Strasz Assessment Systems

What Strasz Assessment Systems does

Strasz Assessment Systems is a privately held education assessment software company founded in 1995 and headquartered in Monmouth Junction, New Jersey. The company builds and sells an integrated exam management platform — branded as the Strasz Exam Management Suite — that covers the full assessment lifecycle: item banking and collaborative exam development (Pro!), candidate registration (Reg!), browser-based test delivery (Test!), standard-setting studies (SetScore!), and a remote item authoring and review portal for volunteer subject matter experts. The platform is cloud-based, supports unlimited concurrent users per license, and is purpose-built for credentialing bodies, certification boards, professional associations, and licensure programs, with particular strength in healthcare and medical specialty certification.

The company's product surface extends beyond the core suite into AI-enabled capabilities, including AiTA (an AI-supported linear optimization engine for automated test assembly), an LLM-based semantic similarity engine for enemy item detection, AI-powered rationale and distractor generation, and Study Buddy — a candidate preparation tool. A separately launched Test Analytics and Psychometrics Suite consolidates item analysis, test form analysis, IRT calibration, pre-equating, and real-time data forensics into a single integrated environment. The company also operates test delivery services, offering both proprietary online proctoring (dual-camera, AI-assisted monitoring) and in-center testing at Pearson VUE through a consolidator relationship that imposes no annual minimums — explicitly positioning Strasz as accessible to small- and mid-volume certification programs that larger vendors underserve.

Strasz monetizes primarily through annual or multi-year subscription licenses for the Exam Management Suite and its modules, supplemented by professional services for accreditation consultation, psychometric analysis, exam publishing, and ongoing program support. Pricing is quote-based and not publicly disclosed. The go-to-market is direct enterprise sales targeting certification boards, licensure programs, and association management organizations, supported by demo-driven evaluation, industry-conference presence, and content marketing. Notable enterprise and institutional customers include AICPA, the American Board of Medical Specialties, the Association of American Medical Colleges, the American Board of Family Medicine, Smithbucklin (managing 9+ certification programs), and the Neonatal Therapy Certification Board. The company is bootstrapped, with no disclosed external funding rounds or parent company.

Name

Strasz Assessment Systems

Legal name

Strasz Assessment Systems

Website

https://strasz.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Strasz Assessment Systems provides an integrated cloud-based exam management platform — item banking, standard setting, test delivery, and registration — for credentialing bodies, certification boards, professional associations, and licensure programs, with particular strength in healthcare certification.

Ownership category

akta.pro rank

Product category

Assessment Software

NAICS

Custom Computer Programming Services (541511), Educational Support Services (611710), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Educational Services (8200)

akta.pro primary industry

Online Exam Delivery & Test Administration Platforms (EDAFADAA)

akta.pro secondary industries

Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC), Certification & Licensing Exam Management Platforms (EDAFADAG), Secure Browser, Device Lockdown & Exam Security Tools (EDAFADAI)

Keywords

• Exam development software
• Online test delivery
• Item banking systems
• Standard setting tools
• Assessment platform services

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions (Pro!, SetScore!, Test!, Reg!): Annual or multi-year subscription licensing for the Strasz Exam Management Suite components including item banking, standard setting, test delivery, and registration systems. Supports unlimited users.
2. Test Delivery Services: Fees for online proctoring and in-center testing at Pearson VUE through the consolidator program. Offered with no annual minimums, making it accessible for small-volume certification programs.
3. Professional Services: Consulting and implementation services for accreditation consultation, exam publishing, psychometric analysis, and ongoing program support. Includes dedicated client services management.
4. AI-Enabled Solutions: Premium AI-powered features including AiTA for automated test assembly, rationale generation, and other AI efficiency tools that complement core platform subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Strasz Assessment Systems provides an integrated suite of cloud-based assessment software and services covering the full exam development lifecycle—from accreditation consultation through item banking, standard setting, exam publishing, and test delivery to scoring and analytics. Its Strasz Exam Management Suite combines Pro! (enterprise item banking), SetScore! (standard setting), Test! (browser-based delivery), and Reg! (registration), augmented by AI-enabled tools such as AiTA for automated test assembly and the Test Analytics and Psychometrics Suite, plus test delivery services through online proctoring and Pearson VUE consolidator channels.

Product overview

Strasz Assessment Systems provides an integrated suite of assessment software and services supporting all phases of exam development from accreditation consultation through item development test delivery and scoring. The core platform the Strasz Exam Management Suite includes Pro! for enterprise item banking and collaborative exam development Reg! for candidate and administrator registration Test! for browser-based test delivery and SetScore! for standard-setting studies. Additional offerings include AI-enabled solutions such as AiTA for automated test assembly using linear optimization the Test Analytics and Psychometrics Suite for item analysis and IRT calibration and Study Buddy for candidate preparation. The company also provides test delivery services including online proctoring with dual-camera monitoring and onsite delivery through Pearson VUE centers with no annual minimums. The suite offers item banking for simple to advanced item types remote item development automated test assembly exam publishing flexible exam delivery in test centers or online and exam results processing.

Differentiator

Problem solved

Functional benefit

Brands

• Pro!: Enterprise item banking and collaborative exam development solution
• SetScore!
• Test!
• Reg!
• Essentials!
• AiTA

Products and services

• Pro! Premier enterprise item and test development system providing collaborative and systemized management of the entire exam development process, with unlimited users able to author and edit items from anywhere via the internet. Supports item banking, item authoring, remote item writing and review, test assembly, and publishing.
• Test! Browser-based, non-proctored test delivery system for low, medium, and high stakes assessments. Delivers on-demand practice tests with diagnostic score reports and supports multiple timed sections, item review screens, and configurable security levels.
• Reg! Registration system for candidates and administrators managing candidate intake and scheduling workflows for exams.
• SetScore! Standard-setting application that guides organizations through standard-setting studies, maximizing process efficiency and minimizing barriers to collaborative work among committee members.
• AiTA (AI-enabled Automated Test Assembly) AI-supported linear optimization solution for automated test assembly that considers various aspects including cueing enemies and provides options or replaces items as needed. Secured its first Fortune 100 client.
• Test Analytics and Psychometrics Suite Comprehensive psychometric platform consolidating item analysis, test form analysis, IRT calibration, pre-equating, and data forensics for certification and licensure programs in a single integrated environment.
• Study Buddy AI-powered candidate preparation tool supporting course creation from source material with automated outline generation, question creation, flashcards, and interactive adventure games.
• Online Test Delivery (Proctoring Service) Remote proctored test delivery service with dual-camera monitoring, identity verification, and configurable proctoring options including Live or Record and Review modes, available 24/7/365.
• Onsite Test Delivery (Pearson VUE Consolidator Service) In-center test delivery through the Pearson VUE network for low and modest volume programs with no annual minimums required, enabling global secure test delivery for small-volume certification programs.
• Remote Item Authoring and Review Portal Secure web-based system enabling subject matter experts to develop and review exam items from any location with internet access, supporting item writing task assignment and online committee reviews.
• Strasz Exam Management Suite Integrated platform combining Pro! item banking, Reg! registration, Test! delivery, SetScore! standard-setting, and AI technology for comprehensive exam development from accreditation consultation through item development, test delivery, and scoring.

Quantifiable outcome

• 25-40% reduction in administrative effort in select workflows through automation
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature11 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Pearson VUEcoreStrategic or Co-development Partner · 1 January 2020Consolidator partnership enabling Strasz to offer test delivery at Pearson VUE test centers worldwide without annual minimums. This enables small-volume certification programs to access high-quality, secure testing that would otherwise be cost-prohibitive. Strasz publishes exams in Pearson format and manages the relationship through their consolidator program.
• SmithbucklincoreStrategic or Co-development PartnerSmithbucklin manages 9+ certification programs for clients across healthcare, trade associations, and technical industries. Partnership emphasizes proactive communication, structured weekly reporting, and collaborative item banking through Pro!. Smithbucklin serves as an extension of client certification programs.
• Neonatal Therapy Certification Board (NTCB)coreStrategic or Co-development PartnerFive-year partnership (since 2020) supporting the Certified Neonatal Therapist (CNT) certification for occupational therapists, physical therapists, and speech-language pathologists in NICUs. Strasz provides global test delivery via Pearson, real-time support, psychometric tools, and exam publishing for this small-volume nonprofit program.
• AICPAcoreStrategic or Co-development PartnerOngoing partnership focused on modernizing AICPA exam infrastructure including cloud migration to Azure, application performance monitoring, and business intelligence enhancements. Work includes service-oriented architecture principles and transition of legacy applications.
• American Board of Medical Specialties (ABMS)minorGTM or Marketing PartnerEvent sponsorship of ABMS Conference 2025 in Pittsburgh, bringing together 400+ healthcare professionals focused on physician board certification, assessment, and lifelong learning.
• Association of Test Publishers (ATP)minorOthersIndustry organization membership. VP of Business Development Rory McCorkle serves as Past Chair of ATP. Partnership provides industry influence and thought leadership positioning.
• Association of American Medical Colleges (AAMC)coreStrategic or Co-development PartnerCollaboration to test, refine, and validate AI-based applications in high-stakes assessment environments. Partnership ensures innovation is grounded in psychometric rigor, governance, and real operational needs.
• American Board of Family Medicine (ABFM)coreStrategic or Co-development PartnerCollaboration to test, refine, and validate AI-based applications in high-stakes assessment environments. Partnership ensures innovation is grounded in psychometric rigor, governance, and real operational needs.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kryterion: Kryterion delivers online proctored testing and item authoring solutions for certification programs, directly competing with Strasz's Test! and online proctoring offerings.
• Surpass Assessment: Surpass provides an end-to-end assessment platform for item authoring, delivery, and reporting, directly competing with Strasz's integrated exam management suite across certification markets.
• Questionmark: Questionmark provides an enterprise assessment platform for item authoring, test delivery, and reporting — closely overlapping with Strasz's Pro!, Test!, and Reg! offerings, and serving similar certification and credentialing customers.
• ExamSoft (by Turnitin): ExamSoft offers item banking, exam delivery, and psychometric analytics for high-stakes certification and licensure programs, directly competing with Strasz in the same certification board segment.
• Yardstick (Meazure Learning): Meazure Learning (formerly Yardstick) provides item banking, test delivery, and online proctoring solutions for credentialing bodies — a direct competitor in the same target market as Strasz.

Broad incumbents

• Prometric: Prometric operates a global test delivery network and provides assessment solutions for licensure and certification, overlapping with Strasz's customer base as a much larger incumbent.
• PSI Services: PSI offers test development, delivery, and licensing services across certification markets — a broad incumbent competitor in the same credentialing space as Strasz.
• ETS (Educational Testing Service): ETS provides psychometric services, assessment development, and credentialing solutions with deep resources and brand recognition — a broad incumbent in the certification and licensure assessment space.
• Pearson VUE: Pearson VUE is both a partner (consolidator) and broad incumbent, offering the largest global test center network plus its own assessment software — competing with Strasz on full lifecycle and dominating delivery infrastructure.

Emerging players

• Caveon Test Security: Caveon specializes in test security and data forensics for certification programs, overlapping with Strasz's Test Analytics & Psychometrics Suite and proctoring-related capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@straszassessmentsystems7008
• Facebookfacebook.com/StraszAssessmentSystems
• LinkedInlinkedin.com/company/strasz-assessment-systems
• Xx.com/strasz_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strasz Assessment Systems