Tower Sales

What Tower Sales does

Tower Sales Inc. is an electrical manufacturers' representative firm founded in 1983 and headquartered at 875 Raco Drive in Lawrenceville, Georgia. The company operates as an independent sales agency — not a product developer — earning commissions by representing the regional sales efforts of 16+ electrical equipment manufacturers, including Eaton (across five product lines: B-Line, Bussmann, Crouse-Hinds, Edison, and Wiring Devices), Arlington Industries, RAB Lighting, Hammond Power Solutions, IPEX/Scepter, Republic Wire, Channell, OEC-Americas, Rymco, Spike Electric, and NEC-INC/Blackguard, throughout a defined three-state territory covering Georgia, Alabama, and the Florida Panhandle.

The firm's operating model is built around an elite, linecard-driven field sales organization: nine outside sales representatives cultivate accounts with specifiers, electrical distributors, and end users across the territory, while an eleven-person inside sales team — each aligned to specific manufacturer product lines — handles quoting, customer service, and logistics coordination. The company maintains warehouse receiving and pickup operations at its headquarters, providing local inventory access that supports just-in-time electrical contractor demand. There is no proprietary technology, no software product, no API, and no disclosed digital platform; the firm's competitive position rests entirely on its human capital and contracted distribution rights rather than on technology.

Commercially, Tower Sales generates revenue through manufacturer's representative commissions on the sale of represented brands' electrical components — including cable and wire, conduit and fittings, fuses and circuit protection, cable management and strut, industrial and hazardous-location lighting, transformers, wiring devices, and enclosures — into a horizontal mix of distributor, specifier, and end-user accounts. The firm is privately held, controlled by its principals (President Michael Dulion and Principal Chase Dottley), has no disclosed external institutional ownership or funding rounds, and reports no public financial figures. Distribution is exclusively direct (field and inside sales) with no e-commerce, marketplace, or third-party retail channels.

Name

Tower Sales

Legal name

Tower Sales Inc.

Website

https://towersalesinc.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Tower Sales is an independent electrical manufacturers' representative firm, founded in 1983 and headquartered in Lawrenceville, Georgia. It earns commissions by representing 16+ electrical equipment manufacturers — including Eaton, RAB Lighting, Arlington, Hammond Power Solutions, and IPEX — to distributors, specifiers, and end users across Georgia, Alabama, and the Florida Panhandle.

Ownership category

akta.pro rank

Product category

Electrical Equipment Sales Representation

NAICS

Power, Distribution, and Specialty Transformer Manufacturing (335311), Building Material and Supplies Dealers (4441)

SIC

Wholesale-Hardware (5072), Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Electric Lighting & Wiring Equipment (3640), Power, Distribution & Specialty Transformers (3612)

akta.pro primary industry

Industrial Signaling & Stack Lights (Tower/andon lights, beacons, strobes, signal columns) (IMAGAIAE)

akta.pro secondary industry

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• Electrical manufacturers representative
• Electrical equipment sales
• Electrical distribution support
• Manufacturer rep services
• Electrical product specification

Headquarters

HQ city

Lawrenceville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Manufacturer's Representative Commission: Tower Sales operates as a manufacturer's representative firm earning commissions on sales of electrical equipment and components from their manufacturing partners. They represent multiple top manufacturers in the electrical industry and provide sales, customer service, and technical support to distributors, specifiers, and end users.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Tower Sales is an electrical manufacturers' representative firm that sells and supports a portfolio of electrical equipment product lines on behalf of 16+ manufacturing partners (including Eaton, Arlington, RAB Lighting, Hammond Power Solutions, IPEX, Republic Wire, Channell, and others) to electrical distributors, specifiers, and end users throughout Georgia, Alabama, and the Florida Panhandle. The firm provides outside field sales, inside sales quoting, customer service, technical support, and local warehouse pickup for the brands it represents.

Product overview

Tower Sales is a manufacturers' representative company, not a product developer. They represent a portfolio of electrical industry manufacturers providing a comprehensive range of products including cable and wire (ADC, Republic Wire, Rymco), electrical fittings and floor boxes (Arlington), circuit protection and fuses (Eaton Bussmann), cable management and support systems (Eaton B-Line Series strut and cable tray), industrial lighting (Eaton Crouse-Hinds, RAB Lighting), transformers (Hammond Power Solutions), PVC conduit and fittings (IPEX/Scepter), electrical enclosures (Black-Guard/NEC-INC, Channell), wiring devices (Eaton Edison, Eaton Wiring Devices), and infrastructure products (OEC-Americas, Spike Electric). These products serve specifiers, distributors, and end users across Georgia, Alabama, and the Florida Panhandle.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Digital Cable (ADC) line Digital and specialty cable products for electrical applications, sold by Tower Sales on behalf of Advanced Digital Cable to distributors and end users in Georgia, Alabama, and the Florida Panhandle.
• Arlington Industries line Electrical fittings, floor box kits, and inbox cover solutions for commercial and residential installations, sold through Tower Sales.
• Black-Guard / NEC-INC line Electrical protection and enclosure products sold by Tower Sales on behalf of NEC-INC/Blackguard.
• Channell line Infrastructure and enclosure products for telecommunications and electrical applications, sold through Tower Sales.
• Eaton B-Line Series Cable tray, strut systems, and cable management solutions (including 10-ft and 20-ft strut and cable cleats) sold by Tower Sales on behalf of Eaton.
• Eaton Bussmann Series Fuses and circuit protection solutions, including QSCP Quik Spec fusible coordination panels and CCP2B compact circuit protectors, sold through Tower Sales.
• Eaton Crouse-Hinds Series Industrial lighting and hazardous location lighting products sold by Tower Sales on behalf of Eaton.
• Eaton Edison Series Electrical wiring devices and components sold by Tower Sales on behalf of Eaton.
• Eaton Wiring Devices Commercial and industrial wiring devices and connectivity solutions sold through Tower Sales.
• Hammond Power Solutions line Industrial transformers and power quality solutions sold by Tower Sales on behalf of Hammond Power Solutions.
• IPEX / Scepter line PVC conduit and fittings for electrical installations, sold by Tower Sales on behalf of IPEX/Scepter.
• OEC-Americas line Infrastructure and utility products sold by Tower Sales on behalf of OEC-Americas.
• RAB Lighting line Commercial and industrial lighting fixtures, lamps, and lighting controls sold by Tower Sales on behalf of RAB Lighting.
• Republic Wire line Electrical wire and cable products for commercial and industrial applications, sold by Tower Sales on behalf of Republic Wire.
• Rymco line Conduit and electrical tubing products including EMT (Electrical Metallic Tubing), sold by Tower Sales on behalf of Rymco.
• Spike Electric assembly services Certified assembly partner services for Eaton electrical products, coordinated through Tower Sales.
• Electrical manufacturers' representation services Core sales representation service: outside field sales, inside sales quoting, technical support, and local warehouse logistics provided by Tower Sales on behalf of 16+ electrical equipment manufacturers to distributors, specifiers, and end users across Georgia, Alabama, and the Florida Panhandle.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core.

• Advanced Digital Cable (ADC)coreChannel Partner/ Reseller/ DistributorTower Sales represents ADC as their manufacturer's representative in Georgia, Alabama, and Florida Panhandle. Contact: Helen Swertfager.
• Arlington IndustriescoreChannel Partner/ Reseller/ DistributorTower Sales represents Arlington Industries as their manufacturer's representative. Contacts: Benjamin McClary and Tisha Barfield.
• ChannellcoreChannel Partner/ Reseller/ DistributorTower Sales represents Channell as their manufacturer's representative. Contacts: Danielle Ellison, Tony Harper, and Sparkman Vaughn.
• Eaton B-Line SeriescoreChannel Partner/ Reseller/ DistributorTower Sales represents Eaton B-Line Series (electrical support systems, cable tray). Georgia quotes: Mark Clark. Alabama/Florida quotes: Tammy Phillips. Customer service/logistics: Jennifer Cate and Christian Hernandez.
• Eaton Bussmann SeriescoreChannel Partner/ Reseller/ DistributorTower Sales represents Eaton Bussmann Series (electrical protection, fuses). Contact: Danielle Ellison.
• Eaton Crouse-Hinds SeriescoreChannel Partner/ Reseller/ DistributorTower Sales represents Eaton Crouse-Hinds Series (electrical enclosures, hazardous location equipment). Contact: Sandy Basaraba.
• Eaton Edison SeriescoreChannel Partner/ Reseller/ DistributorTower Sales represents Eaton Edison Series. Contact: Danielle Ellison.
• Eaton Wiring DevicescoreChannel Partner/ Reseller/ DistributorTower Sales represents Eaton Wiring Devices. Contact: Sandy Basaraba.
• Hammond Power SolutionscoreChannel Partner/ Reseller/ DistributorTower Sales represents Hammond Power Solutions (transformers, power solutions). Contact: Danielle Ellison.
• IPEX/SceptercoreChannel Partner/ Reseller/ DistributorTower Sales represents IPEX/Scepter (PVC conduit, fittings). Contact: Helen Swertfager.
• NEC-INC/BlackguardcoreChannel Partner/ Reseller/ DistributorTower Sales represents NEC-INC/Blackguard (electrical safety equipment). Contact: Helen Swertfager.
• OEC-AmericascoreChannel Partner/ Reseller/ DistributorTower Sales represents OEC-Americas. Contact: Danielle Ellison.
• RAB LightingcoreChannel Partner/ Reseller/ DistributorTower Sales represents RAB Lighting. Contacts: Benjamin McClary and Tisha Barfield.
• Republic WirecoreChannel Partner/ Reseller/ DistributorTower Sales represents Republic Wire (electrical wire). Contact: Helen Swertfager.
• RymcocoreChannel Partner/ Reseller/ DistributorTower Sales represents Rymco (conduit). Contact: Helen Swertfager.
• Spike ElectriccoreChannel Partner/ Reseller/ DistributorTower Sales represents Spike Electric (Spike Certified Assembly Partner for Eaton products). Contact: Danielle Ellison.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Graybar Electric Company: One of the largest North American electrical, communications, and data networking distributors. Operates within the same electrical distribution channel that Tower Sales serves and represents complementary downstream demand for the manufacturers Tower Sales covers.
• Rexel USA: One of the largest electrical distribution companies in the world, serving as a customer channel for Tower Sales' represented manufacturers. Comparable in the sense that Rexel touches the same electrical distributors/end-user relationships in the Southeast, though as a direct competitor in some rep-adjacent services.
• Sonepar USA: Global electrical distribution leader with extensive US operations serving the same electrical distributor and contractor customers that Tower Sales' outside sales team calls on. Comparable as a broader incumbent in the same electrical supply chain.
• Eaton Corporation: Global power management company and one of Tower Sales' largest represented manufacturers (multiple Eaton series). Not a competitor but a key principal: Eaton's rep strategy and commission terms directly determine a significant portion of Tower Sales' revenue and competitive position.

Direct peers

• Coresential: Regional electrical manufacturers' representative firm serving multiple US territories. Directly comparable to Tower Sales as an independent rep representing premium electrical manufacturers and providing specification support, technical service, and sales coverage.
• Emanon Marketing Inc. Electrical manufacturers' representative firm covering the Southeast US (including Alabama and the Florida Panhandle). Directly comparable to Tower Sales as a regional rep firm selling electrical products to distributors, specifiers, and end users through dedicated outside and inside sales teams.
• Horizon Solutions: Electrical manufacturers' representative and distributor serving the New England and upstate New York market. Comparable to Tower Sales in business model (electrical rep firm with field sales) and customer base (distributors, contractors, and end users in the electrical channel).
• Powersource Group: Electrical manufacturers' representative firm serving the southeastern US. Directly comparable to Tower Sales in operating model (electrical rep firm with outside sales team) and customer segments (electrical distributors, specifiers, and end users).
• The Reynolds Company: Independent electrical manufacturers' representative firm serving the Southwest US (Texas, Oklahoma, New Mexico, Louisiana). Comparable to Tower Sales as a regional rep firm representing premier electrical manufacturers and serving electrical distributors, contractors, and specifiers.

Others

• Hammond Power Solutions: Manufacturer of dry-type and cast-resin transformers that Tower Sales represents in the Southeast. Comparable as a principal manufacturer relationship that defines Tower Sales' product offering in the transformer/industrial power category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/towersalesinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tower Sales