Zipper's Performance Products

Name

Zipper's Performance Products

Legal name

Zipper's Performance, Inc.

Website

https://zippersperformance.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorcycle Performance Parts

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

Keywords

• Motorcycle performance parts
• Custom CNC machining
• Harley-Davidson engine kits
• Performance camshafts
• EFI tuning systems

Headquarters

HQ city

Elkridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Performance Parts and Components: One-time sale of performance engine components including camshafts, cylinder kits, cylinder heads, intake systems, exhaust systems, ignition/electrical components, and transmission parts for Harley-Davidson and Indian motorcycles.
2. Complete Engine Kits: Pre-configured engine build kits (Stage 1, Stage 2, Stage 3, Sport-Tour, Muscle kits) for various Harley-Davidson models including Milwaukee-Eight, Twin Cam, Evolution, and Sportster platforms.
3. Machine Shop Services: CNC machining, valve seat machining, cylinder honing, grinding, and other precision manufacturing services performed on customer-supplied components. Labor-only pricing with additional charges for preparation services.
4. Gift Certificates: Gift certificates sold in $50, $100, and $200 denominations for use toward any product or service.
5. Lubricants and Consumables: Red Line Synthetic Oil and Spectro Performance Oils sold as complementary products to engine builds.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Zipper's Performance Products designs, manufactures, and sells high-performance aftermarket engine components and complete engine kits for Harley-Davidson and Indian motorcycles, including its proprietary Red Shift camshafts and ThunderMax electronic control modules. The company supports these products with an in-house CNC machine shop that produces custom machined components and offers contract machining services. Sales are fulfilled through a direct e-commerce storefront, a dealer network, and a GSA contract for government buyers.

Product overview

Zipper's Performance Products is a manufacturer and distributor of high-performance motorcycle parts primarily for Harley-Davidson and Indian motorcycles. The product portfolio centers around a vertically-integrated manufacturing operation producing proprietary products (Red Shift Cams® and ThunderMax® ECM systems) alongside complementary performance components. Core offerings include complete engine kits (muscle, sport-touring, and big bore configurations), performance camshafts under the Red Shift brand, ThunderMax® electronic fuel injection tuning systems with AutoTune technology, exhaust systems, cylinder heads, intake systems, and chain conversion kits. The company also distributes third-party lubricants (Red Line, Spectro) and tools, supported by apparel and gift certificate offerings. Products are organized by motorcycle platform (Milwaukee-Eight, Twin Cam, Evolution/Sportster, V-Rod, Indian) and use case (racing, touring, muscle builds).

Differentiator

Problem solved

Functional benefit

Brands

• Red Shift Cams: Company's proprietary line of performance camshafts for Harley-Davidson and other motorcycle engines.

Products and services

• Red Shift Cams® Proprietary high-performance camshaft line designed, machined, and dyno-tested in-house for Harley-Davidson and Indian V-twin applications, targeting performance enthusiasts and racers seeking validated cam profiles.
• ThunderMax® ECM with AutoTune An electronic control module with integrated AutoTune closed-loop fuel mapping for Harley-Davidson EFI motorcycles, intended for riders who install performance exhaust, intake, or engine modifications and require self-adjusting tuning.
• Performance Engine Kits Complete staged engine build kits (Stage I through Stage IV) covering Big Bore and Twin Cam platforms, bundling cylinders, heads, camshafts, and supporting components for V-twin enthusiasts and professional builders.
• Cylinder Heads Aftermarket cylinder heads for Harley-Davidson and Indian V-twin engines, sold to performance builders and enthusiasts upgrading top-end engine airflow.
• Cylinder Kits / Big Bore Kits Big bore and stock replacement cylinder kits for V-twin engines, enabling displacement increases and engine refreshes for performance riders and professional builders.
• Exhaust Systems Aftermarket performance exhaust systems for Harley-Davidson and Indian motorcycles, including D&D 2-into-1 and Rinehart Racing lines, sold to enthusiasts seeking power and sound gains.
• Intake Systems (Air Cleaners) High-flow air cleaners and intake components, including S&S Cycle and Sputhe offerings, paired with exhaust and engine upgrades to improve airflow on V-twin motorcycles.
• Chain Conversion Kits Belt-to-chain conversion kits for V-twin motorcycles, providing higher-strength final drive options for high-horsepower and racing applications.
• Tools and Shop Equipment Specialty mechanic's tools and shop equipment used by enthusiasts and professional builders to assemble and service V-twin performance engines.
• Lubricants and Oils (Red Line, Spectro) Branded lubricants and synthetic oils (Red Line, Spectro) for V-twin engines, transmissions, and primary chains, sold to riders and builders for routine maintenance and performance builds.
• Apparel and Accessories Branded apparel and motorcycle accessories offered alongside performance parts to motorcycle enthusiasts.
• Gift Certificates Store gift certificates in varying denominations that can be redeemed across the Zipper's Performance Products catalog by recipients purchasing parts, apparel, or accessories.
• Custom CNC Machining and Machine Shop Services In-house CNC machine shop services producing one-off custom components and prototypes for V-twin engines, offered to professional builders, dealers, and individual enthusiasts requiring bespoke parts.

Quantifiable outcome

• Stage 3 Muscle Kit produces over 150 ft-lbs torque and 165 HP on Milwaukee-Eight engines
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ThunderMax (Thunder-Heart Performance Corp)coreTechnology or IntegrationThunderMax is manufactured by Thunder-Heart Performance Corp in White House, TN. Zipper's is an authorized reseller and integrator of ThunderMax ECM systems with their proprietary maps and configurations. ThunderMax is an industry award-winning performance ECM for Harley-Davidson motorcycles featuring proprietary AutoTune technology with wide-band oxygen sensors.
• Red Line OilcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Red Line Synthetic Oil products including motor oil, gear oil, automatic transmission fluids, and powersports oil. Products available through consumer e-commerce and GSA government sales.
• Spectro Performance OilscoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Spectro Performance Lubricants including Golden 4 Synthetic Blend 20W50 in quart, gallon, and 55-gallon drum sizes. Also distributes hydraulic oils, gun oil, brake fluids, and cleaners.
• D&D ExhaustminorChannel Partner/ Reseller/ DistributorD&D exhaust products featured alongside Zipper's components. Products include Bob Cat 2:1 exhaust, Fat Cat exhaust, and Big Mouth exhaust systems for various Harley-Davidson models.
• S&S CycleminorChannel Partner/ Reseller/ DistributorS&S Cycle products referenced in customer builds and compatible with Zipper's offerings including carburetors, flywheels, connecting rods, throttle bodies, and cam options.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• S&S Cycle: S&S Cycle is a leading manufacturer of high-performance V-twin engine components (carburetors, pistons, cams, throttle bodies, exhaust) for Harley-Davidson applications. It is the most directly comparable competitor to Zipper's, with overlapping product categories and shared dealer channels.
• Vance & Hines: Vance & Hines designs and manufactures performance exhaust systems, fuel management modules (Fuelpak), and engine components for Harley-Davidson V-twins. Direct overlap with Zipper's exhaust, EFI tuning (ThunderMax vs Fuelpak), and dealer-driven distribution model.
• Andrews Products: Andrews Products is a long-established manufacturer of performance camshafts and related valvetrain components for Harley-Davidson and other V-twin engines. Directly competes with Zipper's Red Shift Cams product line in the same enthusiast channel.
• Dynojet Research: Dynojet manufactures dynamometers, wide-band O2 systems, and the Power Vision EFI tuner used across Harley-Davidson and other powersports platforms. Comparable to Zipper's in EFI tuning technology and dyno-validated performance development, though broader across brands.
• Feuling: Feuling designs and manufactures performance engine kits, camchest kits, and oil system upgrades for Harley-Davidson Twin Cam and Milwaukee-Eight engines. Highly comparable bolt-on, multi-component engine upgrade kits sold through enthusiast and dealer channels.

Broad incumbents

• Drag Specialties: Drag Specialties is one of the largest distributors of aftermarket parts and accessories for V-twin motorcycles, serving the same dealer network as Zipper's. Competes indirectly as both a competitor brand portfolio and a channel through which some Zipper's-compatible products reach dealers.
• Harley-Davidson: Harley-Davidson is the OEM whose engine platforms (Milwaukee-Eight, Twin Cam, Evolution, Sportster) define Zipper's core addressable market. As the dominant V-twin OEM, its platform decisions, dealer health, and rider engagement directly determine aftermarket demand for Zipper's products.
• Indian Motorcycle (Polaris): Indian Motorcycle is the second major V-twin OEM in the U.S. and an explicit secondary platform for Zipper's product line. Its continued investment in V-twin platforms and dealer expansion represents both a growth vector for Zipper's and a benchmark for the OEM-relationship model.

Emerging players

• Fuel Moto: Fuel Moto is a Harley-Davidson performance specialist offering EFI tuning, exhaust, and engine components primarily via e-commerce. Comparable DTC and tuning-led go-to-market motion, though smaller scale and narrower proprietary manufacturing footprint.
• Roland Sands Design: Roland Sands Design designs performance and custom components for Harley-Davidson and metric V-twin platforms with a strong brand and lifestyle presence. Overlaps with Zipper's in performance exhaust, intake, and engine accessory categories for the same enthusiast buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/zippersperformance
• Facebookfacebook.com/ZippersPerformance
• Instagraminstagram.com/zippersperformance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zipper's Performance Products