Sage Interiors

What Sage Interiors does

Sage Interiors is a privately held home furnishing and interior design company headquartered in Tacoma, Washington, that operates a hybrid retail-and-service model. The company sells a curated assortment of sustainable and timeless furniture and home goods through a Shopify-based e-commerce storefront and a physical Heritage Gallery showroom that the firm describes as featuring the largest Ethnicraft collection in the Pacific Northwest. Product categories span dining, living, bedroom, office, outdoor, rugs, lighting, paint and wallpaper (including Farrow & Ball), and home decor, with price points ranging from roughly $20 for accessories to $7,999 for premium sectional sofas, alongside signature lines such as the Ethnicraft N701 Modular Sofa system.

Complementing the retail operation, Sage Interiors offers professional services: interior design consultations covering room refreshes through full-home redesigns, home staging for properties on the market, and an in-house white-glove delivery service that includes placement of new pieces and donation coordination with the local Furniture Bank. The design team is led by founder Nicole and supported by named in-house designers referenced in customer testimonials.

The business model combines transactional one-time furniture and decor sales with project-based design and delivery services. Customers are a mix of residential homeowners (primary segment), real estate investors and property managers (secondary, furnishing multiple rental properties), and sellers using staging services. Distribution is hybrid: a single regional showroom in Tacoma plus a Shopify storefront with nationwide shipping, while design and delivery services extend the touchpoint in-person. The company has no disclosed external funding, operates as an independent founder-led business, and reports 11-50 employees.

Name

Sage Interiors

Legal name

Sage Interiors

Website

https://sageinteriors.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Sage Interiors is a Tacoma-based, founder-led home furnishing and interior design company that sells curated sustainable furniture and decor through a regional showroom and Shopify storefront, and complements retail with interior design, home staging, and white-glove delivery services for residential and real-estate clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Furniture and Decor Retail: Sale of curated furniture pieces including sofas, dining tables, beds, office furniture, outdoor furniture, and home decor items. Products range from entry-level price points (around $20 for candles) to premium items (up to $7,999 for sectional sofas). Revenue is generated through one-time product transactions via e-commerce and in-store purchases.
2. Interior Design Services: Consultative design services offered by the award-winning design team. Services range from refreshing single rooms to designing entire homes. The company provides personalized design guidance, helping customers navigate decisions and create custom looks.
3. White Glove Delivery: In-house delivery service handling furniture placement in customers' homes. Includes removal and donation of existing furniture to local Furniture Bank for customers starting fresh.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sage Interiors retails a curated collection of sustainable, FSC-certified, and American-made furniture, rugs, lighting, paint, and home décor from brands such as Ethnicraft, Four Hands, and Farrow & Ball, including signature items like the N701 Modular Sofa System. The company pairs its retail catalog with award-winning interior design services, home staging, and an in-house white glove delivery team that places furniture in customers' homes and coordinates removal of old pieces.

Product overview

Sage Interiors is a furniture store and interior design services company based in Tacoma, Washington, operating as a multi-product retail platform with an integrated service offering. The core business centers on a curated furniture collection featuring major product lines including the N701 Modular Sofa System (available in 1, 2, and 3-seater configurations with multiple fabric and leather options), a comprehensive sustainable design collection (encompassing FSC-certified wood, sustainably sourced materials, Fiqa fabrics, recycled plastic, and vegan leather), and diverse home decor categories including rugs, lighting, paint and wallpaper (Farrow & Ball), and accessories. The company pairs its product retail operations with professional services including award-winning interior design services, home staging, and white glove delivery. Sage Interiors represents and curates products from external manufacturers including Ethnicraft and Four Hands, positioning itself as a design destination rather than a manufacturer.

Differentiator

Problem solved

Functional benefit

Products and services

• Sustainable Furniture Collection Curated retail catalog of sustainable, luxurious, and timeless furniture pieces including sofas, dining tables, chairs, beds, case goods, rugs, lighting, paint, and wallpaper, featuring brands like Ethnicraft, Four Hands, and Farrow & Ball, with sustainability attributes such as FSC-certified wood, recycled materials, vegan leather, and American-made construction. Sold to residential homeowners and property investors via e-commerce and in-store.
• N701 Modular Sofa System A modular sofa system by Ethnicraft offered in 1-seater, 2-seater, and 3-seater configurations with eight cover options including Italian eco fabric, leather, and Old Saddle Leather, designed to be modular and adaptable to evolving living spaces.
• Interior Design Services Award-winning, consultative interior design service offered by Sage Interiors' in-house design team, covering room refreshes, whole-home redesigns, and personalized design guidance from concept to completion for residential homeowners and real estate investors.
• Home Staging Services Professional home staging service that prepares properties for sale or showcases interior design capabilities, targeted at real estate sellers, investors, and property managers.
• White Glove Delivery In-house white glove delivery service that transports, places, and installs purchased furniture in customers' homes, and coordinates removal and donation of existing furniture to a local Furniture Bank for customers starting fresh.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Interior Define: Online-first customizable furniture retailer offering personalized design consultations and modular products. Comparable to Sage Interiors in its design-services-plus-furniture hybrid model and premium-curator positioning.
• The Citizenry: Direct-to-consumer home goods brand focused on ethically-made, sustainably-sourced furniture and decor from global artisans. Comparable to Sage Interiors in sustainability-driven brand narrative and curated design-forward assortment.
• Room & Board: Modern, sustainably-made home furniture retailer with showroom locations across the US. Closely comparable to Sage Interiors in its curated, design-forward, sustainability-emphasizing approach and showroom-plus-online multi-channel retail model.
• Arhaus: Curated home furnishings retailer emphasizing craftsmanship, sustainability, and timeless design across multiple showrooms. Highly comparable positioning to Sage Interiors' premium-curator aesthetic and sustainability credentials.
• Joybird: Direct-to-consumer customizable furniture retailer with design-forward aesthetic and online-plus-showroom model. Comparable to Sage Interiors in its modular, customizable product line approach and mid-premium target customer.
• Medley Home: Sustainable furniture and home goods retailer emphasizing eco-friendly materials (GOTS-certified textiles, FSC-certified wood) with a small-scale curated catalog. Closely comparable to Sage Interiors in sustainability-led differentiation and target customer profile.
• Anthropologie Home: Lifestyle brand's home furnishings division offering curated, design-forward furniture and decor with strong sustainability messaging. Comparable to Sage Interiors in its aesthetic curation, sustainability positioning, and shoppable design inspiration.

Broad incumbents

• RH (Restoration Hardware): Luxury home furnishings brand operating RH Galleries with integrated interior design services. Comparable to Sage Interiors in combining premium retail with design services, but at much larger scale and broader portfolio including outdoor, hospitality, and contract.
• West Elm: Large-scale home furnishings retailer owned by Williams-Sonoma operating nationally with broad catalog across furniture, decor, and lighting. Comparable to Sage Interiors in design-forward aesthetic and showroom-plus-e-commerce model, but at significantly larger scale and broader assortment.
• Crate & Barrel: Established home furnishings retailer offering broad catalog of furniture, kitchen, and decor across many showrooms and online. Comparable in product breadth and target customer but at far larger scale and less sustainability-emphasizing than Sage Interiors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sage.interiorsdesign
• Instagraminstagram.com/sage.interiorsdesign
• LinkedInlinkedin.com/company/sageinteriors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sage Interiors