Greenhaus

What Greenhaus does

Greenhaus is a privately held, full-service integrated marketing agency founded in 1996 by Craig Fuller and Beth Callender, headquartered in Solana Beach, California with a regional office in Dallas, Texas. The firm specializes in placemaking for destinations, real estate developments, and hospitality brands, serving destination marketing organizations (DMOs), master-planned community developers, homebuilders, resort and hotel-residence operators, senior-living communities, and civic entities across 21 U.S. states and Mexico. Notable engagements include Agency of Record roles for Visit Dallas and Visit South Padre Island (through 2028), plus campaigns for Visit Newport Beach, Visit Oceanside, Visit Santa Barbara, Visit Anaheim, Kukui'ula, Rancho Mission Viejo, W Hollywood Residences, Hacienda Beach Club, and Front Porch.

The agency's service offering centers on two proprietary platforms: Compass, an audience intelligence and media activation platform that builds addressable, behavior-rooted audiences and activates them across premium media with optimization and unified targeting; and Groundworks, a strategic insights practice that combines data, cultural intelligence, trend analysis, and human insight to inform brand strategy. These sit atop named methodologies including the PlaceSyncing framework and the Power of Place ten-dimension model, and are delivered alongside integrated services in brand development, creative, media planning and buying, digital marketing, website development, SEO, social media, photography/videography, and experiential activations.

Greenhaus operates a B2B professional services model, winning enterprise clients through competitive RFPs and direct outreach led by CEO Paul Whitbeck and Dallas Managing Director Jay Evans, with revenue generated from project-based fees and multi-year AOR retainers. The firm is owned by five partners as of February 2026 (Paul Whitbeck, Rob Petrie, Craig Fuller, Casey Soulies, and Chris Brown), with no outside private equity or venture capital involvement disclosed. Delivery in Texas is augmented by formal partner alliances with JNS Next, Strategar, KJB Collective, and Coulter Group.

Name

Greenhaus

Legal name

Greenhaus

Website

https://greenhaus.agency

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenhaus is a privately held integrated marketing agency founded in 1996 that specializes in tourism, real estate, and hospitality placemaking. Headquartered in Solana Beach, CA with a Dallas office, it serves destination marketing organizations, real estate developers, and hospitality brands via its Compass and Groundworks proprietary platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Integrated Marketing Agency Services: Full-service integrated marketing agency providing branding, creative development, media planning/buying, digital marketing, promotions, partnerships, experiential activations, website development, SEO and social media services. Revenue generated through project-based fees and retainer contracts with destination marketing organizations, real estate developers, and hospitality brands.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Greenhaus is an integrated marketing agency that provides branding, creative development, media planning and buying, digital marketing, website development, SEO, social media, photography/videography, and experiential activation services for destination marketing organizations, real estate developers, hospitality brands, and civic entities. The agency's work is anchored by two proprietary platforms — Compass, an audience intelligence and media activation platform, and Groundworks, a strategic insights practice — combined with proprietary placemaking frameworks (PlaceSyncing and Power of Place).

Product overview

Greenhaus is an integrated marketing agency specializing in tourism and real estate placemaking. The agency offers two proprietary platforms: Compass, an audience intelligence and media activation platform that provides control and performance across the media lifecycle; and Groundworks, a strategic insights practice that combines data, cultural intelligence, and human insight to drive brand strategy. Beyond these core products, the agency provides integrated marketing services including creative development, brand campaigns, media planning and buying, digital marketing, website development, SEO, social media, photography and videography, and experiential activations.

Differentiator

Problem solved

Functional benefit

Brands

• Compass: Proprietary audience intelligence and media activation platform built to give clients control, clarity, and performance across the entire media lifecycle.
• Groundworks
• PlaceSyncing

Products and services

• Compass

Quantifiable outcome

• 53% increase in overnight visitation YOY, +36% incremental visitor spending revenue, +67% increase in intent to visit for Visit Newport Beach
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered supporting partner and key strategic partner.

• KJB Collectivesupporting partnerGTM or Marketing Partner · 1 February 2025Dallas-based social media agency handling social media management for Visit South Padre Island account. Supports agency's Texas tourism client base.
• Coulter Groupsupporting partnerGTM or Marketing Partner · 1 February 2025Dallas-based public relations agency handling PR for Visit South Padre Island account. Supports agency's Texas tourism client base.
• JNS Nextkey strategic partnerStrategic or Co-development Partner · 1 April 2023Full-service marketing agency headquartered in Palm Springs with offices in Phoenix and Austin. Combined 200+ years of destination marketing experience. Specializes in tourism and hospitality campaigns including Visit Greater Palm Springs, Palm Springs, Indian Wells, Greater Ontario CVB, Sonoma Valley, Arlington TX, BNP Paribas Open. Provides branding, traditional and digital marketing, advertising, PR, social media, graphic design, campaign development, media planning and buying. Strategic partner on Visit Dallas account bringing category leadership.
• Strategarkey strategic partnerStrategic or Co-development Partner · 1 April 2023Dallas-based full-service minority and women-owned advertising agency dedicated to helping brands connect with communities with focus on diversity, equity, and inclusion. Founded in 2013 by Yareli Esteban. Clients include Texas Department of Agriculture, Texas Wines, GO TEXAN, school districts, higher education institutions, Food 4 Less, Ralphs. Strategic partner on Visit Dallas account bringing DEI expertise and local Dallas market knowledge.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BVK (Brogan Baird Killion): Independent agency focused on tourism, travel, and healthcare marketing. Comparable destination marketing services and similar DMO and resort client base.
• MMGY Global: Largest integrated marketing firm dedicated to the travel, tourism, and hospitality industry. Directly comparable to Greenhaus given shared focus on destination marketing organizations, resort marketing, and travel brand strategy.
• JNS Next: Full-service destination marketing agency and an active strategic partner of Greenhaus (combined 200+ years category experience). Highly comparable client mix including Visit Greater Palm Springs, Indian Wells, Greater Ontario CVB, and Sonoma Valley.
• Miles Partnership: Tourism-marketing-focused agency serving DMOs, state tourism offices, and travel brands. Closely comparable on destination strategy, content, and integrated media services for tourism clients.
• R&R Partners: Independent agency known for tourism and destination work (Las Vegas Convention and Visitors Authority, Hawaii Tourism). Comparable on integrated destination marketing and AOR-style engagements.

Broad incumbents

• DDB Worldwide: Major global agency network with a recognized tourism and travel marketing capability. Comparable on integrated AOR work for destinations and hospitality brands, though operating at substantially larger scale.
• Cramer-Krasselt: Independent agency with a strong travel, tourism, and hospitality practice (visit Florida, Wisconsin, Ohio). Comparable on integrated destination and hospitality marketing at a larger independent-agency scale.
• Ogilvy: Global holding-company agency network with a dedicated travel and tourism practice. Competes for the same large DMO and hospitality AOR RFPs as Greenhaus, but with vastly larger scale and broader service portfolio.

Others

• MeringCarson: Tourism-focused creative agency and former employer of several Greenhaus senior leaders. Comparable on destination marketing client roster (Visit California, San Diego Tourism Authority) and creative/brand storytelling approach.

Emerging players

• Two Twelve (Jack Morton / Real Chemistry network): Brand experience and place-branding practice within the broader Real Chemistry network. Comparable on real estate master-planned community, destination, and resort placemaking work, though it operates as a unit within a larger holding-network portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greenhaus.agency
• Instagraminstagram.com/greenhausagency
• Xx.com/greenhausagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenhaus