Sea Gull Lighting Products LLC

What Sea Gull Lighting Products LLC does

Sea Gull Lighting Products LLC is a U.S.-based decorative and functional lighting manufacturer founded in 1919 by Henry Siegel in Philadelphia, PA and now headquartered at 7400 Linder Ave, Skokie, Illinois. The company operates as a brand under Generation Lighting (part of Generation Brands) and produces a broad portfolio spanning indoor lighting (chandeliers, ceiling fans, ceiling lights, pendants, recessed lights, wall/bath fixtures, under-cabinet lighting) and outdoor lighting (address lights, landscape, pendants, post lanterns, spot lights, wall lanterns), with parallel categories for LED, ENERGY STAR-certified, and California Title 24-compliant fixtures. Its product portfolio includes more than 60 collections (e.g., Lemont, Oslo, Vinton, New Castle) and spans over 3,000 damp-rated SKUs, with technical differentiators including LED-integrated and LED-convertible fixtures (e.g., 9W/800-lumen modules), mouth-blown artisan glass, and wet-location-rated outdoor fixtures. The business sells exclusively through third-party channels, including independent local lighting dealers, authorized online retailers, and an international distributor network accessed via a store finder, supported by trade-show presence (Dallas Lightovation) and a multi-platform digital marketing footprint. Revenue is generated through one-time hardware sales of fixtures and related components at price points set by dealers and online retailers; no direct-to-consumer e-commerce or subscription pricing model is operated.

Name

Sea Gull Lighting Products LLC

Legal name

Sea Gull Lighting Products LLC

Website

https://seagulllighting.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Residential and Commercial Lighting Fixtures

NAICS

Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)

akta.pro secondary industries

Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

Keywords

• Residential lighting fixtures
• Commercial lighting products
• LED ceiling fans
• Energy efficient lighting
• Outdoor landscape lighting

Headquarters

HQ city

Skokie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lighting Fixtures and Hardware Sales: One-time sales of lighting fixtures including chandeliers, pendants, wall/bath lights, ceiling fans, outdoor lighting, and related hardware components. Products are sold through distributors, dealers, and online channels.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Sea Gull Lighting Products LLC designs, manufactures, and supplies decorative and functional indoor and outdoor lighting fixtures and ceiling fans for residential and commercial applications. The product portfolio spans chandeliers, pendants, ceiling fans, ceiling lights, recessed lights, wall/bath lights, under-cabinet lighting, outdoor wall lanterns, post lanterns, landscape lighting, and spot lights, with extensive ENERGY STAR-certified LED options and California Title 24 compliant models. Products are sold through independent lighting dealers, authorized online retailers, and international distributors under the Sea Gull Lighting and Sea Gull Collection brands.

Product overview

Sea Gull Lighting Products LLC is a manufacturer and supplier of decorative and functional lighting and ceiling fan products for residential and commercial applications. Their product portfolio includes multiple collections (Lemont, Oslo, Vinton, New Castle) organized across indoor lighting categories such as chandeliers, ceiling fans, ceiling lights, pendant lighting, recessed lights, wall/bath lights, and under cabinet lighting, as well as outdoor lighting including address lights, landscape lighting, spot lights, wall lanterns, and post lanterns. Many products offer ENERGY STAR certification and California Title 24 compliance. The company also provides LED lighting options and Traverse smart lighting solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Lemont Collection A transitional-style lighting collection featuring chandeliers (nine-light, six-light, five-light, three-light), pendants in five sizes, flush and semi-flush ceiling fixtures, and one-light to four-light wall/bath fixtures, available in both incandescent and ENERGY STAR-qualified LED lamping, with all fixtures California Title 24 compliant. Designed for residential and commercial decorative applications.
• Oslo Collection A contemporary and minimalist lighting collection with sleek design and smooth, clean lines, featuring Opal Etched glass and handcrafted mouth-blown glass components. Includes chandeliers, pendants, wall/bath fixtures, and island pendants for residential and commercial applications.
• Vinton Collection A traditional-style lighting collection featuring iron forms and casual styling available in multiple finishes, including wall/bath sconces with etched white inside glass shades. Fixtures may be mounted in up or down positions.
• New Castle Collection A collection of outdoor wall lanterns with petite proportions and transitional accents, featuring satin etched glass panels. ENERGY STAR qualified with LED lighting, designed for versatile exterior residential and commercial applications.
• Indoor Lighting A comprehensive range of indoor lighting including chandeliers, ceiling fans, ceiling lights, pendant lighting, recessed lights, wall/bath lights, and under cabinet lighting for residential and commercial applications.
• Outdoor Lighting Outdoor lighting solutions including address lights/signs, ceiling fans, ceiling lighting, landscape lighting, pendants, post lanterns, spot lights, and wall lanterns designed for exterior environments with damp and wet location ratings.
• LED Lighting Energy-efficient LED lighting products available throughout the product line, including ENERGY STAR qualified LED lamping options for residential and commercial decorative and functional applications.
• ENERGY STAR Lighting Products meeting ENERGY STAR energy efficiency standards for qualified light fixtures, marked with the ENERGY STAR badge for reduced power consumption.
• California Title 24 Lighting Lighting products compliant with California Title 24 energy efficiency standards for residential and commercial applications, marked with the Title 24 badge.
• Traverse Smart Lighting Smart lighting solutions integrated within the Sea Gull Lighting product line for residential and commercial applications.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Generation LightingcoreOthersGeneration Lighting is the parent brand of Sea Gull Lighting. The Sea Gull Lighting website displays Generation Lighting branding and indicates that all content including photographs are the property of Generation Lighting. Sea Gull Lighting operates as a brand under the Generation Lighting portfolio.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kichler Lighting: Kichler produces a broad portfolio of decorative and landscape lighting, ceiling fans, and smart lighting. Comparable in product breadth, professional/specifier focus, and dealer-led distribution, with strong ENERGY STAR positioning.
• Crystorama: Crystorama specializes in decorative lighting including chandeliers, pendants, and wall/bath fixtures, distributed through lighting showrooms. Comparable in decorative-style portfolio and showroom-driven go-to-market.
• Progress Lighting: Progress Lighting manufactures residential and commercial decorative lighting fixtures including chandeliers, pendants, and outdoor lighting — directly overlapping Sea Gull's core indoor/outdoor product portfolio and dealer-channel distribution model.
• Westinghouse Lighting: Westinghouse Lighting manufactures residential lighting fixtures and ceiling fans with mass-market and online retailer distribution. Comparable on indoor/outdoor residential fixture assortment and energy-efficient product lines.
• Feit Electric: Feit Electric manufactures LED bulbs and integrated lighting fixtures for residential and commercial use with strong retail and e-commerce distribution. Overlaps with Sea Gull on ENERGY STAR LED offerings and ceiling/fixture categories.
• Hunter Fan Company: Hunter is a major manufacturer of ceiling fans and residential lighting fixtures sold through dealers and retailers. Overlaps with Sea Gull on the ceiling fan category and decorative indoor lighting portfolio.
• Maxim Lighting: Maxim Lighting manufactures indoor and outdoor decorative and functional lighting fixtures serving residential and commercial markets. Direct competitor on fixture assortment, dealer distribution, and energy-efficient product positioning.
• Hinkley Lighting: Hinkley is a residential and commercial decorative lighting manufacturer with chandeliers, pendants, and outdoor lanterns. Closely comparable on style-driven collections, dealer distribution, and professional specifier relationships.

Broad incumbents

• Acuity Brands (Lithonia Lighting): Acuity Brands is a large lighting and building solutions conglomerate whose Lithonia Lighting brand covers commercial and industrial luminaires. Comparable as a broad incumbent across commercial lighting categories overlapping Sea Gull's commercial segment.
• Visual Comfort & Co. Visual Comfort is a large decorative lighting portfolio company operating multiple brands through showroom channels — including the parent context that links Sea Gull's Generation Lighting. Comparable on premium decorative positioning and pro-specifier focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SeaGullLighting
• YouTubeyoutube.com/channel/UCDqdMajls4Kr8OFO52kNYvw
• Facebookfacebook.com/SeaGullLighting
• Instagraminstagram.com/seagulllighting_official
• Pinterestpinterest.com/seagulllighting
• LinkedInlinkedin.com/company/sea-gull-lighting-products-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea Gull Lighting Products LLC