NuraLogix Corporation
NuraLogix Corporation is a Toronto-based Affective AI company that uses patented Transdermal Optical Imaging (TOI) to extract health metrics — including FDA-cleared pulse and breathing rate, contactless blood pressure, and 20-year cardiovascular risk — from a 30-second facial video, delivered via the Anura app, SDK, telehealth, white-label enterprise, and consumer hardware.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What NuraLogix Corporation does
NuraLogix Corporation is a Toronto-based Affective AI company that has built a patented contactless health-measurement platform around its Transdermal Optical Imaging (TOI) technology. Using a standard video camera and a 30-second facial scan, TOI extracts facial blood-flow information and runs it through NuraLogix's cloud-based DeepAffex engine, which applies deep learning and signal processing to predict more than 100 physiological and psychological metrics, including FDA-cleared pulse rate and breathing rate, contactless blood pressure, cardiovascular risk (up to 20 years), digital biomarkers (hypertension, diabetes, fatty liver), mental health indices, BMI, sleep quality, and a vitality/longevity score. The system is delivered as the consumer Anura app, an SDK for third-party platforms, white-label Anura Enterprise deployments, an Anura Telehealth module, a browser-based Web Measurement Service, and hardware form factors (Anura MagicMirror and the $899 Longevity Mirror).
The company serves four primary verticals — insurance, corporate wellness, telehealth, and preventive health apps — and monetizes through a mix of SDK and platform licensing, enterprise white-label and telehealth subscriptions, an API/Web Measurement Service, and direct-to-consumer hardware sales. The free Anura app functions as a top-of-funnel product-led growth asset, while a dedicated regional sales motion (North America, EMEA, APAC, plus a Hangzhou WOFE for China) closes enterprise integrations with insurance carriers, healthcare providers, retail groups, and OEMs. Validation rests on a 1,328-adult clinical study showing ~95% blood pressure accuracy versus a cuff-based monitor and on peer-reviewed publications across AHA, Springer Nature, Scientific Reports, and Frontiers journals.
NuraLogix's defensibility is anchored in a 10+ US-patent portfolio (including US 10,376,192 covering contactless blood pressure determination and US 10,117,588 for camera-based heart rate tracking), FDA 510(k) clearance for the Anura Mobile Core SDK (K263258, June 2026), ISO 13485:2016 and MDSAP certifications (June 2025), HIPAA and GDPR compliance, and a regulatory and scientific bench that includes a former FDA CDRH Director and an emeritus CSO who is a Tier 1 Canada Research Chair. As of 2021 the company had raised over $20M in cumulative funding, employed ~60 staff, and operated with named integration partners including Noom, NTT Data, Sanitas, FWD Group, Hyundai Department Store Group, Nestlé, MyFiziq, and Alula Technologies.
NuraLogix Corporation firmographics
Firmographics- Name
- NuraLogix Corporation
- Legal name
- NuraLogix Corporation
- Website
- https://nuralogix.ai
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NuraLogix Corporation is a Toronto-based Affective AI company that uses patented Transdermal Optical Imaging (TOI) to extract health metrics — including FDA-cleared pulse and breathing rate, contactless blood pressure, and 20-year cardiovascular risk — from a 30-second facial video, delivered via the Anura app, SDK, telehealth, white-label enterprise, and consumer hardware.
- Ownership category
- akta.pro rank
NuraLogix Corporation industry classification
Industry- Product category
- Contactless Health Monitoring Software
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration) (HLACAPAI)
- akta.pro secondary industries
- Facial Recognition & Biometrics (HDAAAEAC), Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL)
Keywords
Where NuraLogix Corporation is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
NuraLogix Corporation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- SDK Licensing: Software Development Kit licensing for mobile (Android, iOS) and desktop (Windows, Linux, MacOS) platforms, enabling third-party integration of AI-powered health measurement technology into existing applications and devices.
- Enterprise White-Label Solutions: Anura Enterprise platform allowing brands to deliver comprehensive health insights under their own brand, powered by NuraLogix technology with customization options for seamless integration.
- Telehealth Platform Licensing: Anura Telehealth platform licensing for healthcare providers enabling real-time vital sign assessment during video consultations.
- Longevity Mirror Hardware Sales: Sale of Longevity Mirror device - a tabletop smart mirror priced at $899 that assesses health metrics from facial blood flow analysis for consumer wellness monitoring.
- Technology Integration Partnerships: Licensing technology to partners like Noom for integration into their platforms, such as Noom's AI Face Scan feature powered by NuraLogix technology.
- B2B API/Web Measurement Service: Anura Web Measurement Service (WMS) providing API access to health measurement capabilities for web-based integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Longevity Mirror Device |
| Freemium | Monthly | Anura Consumer App |
| Subscription | Annual | Enterprise/SDK Solutions |
Go-to-market motion6 records
Distribution channels6 records
Marketing channels6 records
NuraLogix Corporation product offering
Product offeringCore offering
NuraLogix develops and licenses the DeepAffex Affective AI platform, which uses patented Transdermal Optical Imaging (TOI) technology to derive vital signs and health-risk indicators from a 30-second facial video captured on any standard camera. The company sells this capability through the Anura consumer and enterprise app, Anura Telehealth for video consultations, the Anura Web Measurement Service, a cross-platform Software Development Kit, and two hardware devices (Anura MagicMirror and Longevity Mirror). The offering is FDA 510(k) cleared for contactless Pulse Rate and Breathing Rate measurement and is targeted at insurance, healthcare, telehealth, corporate wellness, OEM, and consumer use cases.
Product overview
NuraLogix offers a platform-plus-modules architecture centered on its DeepAffex® cloud-based Affective AI engine. The core product is the Anura® app, which delivers FDA-cleared contactless vital sign measurements via smartphone camera in 30 seconds. This platform is extended through multiple modules: Anura® Enterprise (white-label deployment), Anura® Telehealth (video consultation integration), and Anura® Web Measurement Service (browser-based access). Hardware products include the Anura® MagicMirror™ smart mirror and the Longevity Mirror™ ($899 longevity assessment device). The Software Development Kit (SDK) enables third-party integration across mobile (Android/iOS) and desktop (Windows/Linux/MacOS) platforms. The technology is built on proprietary Transdermal Optical Imaging (TOI™) that extracts facial blood flow information from standard video cameras to predict over 100 health and wellness insights including cardiovascular risk, diabetes risk, and physiological age.
Differentiator
Problem solved
Functional benefit
Brands
- Anura®: Primary consumer health monitoring app using AI and facial analysis to measure vital signs and health metrics via smartphone camera
- DeepAffex®
- Anura® MagicMirror™
- Anura® Telehealth
- Anura® Enterprise
- Longevity Mirror™
- Transdermal Optical Imaging (TOI™)
- Affective AI™
Products and services
- Anura Mobile and web application that uses a smartphone, tablet, laptop, or kiosk camera to measure vital signs and over 100 health and wellness insights via facial blood flow analysis in 30 seconds; FDA-cleared for contactless pulse rate and breathing rate measurement.
- Anura Enterprise White-label solution that enables partners to deliver comprehensive health insights under their own brand using NuraLogix's DeepAffex technology, ready to scale and fast to implement.
- Anura Telehealth Platform enabling real-time health insights during video consultation sessions, helping healthcare providers assess vital signs early and deliver more informed, connected, and proactive care during telehealth appointments.
- Anura MagicMirror World's first smart MagicMirror that analyzes facial blood flow to reveal health insights and condition likelihood assessments without wearables or contact, using a mirror-like device.
- Longevity Mirror Home wellness device that uses AI and facial analysis to predict users' future health risks up to 20 years ahead; captures facial videos for 30 seconds to generate wellness indicators and personalized health recommendations; priced at $899.
- Anura Web Measurement Service (WMS) Web-based vital sign measurement service enabling health assessments through web browsers and PC cameras, providing API access to health measurement capabilities for web-based integrations.
- DeepAffex Software Development Kit (SDK) SDK that enables integration of AI-powered health measurement technology into existing mobile apps, web platforms, consumer electronics, and home appliances; supports Android, iOS, Windows, Linux, and MacOS with automatic product updates.
Quantifiable outcome
- 95% blood pressure measurement accuracy compared to traditional cuff-based monitor in study of 1,328 adults
- +4 more outcomes
Companies that use NuraLogix Corporation
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
NuraLogix Corporation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
NuraLogix Corporation partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- NoomcoreNuraLogix partnered with Noom to launch AI Face Scan feature, enabling Noom users to access accessible, real-time health screening through a simple smartphone selfie. Face Scan uses remote photoplethysmography to estimate biological age, vital signs, and metabolic health indicators in 30 seconds.
- NestlécoreNestlé and Hyundai Department Store Group deployed Anura MagicMirror in Korea, bringing AI healthcare innovation to Korean consumers through mirror-based health insights when face is projected on the device for 30 seconds.
- Hyundai Department Store GroupcorePartnered with Nestlé to deploy Anura MagicMirror at Hyundai Department Store Group locations in Korea, analyzing measured information and blood pressure in about 10 seconds.
- Alula TechnologiescoreAlula Technologies, a global leader in advanced technology solutions for insurance, employee benefits, and healthcare, integrated NuraLogix's quick, non-invasive health measurements into their digital platforms.
- Telepass and NeocogitaminorTelepass and Neocogita (Italian neuroscience and wellbeing company) signed agreement for distribution of Anura in Italy to all Telepass customers.
- 5-HT Digital Innovation HubminorNuraLogix partnered with 5-HT, a digital hub connecting innovative startups with successful global health players and champions.
- FWD GroupcoreFWD Group introduced omne app for changing the way people feel about insurance, integrating Anura contactless health and wellness measurement technology.
- NTT DatacoreNTT Data began providing Vitals Measurement Service on commercial basis from January 2022 as a new function of its cloud-based health management solution Health Data Bank.
- SanitascoreSanitas (second largest medical insurance company in Spain, founded 1954) launched BluaU app with Anura technology, allowing users to take vital sign measurements with a 30-second video selfie, connected to Sanitas network of 3,000+ healthcare professionals across 35 specialties.
- MyFiziqcorePartnership to develop CompleteScan - world's first total health screen from a mobile phone combining NuraLogix TOI technology with MyFiziq's dimensioning technology, providing blood pressure, stress levels, heart rate, HRV, respiratory rates, emotion, body fat, and disease risk assessments.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
NuraLogix Corporation competitors and assessment
Company assessmentOthers
- Teladoc Health: Largest independent telehealth platform in the U.S., a logical distribution/partner channel for Anura Telehealth as well as a potential competitor for integrated virtual-care vitals.
Broad incumbents
- Omron Healthcare: Global incumbent in blood pressure and vital-sign monitoring devices, including connected/IFTTT blood-pressure cuffs; comparable as an established channel for vital-sign workflows that NuraLogix targets via contactless alternative.
- AliveCor (KardiaMobile): FDA-cleared ECG and remote cardiac-monitoring platform sold into consumer and clinical workflows; comparable because it competes for the same cardiology/insurance and telehealth vitals budget with a clinical regulatory lead in cardiac measurement.
- Samsung Health: Owns a consumer health SDK and Galaxy Watch biometrics stack used across millions of devices; a comparable broad platform incumbent with on-device vitals and potential to layer similar AI-driven insights.
- Google Fit / Fitbit: Provides consumer health/wellness platforms (Fitbit devices and Google Health AI) with heart-rate, sleep and respiratory features; comparable broad incumbent for consumer health insights and wellness data aggregation.
- Apple (Apple Watch / Health): Bundles heart-rate, ECG, blood-oxygen and emerging sensor-driven vitals into a default consumer platform; comparable as the platform-level incumbent whose camera/sensor stack can absorb rPPG-style capabilities over time.
Direct peers
- Binah.ai: Israel-based company offering contactless health-vitals measurement from facial video on smartphones, laptops and tablets — same core product category and target use cases (insurance wellness checks, telehealth) as NuraLogix.
- Withings: Connected-health device maker (smart scales, watches, blood pressure monitors) targeting consumer wellness and remote patient monitoring; comparable because both bridge consumer hardware with cloud health-insights subscription services.
Emerging players
- Hume AI: Applies AI to video/voice for emotion and physiological inference; overlaps with NuraLogix's Affective-AI thesis and could expand into health-vitals models, making it an emerging adjacent player in expressive-computing applied to health.
- Ada Health: AI symptom-assessment and digital-health navigation platform sold into insurers, providers and telehealth — comparable as an emerging AI-health workflow seller that competes for the same enterprise integration budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NuraLogix Corporation social profiles
Digital presenceNuraLogix Corporation compliance and trust
Trust signalCompliance6 records
NuraLogix Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
NuraLogix Corporation leadership team
Management profileNumber of profiles
Profiles16 records
NuraLogix Corporation subsidiaries and ownership
Company hierarchySubsidiaries1 record
NuraLogix Corporation funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NuraLogix Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NuraLogix Corporation
What does NuraLogix Corporation do?
NuraLogix develops and licenses the DeepAffex Affective AI platform, which uses patented Transdermal Optical Imaging (TOI) technology to derive vital signs and health-risk indicators from a 30-second facial video captured on any standard camera. The company sells this capability through the Anura consumer and enterprise app, Anura Telehealth for video consultations, the Anura Web Measurement Service, a cross-platform Software Development Kit, and two hardware devices (Anura MagicMirror and Longevity Mirror). The offering is FDA 510(k) cleared for contactless Pulse Rate and Breathing Rate measurement and is targeted at insurance, healthcare, telehealth, corporate wellness, OEM, and consumer use cases.
Is NuraLogix Corporation a public or private company?
NuraLogix Corporation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NuraLogix Corporation founded?
NuraLogix Corporation was founded in 2015. It employs 51 to 100 people.
Where is NuraLogix Corporation based?
NuraLogix Corporation is headquartered in Toronto, Canada, in the North America region.
How does NuraLogix Corporation make money?
Six revenue lines are on record. SDK Licensing is the primary driver. The others are enterprise White-Label Solutions, telehealth Platform Licensing, longevity Mirror Hardware Sales, technology Integration Partnerships and B2B API/Web Measurement Service.
Who are NuraLogix Corporation's main competitors?
Teladoc Health is listed as an others. Broad incumbents are Omron Healthcare, AliveCor (KardiaMobile), Samsung Health, Google Fit / Fitbit and Apple (Apple Watch / Health). Direct peers are Binah.ai and Withings. Emerging players are Hume AI and Ada Health.
Does NuraLogix Corporation have an API?
Yes. DeepAffex Software Development Kit (SDK) enables integration into existing platforms or development of custom software applications. Supports Mobile (Android and iOS), Desktop (Windows, Linux, MacOS) platforms. Product updates are automatically installed for access to recent features. Provides flexibility to customize user experience for seamless integration into customer journeys. Developer documentation is at nuralogix.ai/get-in-touch.
What industry is NuraLogix Corporation in?
NuraLogix Corporation's product category is Contactless Health Monitoring Software. Its primary akta.pro industry code is HLACAPAI, Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration), with a secondary code of HDAAAEAC, Facial Recognition & Biometrics. Its NAICS code is 334510 and its SIC code is 3845.