Firegang Dental Marketing

What Firegang Dental Marketing does

Firegang Dental Marketing is a privately held, dental-vertical-specific full-service digital marketing agency founded in 2010 and headquartered in Spokane, Washington. The company operates remotely to serve over 1,000 dental practices across the United States and Canada, with a headcount in the 11-50 range. Its core offering is the Practice 360 Program — a bundled, done-for-you subscription service that integrates website design, dental SEO, PPC advertising, Facebook ads, reputation management, call coaching, and video/photography production under a proprietary 3-part framework (Differentiation, Visibility, Conversion). Firegang has also introduced AI Search Optimization (AEO/GEO) services to position client practices for discovery by ChatGPT and Google AI Overviews, plus specialized programs for multi-location practices, emerging DSOs, and implant-focused practices.

The business model is a high-touch, sales-led subscription operation with quote-based pricing on monthly billing — no public rate cards are published. Customer acquisition runs through free lead magnets (a 2-minute Dental Practice Growth Self-Assessment quiz, downloadable guides, and the 'Practice Growth Secrets' book) that funnel prospects into a complimentary Practice Growth Call and onward into Practice 360 enrollment. Each client is supported by a dedicated onboarding manager, performance manager, and marketing strategist. The company is founder-controlled under CEO Adam Zilko, has no disclosed institutional funding or parent company, and maintains HIPAA compliance, Google Partner status, and a 5-star Google rating as trust signals.

Technically, Firegang's stack is services-led rather than product-led — there is no public API, SDK, or software platform; the "platform" is the integrated delivery model and proprietary frameworks (Practice 360, the 3-part model, the Advanced Implant Funnel). The AI capability is concentrated in AEO/GEO: schema markup, entity optimization, FAQ structuring, and authority content designed to make client websites legible and recommendable to generative AI search tools, rather than any proprietary model or training pipeline. Distribution is direct sales only, with no visible channel partner or reseller network.

Name

Firegang Dental Marketing

Legal name

Firegang Dental Marketing

Website

https://firegang.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Firegang Dental Marketing is a privately held, dental-vertical full-service digital marketing agency serving solo practitioners, multi-location groups, and implant-focused practices across the US and Canada via its subscription-based Practice 360 Program, which integrates SEO, PPC, websites, reputation management, call coaching, video, and AI search optimization.

Ownership category

akta.pro rank

Product category

Dental Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN)

akta.pro secondary industry

General Dentistry Group Practices (HLABAKAB)

Keywords

• Dental marketing services
• Dental SEO services
• Dental PPC management
• Dental website design
• Dental reputation management

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Practice 360 Program (Subscription): Firegang generates revenue primarily through its Practice 360 Program, a comprehensive subscription-based marketing service for dental practices. The program bundles website design, SEO, PPC, Facebook ads, reputation management, call coaching, and video marketing into a single done-for-you solution. Pricing is quote-based and not publicly disclosed, but the program is positioned as a premium, high-ROI investment for dental practices seeking measurable patient acquisition and revenue growth. The subscription model provides recurring revenue with clients paying on an ongoing basis for continuous marketing delivery, reporting, and optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels12 records

Core offering

Firegang Dental Marketing provides integrated, done-for-you digital marketing services exclusively for dental practices. Its flagship Practice 360 Program bundles custom website design, dental SEO, PPC advertising, Facebook ads, reputation management, call coaching, video marketing, and AI Search Optimization (AEO/GEO) into a single managed subscription. The offering is delivered remotely as a high-touch service with a dedicated onboarding manager, performance manager, and marketing strategist assigned per client, targeting solo dental practitioners, multi-location groups, implant specialists, and pediatric practices across the US and Canada.

Product overview

Firegang Dental Marketing operates as a dental-specific full-service marketing company offering a unified Practice 360 Program that serves as the core platform combining multiple service modules. The portfolio includes website design, paid advertising (PPC and Facebook Ads), SEO, reputation management, video marketing, and call coaching—all integrated under the Practice 360 umbrella. Specialized variants target solo practitioners (Private Practice Program) and multi-location practices/DSOs (Multi-Location Program), while dedicated implant marketing and AI search optimization represent specific vertical or technology-focused add-ons. The company also offers educational resources including the 'Practice Growth Secrets' book and various downloadable guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Practice 360 Program Firegang's flagship comprehensive dental marketing program that integrates all services into a unified practice growth solution, combining website design, advertising, SEO, reputation management, video marketing, and call coaching to help dental practices attract and convert new patients. Delivered as a done-for-you managed subscription with dedicated onboarding, performance, and marketing strategist support per client.
• Private Practice Program Growth solution designed exclusively for solo dental practitioners, developing custom-built growth strategies specific to each practice's market and goals, delivered as part of the Practice 360 Program framework.
• Multi-Location Program Marketing program built for dentist entrepreneurs and executives managing multiple locations or emerging Dental Service Organizations, including customized growth strategies designed to fulfill a broader organizational vision.
• Dental Implant Marketing (Advanced Implant Funnel) Specialized marketing solution for dental implant practices utilizing an education-first approach with automated follow-up and lead handling services to convert implant leads into paying patients. Part of the Firegang Advanced Implant Funnel system.
• Dental AI Search Optimization (AEO & GEO) AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) service that structures dental practice websites so AI tools such as ChatGPT and Google AI Overviews can read, verify, and recommend the practice, including schema markup, entity optimization, and authority-building content.
• Dental Website Design Custom dental website design service creating personalized, conversion-focused websites built for speed and mobile optimization, including professional photography and video production, SEO-optimized content, and a 7-step design process from kickoff to launch.
• Dental SEO Search engine optimization service specifically for dental practices including keyword research, on-page optimization, off-page SEO/link building, local SEO, Google Business Profile optimization, and content creation, backed by a 90-day customer satisfaction promise.
• Dental PPC Pay-per-click advertising service for dental practices targeting ideal patients on search engines and social media platforms, including keyword research, ad copy creation, landing page optimization, and continuous campaign monitoring for maximum ROI.
• Dental Facebook Ads Facebook advertising service for dental practices leveraging advanced targeting options, custom audiences, video ads, carousel ads, retargeting, and A/B testing, managed via Facebook Ads Manager with detailed performance tracking.
• Dental Reputation Management Review management and generation service helping dental practices gain 15-25 new 5-star Google reviews monthly, including automated review requests integrated with patient management software, team training scripts, negative review handling, and monitoring across Google, social media, and directories.
• Dental Video Marketing Professional video and photography production service for dental practices, including patient testimonials, educational content, behind-the-scenes footage, practice tours, and team introductions, with SEO-optimized videos for improved search rankings.
• Dental Call Coaching Front desk training program ensuring dental practices convert phone inquiries into scheduled appointments, including call auditing by in-house call auditors, personalized training sessions, role-playing exercises, objection handling techniques, and systems for managing calls efficiently.

Quantifiable outcome

• Client practices report revenue growth ranging from $46,000/month to $2MM+ in collections; new patient increases from 22-30 to 60-75+ per month; ROI of 11.3:1 to 14:1 on marketing investment; website traffic increases of 14.74x from organic search; 50%+ increases in new patient flow.
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• My Dental Agency: Dental-specific digital marketing agency offering SEO, web design, and paid media. Comparable vertical specialization and SMB dental practice focus, though typically smaller-scale than Firegang.
• Officite: Long-established dental-specific marketing agency offering website design, SEO, PPC, and reputation management for dental practices. Direct competitor in the same vertical with a similar full-service agency model.
• Delmain: Dental marketing agency specializing in web design, SEO, and paid media for dental practices and DSOs. Direct competitor with similar integrated service model and vertical specialization.
• iM4 Dentists (Internet Marketing for Dentists): Dental-exclusive digital marketing agency providing SEO, PPC, and web design for dentists. Closely comparable in vertical focus, service mix, and SMB dental practice customer base.
• Kickstart Dental Marketing: Dental marketing agency providing website design, SEO, and paid advertising for dentists. Direct competitor in the same niche with comparable SMB dental practice focus.
• Roadside Dental Marketing: Dental-specific marketing agency offering SEO, PPC, website design, and reputation management. Comparable in target customer (solo and multi-location dental practices) and integrated service delivery.

Broad incumbents

• Tebra (formerly PatientPop + Kareo): Large healthcare practice growth and management platform serving dental and medical practices with marketing automation, websites, and patient communication. Broader incumbent with overlapping capabilities but operates at a much larger scale and offers a full practice management suite.
• DoctorLogic: Healthcare marketing platform serving dental and medical practices with websites, SEO, and patient acquisition tools. Broader healthcare-focused incumbent with overlapping dental capabilities.

Emerging players

• Prodentite: Dental marketing and patient engagement platform with overlapping services in web presence, reviews, and patient communication. Emerging competitor with partial functional overlap in the dental vertical.
• Ortho Marketing: Marketing agency focused on orthodontic and dental specialty practices, with overlapping services in web design, SEO, and patient acquisition. Comparable sub-vertical specialization with narrower customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=tzwI8Rzy7_E
• Xx.com/firegangdentalm
• Facebookfacebook.com/firegangdigitalmarketing
• LinkedInlinkedin.com/company/firegang-digital-marketing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firegang Dental Marketing