POURED

What POURED does

POURED is a mobile-first, two-sided staffing marketplace that connects vetted freelance retail professionals with luxury and premium fashion brands needing on-demand shift coverage. Founded in 2016 by Joe Roberts (Co-Founder, Head of Product) and Jonny Tucker (Co-Founder, Head of Recruitment) and headquartered in Los Angeles, the company operates its iOS application as the exclusive interface for both sides of the market — freelancers download the app, build profiles featuring 60-second video resumes, browse and accept shifts, and clock in/out, while brand managers post shifts, review vetting data (video, resume, star ratings, rate), select talent, and manage bookings.

The technical platform is anchored on a single iOS app, not a desktop SaaS product, with backend employer-of-record infrastructure provided through a partnership with Vensure and same-day payout capability embedded via Zayzoon. Differentiating product features include a Roster module that lets brands build preferred talent pools, a clock-in/out and break-recording system, and selective talent vetting with a stated sub-10% acceptance rate against criteria spanning character, sensibility, communication, grooming, confidence, and professionalism. The company has delivered 197,000+ hours saved to brands and 173,276+ hours worked by freelancers cumulatively, and advertises sub-10-minute shift fulfillment.

Commercially, POURED runs on a pure transaction-based revenue model: brands pay per shift on weekly Net 10 billing via ACH or credit card, with no subscription or membership fees. Talent sets self-priced rates in the $18–25/hour band based on experience. Named enterprise customers span luxury fashion houses (Gucci, Celine, Balenciaga, Givenchy, Saint Laurent, Loewe, Kenzo, Golden Goose, Zadig & Voltaire), contemporary fashion brands (Rag & Bone, APC, Carbon38), beauty (Ghost Democracy), and shopping center/real estate operators (Westfield). The team remains extremely lean at 1–10 employees with no disclosed external funding, suggesting the company is self-funded or founder-funded at current scale.

Name

POURED

Legal name

POURED

Website

https://poured.app

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

POURED is a mobile-first, iOS-only two-sided marketplace founded in 2016 in Los Angeles that supplies pre-screened freelance retail professionals — including W-2 payroll, workers comp, and same-day pay — to luxury and premium fashion brands such as Gucci, Celine, Balenciaga, and Givenchy, charging per-shift transaction fees with no subscription commitments.

Ownership category

akta.pro rank

Product category

Retail Staffing Marketplace

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Retail & Consumer Services Direct Hire (BPACAFAM)

Keywords

• Retail staffing marketplace
• On-demand workforce platform
• Freelance retail talent
• W-2 compliance staffing
• Luxury brand staffing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Shift Booking Fees: Platform charges brands for each shift booked through the platform. Brands pay weekly on Net 10 terms via ACH or credit card. No subscription or membership fees; zero-commitment model where brands only pay for actual shifts worked.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

POURED operates an on-demand, mobile-first marketplace that connects luxury and contemporary retail brands with a vetted pool of freelance retail talent for shift coverage, pop-up support, and seasonal staffing. Brands post shifts and book pre-screened professionals through the iOS app, while the platform handles W-2 employment compliance, workers compensation, payroll, and federal regulations for all placed talent on a pay-per-shift basis.

Product overview

POURED operates as a unified retail staffing platform built around a single mobile application (available for iOS) that connects luxury fashion and retail brands with pre-screened, W-2 compliant freelance talent. The core POURED App serves as the primary product, functioning as an all-in-one marketplace where brands post shifts and manage talent while freelancers browse opportunities, accept shifts, and track earnings. Supporting the app are several integrated modules: the Vetted Talent Network (the curated pool of professionals with sub-10% acceptance rates), W-2 Compliance and Payroll Services (handling employment status, taxes, and workers compensation), the Pop-Up Staffing module (specialized temporary retail staffing with comprehensive liability coverage), the Roster Feature (for preferred talent management), and Same-Day Payouts (via Zayzoon for instant earnings). The platform primarily serves the luxury retail, fashion, beauty, and food & beverage sectors, with brand partners including Celine, Gucci, Balenciaga, Golden Goose, Givenchy, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• POURED Mobile App iOS mobile application that serves as POURED's primary platform, enabling retail brands to post shifts, review vetted talent profiles (including 60-second video resumes, star ratings, and experience), schedule and book shifts, clock in/out, and rate talent. Freelancers use the app to accept shifts, track time, and manage their work schedule.
• Pop-Up Staffing Specialized staffing solution for temporary retail pop-up spaces, enabling brands to staff daily shifts, week-long projects, or long-term pop-ups with access to thousands of vetted service professionals. Includes handling of W-2 employment, liability insurance, property damage, and theft coverage for the duration of the activation.
• W-2 Compliance and Payroll Services Embedded employment services covering W-2 employment status for placed talent, workers compensation coverage, federal regulatory compliance, tax withholding, annual W-2 issuance, and bi-weekly Friday direct deposit payroll. Allows brands to engage freelance retail labor without taking on employer-of-record obligations.

Quantifiable outcome

• Fill shifts in under 10 minutes
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BlueCrew: BlueCrew is a W-2 staffing marketplace placing hourly workers into retail, hospitality, and warehouse shifts. It mirrors POURED's W-2 employee model and shift-based bookable marketplace architecture.
• Qwick: Qwick is a mobile marketplace connecting foodservice and hospitality businesses with freelance workers for shift coverage. Like POURED, it pursues a compliance-handled, app-first model for fill rates under an hour.
• Instawork: Instawork is a mobile-first marketplace connecting hourly workers with open shifts across hospitality, warehouse, and retail. It targets the same flexible-staffing pain point as POURED, but at much broader scale and with institutional funding.
• Wonolo: Wonolo is an on-demand staffing marketplace enabling businesses to fill temporary shifts with vetted workers across multiple verticals. Comparable two-sided marketplace model and customer profile to POURED's brand-driven use cases.
• Shift Management (ShiftPixy): ShiftPixy is a staffing platform focused on compliance-heavy shift work, including W-2 employment handling for hourly workers. It overlaps with POURED's compliance-led, mobile-first approach to shift staffing.

Emerging players

• TaskRabbit: TaskRabbit operates an on-demand marketplace for freelance task labor, with similar app-first, self-serve onboarding. It serves different use cases but has comparable platform mechanics to POURED's gig marketplace.
• Gigpro: Gigpro is a hospitality-focused on-demand staffing app connecting businesses with vetted event and service staff. Overlaps with POURED on shift-based staffing technology and hospitality retail use cases.

Others

• Staffing Engine: Staffing Engine provides AI-driven automation tools for traditional staffing agencies. While not a direct competitor, it represents the technology layer that could eventually be used by retail brands in lieu of or alongside platforms like POURED.

Broad incumbents

• Robert Half: Robert Half is a global staffing and workforce solutions firm with retail-adjacent offerings. While not luxury-focused, it is a comparable incumbent that brands may evaluate against POURED's on-demand model.
• Adecco: Adecco is one of the world's largest staffing agencies covering retail, logistics, and hospitality. It competes with POURED for retail staffing budgets at luxury brands but operates at vastly greater scale and via traditional agency relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@thepouredteam
• LinkedInlinkedin.com/company/17974858/admin
• Instagraminstagram.com/poured_app/?hl=en
• Facebookfacebook.com/getpoured

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POURED