NutriFlair
NutriFlair is a privately held, direct-to-consumer dietary supplement brand based in Seattle that sells approximately 20+ all-natural, FDA-registered, cGMP-manufactured supplement SKUs through its own e-commerce storefront to U.S. health-conscious consumers.
- Company typePrivate
- Founded-
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What NutriFlair does
NutriFlair is a privately held, direct-to-consumer dietary supplement brand headquartered in Seattle, Washington, selling approximately 20+ all-natural supplement SKUs through its own e-commerce storefront at nutriflair.com. Its catalog spans weight management, metabolic and immune health, joint and inflammation support, heart health, hormone balance, urinary tract health, and general wellness, with notable differentiated formulations including liposomal Vitamin C and liposomal Glutathione for enhanced bioavailability and turmeric/ashwagandha products integrated with BioPerine (black pepper extract) to improve active-compound absorption.
The company emphasizes a quality-and-transparency positioning: all products are manufactured in FDA-registered, cGMP-compliant U.S. facilities and finished products are third-party lab tested for quality, purity, and potency, with select SKUs carrying USDA Organic and non-GMO certifications. Ingredient sourcing is highlighted as originating from native growth regions (e.g., Ceylon cinnamon from Sri Lanka). The technology stack is formulation-focused rather than platform-focused, with no proprietary software, AI/ML capabilities, mobile app, or external API integrations disclosed.
NutriFlair operates a pure DTC, one-time-purchase model with no subscription tier, pricing products in the $13.99–$34.99 band and offering free U.S. shipping, a 60-day money-back guarantee, and 1-800 customer support. Customer acquisition is driven by an owned content library ('Insights for the Healthiest You'), organic social presence across Facebook, Twitter, Pinterest, and Instagram, email marketing, and a substantial review base of 23,924 cumulative reviews (with several SKUs exceeding 1,000–4,000 reviews each). The company appears to be bootstrapped or founder-owned, with no institutional funding, no disclosed acquisitions, partnerships, or leadership changes, and limited but existing international shipping alongside its U.S.-centric operations.
NutriFlair firmographics
Firmographics- Name
- NutriFlair
- Legal name
- NutriFlair
- Website
- https://nutriflair.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NutriFlair is a privately held, direct-to-consumer dietary supplement brand based in Seattle that sells approximately 20+ all-natural, FDA-registered, cGMP-manufactured supplement SKUs through its own e-commerce storefront to U.S. health-conscious consumers.
- Ownership category
- akta.pro rank
NutriFlair industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industries
- Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin) (AFAJAKAK), Vitamins (A, B-Complex, C, D, E, K; Premixes) (AFAJAKAA)
Keywords
Where NutriFlair is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NutriFlair business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct Product Sales: NutriFlair generates revenue through one-time purchases of individual supplement products sold directly to consumers via their e-commerce website. Customers select from a catalog of around 20+ different supplement products across categories including metabolic health, immune support, joint health, and general wellness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single product purchases at various price points |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
NutriFlair product offering
Product offeringCore offering
NutriFlair formulates, brands, and sells a portfolio of roughly 20 all-natural dietary supplements — including Liposomal Vitamin C, Organic Ceylon Cinnamon, Apple Cider Vinegar, Berberine, Turmeric Curcumin with BioPerine, 10 Mushroom Complex, Multi Collagen Complex, Ashwagandha, D-Mannose, Citrus Bergamot, Korean Red Panax Ginseng, Horny Goat Weed, DIM, Omega-3 Fish Oil, and Plant-Based Vitamin K2+D3 — sold as one-time purchases direct to consumers via the company's own e-commerce storefront at nutriflair.com. Products are manufactured in FDA-registered, cGMP-compliant U.S. facilities and third-party lab tested for quality, purity, and potency, with select formulations differentiated by liposomal delivery technology and BioPerine-enhanced bioavailability.
Product overview
NutriFlair is a direct-to-consumer dietary supplement company offering a diverse portfolio of high-quality, all-natural health supplements manufactured in the USA. The product line includes standalone supplements (Liposomal Vitamin C, Organic Ceylon Cinnamon, Apple Cider Vinegar, Berberine, Turmeric Curcumin, Vitamin K2+D3, Mushroom Complex, Korean Red Panax Ginseng, D-Mannose, Multi Collagen Complex, Horny Goat Weed, Ashwagandha, DIM, Omega 3 Fish Oil, Citrus Bergamot, Liposomal Glutathione) as well as combination products (Berberine + Ceylon Cinnamon, Ceylon Cinnamon + Berberine + Chromium, ACV + Keto BHB). The company emphasizes third-party lab testing, cGMP manufacturing standards, and FDA-registered facilities. Products are sold primarily through the e-commerce website with free shipping on US orders, supported by a 60-day money-back guarantee policy.
Differentiator
Problem solved
Functional benefit
Products and services
- Berberine HCI 1200mg with Organic Ceylon Cinnamon - 120 Capsules
Companies that use NutriFlair
Customer profileSegments2 records
Ideal customer profiles2 records
NutriFlair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
NutriFlair partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
NutriFlair competitors and assessment
Company assessmentDirect peers
- Zhou Nutrition: DTC supplement brand with overlapping botanical/specialty ingredient portfolio (Berberine, Turmeric, Ashwagandha) sold primarily through its own e-commerce site at comparable $15–$35 price points — direct head-to-head competitor in the same category and channel.
- Sports Research: Direct-to-consumer supplement brand with a similar SKU mix (vitamins, omegas, turmeric/curcumin, mushroom complex) sold through its own storefront and Amazon at overlapping price points, making it a direct channel and assortment peer.
- Ritual: Premium DTC vitamin and supplement brand built on transparency, third-party testing, and US manufacturing — directly comparable on positioning, quality claims, and customer persona, though it leads with a subscription model NutriFlair has not adopted.
- Care/of: Personalized DTC supplement brand with comparable target customer (health-conscious consumer), US manufacturing, and third-party testing emphasis; demonstrates the subscription-led DTC model NutriFlair could move toward.
- Gaia Herbs: Botanical and herbal supplement specialist with a strong herbal SKU overlap (Ashwagandha, Turmeric, Mushroom Complex) and third-party testing certifications — comparable on category depth and quality positioning.
- Seed: Science-led DTC supplement brand competing for the same health-conscious consumer with transparent testing and premium positioning; useful benchmark for subscription-based DTC economics NutriFlair lacks.
Broad incumbents
- NOW Foods: Large, established supplement manufacturer with overlapping SKUs across vitamins, botanicals, and condition-specific supplements at price points below NutriFlair; represents scale and pricing pressure from a broad incumbent.
- Nature's Way: Long-standing national supplement brand covering herbal, vitamin, and specialty categories; competes in the same product set but through mass retail and broader distribution rather than DTC-only.
- Life Extension: Established supplement brand with extensive botanical and condition-specific SKU overlap (Berberine, Bergamot, Omega-3, Turmeric), competing through its own DTC site and retail — broader portfolio, deeper R&D, and larger catalog.
- Pure Encapsulations: Practitioner-grade supplement brand with comparable hypoallergenic, third-party-tested positioning across vitamins and condition-specific botanicals; broader incumbent with stronger practitioner and clinical channel presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
NutriFlair social profiles
Digital presenceNutriFlair compliance and trust
Trust signalCompliance5 records
NutriFlair financial estimates
Financial estimateRevenue estimate
Valuation estimate
NutriFlair leadership team
Management profileNumber of profiles
NutriFlair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NutriFlair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NutriFlair
What does NutriFlair do?
NutriFlair formulates, brands, and sells a portfolio of roughly 20 all-natural dietary supplements — including Liposomal Vitamin C, Organic Ceylon Cinnamon, Apple Cider Vinegar, Berberine, Turmeric Curcumin with BioPerine, 10 Mushroom Complex, Multi Collagen Complex, Ashwagandha, D-Mannose, Citrus Bergamot, Korean Red Panax Ginseng, Horny Goat Weed, DIM, Omega-3 Fish Oil, and Plant-Based Vitamin K2+D3 — sold as one-time purchases direct to consumers via the company's own e-commerce storefront at nutriflair.com. Products are manufactured in FDA-registered, cGMP-compliant U.S. facilities and third-party lab tested for quality, purity, and potency, with select formulations differentiated by liposomal delivery technology and BioPerine-enhanced bioavailability.
Is NutriFlair a public or private company?
NutriFlair is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NutriFlair founded?
NutriFlair was founded in -1. It employs 11 to 50 people.
Where is NutriFlair based?
NutriFlair is headquartered in Seattle, United States, in the North America region.
How does NutriFlair make money?
One revenue line is on record: direct Product Sales.
Who are NutriFlair's main competitors?
Direct peers on record are Zhou Nutrition, Sports Research, Ritual, Care/of, Gaia Herbs and Seed. Broad incumbents are NOW Foods, Nature's Way, Life Extension and Pure Encapsulations.
Does NutriFlair have an API?
No public API is recorded for NutriFlair.
What industry is NutriFlair in?
NutriFlair's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of AFAJAKAK, Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin). Its NAICS code is 456191 and its SIC code is 2833.