing company by The Globe and Mail's Report on Business and as one of Canada's Top 100 Employers. The operating model depends on licensed care delivery, a multi-track internal leadership development pipeline (Shining Star, Rising Star, Illuminate), and recurring private-pay resident revenue supplemented by publicly funded long-term care contracts.
Optima Living Communities firmographics
Firmographics- Name
- Optima Living Communities
- Legal name
- Optima Seniors Management Inc.
- Website
- https://optimaliving.ca
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Optima Living Communities is a privately held Canadian senior living operator running 40+ communities across British Columbia and Alberta, providing Independent, Assisted, Long-Term, and Memory Care to more than 4,800 residents.
- Ownership category
- akta.pro rank
Optima Living Communities industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)
- akta.pro secondary industries
- Memory Care Units within Assisted Living Communities (HLADACAB), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)
Keywords
Where Optima Living Communities is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Optima Living Communities business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Senior Living Residential Fees: Optima Living generates revenue through monthly residential fees charged to seniors across its portfolio of communities. Fees vary by community, living option (Independent Living, Assisted Living, Long-Term Care, Memory Care), suite type, and location. Monthly rates publicly listed on the website range from approximately $1,640 to $8,600 per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Entry-level Independent Living communities starting around $1,640/month |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Optima Living Communities product offering
Product offeringCore offering
Optima Living operates more than 40 senior living communities across British Columbia and Alberta, offering a continuum of care that includes Independent Living, Assisted Living, Long-Term Care, and Memory Care, supplemented by the proprietary Spark Memory Living Program developed with the University of Alberta. The company delivers residential services such as 24/7 nursing, personalized care plans, dining, housekeeping, wellness programming, and dementia-capable environments to approximately 4,800 residents across over 4,600 suites.
Product overview
Optima Living is a Canadian-owned senior living provider operating 40+ communities across British Columbia and Alberta. The company offers a portfolio of senior living services organized as a platform of care levels: Independent Living, Assisted Living, Long-Term Care, Memory Care, and the specialized SPARK Memory Living Program developed with the University of Alberta. Additional digital touchpoints include Optima Living TV (video content platform) and interactive assessment quizzes (Community Match Quiz and Living Options Quiz) to guide families through care selection. The company serves over 4,800 residents across over 4,600 suites with more than 3,300 team members.
Differentiator
Problem solved
Functional benefit
Brands
- Spark Memory Living Program: A specialized memory care program developed in partnership with the University of Alberta's Department of Medicine, focused on improving dementia and aging care through research and care models.
Products and services
- Independent Living A senior living service for active, self-reliant seniors seeking the convenience and social connection of community living without the daily burden of home maintenance, housekeeping, or property upkeep. Offered across Optima Living communities in British Columbia and Alberta for older adults able to live largely on their own.
- Assisted Living A senior living service providing personalized daily support with care needs and household tasks so residents can maintain independence while accessing help with activities of daily living. Targeted at seniors who need daily personal support while remaining connected to the Optima Living community.
- Long-Term Care A senior living service providing 24/7 nursing and comprehensive support for residents with complex health needs, including registered nursing, medical, dietary, activities, and pharmaceutical services. Targeted at seniors requiring continuous professional medical and personal care in an Optima Living community.
- Memory Care A specialized senior living service delivered in a safe, dementia-friendly space for residents with Alzheimer's disease or other related dementias and memory concerns, integrating the proprietary Spark Memory Living Program. Targeted at seniors with memory loss requiring specialized support within Optima Living communities.
- SPARK Memory Living Program A proprietary specialized memory care program developed in partnership with the University of Alberta's Department of Medicine, focused on improving dementia and aging care through research, care models, and community engagement, with measurable benefits for residents. Offered to memory care residents within Optima Living communities.
Companies that use Optima Living Communities
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles1 record
Optima Living Communities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Optima Living Communities partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- University of Alberta - Department of MedicinecoreA four-year research partnership focused on improving dementia and aging care through research, care models, and community engagement. The collaboration highlights the development of the Spark Memory Living Program, which has shown measurable benefits for residents. The initiative also includes educational outreach and program validation to enhance senior care quality across Canada.
- Dr. Adrian Wagg (Alberta Health Services)coreDr. Adrian Wagg serves as the AHS Chair in Healthy Aging and provides regular health tips and educational content through Optima Living TV episodes. He participates in webinars discussing topics including bladder health, osteoporosis, and healthy aging for seniors.
- Dr. Zahra Moussavi (University of Manitoba)minorDr. Zahra Moussavi, Director of the Biomedical Engineering Program at the University of Manitoba, Professor, and Canada Research Chair, developed the Mind Triggers memory care app. She has partnered with Optima Living on educational webinars about Alzheimer's and dementia care, including sessions at Aster Gardens Memory Care neighbourhoods.
- Steveston Medicine ShoppeminorA pharmacy that partners with Optima Living's Wisteria Place community. The pharmacy draws awareness to mental health issues among seniors, including depression awareness, and provides health support services to the community.
- CURA Physical TherapiesminorDr. Mary Wood, Clinic Director of CURA Physical Therapies, provides pelvic floor exercise instruction featured in Optima Living TV's Happy Bladder, Happy Life episode, supporting senior wellness programming.
- Pagnotta ConstructionminorPagnotta Construction built the Aster Gardens community for Optima Living. They supervised all facets of construction including scheduling, coordinating trades, and facilitating on-site work from the planning stage through completion.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Optima Living Communities competitors and assessment
Company assessmentOthers
- PointClickCare: Leading Canadian healthcare technology platform serving senior living and long-term care operators. Adjacent ecosystem participant whose software underpins care delivery at many facilities comparable to Optima's.
Broad incumbents
- Sunrise Senior Living: Established North American senior living operator with a strong memory care franchise and research-informed care models. Comparable in continuum-of-care offering and emphasis on memory care specialization.
- Revera Inc. One of the largest Canadian owners, operators, and developers of senior living, long-term care, and retirement residences. A broader incumbent with national scale that overlaps with Optima's continuum-of-care model.
- Atria Senior Living: Large US-based operator of senior living communities offering independent living, assisted living, and memory care. Comparable business model and service tiers, though operating in a different regulatory environment.
Direct peers
- Sienna Senior Living: Canadian seniors housing and long-term care operator offering retirement residences, assisted living, memory care, and long-term care. Comparable in service portfolio and target resident base to Optima Living.
- Seasons Retirement Communities: Canadian operator of independent living, assisted living, and memory care communities. Comparable mid-market positioning, geographic mix, and continuum-of-care product offering.
- Amica Senior Lifestyles: Canadian private-pay senior living operator offering independent living, assisted living, and memory care across multiple provinces. Highly comparable premium private-pay positioning and continuum model.
- Chartwell Retirement Residences: One of Canada's largest senior living operators with a similar continuum of independent living, assisted living, and memory care across multiple provinces. Directly comparable in product mix and resident segments to Optima Living.
- Verve Senior Living: Privately held Canadian operator of retirement residences and assisted living communities in Ontario and Western Canada. Comparable mid-sized operator with similar service tiers to Optima Living.
- Retirement Concepts: Canadian operator of independent living, assisted living, and long-term care communities, including significant presence in British Columbia. Direct geographic and service-line overlap with Optima Living's Western Canada portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Optima Living Communities social profiles
Digital presenceOptima Living Communities compliance and trust
Trust signalCompliance1 record
Optima Living Communities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optima Living Communities leadership team
Management profileNumber of profiles
Profiles3 records
Optima Living Communities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optima Living Communities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optima Living Communities
What does Optima Living Communities do?
Optima Living operates more than 40 senior living communities across British Columbia and Alberta, offering a continuum of care that includes Independent Living, Assisted Living, Long-Term Care, and Memory Care, supplemented by the proprietary Spark Memory Living Program developed with the University of Alberta. The company delivers residential services such as 24/7 nursing, personalized care plans, dining, housekeeping, wellness programming, and dementia-capable environments to approximately 4,800 residents across over 4,600 suites.
Is Optima Living Communities a public or private company?
Optima Living Communities is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Optima Living Communities founded?
Optima Living Communities was founded in 2006. It employs 1,001 to 5,000 people.
Where is Optima Living Communities based?
Optima Living Communities is headquartered in Vancouver, Canada, in the North America region.
How does Optima Living Communities make money?
One revenue line is on record: senior Living Residential Fees.
Who are Optima Living Communities's main competitors?
PointClickCare is listed as an others. Broad incumbents are Sunrise Senior Living, Revera Inc. and Atria Senior Living. Direct peers are Sienna Senior Living, Seasons Retirement Communities, Amica Senior Lifestyles, Chartwell Retirement Residences, Verve Senior Living and Retirement Concepts.
Does Optima Living Communities have an API?
No public API is recorded for Optima Living Communities.
What industry is Optima Living Communities in?
Optima Living Communities's product category is Senior Living Services. Its primary akta.pro industry code is HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place), with a secondary code of HLADACAB, Memory Care Units within Assisted Living Communities. Its NAICS code is 623312 and its SIC code is 8050.