What Delmain does

Delmain is a privately held, full-service digital marketing agency based in Portland, Oregon, founded by Dan Delmain in 2008 (alternatively cited as 2009) to serve dental practices exclusively. The company operates with a team of approximately 30-34 employees and serves more than 200 dental practices across the United States, spanning three primary customer segments: dental startups, established practices, and Dental Service Organizations (DSOs) operating multiple locations.

The company's core technology is PatientPulse™, a cloud-based analytics platform that integrates directly with the three dominant dental practice management systems—Dentrix, Eaglesoft, and OpenDental—to connect marketing campaign data with actual patient bookings, enabling closed-loop attribution of marketing spend to revenue. Around this analytics layer, Delmain delivers a coordinated service suite including custom website design, SEO (including AI-search optimization for generative and answer engines), Google Ads (as a certified Google Premier Partner), Facebook and Instagram advertising (as a Meta Business Partner), branding, photography and videography, social media management, and website hosting with unlimited updates. The company also publishes educational content including the 'From Search to Smile' book distributed to over 500 dentists.

Delmain generates revenue through recurring monthly retainer engagements and project-based website development fees, with custom pricing tailored to each practice's needs. The commercial model is deliberately low-friction: no setup fees, no annual contracts, and clients retain full ownership of all creative work produced. Customer acquisition is driven by a consultative direct-sales approach anchored on free strategy calls, supported by content marketing, SEO, and the founder's published book as lead-generation assets. The company is bootstrapped with no disclosed institutional funding, parent company, or ownership changes.

Name

Delmain

Legal name

Delmain

Website

https://delmain.co

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Delmain is a Portland-based digital marketing agency serving exclusively dental practices across the US. The company provides website design, SEO, paid advertising, branding, and its proprietary PatientPulse™ analytics platform to 200+ dental practices spanning startups, established practices, and DSOs.

Ownership category

akta.pro rank

Product category

Dental Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Dental Teleconsultation Marketplaces (HLALALAL)

Keywords

• Dental marketing services
• Dental SEO services
• Dental website design
• Google Ads management
• Marketing analytics platform

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing for dental practices including branding, website design, SEO, social media marketing, Google Ads, Facebook/Instagram Ads, photography/videography, hosting, and support. Revenue appears to come from ongoing marketing service retainers and project-based fees for website development.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Delmain is a full-service dental marketing agency that designs and executes digital marketing strategies exclusively for dental practices across the United States. The company provides website design, SEO, paid advertising (Google Ads, Facebook/Instagram Ads), branding, photography and videography, and social media management, supported by its proprietary PatientPulse™ analytics platform that integrates with practice management systems (Dentrix, Eaglesoft, OpenDental) to tie marketing spend to actual patient bookings. Services are delivered to startups, established practices, and dental service organizations (DSOs) via monthly retainers and project-based engagements, with no setup fees or annual contracts.

Product overview

Delmain operates as a full-service dental marketing agency offering an integrated suite of digital marketing services specifically designed for dental practices. The core product portfolio includes PatientPulse™ (a cloud-based marketing analytics platform connecting to practice management systems), website design and development, SEO services, paid advertising (Google Ads, Meta Ads), branding, photography/videography, and social media management. Services are offered as a coordinated system where PatientPulse™ serves as the analytics layer that ties marketing spend to actual patient outcomes, while the creative and advertising services work together to drive qualified patient acquisition. The company also publishes "From Search to Smile" as a marketing education resource for dentists.

Differentiator

Problem solved

Functional benefit

Brands

• PatientPulse™: Cloud-based command center that connects directly to dental practice management systems (Dentrix, Eaglesoft, OpenDental) to reveal which marketing dollars are filling chairs and which ones are not.

Products and services

• PatientPulse™ Cloud-based marketing analytics command center that connects directly to dental practice management systems (Dentrix, Eaglesoft, OpenDental) to reveal which marketing campaigns produce actual booked patients and eliminate guesswork in marketing attribution for dental practices.
• Website Design Custom dental practice website design and development services, including custom designs and high-performing template options, optimized for conversions and mobile-first performance. Clients own all website work produced and receive unlimited updates.
• SEO (Search Engine Optimization) Search engine optimization services for dental practices including local SEO, Google Maps visibility optimization, Google reviews management, and AI search optimization (Generative Engine Optimization and Answer Engine Optimization) for visibility in AI overviews.
• Google Ads Performance-driven Google advertising campaigns managed by a certified Google Premier Partner, with rigorous monitoring to maximize return on ad spend and drive new dental patients to the practice.
• Facebook & Instagram Ads Meta advertising campaigns using machine learning and continuous testing for optimal performance in reaching local community audiences for dental practices.
• Branding Logo design, typography, color palettes, and brand guidelines development for consistent and authentic dental practice brand identity.
• Photos & Videos Professional photography and videography services capturing authentic brand personality to build trust and boost website performance for dental practices.
• Social Media Marketing Social media management service offering unlimited template access and flexible support options ranging from self-driven to fully managed by Delmain for dental practices.
• Hosting, Updates, & Support Website maintenance service providing performance monitoring, security updates, and ongoing functionality support with unlimited website updates for dental practice clients.

Quantifiable outcome

• 30-40% more patients on same ad spend
• +9 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Premier Partner with certified advertising expertise. Delmain manages Google Ads campaigns as a certified Google partner, accessing advanced advertising tools and support.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner certified to manage Facebook and Instagram advertising campaigns for dental practices. Access to Meta's advertising platform and support resources.
• DentrixcoreTechnology or IntegrationPatientPulse™ integrates with Dentrix practice management software, allowing dental practices to track which marketing campaigns produce actual patient appointments and revenue.
• EaglesoftcoreTechnology or IntegrationPatientPulse™ integrates with Eaglesoft practice management software, enabling tracking of marketing ROI by connecting campaigns to actual patient data.
• OpenDentalcoreTechnology or IntegrationPatientPulse™ integrates with OpenDental practice management software, providing closed-loop marketing analytics for dental practices.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cardinal Digital Marketing: Healthcare-focused digital marketing agency with a dedicated dental vertical. Comparable to Delmain in offering SEO, paid media, and website services to multi-location and single-location healthcare providers, making it the closest direct peer.
• Practice Cafe: Dental-specific marketing agency offering website design, SEO, and patient acquisition services for dental practices. Direct competitor with similar vertical specialization and SMB/established-practice target customer.
• Wonderist Agency: Dental marketing agency focused on website design, SEO, and paid advertising for dentists. Directly competes with Delmain in the same product category with comparable services for solo and group dental practices.
• Kickstart Dental Marketing: Dental-specific digital marketing agency offering SEO, PPC, and website design. Direct peer with overlapping service offerings, dental-only focus, and SMB practice customer base.
• Roadside Dental Marketing: Dental marketing agency providing website design, SEO, and patient acquisition services. Closely comparable to Delmain in vertical specialization, service mix, and target buyer.
• Golden Proportions Marketing: Dental marketing agency serving practices and DSOs with digital marketing services. Comparable to Delmain in vertical focus and customer segments, with an emphasis on cosmetic and multi-location practices.
• My Social Practice: Dental-specific social media and content marketing provider offering education and templates. Comparable to Delmain in vertical specialization and SMB dental practice focus, though narrower in channel mix.
• VivioSites: Dental website design and marketing platform targeting individual practices and DSOs. Direct peer in dental website design, with overlapping SEO and patient acquisition services.

Broad incumbents

• Tebra (PatientPop): Healthcare practice growth and patient acquisition platform formed through the PatientPop + Kareo merger. A broader incumbent offering website, SEO, and reputation management to dental and medical practices as part of a wider practice management portfolio.
• Scorpion: Large marketing and technology platform serving healthcare (including dental), home services, and legal verticals. A broader incumbent with overlapping capabilities in website, SEO, and paid media but operating across multiple industries rather than specializing in dental.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Delmainanalytics
• Facebookfacebook.com/delmain
• LinkedInlinkedin.com/company/delmain
• Instagraminstagram.com/delmainco
• Xx.com/delmainco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delmain