What H & S Manufacturing does

H&S Manufacturing Company, Inc. is a privately held U.S. agricultural equipment manufacturer founded in 1967 and headquartered in Marshfield, Wisconsin. The company designs, manufactures, and sells a broad portfolio of hay and forage handling implements, including manure spreaders (capacities from 25 to 959 cubic feet across Ground Drive, Standard Duty, Heavy-Duty, Hydraulic Push, Top Shot Side Discharge, and PowerSpread series), wheel and rotary rakes, rear-unload forage boxes (Big Dog, Top Dog, and Wide Body), Ultra-Flex and Twin-Flex mergers, grinder and roller mixers, bale processors, hay tedders, Loadmaster hi-dump boxes, and a linewrap bale wrapper. The product platform is differentiated by mechanical simplicity, durability in harsh winter and high-cycle dairy conditions, and proprietary features such as beehive-style spring suspension on rakes, hydraulic-push spreader mechanisms, and fiberglass-rein plywood forage box sides.

H&S generates revenue almost entirely through wholesale hardware sales to end customers via a multi-tier regional distributor and authorized dealer network that covers the Midwest, West Coast, Southwest, Great Plains, Northeast, and Southeast United States, with minor incidental demand from Canada. The company does not sell direct; instead, it supports dealer sell-through with a Dealer Finder tool, Request a Dealer Quote/Demo forms, a 0% financing for 48 months program on select hay tools, and active participation in major U.S. farm shows (World Ag Expo, National Farm Machinery Show, World Dairy Expo, NY Farm Show, etc.). Brand is reinforced through extensive customer testimonials emphasizing multi-generational loyalty and equipment service lives of 17–20+ years. H&S appears to operate as the forage division of Oxbo, with shared sub-branding and a linked careers portal, suggesting a multi-brand corporate umbrella, though the exact ownership relationship is not explicitly disclosed.

Name

H & S Manufacturing

Legal name

H&S Manufacturing Company, Inc.

Website

https://hsmfgco.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

51–100 employees

Short description

H&S Manufacturing is a privately held, Wisconsin-based OEM of hay and forage handling equipment, including manure spreaders, rakes, forage boxes, mergers, and bale processors, sold exclusively through a regional U.S. distributor and dealer network serving dairy, beef, and custom forage operations.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Manufacturing

NAICS

Agricultural Implement Manufacturing (33311), Farm Machinery and Equipment Manufacturing (333111), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)

akta.pro secondary industries

Hay & Bale Handling Equipment (IMAHACAF), Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI), Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors) (AFAAAJAJ)

Keywords

• Agricultural equipment manufacturing
• Manure spreaders
• Hay and forage handling
• Farm implements
• Livestock feeding equipment

Headquarters

HQ city

Marshfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Equipment Sales: H&S Manufacturing generates revenue primarily through the sale of agricultural equipment including manure spreaders, hay rakes, forage boxes, mergers, bale processors, tedders, bale wrappers, and related implements. Products are sold through a dealer network with various capacity and configuration options.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

H&S Manufacturing Company, Inc. designs, manufactures, and distributes agricultural equipment for hay and forage operations. Its portfolio includes manure spreaders (Ground Drive, Standard Duty, Heavy-Duty, Hydraulic Push, Top Shot Side Discharge, and PowerSpread series), hay rakes, forage boxes, mergers, grinder and roller mixers, bale processors, hay tedders, hi-dump boxes, bale wrappers, and supporting chassis. Products are sold exclusively through an authorized dealer network across the United States.

Product overview

H&S Manufacturing Company, Inc. is an agricultural equipment manufacturer producing a comprehensive portfolio of hay and forage handling equipment. The product line centers on manure spreaders across multiple series (Ground Drive, Standard Duty, Heavy-Duty, Hydraulic Push, Top Shot Side Discharge, and PowerSpread) with capacities ranging from 25 to 959 cubic feet. Complementing the spreaders are rakes (Hi-Capacity, HDII, Action, and Rotary series), forage boxes (Big Dog, Top Dog, and Wide Body series), mergers (Ultra-Flex and Twin-Flex), mixers (Grinder and Roller), bale processors, hay tedders, Hi-Dump boxes, bale wrappers, and chassis components. These products are designed for dairy, beef, and crop farming operations, with a focus on durability, reliability, and low maintenance for demanding field conditions.

Differentiator

Problem solved

Functional benefit

Brands

• Oxbo: Referenced as the forage division of H&S; careers page states 'Thank you for your interest Oxbo's forage division' and links to oxbo.com/careers for job opportunities in Marshfield, WI.

Products and services

• S1225 Ground Drive Manure Spreader Ground drive manure spreader with 25 bushel capacity designed for efficient manure spreading in agricultural operations.
• S1250 Ground Drive Manure Spreader Ground drive manure spreader with 50 bushel capacity for agricultural manure spreading applications.
• S1280 Ground Drive Manure Spreader Ground drive manure spreader with 80 bushel capacity for larger agricultural operations.
• S2213 Standard Duty Manure Spreader Standard duty manure spreader with 130 bushel capacity for agricultural use.
• S2217 Standard Duty Manure Spreader Standard duty manure spreader with 175 bushel capacity for medium to large agricultural operations.
• S2280 Standard Duty Manure Spreader Standard duty manure spreader with 80 bushel capacity.
• S3123 Heavy Duty Manure Spreader Heavy duty manure spreader with 235 bushel capacity designed for demanding agricultural conditions.
• S3127 Heavy Duty Manure Spreader Heavy duty manure spreader with 270 bushel capacity for large-scale agricultural operations.
• S3231 Heavy Duty Manure Spreader Heavy duty manure spreader with 310 bushel capacity for commercial agricultural operations.
• S3237 Heavy Duty Manure Spreader Heavy duty manure spreader with 370 bushel capacity for large-scale farming operations.
• SW3243 Wide Body Heavy Duty Manure Spreader Heavy duty wide-body manure spreader with 430 bushel capacity, the largest in the heavy-duty line.
• HPH4242 Hydra-Push Manure Spreader Hydraulic push manure spreader with horizontal beaters and 425 bushel capacity.
• HPH4255 Hydra-Push Manure Spreader Hydraulic push manure spreader with horizontal beaters and 550 bushel capacity.
• HPV4242 Hydra-Push Manure Spreader Hydraulic push manure spreader with vertical beaters and 425 bushel capacity.
• HPV4255 Hydra-Push Manure Spreader Hydraulic push manure spreader with vertical beaters and 550 bushel capacity.
• TS5215 Top Shot Side Discharge Manure Spreader Top shot side discharge manure spreader with 1,286/1,500 gallon capacity.
• TS5220 Top Shot Side Discharge Manure Spreader Top shot side discharge manure spreader with 2,000 gallon capacity.
• TS5226 Top Shot Side Discharge Manure Spreader Top shot side discharge manure spreader with 2,600 gallon capacity.
• TS5234 Top Shot Side Discharge Manure Spreader Top shot side discharge manure spreader with 3,400 gallon capacity.
• TS5242 Top Shot Side Discharge Manure Spreader Top shot side discharge manure spreader with 4,200 gallon capacity, the largest in the Top Shot series.
• PS6138 PowerSpread Manure Spreader PowerSpread manure spreader with 373 cu ft heaped capacity and advanced spreading technology.
• PS6160 PowerSpread Manure Spreader PowerSpread manure spreader with 509 cu ft heaped capacity.
• PS6180 PowerSpread Manure Spreader PowerSpread manure spreader with 793 cu ft heaped capacity for large-scale agricultural operations.
• PS6199 PowerSpread Manure Spreader PowerSpread manure spreader with 959 cu ft heaped capacity, the largest in the PowerSpread series.
• HC7116 16-Wheel Hi-Capacity Rake High-capacity 16-wheel rake designed for efficient hay raking with smooth windrow formation.
• HD8117 17-Wheel HDII Rake Heavy-duty II 17-wheel rake with wind panels for superior hay gathering performance.
• RR420 11-Arm Rotary Rake Rotary rake with 11 arms for efficient hay gathering and windrow formation.
• HC5114 14-Wheel Hi-Capacity Rake 14-wheel high-capacity rake with 60 inch diameter wheels, 40 teeth per wheel, and hydraulic raking width adjustment up to 28 feet.
• 1200 Series Big Dog Forage Box Rear unload forage box in the Big Dog series designed for heavy-duty forage hauling.
• 1200 Series Top Dog Forage Box Rear unload semi-mounted forage box in the Top Dog series for professional forage operations.
• 8200 Series Wide Body Forage Box Wide body rear unload forage box with fiberglass reinforced plywood sides for increased capacity.
• 3100 Series Chassis Chassis component for supporting H&S agricultural equipment.
• 4100 Series Chassis Heavy-duty chassis component for larger H&S agricultural equipment configurations.
• UF6136 Ultra-Flex Merger Ultra-flex merger designed for merging hay and forage crops with flexible pickup heads.
• TF6132 Twin-Flex Merger Twin-Flex merger with flexible merger heads for merging alfalfa and other hay crops.
• GM9117 Grinder Mixer 135-bushel grinder mixer for processing and mixing feed ingredients for livestock operations.
• RM7117 Roller Mixer 135-bushel roller mixer for mixing feed rations in livestock operations.
• BP3957 Bale Processor Left-hand discharge bale processor for processing round hay bales.
• BP3958 Bale Processor Right-hand discharge bale processor for processing round hay bales.
• RT-5200-H Hay Tedder 4-rotor hay tedder with 17 foot working width for efficient hay drying.
• RT-5800-H Hay Tedder 4-rotor hay tedder with 19 foot working width for larger hay operations.
• RTG2 Rotary Tedder 2-rotor rotary tedder for small to medium hay operations.
• RTG6 Rotary Tedder 6-rotor rotary tedder for high-capacity hay drying operations.
• HDB9215 Loadmaster X Hi-Dump Box 15 foot Loadmaster X dump cart for hauling silage and other crops.
• HDB9230 Loadmaster 2X Hi-Dump Box 30 foot Loadmaster 2X double dump cart for high-capacity crop hauling.
• LW1100 Linewrap Bale Wrapper In-line bale wrapper for wrapping round hay bales for storage and fermentation.

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered regional.

• Krone of CaliforniaregionalChannel Partner/ Reseller/ DistributorAuthorized regional distributor for H&S equipment in California. Provides distribution and sales support for the H&S product line in the California market through two phone numbers: (559) 687-0283 and (209) 668-8586. Refers customers to their website kroneamerica.com.
• General Implement DistributorsregionalChannel Partner/ Reseller/ DistributorAuthorized regional distributor covering the western and southwestern United States including Washington, Oregon, Utah, Nevada, Idaho, California, Wyoming, Texas, Louisiana, Mississippi, and New Mexico. Located at (801) 972-4321 with website generalimp.com.
• Midland Implement Co. Inc.regionalChannel Partner/ Reseller/ DistributorAuthorized regional distributor for H&S equipment in the Northern Great Plains region covering Montana, North Dakota, and Wyoming. Contact at (406) 248-7771, website midlandimplement.com.
• Southwest Distributing CompanyregionalChannel Partner/ Reseller/ DistributorAuthorized regional distributor covering the south-central United States including Oklahoma, Arkansas, Texas, and Mississippi. Contact at (580) 323-3553, website swdistributing.com.
• Beaver Valley Supply Co. Inc.regionalChannel Partner/ Reseller/ DistributorAuthorized regional distributor for H&S equipment covering Kansas and surrounding regions. Contact at (785) 626-3251, website beavervalleysupply.com.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Claas: German family-owned global leader in hay/forage harvesting (disco mowers, liner rakes, volto tedders, mergers) plus self-propelled harvesters; competes with H&S in premium hay/forage segments and offers broader product depth at higher price points.
• John Deere: Largest North American ag-equipment OEM with a comprehensive hay/forage lineup (rakes, balers, mergers, tedders, manure spreaders) sold alongside tractors through an unmatched dealer network — the dominant competitive benchmark for H&S in any dealership negotiation.
• New Holland Agriculture: CNH-owned global brand offering tractors plus a full hay/forage and material-handling implement portfolio (rakes, tedders, balers, mergers, spreaders), competing broadly with H&S in the same dealer channels and customer base but at much greater scale.
• AGCO Corporation: Global ag-equipment parent of Massey Ferguson, Hesston, and other hay/forage brands offering rakes, tedders, balers, and spreaders; competes with H&S through multiple brand entries in the same dealer channels.

Direct peers

• Meyer Manufacturing: Meyer is a Wisconsin-based family-owned manufacturer of forage boxes, manure spreaders, and related hay/forage handling equipment — the closest direct niche peer to H&S in product mix, customer base, and Midwestern dairy-region focus.
• Pöttinger: Austrian manufacturer of hay/forage implements (tedders, rakes, mergers, loader wagons) with growing U.S. presence, competing for the same dairy and forage operations with similar product categories to H&S's hay-tool line.
• Vermeer Corporation: Vermeer produces hay/forage equipment including rakes, tedders, bale processors, and round balers, with a strong dealer network across the U.S. dairy and livestock belt — directly comparable to H&S's hay/forage product set.
• Kuhn North America: Kuhn manufactures a broad line of hay/forage implements (tedders, rakes, mergers, bale wrappers, manure spreaders) and feed-mixing equipment, directly overlapping H&S's product portfolio and serving the same dairy and livestock operations through an ag-dealer network.
• Krone North America: Krone produces high-end hay/forage equipment (tedders, rakes, mergers, round balers, self-propelled harvesters) for the same dairy and commercial hay operations that H&S serves, with overlapping U.S. dealer coverage including the Krone of California distributor already partnered with H&S.

Others

• Oxbo International: Specialty ag-equipment manufacturer whose forage division appears affiliated with H&S based on H&S's careers page; produces harvesters and related equipment for niche crop segments, making it a corporate sibling/parent rather than a direct competitor but a relevant ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbCqImLJr0TuLkTwPymNnsQ
• Facebookfacebook.com/HSManufacturing
• Instagraminstagram.com/hsmfgco
• LinkedInlinkedin.com/company/h-s-manufacturing-co-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H & S Manufacturing