Hello Exit
Hello Exit is a private, full-service M&A advisory firm that helps founders sell businesses valued $1M-$400M through a confidential six-phase sell-side process. Its principals have collectively built and sold nearly 60 businesses.
- Company typePrivate
- Founded2016
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hello Exit does
Hello Exit is a private, full-service sell-side M&A advisory firm headquartered in Olympia, Washington, that guides founders through the sale of businesses valued between $1 million and $400 million. The firm operates on a confidentiality-first, high-touch model in which founders engage through a private intake form; a senior principal (personally the Founder & CEO) responds within one business day with a first-pass valuation range, buyer-landscape read, and exit plan. From there, the firm executes a defined six-phase process - Listen, Prepare, Market, Connect, Negotiate, Close - producing a confidential exit brief (a CIM and supporting materials), managing confidential buyer outreach, vetting and NDA-gating buyers, running offers through a structured evaluation framework, and coordinating diligence through wire transfer while the founder continues running the business.
The firm is built around three operator-principals - Dustin Struckman (Founder & CEO, 30+ businesses built, dozen exits), Roland Frasier (Partner, 24 businesses built/sold ranging $3M to just under $4B), and Ryan Deiss (Partner, founder of DigitalMarketer and The Scalable Company) - who collectively have built or sold approximately 60 businesses. Hello Exit's proprietary assets include a curated buyer network of 347 vetted acquirers across five lanes (strategic acquirers, private equity, family offices, search funds, operators), a multi-method valuation engine triangulating ARR, EBITDA, SDE, and revenue multiples, and a 17-factor offer evaluation matrix that produces four-pillar scores (Financial Value, Term Quality, Buyer Quality, Affinity & Fit). The firm publicly exposes four free self-service tools - Valuation Report, Offer Evaluator, Exit Readiness, and AI Opportunity Report - that double as diagnostic deliverables and lead-generation.
Hello Exit monetizes via professional-services M&A advisory fees on completed transactions in the $1M-$400M range; pricing is confidential and negotiated per engagement. Go-to-market is sales-led with a content-marketing top-of-funnel (article library spanning valuation, deal structure, due diligence, SaaS, and tax categories) driving founders into a private, founder-style intake rather than public marketplace listings. The buyer side of the platform is also exposed via a Listings directory and a related buy-side service (Rainier Associates). The company is privately held, founder-owned, bootstrapped with no disclosed institutional funding, and operates with a stated team of 1-10.
Hello Exit firmographics
Firmographics- Name
- Hello Exit
- Legal name
- Hello Exit
- Website
- https://helloexit.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hello Exit is a private, full-service M&A advisory firm that helps founders sell businesses valued $1M-$400M through a confidential six-phase sell-side process. Its principals have collectively built and sold nearly 60 businesses.
- Ownership category
- akta.pro rank
Hello Exit industry classification
Industry- Product category
- M&A Advisory Services
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sell-Side M&A Advisory (FSAEAGAA)
- akta.pro secondary industries
- M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA), Succession & Exit Planning (Owner Exit Readiness) (FSAEAIAF)
Keywords
Where Hello Exit is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hello Exit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- M&A Advisory Fees: Full-service sell-side M&A advisory for businesses $1M-$400M. Revenue appears to come from success fees or retainers on completed transactions, consistent with traditional M&A advisory models. The company provides positioning, buyer outreach, offer evaluation, negotiation support, and process management through close.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Confidential First Call - Free initial consultation |
| Other | Multi-year contract | Full-Service M&A Advisory - Custom engagement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Hello Exit product offering
Product offeringCore offering
Hello Exit provides private, full-service sell-side M&A advisory for founders selling businesses valued from $1M to $400M. The engagement covers confidential positioning, market mapping, vetted buyer outreach, offer evaluation, negotiation, and closing coordination across six phases (Listen, Prepare, Market, Connect, Negotiate, Close). The firm complements its advisory practice with four free self-service tools (Valuation Report, Offer Evaluator, Exit Readiness, AI Opportunity Report) that generate qualified leads.
Product overview
Hello Exit is a private, full-service M&A advisory company for founders selling businesses from $1M to $400M. The company positions businesses, reaches qualified buyers, compares offers clearly, and manages the sale process confidentially. The product portfolio consists of core M&A advisory services (offered across six phases from exit brief through closing) supported by four free self-service tools: the Valuation Report (multi-method business valuation calculator), Offer Evaluator (17-factor offer comparison matrix), Exit Readiness (diligence gap assessment), and AI Opportunity Report (AI opportunity identification for exit value).
Differentiator
Problem solved
Functional benefit
Products and services
- M&A Advisory Services Full-service sell-side M&A advisory for founders selling businesses from $1M to $400M. Covers six phases — Listen, Prepare, Market, Connect, Negotiate, and Close — including confidential exit brief, market mapping, vetted buyer outreach, 17-factor offer evaluation, and diligence-to-close coordination.
- Valuation Report
Quantifiable outcome
- 3 offers in 30 days for Dr. James Roman (iVelocity Marketing agency exit)
- +2 more outcomes
Companies that use Hello Exit
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Hello Exit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hello Exit partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Hello Exit competitors and assessment
Company assessmentBroad incumbents
- MidCap Advisors: Middle-market M&A advisory firm operating across a broader transaction size range, competing for advisory mandates in the upper portion of Hello Exit's $1M-$400M band.
Direct peers
- Empire Flippers: Online business marketplace and brokerage that competes for the same lower-mid-market seller cohort, with a hybrid marketplace-plus-advisory model that overlaps Hello Exit's service offering.
- Morgan & Westfield: Lower mid-market business sales and M&A advisory that competes directly with Hello Exit in the $1M-$50M EV segment, with comparable services and a similar founder-focused positioning.
- Quiet Light: Online business M&A brokerage serving six-to-eight-figure SaaS, e-commerce, and content businesses — a near-direct competitor in founder-friendly advisory and exit readiness services.
- Rainier Associates: Direct peer explicitly linked from the Hello Exit website as the buy-side services partner. Operates as a complementary M&A advisory platform, indicating close product-market overlap in the lower-mid market M&A space.
- FE International: Specialized M&A advisor for SaaS, e-commerce, and content businesses, directly overlapping Hello Exit's target segments and lower-mid market deal range with similar valuation methodologies.
- Acquisition.com: Closely comparable operator-led M&A advisory for SMBs and online businesses, founded by Alex Hormozi with similar founder-friendly positioning and target transaction ranges overlapping Hello Exit's $1M-$400M sweet spot.
- Website Closers: M&A advisory firm focused on lower-mid-market internet and SaaS business sales, providing comparable sell-side representation, valuation, and deal management services.
Emerging players
- Acquire.com: Tech-enabled marketplace for buying and selling SaaS startups that pressures traditional advisor models in the lower SaaS deal range Hello Exit serves, increasingly relevant as AI reshapes founder exit behavior.
- Flippa: Online business marketplace for websites, SaaS, and content businesses that competes for the same lower-tier seller segment, particularly for transactions under $1M that Hello Exit also targets at its lower bound.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Hello Exit social profiles
Digital presenceHello Exit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hello Exit leadership team
Management profileNumber of profiles
Profiles3 records
Hello Exit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hello Exit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hello Exit
What does Hello Exit do?
Hello Exit provides private, full-service sell-side M&A advisory for founders selling businesses valued from $1M to $400M. The engagement covers confidential positioning, market mapping, vetted buyer outreach, offer evaluation, negotiation, and closing coordination across six phases (Listen, Prepare, Market, Connect, Negotiate, Close). The firm complements its advisory practice with four free self-service tools (Valuation Report, Offer Evaluator, Exit Readiness, AI Opportunity Report) that generate qualified leads.
Is Hello Exit a public or private company?
Hello Exit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hello Exit founded?
Hello Exit was founded in 2016. It employs 1 to 10 people.
Where is Hello Exit based?
Hello Exit is headquartered in Seattle, United States, in the North America region.
How does Hello Exit make money?
One revenue line is on record: M&A Advisory Fees.
Who are Hello Exit's main competitors?
MidCap Advisors is listed as a broad incumbent. Direct peers are Empire Flippers, Morgan & Westfield, Quiet Light, Rainier Associates, FE International, Acquisition.com and Website Closers. Emerging players are Acquire.com and Flippa.
Does Hello Exit have an API?
No public API is recorded for Hello Exit.
What industry is Hello Exit in?
Hello Exit's product category is M&A Advisory Services. Its primary akta.pro industry code is FSAEAGAA, Sell-Side M&A Advisory, with a secondary code of BPAHAOAA, M&A Advisory (Buy-Side & Sell-Side). Its NAICS code is 54161 and its SIC code is 8742.