Moore Information Group

What Moore Information Group does

Moore Information Group operates as Peak Insights, a U.S. public opinion research firm headquartered in Washington, DC with five additional offices in Portland (OR), Missoula (MT), Denver (CO), Chicago (IL), and Atlanta (GA). The firm delivers bespoke polling and qualitative research to political campaigns, Fortune 500 corporations, trade associations, healthcare systems, and non-profits, combining quantitative methods (turnout modeling, online surveys, text surveys, live phone interviews, IVR) with qualitative methods (in-person and online focus groups, in-depth interviews, advertisement and message testing). Senior personnel include former state party chairs, campaign managers, and staff from national party committees, which underpins a talent-led service offering rather than a software platform.

The business operates on a project-based professional services revenue model: engagements are quote-based, scope-driven, and tailored to each client's election cycle or research objective, with no public pricing, no self-serve channels, and no marketplace or reseller distribution. Long-tenured client relationships are a defining feature — U.S. Senator Susan Collins since 1996, Intel Community Perception Studies since 2004, and a 20+ year partnership with Port Blakely — alongside named engagements with NRSC, NRCC, the Republican Governor's Association, the Congressional Leadership Fund, and Senator Tim Scott's 2024 Presidential Exploratory Committee. The firm self-describes as consistently listed among top U.S. pollsters with Fortune 100 clients and 40+ years of operating experience.

Geographically, the firm markets coverage across the United States, Canada, the United Kingdom, Germany, and New Zealand, and maintains an "International Experience" research specialty drawn from past multi-continent assignments. The product surface is dominated by human-executed research methodologies — there is no disclosed AI/ML capability, software product, API, or technology stack beyond website analytics and standard survey tooling. Ownership is private and partnership-based, with Erik Iverson (President and Managing Partner) joining Hans Kaiser, Kristina Britton, and Robin Kreger as partners; no parent company, subsidiaries, funding rounds, or external investors are referenced in the available data.

Name

Moore Information Group

Legal name

Peak Insights

Website

https://mooreinformationgroup.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Moore Information Group (operating as Peak Insights) is a U.S. public opinion research firm delivering bespoke polling, focus group, and message-testing services to political campaigns, Fortune 500 corporations, healthcare systems, trade associations, and non-profits across six U.S. offices.

Ownership category

akta.pro rank

Product category

Public Opinion Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industries

Data Analytics & Business Intelligence Services (BPAHALAC), Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• Public opinion research
• Political polling services
• Focus group research
• Voter turnout modeling
• Survey research

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Research Services: Bespoke polling, focus group research, and strategic consulting engagements for political campaigns, corporations, trade associations, hospitals, and non-profits. Revenue is generated through project-based fees for research design, execution, analysis, and strategic counsel.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Moore Information Group (doing business as Peak Insights) is a public opinion research firm providing bespoke polling, survey research, focus groups, turnout modeling, and strategic consulting for political campaigns, corporations, trade associations, healthcare systems, and non-profits. The firm delivers research through multiple methodologies including live and IVR phone surveys, online and text surveys, in-depth interviews, and advertisement/message testing. It is consistently listed among top U.S. pollsters and counts Fortune 100 clients among its customers.

Product overview

Peak Insights is a full-suite public opinion research company offering integrated research methodologies and analytical tools for political, corporate, and non-profit clients. The core offerings include quantitative methods (turnout modeling, online/phone surveys, ad testing) and qualitative methods (focus groups, in-depth interviews). Research specialties span political campaigns, ballot measures, issue advocacy, reputational research, international research, and corporate public affairs. The company operates six offices across the U.S. (Portland OR, Missoula MT, Denver CO, Chicago IL, Atlanta GA, Washington DC) serving Fortune 100 clients and political campaigns nationally and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Turnout Modeling

Named customers25 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• FWD.uscoreStrategic or Co-development PartnerPeak Insights collaborated with a group of GOP pollsters on a national project for FWD.us, including focus groups and a national voter study focused specifically on Hispanic voters to determine public sentiment on immigration policy. This bipartisan research initiative combined Peak's Republican polling expertise with broader coalition research capabilities.
• Republican National Committee Data DepartmentcoreStrategic or Co-development PartnerFormer Vice President Jeff Glassburner worked on the regional team in the data department at the Republican National Committee before joining Peak Insights. This relationship provides ongoing data integration with RNC data systems and access to party infrastructure for targeted campaigns.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• McLaughlin & Associates: Long-established Republican polling and political consulting firm led by John McLaughlin. Directly comparable to Peak Insights as a GOP-aligned pollster serving federal candidates, party committees, and corporate clients with quantitative and qualitative survey research.
• The Tarrance Group: Republican polling and survey research firm with decades of experience serving GOP campaigns, ballot measures, and corporate clients. Closely comparable offering (polling, focus groups, message testing) and client mix to Peak Insights.
• WPA Intelligence: Public opinion research and political consulting firm working with Republican candidates, advocacy groups, and corporations. Comparable in methodology (polling, focus groups, data analytics) and target client base to Peak Insights.
• Public Opinion Strategies: One of the largest Republican polling firms in the U.S., conducting public opinion research for political, corporate, and association clients. Closest direct peer by service breadth (polling, focus groups, message testing) and tier-1 political client roster.
• ALG Research: Bipartisan survey research firm serving political campaigns, ballot measures, and corporate clients with polling, focus groups, and strategic research. Comparable methodology and mixed political/corporate client mix.
• Benenson Strategy Group: Democratic-aligned polling and strategy firm serving presidential, congressional, and corporate clients. Direct peer in service offering (polling, focus groups, message testing) but opposing party, useful for benchmarking on the Democratic side of the political research market.
• Hart Research Associates: Democratic polling firm providing survey research, focus groups, and strategic consulting to political and corporate clients. Comparable in scale, methodology, and breadth to Peak Insights but on the Democratic side of the market.
• Fabrizio Lee & Associates: Republican-leaning polling and political consulting firm serving presidential, Senate, and corporate clients with quantitative and qualitative research. Direct peer by political client tier, methodology mix, and corporate public affairs work.

Emerging players

• Echelon Insights: Republican-leaning public opinion research firm focused on data analytics, polling, and microtargeting for political and corporate clients. Overlaps with Peak Insights on survey research and political client base, but emphasizes digital/panel-based methodology.

Broad incumbents

• Morning Consult: Large-scale, technology-driven market research and polling company with proprietary panel assets covering political, corporate, and consumer research. Larger and broader in scope than Peak Insights, but directly competitive in political polling and corporate reputation tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MooreInformation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moore Information Group