Eclectic Institute
Eclectic Herb is a privately held, woman-owned dietary supplement company founded in 1982 in Oregon that produces freeze-dried herbal supplements (capsules, powders, extracts, glycerites, sprays) sold direct-to-consumer via eclecticherb.com and through a wholesale channel to retailers and naturopathic practitioners.
- Company typePrivate
- Founded1982
- HeadquartersGresham, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Eclectic Institute does
Eclectic Institute, doing business as Eclectic Herb, is a privately held, woman-owned dietary supplement company founded in 1982 in Portland, Oregon by Naturopathic Physician Ed Alstat. The company produces botanical supplements using a proprietary freeze-drying preservation process and a Lloyd Extractor for alcohol-based and alcohol-free glycerite herbal extraction, claiming up to 97% nutrient retention versus 40-60% for air-dried herbs. Its catalog spans 165+ products across 22 collections and 13 health-interest categories, delivered in capsules, whole-plant powders, liquid extracts, alcohol-free glycerites, and throat sprays, with 95% of ingredients US-grown and 74% locally sourced from Oregon farmers and wildcrafters.
The business operates a direct-to-consumer e-commerce model at eclecticherb.com with unit pricing ranging from $8.50 to $141.19, supplemented by 10% bundle discounts, a 15% newsletter subscriber discount, and free domestic shipping above $59. A separate B2B wholesale channel serves retailers and naturopathic practitioners. Customer segments include health-conscious individuals, parents seeking children's herbal products, condition-specific buyers, naturopathic practitioners, and wholesale accounts. Marketing is content-led through the Herb Journal blog, Herb Library, Herbal Wisdom Podcast, and SEO. The company holds USDA Organic certification (pioneered in 1984 via Oregon Tilth), Kosher certification, and partnerships with United Plant Savers and the Sustainable Herbs Initiative, and donates 10% of profits to the National College of Naturopathic Medicine. It remains bootstrapped with 11-50 employees, US-only distribution, and no disclosed external funding.
Eclectic Institute firmographics
Firmographics- Name
- Eclectic Institute
- Legal name
- Eclectic Herb
- Website
- https://eclecticherb.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eclectic Herb is a privately held, woman-owned dietary supplement company founded in 1982 in Oregon that produces freeze-dried herbal supplements (capsules, powders, extracts, glycerites, sprays) sold direct-to-consumer via eclecticherb.com and through a wholesale channel to retailers and naturopathic practitioners.
- Ownership category
- akta.pro rank
Eclectic Institute industry classification
Industry- Product category
- Herbal Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industries
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Health, Wellness & Pharmacy Online Retailers (CRAFADAG)
Keywords
Where Eclectic Institute is headquartered
LocationHeadquarters
- HQ city
- Gresham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eclectic Institute business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through eclecticherb.com online storefront. Products sold include capsules, powders, liquid extracts, and throat sprays across various health categories. Revenue generated from individual product purchases at listed retail prices.
- Bundle Sales: Pre-configured product bundles offered at 10% discount (e.g., De-Stresser Bundle $56.58, Super Greens Bundle $90.44). Drives higher average order value through bundled offerings.
- Wholesale Distribution: B2B wholesale channel for retailers and practitioners. Wholesale orders noted as separate from retail with distinct pricing (cannot combine with retail promotional offers).
- Subscription/Newsletter Revenue: Email newsletter subscription model offering 15% off first purchase for new subscribers, driving customer acquisition and repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for individual products |
| Unit Pricing | Pay-as-you-go | Pre-configured product bundles at 10% discount |
| Transaction based/ take rate | Multi-year contract | Wholesale pricing for B2B customers |
| Freemium | Annual | Subscription discount for newsletter subscribers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Eclectic Institute product offering
Product offeringCore offering
Eclectic Institute manufactures and sells a portfolio of more than 165 naturopathic-formulated herbal dietary supplements sold as freeze-dried capsules, whole-plant powders, liquid extracts (via its Lloyd Extractor), alcohol-free glycerites, throat sprays, kids' remedies, and curated bundles, organized into 22 health-interest collections covering immune, cardiovascular, digestive, respiratory, cognitive and other wellness categories. Products are sold primarily through the company's direct-to-consumer website eclecticherb.com, with a separate wholesale channel serving retailers and naturopathic practitioners.
Product overview
Eclectic Herb is an herbal supplement company founded in 1982 by naturopathic physician Ed Alstat, specializing in freeze-dried herbs and capsules. The company offers a diverse portfolio of herbal supplements across multiple delivery formats including freeze-dried capsules, whole plant powders, liquid extracts made with the Lloyd Extractor, alcohol-free glycerites, and throat sprays. Products are organized by health categories such as blood sugar support, cardiovascular health, cognitive/brain/vision support, digestive support, female health, immune support, kids health, liver/detox, male health, musculoskeletal/joint support, relaxation/sleep, respiratory support, and urinary tract support. The company pioneered freeze-drying technology in herbal medicine and was among the first herb farms certified organic. Notable products include Vitabiotic (flagship immune blend), Lomatium Isolate Glycerite, and various single-herb formulations like Milk Thistle, Nettles, and Turmeric. Additional offerings include the Herb Journal educational blog and Herb Library resource.
Differentiator
Problem solved
Functional benefit
Products and services
- Freeze-Dried Capsules Capsule-formulated herbal supplements containing freeze-dried herbs preserved at peak freshness to maintain enzymes, vitamins, and phytonutrients; offered as single-herb and blended formulations.
- Whole Plant Powders Freeze-dried whole-plant herbal powders intended to be mixed into water, drinks, or smoothies for daily nutritional support.
- Liquid Herbal Extracts Potent liquid herbal extracts made with certified organic or responsibly wildcrafted herbs, preserved with grain-free alcohol using the proprietary Lloyd Extractor for maximum potency.
- Alcohol-Free Glycerites Alcohol-free herbal extracts using vegetable glycerin, produced with replica Lloyd extractors to maintain high herbal potency without heat processing.
- Throat Sprays Concentrated herbal throat sprays for immune and respiratory support, formulated for all ages with herbal ingredients.
- Kids Herbal Remedies Gentle, effective herbal supplements designed specifically for children to support developing systems, including immune, calming, sleep, and digestive support.
- Herbal Bundles Curated pre-configured product bundles combining complementary herbal supplements for specific health needs, sold at a 10% discount to drive higher average order value (e.g., De-Stresser Bundle, Super Greens Bundle, Nutrition Boost Bundle, Vitabiotic Bundle, Beet Juice Bundle).
- Vitabiotic Flagship immune-support herbal blend formulated by four naturopathic doctors based on their teacher's immune formula.
Quantifiable outcome
- Up to 97% nutrients preserved through freeze-drying vs. 40-60% with air-drying
- +2 more outcomes
Companies that use Eclectic Institute
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Eclectic Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Eclectic Institute partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Oregon TilthcoreOregon Tilth certified Eclectic Herb's original herb farm as the first certified organic herb farm. This pioneering partnership established the standard for organic herb farming in the region.
- United Plant SaverscoreDedicated partnership to protecting native medicinal plants and their wild habitats. Eclectic Herb supports conservation efforts for sustainable herbalism.
- Sustainable Herbs InitiativeminorParticipation in industry initiative ensuring sustainable and ethical production with planet and people in mind.
- Local Oregon Farmers and WildcrafterscorePartnership with local growers and skilled wildcrafters supporting livelihoods and communities in Oregon. Provides traceable sourcing for 74% of locally-grown herbs.
- Kosher Certification AuthorityminorKosher certification by Rabbi Truzman ensuring products meet kosher standards from field to bottle.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Eclectic Institute competitors and assessment
Company assessmentDirect peers
- Herb Pharm: Oregon-based herbal extracts company founded in 1979 with comparable product formats (liquid extracts, capsules, glycerites), similar practitioner-grade positioning, and shared use of proprietary extraction methods. Closely aligned in scale, geography, and target customer (naturopathic and integrative practitioners).
- Gaia Herbs: Premium botanical supplement brand offering herbal extracts, capsules, and powders with strong practitioner and DTC presence. Comparable in product mix, certification posture (USDA Organic, Non-GMO), and condition-specific positioning.
- Oregon's Wild Harvest: Organic herbal supplement company based in Oregon, offering similar capsules, liquid extracts, and condition-specific blends. Comparable size, sourcing philosophy (organic, US-grown), and practitioner-friendly positioning.
- Mountain Rose Herbs: Oregon-based organic herb supplier and supplement maker with comparable sustainability ethos, Oregon sourcing, and herbal product portfolio including extracts and capsules. Overlaps strongly on ingredient sourcing philosophy.
- WishGarden Herbs: Colorado-based herbal extract company with a comparable focus on liquid herbal extracts, condition-specific blends, and practitioner-grade positioning. Similar product architecture and target customer segment.
- Wise Woman Herbals: Small-batch liquid herbal extract company serving practitioners and consumers with comparable formulation philosophy, alcohol-free glycerites, and condition-specific SKUs.
Broad incumbents
- Traditional Medicinals: Well-established herbal wellness company primarily known for teas but expanding into extracts and supplements. Larger scale and mainstream retail distribution provide a benchmark for category positioning but with different format emphasis.
- Nature's Way: Large-scale botanical supplement brand owned by Schwabe, offering herbal capsules, extracts, and condition-specific products across mainstream retail. Overlaps in category but vastly broader SKU base and distribution.
- Standard Process: Practitioner-channel whole food and herbal supplement company with strong professional endorsement model similar to Eclectic's. Larger scale and broader supplement portfolio, but overlapping practitioner customer base.
- Pure Encapsulations: Practitioner-grade supplement brand (Nestlé Health Science) with comparable professional endorsement model and condition-specific positioning, though more focused on vitamins and clinical nutrition than whole-herb botanicals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Eclectic Institute social profiles
Digital presenceEclectic Institute compliance and trust
Trust signalCompliance4 records
Eclectic Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eclectic Institute leadership team
Management profileNumber of profiles
Profiles1 record
Eclectic Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eclectic Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eclectic Institute
What does Eclectic Institute do?
Eclectic Institute manufactures and sells a portfolio of more than 165 naturopathic-formulated herbal dietary supplements sold as freeze-dried capsules, whole-plant powders, liquid extracts (via its Lloyd Extractor), alcohol-free glycerites, throat sprays, kids' remedies, and curated bundles, organized into 22 health-interest collections covering immune, cardiovascular, digestive, respiratory, cognitive and other wellness categories. Products are sold primarily through the company's direct-to-consumer website eclecticherb.com, with a separate wholesale channel serving retailers and naturopathic practitioners.
Is Eclectic Institute a public or private company?
Eclectic Institute is a private company. It is classified as family owned and is currently operating.
When was Eclectic Institute founded?
Eclectic Institute was founded in 1982. It employs 11 to 50 people.
Where is Eclectic Institute based?
Eclectic Institute is headquartered in Gresham, United States, in the North America region.
How does Eclectic Institute make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are bundle Sales, wholesale Distribution and subscription/Newsletter Revenue.
Who are Eclectic Institute's main competitors?
Direct peers on record are Herb Pharm, Gaia Herbs, Oregon's Wild Harvest, Mountain Rose Herbs, WishGarden Herbs and Wise Woman Herbals. Broad incumbents are Traditional Medicinals, Nature's Way, Standard Process and Pure Encapsulations.
Does Eclectic Institute have an API?
No public API is recorded for Eclectic Institute.
What industry is Eclectic Institute in?
Eclectic Institute's product category is Herbal Dietary Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots). Its NAICS code is 456191 and its SIC code is 2833.