Triton

What Triton does

Triton Polling & Research, Inc. is a privately held, full-service survey, polling, and market research firm founded in 2009 by Lee Vasche and headquartered in Bend, Oregon, with additional operations across Oregon (La Pine), Nevada (Henderson), Washington (Bellingham), and Montana (Missoula). The company serves political campaigns, academic institutions, Fortune 500 corporations, non-profits, and law firms, delivering political polling, public opinion research, market research, academic surveys, customer and employee surveys, consumer surveys, and robocall services.

The firm's technical core is a proprietary, in-house survey infrastructure built from the ground up by its software engineers. This includes an automated calling platform capable of completing thousands of surveys in a single evening, a customized live agent software system for live telephone interviews, and internet-based online survey delivery running from company servers. Analytical work is performed using Microsoft SQL Enterprise Server 2012 and IBM SPSS, with sophisticated weighting models designed to produce representative samples. All telephone survey fieldwork is conducted in-house at Triton-owned call centers rather than outsourced, which the company positions as a quality and control differentiator.

Triton operates a hybrid revenue model. The majority of revenue comes from one-time survey projects (automated and live telephone surveys, market and academic research) priced on a unit basis, with starting prices of $3,999 for a 300-complete automated survey and $5,999 for a 3-minute live interview. A second revenue stream consists of recurring survey systems (Customer, Employee, IVR, and NPS survey systems) offered on a subscription-like, per-survey basis with real-time reporting dashboards. A third stream covers one-time robocall services for fundraising and political outreach. Distribution is direct-sales-led via a toll-free number and website quote form, with no channel partners or resellers, and marketing is primarily content-driven through blog and newsletter channels.

Name

Triton

Legal name

Triton Polling & Research, Inc.

Website

https://tritonpolling.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Triton Polling & Research is a private, in-house survey and market research firm that conducts political polling, public opinion research, market research, and academic surveys for Fortune 500 companies, political campaigns, academic institutions, non-profits, and law firms.

Ownership category

akta.pro rank

Product category

Market Research and Political Polling Services

NAICS

Marketing Research and Public Opinion Polling (541910), Telephone Call Centers (56142)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industries

Telemarketing & Survey/Market Research Calling (BPAAADAD), Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)

Keywords

• Political polling services
• Telephone survey services
• Market research surveys
• Public opinion research
• IVR survey systems

Headquarters

HQ city

La Pine

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Polling and Survey Services: Both live and automated telephone surveys on local, state, and national basis. Pricing based on survey type (automated vs live interview), sample size, and duration. Automated surveys cost 50-75% less than live surveys.
2. Survey Systems (Recurring): Customer Survey Systems, Employee Survey Systems, IVR Survey Systems, NPS Survey Systems - ongoing survey systems with real-time reporting dashboards. Monthly/toll-free per survey basis.
3. Robocalls: Fundraising robocalls and political action robocalls for organizations. One-time or campaign-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Triton Polling & Research conducts telephone-based political, public opinion, market, academic, customer, consumer, and employee surveys using proprietary automated calling and live agent platforms operated from in-house call centers. Services are delivered as one-off custom polling projects or recurring IVR/Customer/Employee/NPS survey systems with real-time reporting dashboards. All fieldwork, questionnaire design, sampling, and statistical analysis (via Microsoft SQL Enterprise Server 2012 and IBM SPSS) are performed in-house without outsourcing.

Product overview

Triton Polling & Research is a full-service survey, polling, and market research firm offering a comprehensive portfolio of research services. The core offering centers on political polling (benchmark surveys, tracking polls, ballot measures) and public opinion polling, complemented by market research, academic research, and customer/employee survey services. The company operates proprietary survey platforms including Live Phone Surveys, Automated Phone Surveys, and Inbound Phone Surveys as its primary methodological offerings. Supporting these are specialized survey systems including Customer Survey Systems, Employee Survey Systems, IVR Survey Systems, and NPS Survey Systems for ongoing feedback collection. Additional services include Robocalls for fundraising and political outreach, plus Questionnaire Development, Demographics & Sampling, and Data Integrity & Analysis as methodology support services. All survey fieldwork is conducted in-house through Triton-owned call centers rather than outsourced.

Differentiator

Problem solved

Functional benefit

Products and services

• Political Polling Comprehensive political polling services including benchmark surveys, head-to-head tracking polls, ballot measures polling, and flash polls for election campaigns at all levels, targeted at candidates, campaigns, and ballot measure sponsors.
• Public Opinion Polling Public opinion polling services targeted to specific demographics including gender, age, voter status, and other population segments, conducted locally, statewide, and nationally.
• Market Research Market research surveys that help businesses understand customer sentiment, develop and improve products, gain insights into target markets, and analyze competition.
• Academic Research Academic and scientific surveys meticulously designed to yield precisely accurate information for universities, colleges, and research institutions including thesis research and institutional polling.
• Customer Surveys Survey services that allow businesses to gather information about customer views in order to improve service quality and customer satisfaction.
• Consumer Surveys Surveys gathering information about consumer purchasing habits and interests to support long-term marketing planning and product strategy.
• Customer Survey Systems Automated IVR-based recurring customer survey system where customers are connected at the end of each call to a phone survey, with real-time reporting via a secure, password-protected portal.
• Employee Surveys Surveys providing company leaders with knowledge about employee satisfaction, motivation, and feedback on working conditions, schedules, training, and safety, available as one-off or ongoing engagements.
• Employee Survey Systems Recurring employee survey system where employees call a toll-free number and enter a personal code to take surveys confidentially, with real-time results accessible to authorized company leaders.
• Surveys for Non-Profits Donor surveys, membership surveys, and non/past member surveys designed to help non-profit organizations understand donors, improve fundraising strategies, and grow membership.
• Surveys for Law Firms Comprehensive surveys that help law firms determine which legal services are most needed by potential clients in their area and understand the factors that drive client choice of legal representation.
• Robocalls Robocall services including fundraising robocalls for charities and political action robocalls for voter outreach and advocacy campaigns.
• NPS Survey Systems Net Promoter Score survey systems measuring customer loyalty via live interview, automated IVR, email, and online panel methodologies, with real-time reporting.
• IVR Survey Systems Interactive voice response survey systems delivering automated phone surveys with real-time reporting and comprehensive data analysis.

Quantifiable outcome

• 93-98% accuracy predicting political campaign winners in 2016 election cycle (37-39 out of 40 campaigns correctly predicted)
• +2 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SurveyUSA: Automated telephone polling firm using IVR technology to conduct opinion research across political and commercial markets. Operates a methodology nearly identical to Triton's automated calling platform and competes for the same political and enterprise clients.
• Moore Information Group: Oregon-headquartered political polling and market research firm with proprietary survey technology and a focus on political campaigns, public affairs, and corporate clients. Directly comparable to Triton in services, geography, and client mix.
• Pulse Opinion Research: Automated political and public opinion polling firm using IVR methodology. Competes head-to-head with Triton on automated phone surveys for campaigns and corporate clients seeking fast, low-cost research.
• Mason-Dixon Polling & Strategy: Political polling and market research firm specializing in statewide races, ballot measures, and corporate public opinion research in the Southeast US. Comparable business model centered on telephone-based survey research for political and commercial clients.
• Public Policy Polling: Political polling firm conducting automated IVR surveys for campaigns, PACs, and media outlets nationwide. Directly comparable to Triton on methodology, political client base, and automated calling value proposition.
• Schlesinger Group (now Material+): National data collection firm operating qualitative and quantitative survey fieldwork including phone-based research, panels, and interview facilities. Comparable to Triton as a multi-methodology research services provider for enterprise clients.

Emerging players

• Morning Consult: Technology-enabled polling and market intelligence firm using proprietary online panels for political and brand research. Competes with Triton on political polling and enterprise market research but uses digital rather than phone methodology.
• YouGov: Online survey panel firm serving political polling, brand research, and custom market research globally. Competes with Triton on political and commercial research using panel-based digital methodology rather than phone surveying.

Broad incumbents

• Gallup: Global analytics and polling firm with extensive survey research across political, employee engagement, and consumer sentiment. Overlaps with Triton on political polling and customer/employee survey systems but operates at vastly broader scale and scope.
• Ipsos US Public Affairs: Global market research and public opinion firm operating across political polling, brand research, and customer experience. Comparable to Triton across most of the political and customer/employee survey service lines, with much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tritonpolling
• LinkedInlinkedin.com/company/tritonpolling

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triton