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Sturm Foods

Full company profile

uuid000dveq

Namestring
Sturm Foods
Legal namestring
Sturm Foods, Inc.
Websiteurl
sturmfoods.com
Company typeenum
Private
Founded yearint
1905
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersManawa, United States
HQ citystring
Manawa
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
hot cereal products, powdered drink mixes, private label foods, food manufacturing, foodservice supplies
NAICS code1 code
  • 31123
SIC code1 code
  • 2000
Product category
Packaged Food Manufacturing
Social media profiles1 record
Cost components5 values
Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Sturm Foods manufactures hot cereal products and powdered soft drink mixes for distribution to retail and foodservice industry customers. The company operates a corporate headquarters and dedicated shipping and receiving warehouses in Manawa, Wisconsin, supporting its production operations.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

The Sturm Foods website contains only contact, privacy policy, terms and conditions, and California Supply Chain Transparency Law pages. No specific product listings, service descriptions, or product portfolio information is available in the provided source data.

Product and service2 records
1Hot Cereal Products
CategoryHot Cereal
2Powdered Soft Drink Mixes
CategoryBeverage Mixes
Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1TreeHouse Foods
TypeDirect peer
Description

Publicly traded private-label food manufacturer (NYSE: THS) producing shelf-stable foods including breakfast cereals and powdered beverages. Sturm Foods' careers and news infrastructure routes through TreeHouse systems, and both companies serve the same retailer private-label channels with adjacent categories—this is the closest comparable given the apparent parent/platform relationship.

2Quaker Oats (PepsiCo)
TypeBroad incumbent
Description

PepsiCo-owned leading hot cereal brand plus adjacent oatmeal- and grain-based breakfast foods. While positioned at the branded/premium end of the hot cereal category, Quaker sets the pricing benchmark that Sturm's private-label hot cereal competes against and largely defines category dynamics.

3Archer Daniels Midland (ADM)
TypeOthers
Description

Global agricultural processor and ingredient supplier providing grain-based ingredients, dairy proteins, and flavor systems to food and beverage manufacturers. Comparable to Sturm as an upstream ingredient supplier whose products flow into the same cereal and beverage-mix categories in which Sturm operates.

4Sensient Technologies
TypeDirect peer
Description

Manufacturer of food colors, flavors, and specialty ingredients supplied to packaged food and beverage manufacturers. Comparable to Sturm as a supplier of flavor and ingredient systems used in powdered beverages, ready-mix products, and breakfast cereals.

5Kerry Group
TypeDirect peer
Description

Global taste and nutrition ingredients supplier producing flavor systems, beverage concentrates, and cereal inclusion technologies. Comparable to Sturm as a flavoring and concentrate manufacturer serving beverage and breakfast-food customers, with private-label-scale manufacturing capabilities.

6Kraft Heinz
TypeBroad incumbent
Description

Major packaged food company owning powdered soft drink brands including Kool-Aid, Tang, and Crystal Light—the flagship branded powdered soft drink lines that compete head-to-head with the private-label powdered soft drink mixes produced by Sturm Foods at retail.

7Kellanova
TypeBroad incumbent
Description

Global snacking and international cereal company spun from Kellogg's (NYSE: K) including brands such as Frosted Flakes, Froot Loops, and Rice Krispies. Comparable to Sturm in cereal category manufacturing, branded/private-label dynamics, and U.S. retail distribution model.

8General Mills
TypeBroad incumbent
Description

Large packaged food manufacturer with a broad cereal portfolio (Cheerios, Cinnamon Toast Crunch, etc.) and adjacent breakfast/snack mixes. Comparable to Sturm in cereal manufacturing scale, U.S. retail-channel reach, and shelf-stable packaged foods operating model.

9Post Consumer Brands (Post Holdings)
TypeDirect peer
Description

Cereal manufacturer owning brands such as Malt-O-Meal, Honey Bunches of Oats, and Great Grains. Operates in both branded and private-label hot and ready-to-eat cereals—directly comparable to Sturm's hot cereal manufacturing business, scale, and customer base (U.S. grocery retailers).

10Nestlé USA
TypeBroad incumbent
Description

Largest packaged food company globally, with U.S. presence spanning beverages (Nesquik, Coffee-mate), cereals, and shelf-stable mixes. Comparable to Sturm as a multi-category shelf-stable food and beverage manufacturer with significant private-label and branded capabilities.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Sturm Foods

Packaged Food Manufacturingsturmfoods.com

Sturm Foods firmographics

Firmographics
Name
Sturm Foods
Legal name
Sturm Foods, Inc.
Website
https://sturmfoods.com
Company type
Private
Founded year
1905
Operating status
Operating
Headcount range
501–1,000 employees
Ownership category
akta.pro rank

Where Sturm Foods is headquartered

Location

Headquarters

HQ city
Manawa
HQ country
United States
HQ region
North America

Offices3 records

Markets served

Sturm Foods business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Sturm Foods product offering

Product offering

Core offering

Sturm Foods manufactures hot cereal products and powdered soft drink mixes for distribution to retail and foodservice industry customers. The company operates a corporate headquarters and dedicated shipping and receiving warehouses in Manawa, Wisconsin, supporting its production operations.

Product overview

The Sturm Foods website contains only contact, privacy policy, terms and conditions, and California Supply Chain Transparency Law pages. No specific product listings, service descriptions, or product portfolio information is available in the provided source data.

Differentiator

Problem solved

Functional benefit

Products and services

  • Hot Cereal Products
  • Powdered Soft Drink Mixes

Companies that use Sturm Foods

Customer profile

Ideal customer profiles1 record

Sturm Foods technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Sturm Foods partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

Sturm Foods competitors and assessment

Company assessment

Direct peers

  • TreeHouse Foods: Publicly traded private-label food manufacturer (NYSE: THS) producing shelf-stable foods including breakfast cereals and powdered beverages. Sturm Foods' careers and news infrastructure routes through TreeHouse systems, and both companies serve the same retailer private-label channels with adjacent categories—this is the closest comparable given the apparent parent/platform relationship.
  • Sensient Technologies: Manufacturer of food colors, flavors, and specialty ingredients supplied to packaged food and beverage manufacturers. Comparable to Sturm as a supplier of flavor and ingredient systems used in powdered beverages, ready-mix products, and breakfast cereals.
  • Kerry Group: Global taste and nutrition ingredients supplier producing flavor systems, beverage concentrates, and cereal inclusion technologies. Comparable to Sturm as a flavoring and concentrate manufacturer serving beverage and breakfast-food customers, with private-label-scale manufacturing capabilities.
  • Post Consumer Brands (Post Holdings): Cereal manufacturer owning brands such as Malt-O-Meal, Honey Bunches of Oats, and Great Grains. Operates in both branded and private-label hot and ready-to-eat cereals—directly comparable to Sturm's hot cereal manufacturing business, scale, and customer base (U.S. grocery retailers).

Broad incumbents

  • Quaker Oats (PepsiCo): PepsiCo-owned leading hot cereal brand plus adjacent oatmeal- and grain-based breakfast foods. While positioned at the branded/premium end of the hot cereal category, Quaker sets the pricing benchmark that Sturm's private-label hot cereal competes against and largely defines category dynamics.
  • Kraft Heinz: Major packaged food company owning powdered soft drink brands including Kool-Aid, Tang, and Crystal Light—the flagship branded powdered soft drink lines that compete head-to-head with the private-label powdered soft drink mixes produced by Sturm Foods at retail.
  • Kellanova: Global snacking and international cereal company spun from Kellogg's (NYSE: K) including brands such as Frosted Flakes, Froot Loops, and Rice Krispies. Comparable to Sturm in cereal category manufacturing, branded/private-label dynamics, and U.S. retail distribution model.
  • General Mills: Large packaged food manufacturer with a broad cereal portfolio (Cheerios, Cinnamon Toast Crunch, etc.) and adjacent breakfast/snack mixes. Comparable to Sturm in cereal manufacturing scale, U.S. retail-channel reach, and shelf-stable packaged foods operating model.
  • Nestlé USA: Largest packaged food company globally, with U.S. presence spanning beverages (Nesquik, Coffee-mate), cereals, and shelf-stable mixes. Comparable to Sturm as a multi-category shelf-stable food and beverage manufacturer with significant private-label and branded capabilities.

Others

  • Archer Daniels Midland (ADM): Global agricultural processor and ingredient supplier providing grain-based ingredients, dairy proteins, and flavor systems to food and beverage manufacturers. Comparable to Sturm as an upstream ingredient supplier whose products flow into the same cereal and beverage-mix categories in which Sturm operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Sturm Foods social profiles

Digital presence

Sturm Foods financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sturm Foods leadership team

Management profile

Number of profiles

Sturm Foods funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sturm Foods M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sturm Foods

What does Sturm Foods do?

Sturm Foods manufactures hot cereal products and powdered soft drink mixes for distribution to retail and foodservice industry customers. The company operates a corporate headquarters and dedicated shipping and receiving warehouses in Manawa, Wisconsin, supporting its production operations.

Is Sturm Foods a public or private company?

Sturm Foods is a private company. It is classified as corporate owned and is currently operating.

When was Sturm Foods founded?

Sturm Foods was founded in 1905. It employs 501 to 1,000 people.

Where is Sturm Foods based?

Sturm Foods is headquartered in Manawa, United States, in the North America region.

Who are Sturm Foods's main competitors?

Direct peers on record are TreeHouse Foods, Sensient Technologies, Kerry Group and Post Consumer Brands (Post Holdings). Broad incumbents are Quaker Oats (PepsiCo), Kraft Heinz, Kellanova, General Mills and Nestlé USA. Archer Daniels Midland (ADM) is listed as an others.

Does Sturm Foods have an API?

No public API is recorded for Sturm Foods.

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Live signals
PR NewswireReminder: Consumers Who Purchased Grove Square Coffee Could Get $25-$275 From A Class Action SettlementBurke Harvey, LLC and Ward & Cooper, LLC are notifying consumers who purchased Grove Square Coffee products between September 30, 2010 and September 30, 2014 about a class action settlement with Sturm Foods, Inc. and Treehouse Foods, Inc. Eligible class members in eight states can submit claims for payments ranging from $25 to $275 depending on their state of purchase, with claims due by May 7, 2020. The settlement resolves allegations that the labeling of Grove Square Coffee products for use in Keurig brewing machines misled consumers into believing the coffee contained premium, ground coffee; defendants deny any wrongdoing.PR NewswireConsumers Who Purchased Grove Square Coffee Could Get $25-$275 From a Class Action SettlementA $25 million settlement has been reached with Sturm Foods, Inc. and Treehouse Foods, Inc. in a class action lawsuit regarding Grove Square Coffee product labeling, which allegedly misled consumers about the coffee being premium, ground coffee when it was for use in Keurig brewing machines. Class members who purchased GSC products in eight U.S. states between September 30, 2010 and September 30, 2014 may submit claims for payments ranging from $25 to $275 per claim form. Claim forms must be submitted by May 7, 2020 to receive settlement payments.GlobeNewswireSturm Foods Serves Up Accurate Inventory With Manhattan AssociatesSturm Foods implemented Manhattan Associates' Warehouse Management solution across five distribution centers, achieving 98.5% inventory accuracy and cutting labor costs by over 50%. The system also reduced damage costs by 20% and eliminated year-end physical inventory, paying for itself in eight months.