Lifesten Health
Lifesten Health is a Rwanda-based digital health company operating an AI-powered mobile wellness platform that delivers personalized physical, mental, and nutritional health programs, cardiovascular screening, and a partner marketplace, serving individual consumers, employers, and health providers in East Africa.
- Company typePrivate
- Founded2020
- HeadquartersKicukiro, Rwanda
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Lifesten Health does
Lifesten Health is a Rwanda-based digital health company, founded in 2020 by Stephen Ogweno (CEO) and Peace Iraguha (COO), that operates an AI-powered mobile wellness platform focused on the prevention and early detection of non-communicable diseases such as cardiovascular disease, diabetes, and hypertension. Its core product is the Lifesten Health mobile app (available on Google Play and the Apple App Store), which delivers personalized wellness journeys across three pillars — physical, mental, and nutritional health — supported by gamified daily challenges, behavioral tracking, a points-based rewards system, and community engagement features. The platform's principal technological differentiator is cardiovascular screening through transdermal optical imaging technology licensed via a strategic partnership with NuraLogix Corporation, which generates wellness and cardiovascular insights from a 30-second facial scan.
Lifesten Health firmographics
Firmographics- Name
- Lifesten Health
- Legal name
- Lifesten LLC
- Website
- https://lifestenhealth.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lifesten Health is a Rwanda-based digital health company operating an AI-powered mobile wellness platform that delivers personalized physical, mental, and nutritional health programs, cardiovascular screening, and a partner marketplace, serving individual consumers, employers, and health providers in East Africa.
- Ownership category
- akta.pro rank
Lifesten Health industry classification
Industry- Product category
- Digital Health Platform
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)
- akta.pro secondary industries
- Healthcare & Wellness Personalization (HDAAAGAI), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Health, Wellness & Patient Communities (MPACAJAL)
Keywords
Where Lifesten Health is headquartered
LocationHeadquarters
- HQ city
- Kicukiro
- HQ country
- Rwanda
- HQ region
- Africa
Offices1 record
Markets served
Lifesten Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Individual Subscriptions: Tiered subscription model for individual consumers with Freemium, Pay-as-you-go ($3/month), and Premium ($8/month) tiers. Revenue generated from monthly and annual subscriptions with varying feature access levels.
- Corporate/Workplace Wellness Programs: Annual subscription model for enterprise clients providing comprehensive workplace wellness solutions including dashboard analytics, employee engagement tools, and customized wellness plans. Priced from $119/year.
- Provider Partnership Programs: Annual partnership subscriptions for health and wellness service providers (gyms, spas, mental health professionals, nutritionists) to access Lifesten's user base and platform features. Priced from $249/year.
- Rewards and Marketplace: Rewards system where users earn points for healthy behaviors that can be redeemed for vouchers and discounts from partner wellness providers, creating a marketplace ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Freemium - Free access with basic features |
| Subscription | Monthly | Pay-as-you-go - $3/month focused wellness access |
| Subscription | Monthly | Premium - $8/month comprehensive wellness access |
| Subscription | Annual | Corporate Workplace Programs - From $119/year |
| Subscription | Annual | Provider Partnership - From $249/year |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels10 records
Lifesten Health product offering
Product offeringCore offering
Lifesten Health operates an AI-powered mobile wellness platform that delivers personalized physical, mental, and nutritional health programs through its consumer app. The platform integrates transdermal optical imaging (via NuraLogix) for 30-second cardiovascular screening, gamified wellness challenges, and a points-based rewards system redeemable with partner providers. It also offers a corporate workplace wellness program with employer dashboards and a partner channel for gyms, spas, mental health professionals, and nutritionists.
Product overview
Lifesten Health is a unified wellness platform comprising the Lifesten Health App as the core product with three pricing tiers (Freemium at $0/year, Paygo at $36/year, and Premium at $96/year), complemented by two B2B offerings: Lifesten for Workplaces ($119+/year) for corporate wellness and Lifesten for Providers ($249+/year) for health service providers. The platform integrates AI-powered cardiovascular screening via Nuralogix technology, gamified wellness challenges, a health rewards system, and community engagement features. The ecosystem approach combines individual wellness tracking with workplace programs and a partner marketplace, supported by over 84 strategic partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Lifesten Health App An AI-powered mobile wellness app that delivers personalized physical, mental, and nutritional wellness journeys with health tracking, gamified daily challenges, a points-based rewards system, and AI-powered health assessments for individual consumers. Available on Android and iOS.
- Lifesten for Workplaces Corporate workplace wellness solution providing all premium individual app features plus a workplace dashboard with real-time analytics, customized wellness plans, team challenges, and engagement reporting for employers. Priced from $119/year per organization.
- Lifesten for Providers Partner program for health and wellness service providers (gyms, fitness centers, spas, mental health professionals, nutritionists, wellness resorts) that gives them marketplace visibility, targeted marketing access, booking integration, performance analytics, and promotional tools to reach Lifesten's user base. Priced from $249/year.
Quantifiable outcome
- Reached 1.6 million+ people through health education and awareness campaigns
- +4 more outcomes
Companies that use Lifesten Health
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Lifesten Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature6 records
Lifesten Health partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered supporting and core.
- KELIN (Kenya Legal & Ethical Issues Network on FGM and Other Health Concerns)supportingKELIN invited Lifesten Health Co-Founder Ogweno Stephen to present at a two-day multi-stakeholder seminar on Digitalisation, Healthy Food Policy and NCD Prevention in Kenya. Focus on exploring digital health innovation's role in improving nutrition outcomes and supporting healthier lifestyle choices.
- Stroke Association of KenyasupportingPartnership for the 'Step Up for Stroke Walk' community health activation on May 30, 2026 in Karen, Nairobi. Combines Lifesten's digital health platform with Stroke Association's expertise in stroke awareness, survivor support, and community education.
- Stowelink FoundationsupportingPartnership for community health initiatives including the 'Step Up for Stroke Walk'. Stowelink contributes public health advocacy expertise and youth-driven health innovation capabilities.
- SynergyacoreCollaboration with Synergya focused on scaling preventive healthcare through ecosystem building. Partnership explored on Oxford Global Healthcare Leadership Voices podcast, discussing how organizations can combine technology, local insight, research, policy, and community trust to build preventive health systems.
- World Health Organization (WHO)corePartnership with WHO to power the 'Be He@lthy, Be Mobile' experience at the Africa HealthTech Summit 2025. Collaboration on digital health initiatives supporting NCD prevention and health promotion across Africa.
- NuraLogix CorporationcoreStrategic technology partnership combining NuraLogix's advanced AI-powered transdermal optical imaging technology with Lifesten's local implementation and community engagement capabilities. NuraLogix provides cardiovascular screening technology using 30-second facial scans for health insights. This partnership enabled Lifesten to scale from 300 to 11,000+ users and conduct 75,000+ screenings.
- Imanzi Counselling CentersupportingMental health partnership bringing counselling and wellness services to Lifesten users. Imanzi offers psychological health counselling including career counseling, substance abuse counseling, corporate counseling, marriage counselling, and massage therapy.
- Kuishi SmartsupportingNutritional health partnership bringing dietetics and health services to Lifesten users. Kuishi Smart provides face-to-face and virtual nutritional counselling, medical nutrition therapy plans, and expert guidance for people at risk of or living with non-communicable diseases.
- Ministry of Health RwandacoreStrategic collaboration with the Ministry of Health Rwanda for cardiovascular disease prevention initiatives and public health screening programs as part of Lifesten's government partnership approach.
- Rwanda Biomedical CentercoreImplementation partner for the Kigali Cardiovascular Diseases Challenge and related health screening activities. Enables Lifesten to conduct community-based health screenings and data collection.
- Norrsken House KigalicoreLifesten Health is based at Norrsken House Kigali, part of the Norrsken East Africa ecosystem supporting impact-driven startups. Norrsken provides office space, mentorship, and networking opportunities for high-growth ventures.
- Zone FitnesssupportingFitness partnership for wellness challenges and health promotion activities, including the Lifesten Health x Zone Fitness Steps Challenge.
- UNDP RwandasupportingLifesten Health has been featured by UNDP Rwanda highlighting the company's contribution to health innovation and sustainable development in Rwanda.
- UN WomensupportingFeatured by UN Women for advancing Generation Equality Forum commitments in Rwanda. Lifesten co-founders have participated in UN Women events on gender and digital revolution.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Lifesten Health competitors and assessment
Company assessmentDirect peers
- dacadoo: Swiss digital health scoring and wellness platform combining AI-driven health risk assessment, behavioral coaching, and insurer/employer integrations. Closely comparable to Lifesten's AI-personalized wellness app with employer channels and chronic-condition focus.
- Wellable: Corporate wellness platform offering employee engagement programs, challenges, rewards, and analytics dashboards to employers — directly mirroring Lifesten for Workplaces ($119+/year) in product, pricing model, and target buyer.
- Welltory: AI-driven health-data analytics app aggregating wearables and biometric inputs to produce personalized stress, energy, and recovery insights — analogous to Lifesten's wearable integration plus AI health-assessment pipeline.
- Headspace: Subscription mental wellness app offering guided meditation, coaching, and employer benefits — directly competing for the mental-wellness pillar of Lifesten's three-pillar offering and for the same employer benefits channel.
- Healthlane (Africa HealthTech): African preventive health platform offering health assessments and chronic-disease screening across multiple countries — an emerging peer targeting the same African consumer NCD-prevention use case as Lifesten.
Regional players
- Babyl Rwanda: Rwanda-based digital health platform providing telemedicine consultations and SMS-based medical access via partnership with the Government of Rwanda; competes for the same Rwandan consumer and ministry relationships that anchor Lifesten's NCD prevention work.
Broad incumbents
- Zipline: Drone-based medical delivery and broader digital health logistics player headquartered in Rwanda with extensive government partnerships; broader in category but draws from the same Rwandan public-health ecosystem and competes for institutional mindshare.
- Noom: Subscription behavior-change platform targeting weight management and chronic-disease prevention with AI coaching — overlapping with Lifesten's chronic-condition coaching and nutritional pillar but operating at much larger scale globally.
- Vitality Group: Global provider of employer- and insurer-sponsored wellness programs with incentives and behavior-change analytics — directly comparable GTM motion to Lifesten's workplace wellness track, albeit at much larger enterprise scale.
Emerging players
- HealthifyMe: AI-driven nutrition and fitness coaching app popular in emerging markets; comparable technology stack (AI coaching, wearable integration, paid tiers) and a similar emerging-market consumer profile to Lifesten.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lifesten Health social profiles
Digital presenceLifesten Health compliance and trust
Trust signalCompliance5 records
Lifesten Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lifesten Health leadership team
Management profileNumber of profiles
Profiles6 records
Lifesten Health funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lifesten Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lifesten Health
What does Lifesten Health do?
Lifesten Health operates an AI-powered mobile wellness platform that delivers personalized physical, mental, and nutritional health programs through its consumer app. The platform integrates transdermal optical imaging (via NuraLogix) for 30-second cardiovascular screening, gamified wellness challenges, and a points-based rewards system redeemable with partner providers. It also offers a corporate workplace wellness program with employer dashboards and a partner channel for gyms, spas, mental health professionals, and nutritionists.
Is Lifesten Health a public or private company?
Lifesten Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lifesten Health founded?
Lifesten Health was founded in 2020. It employs 1 to 10 people.
Where is Lifesten Health based?
Lifesten Health is headquartered in Kicukiro, Rwanda, in the Africa region.
How does Lifesten Health make money?
Four revenue lines are on record. Individual Subscriptions are the primary driver. The others are corporate/Workplace Wellness Programs, provider Partnership Programs and rewards and Marketplace.
Who are Lifesten Health's main competitors?
Direct peers on record are dacadoo, Wellable, Welltory, Headspace and Healthlane (Africa HealthTech). Babyl Rwanda is listed as a regional player. Broad incumbents are Zipline, Noom and Vitality Group. HealthifyMe is listed as an emerging player.
Does Lifesten Health have an API?
No public API is recorded for Lifesten Health.
What industry is Lifesten Health in?
Lifesten Health's product category is Digital Health Platform. Its primary akta.pro industry code is HLALADAD, Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN), with a secondary code of HDAAAGAI, Healthcare & Wellness Personalization. Its SIC code is 8000.