interMEDIA

What interMEDIA does

interMEDIA (legal entity: INTERNET SOLUCIONES MULTIMEDIA SL) is a privately held Asturias-based ICT services and retail firm founded in July 1996 in Gijón. It serves three customer tiers: (i) Asturian SMEs and individual consumers via a physical retail store in Gijón, a second Gijón storefront (interMEDIA 2.0, opened 2016), and an Oviedo branch (since 1997), offering IT consulting, hardware sales, technical support and repair, web design, cybersecurity, and consumables under the MiKron sub-brand; (ii) large enterprises and public-sector bodies as a qualified subcontractor providing preventive IT maintenance, installations and infrastructure work for logos including AENA, Bankinter, Repsol, Mercadona, Telefónica, Correos, and Ministerio de Justicia, typically through primes such as ACUNTIA and ACISA (Grupo Aldesa); and (iii) SMEs nationally as an accredited Agente Digitalizador under Spain's Kit Digital and Kit Consulting programs.

The technology stack is grounded in commodity and open-source components rather than proprietary deep tech. The firm has developed Raspberry Pi-based products — the Time Machine by TOAD retroconsole line (commercialized in wooden and 3D-printed casings, with 1,200+ units sold across 6+ European and Latin American countries), the PanelCloud industrial IoT platform built on Kunbus RevPi hardware for cloud-based virtualization of industrial panels, and a cloud-hosted Raspberry Pi-based digital signage ('Videowall') solution. Service delivery is supported by a cloud-based CRM/Helpdesk platform rolled out in 2023. Internally funded and externally grant-co-financed R&D has produced circular-economy initiatives including REUSE-IT and ECCO-TIC (feasibility studies for IT equipment reuse).

Commercially, interMEDIA generates revenue through professional services (consulting, subcontracting, maintenance), hardware and consumables sales (MiKron brand, ink/toner, Time Machine units), and subsidy-funded advisory engagements under Kit Digital/Kit Consulting. Pricing is not publicly disclosed and is quote-based; specific Kit Consulting engagements carry a government-set aid value of €6,000 per SME. The firm is founder-led (CEO Juan José Ovies since 1996), employs 1–10 people currently (~80 cumulative across its history), holds no external funding, and operates without disclosed financials.

Name

interMEDIA

Legal name

INTERNET SOLUCIONES MULTIMEDIA SL

Website

https://imedia.es

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

interMEDIA is a privately held Asturias-based ICT services and retail firm (founded 1996) serving SMEs, consumers, and large enterprise/public-sector clients with IT consulting, technical support, hardware retail (MiKron), subcontractor maintenance, and government-backed digital advisory (Kit Digital/Kit Consulting).

Ownership category

akta.pro rank

Product category

IT Services and Consulting

NAICS

Computer Systems Design Services (541512), Other Computer Related Services (541519), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Computer Integrated Systems Design (7373), Services-Engineering, Accounting, Research, Management (8700), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Digital Workplace & Collaboration Integration (BPAEAAAM)

Keywords

• IT consulting services
• Technical support
• Cybersecurity services
• Digital transformation
• Office supplies

Headquarters

HQ city

Gijón

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. IT Consulting and Advisory Services: TIC consulting services for businesses and individuals, including Kit Consulting engagements as an accredited Digital Advisor under Spain's national digital transformation program.
2. Technical Support and Maintenance: Preventive maintenance services, hardware repair (laptops, tablets, smartphones), and technical assistance with a proprietary SAT (Servicio de Asistencia Técnica).
3. Product Sales: Sales of computers, ink and toner cartridges, office supplies (under the MiKron brand), hardware, school materials, and retro-gaming products.
4. Subcontracting and Project Services: Installation, equipment, and maintenance services delivered as a subcontractor for national and international companies and government bodies, including major infrastructure and IT deployment projects.
5. CRM and Helpdesk Platform Services: Cloud-based CRM and remote helpdesk platform services offered to customers as part of ongoing service delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

interMEDIA is a comprehensive TIC (Technology and Information Communications) solutions provider based in Gijón, Spain, offering IT consulting, preventive maintenance, hardware repair, cybersecurity, web design, and proprietary products such as Time Machine by TOAD retroconsoles and PanelCloud IoT platform. The company sells computer hardware, ink/toner consumables, and office supplies through its MiKron brand, and acts as an accredited Digital Advisor for Spain's Kit Digital and Kit Consulting government programs targeting SMEs.

Product overview

interMEDIA is a comprehensive TIC (Technology and Information Communications) solutions provider founded in 1996, offering an integrated portfolio of products and services for businesses and individuals. The company operates through multiple service lines including MiKron (office supplies sub-brand), technical support and repair services, web design and development, and specialized solutions like the Time Machine by TOAD retroconsole product line. The service portfolio encompasses IT consulting, cybersecurity, Helpdesk/CRM platforms, and circular economy initiatives like REUSE-IT. The company also delivers government-funded digital transformation programs including Kit Digital and Kit Consulting services. Recent innovations include PanelCloud for industrial IoT applications and various digital signage solutions.

Differentiator

Problem solved

Functional benefit

Brands

• MiKron: Office supplies, ink, toner, and school materials brand, acquired in January 2009 from the original company founded in 1985. Distributed through interMEDIA's portfolio with its own e-commerce website.
• Time Machine by TOAD

Products and services

• Time Machine by TOAD Retroconsole product line based on Raspberry Pi technology and Emulation Station platform, allowing playback of thousands of classic video games from arcade machines, consoles, and 8/16-bit microcomputers. Sold internationally in European and Latin American markets.
• MiKron Office Supplies Office supplies brand distributing ink and toner cartridges, office materials, and school supplies since 1985, available through physical retail and e-commerce at mikron.com.es.
• PanelCloud IoT Platform Industrial panel virtualization platform using Kunbus technology (RevPi) integrated with IoT sensors to enable remote monitoring and management of industrial processes via cloud services.
• Cloud Helpdesk Platform Cloud-based CRM and remote Helpdesk platform for process optimization, enabling technical support communication across departments and remote technical assistance for individual and business customers.
• Consultoría TIC (IT Consulting) ICT consulting services including IT systems solutions, computer maintenance, technical support, cybersecurity, and forensic computing services for businesses and individuals.
• Servicio Técnico (Technical Support & Repair) Technical assistance and maintenance service with preventive maintenance and own repair service for laptops, tablets, and mobile phones, including authorized service center status.
• Diseño Web (Web Design) Web design and development services creating websites and web applications for clients across various industries.
• Kit Consulting Services Government-funded digital transformation advisory services for SMEs, including AI implementation plans, data analysis, digital sales, cybersecurity, and 360-degree digital transformation consulting under Spain's Kit Consulting program.
• Kit Digital Services Digital acceleration services for SMEs under the Spanish government's Kit Digital program, helping businesses adopt digital solutions.
• Videowall Digital Signage Cloud-hosted multimedia content platform using Raspberry Pi clients for synchronized digital signage across multiple screens.

Quantifiable outcome

• Over 80 staff members employed across history since 1996
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Novaltti NetworkscoreStrategic or Co-development Partner · 1 April 2022Collaboration on circular economy projects including ECCO-TIC (evaluating secondary markets for IT equipment reuse) and REUSE-IT feasibility studies. Novaltti Networks is a specialized sustainable technology consultancy.
• Cluster ECCOminorStrategic or Co-development PartnerProject partner in ECCO-TIC, focused on opening secondary markets for IT and telecommunications equipment for reuse and reintroduction into the usage cycle.
• Cluster TIC AsturiascoreStrategic or Co-development PartnerinterMEDIA is a member of Cluster TIC Asturias, an association of 69 ICT companies representing ~4,200 employees. The cluster acts as a dynamizing entity to improve competitiveness and ensure sustainable growth of Asturian ICT companies.
• GAPMediacoreStrategic or Co-development PartnerCollaboration with GAPMedia on multiple projects including HCD-Cloud healthcare platform, digital commerce 2023 project, and corporate image redesign. GAPMedia specializes in digital strategy and growth marketing.
• GAPMediacoreImplementation/ SI/ Consulting PartnerGAPMedia acted as specialized digital consultant for the 'Digitalización de comercio 2023' project, funded by the Asturias Government.
• IDEPAcoreOthersIDEPA (Instituto de Desarrollo Económico del Principado de Asturias) provides funding for multiple interMEDIA projects including REUSE-IT circular economy study, internationalization (PINT), and IDEPA INNOVA grants for Time Machine Mini and PanelCloud.
• Gijón ImpulsacoreOthersGijón Impulsa (Municipal Business Center of Gijón) provides funding and support for projects including REUSE-IT presentation, HCD-Cloud healthcare platform (Impulsa 2020), and other innovation initiatives.
• Instituto de Desarrollo Económico del Principado de Asturias (IDEPA)coreOthersIDEPA provided €9,000 in initial funding for Time Machine by TOAD software improvements, plus co-financing of INNOVA IDEPA projects and FEDER co-funded internationalization programs.
• Gijón ImpulsacoreOthersGijón Impulsa, through the 'Incentivos Impulsa de Plataformas Empresariales de Innovación 2020' program, funded the HCD-Cloud project in which Juan José Ovies (interMEDIA CEO) participated as technology advisor alongside GAPMedia.
• ACUNTIAminorChannel Partner/ Reseller/ DistributorPrimary contractor for AENA maintenance projects at Asturias airport; interMEDIA has been engaged by ACUNTIA to perform on-ground technical work since 2013.
• ACISA (Aeronaval de Construcciones e Instalaciones SA, Grupo Aldesa)minorChannel Partner/ Reseller/ DistributorinterMEDIA has been a partner of ACISA since 2004, performing installations, equipment, preventive maintenance, and emergency interventions as a subcontractor in the renewable energy and industrial engineering sector.
• IDEPAcoreOthersIDEPA co-financed the 'Videowall en la nube' project (cloud-based digital signage platform using Raspberry Pi) through Cheques de Innovación y Desarrollo Empresarial, co-funded by FEDER.
• TOADcoreStrategic or Co-development PartnerCo-developed Time Machine retroconsoles with TOAD — interMEDIA designed hardware, packaging, coordinated social media presence, and created the TOAD online store. The product is commercialized under the TOAD brand.
• ASTUREXminorGTM or Marketing PartnerASTUREX (Sociedad de Promoción Exterior del Principado de Asturias) organized participation of interMEDIA/Time Machine by TOAD at international gaming fairs including Casual Connect Europe 2018 and Gamescom 2018 to support international distribution.
• CEEI (Centro Europeo de Innovación para Empresas)minorGTM or Marketing PartnerCEEI provided early-stage support for Time Machine by TOAD retroconsole product development and market entry.
• InfonortminorStrategic or Co-development PartnerIn October 2019, interMEDIA reached an agreement with Infonort (veteran IT services store operating since 1998) to take over their brand, client portfolio, and service offerings, absorbing their customer base.
• EMULSAminorStrategic or Co-development PartnerEMULSA (Empresa Municipal de Servicios de Medioambiente Urbano de Gijón) participated in the REUSE-IT project presentation organized by Gijón Impulsa and interMEDIA, focused on environmental advantages of IT equipment reuse.
• Fundación Mar de NieblaminorStrategic or Co-development PartnerParticipated in the REUSE-IT project presentation alongside interMEDIA, Gijón Impulsa, and EMULSA, contributing to the circular economy initiative.
• ASATAminorStrategic or Co-development PartnerCollaborated with ASATA (Asociación de Trabajadores Autónomos de Asturias) and Fundación CTIC under the PIATIC program to advise small businesses on developing their first websites and internet presence.
• Fundación CTICminorStrategic or Co-development PartnerPartnered with Fundación CTIC and ASATA for the PIATIC program (Plan de Innovación del Autónomo en TIC), helping Asturias small businesses establish their first web presence.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Bechtle AG: One of Europe's largest IT retailers and managed services providers, combining hardware distribution with IT services for SMBs and enterprises. Comparable in the integrated IT-retail-plus-services model, though operating at much larger scale and across multiple European geographies.
• Minsait (Indra): Indra's IT and digital transformation subsidiary serving enterprises and public administrations in Spain and Latin America. Comparable because interMEDIA subcontracts to Indra on projects and both compete for similar IT services and public-sector contracts in Asturias.
• Capgemini Engineering: Global IT services and engineering firm with significant operations in Spain. Comparable because interMEDIA acts as a subcontractor for Capgemini on IT deployments, and Capgemini represents the kind of prime contractor whose enterprise relationships interMEDIA depends on.
• Softcat plc: UK-listed IT reseller and infrastructure services provider serving SMB and mid-market customers. Comparable business model: combining hardware/software distribution with advisory and managed services, though operating at much larger scale than interMEDIA.
• MediaMarkt España: Spain's largest consumer electronics retailer with services offerings. Comparable because of overlapping retail of computers, ink/toner, office supplies and consumer tech support that competes with MiKron and interMEDIA's walk-in Gijón store.
• Telefónica Tech: Telefónica's B2B digital services arm, offering IT consulting, cloud, cybersecurity and managed services across Spain and globally. Comparable as a broad incumbent providing overlapping TIC capabilities to enterprise and public-sector clients in Spain, although at vastly greater scale than interMEDIA.
• Ricoh España: Spain arm of Ricoh, a global office equipment and document services company. Comparable because of overlapping office supplies / print consumables (MiKron's category), managed document services and B2B IT services to Spanish SMB and enterprise customers.
• Econocom: European provider of IT asset financing, managed services and digital transformation to enterprises and SMBs. Comparable because it combines IT services, hardware lifecycle management and digital advisory, much like interMEDIA's combined retail / consulting / subcontracting model.

Emerging players

• Inforges: Spanish mid-sized IT consultancy and managed services provider serving enterprises and public administration, with regional presence and Microsoft/ERP expertise. Comparable as a Spain-based regional TIC consultancy that competes for similar SME digitalization and enterprise services contracts.

Regional players

• PcComponentes (PCComponentes): Spain's largest pure-play online retailer of IT hardware, components and consumer electronics, headquartered in Murcia. Comparable as a Spanish consumer/SMB-focused IT retailer competing with MiKron's hardware, ink/toner and accessories business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/imedia.es
• LinkedInlinkedin.com/company/intermedia-soluciones-multimedia
• Instagraminstagram.com/imedia.es/?hl=es
• Xx.com/imedia_mikron

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about interMEDIA