Neuropeak Pro

What Neuropeak Pro does

Neuropeak Pro, LLC is a private consumer health technology company headquartered in Grand Rapids, Michigan, founded in 2016. The company targets athletes, executives, and individuals seeking to improve focus, stress regulation, and physical performance through heart rate variability (HRV) monitoring and structured breathwork training. The core offering is the NTEL BELT, a wearable breathing and HRV training device, paired with the Neuropeak Pro mobile application on iOS and Android.

The integrated hardware-software stack captures real-time biometric data and delivers guided biofeedback protocols. Neuropeak Pro has extended its platform through a partnership with Myndlift to integrate neurofeedback (EEG-based) capabilities, broadening the technology surface beyond HRV and respiration. The product surface includes sport-specific programming, notably Golf Performance Coaching tailored for a high-spend athlete segment.

Neuropeak Pro operates a direct-to-consumer business model with diversified revenue streams: hardware unit sales of the NTEL BELT at $299, a Performance Partner program priced at $449, the Elite Brain Performance Training Program priced at $2,999, and Golf Performance Coaching programs priced between $1,350 and $3,550. Distribution is augmented by a wholesale program and a Performance Partner practitioner network. The company is led by Elyse Kemmerer White as Chief Science Officer and operates with 1–10 employees, indicating an early-stage operating scale relative to its multi-product ambitions.

Name

Neuropeak Pro

Legal name

Neuropeak Pro, LLC

Website

https://neuropeakpro.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Neuropeak Pro is a Grand Rapids, Michigan-based consumer health technology company that sells the NTEL BELT HRV and breathwork wearable, a companion mobile app, and premium coaching programs targeting athletes and performance-oriented individuals.

Ownership category

akta.pro rank

Product category

Wearable Breathing Training Technology

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

akta.pro secondary industries

Online/Remote Personal Training & Programming (HSADAAAM), Strength & Conditioning Personal Training (HSADAAAB), Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

Keywords

• Breathing training devices
• Heart rate variability monitoring
• Wearable biometric sensors
• Neurofeedback training programs
• Performance coaching services

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Hardware Sales (NTEL BELT): Sale of the NTEL BELT physical device - a wearable breathing and HRV sensor that is the core product for precision breathing training. One-time purchase with free shipping within the US.
2. Premium App Subscription: Neuropeak Pro Premium mobile app membership providing access to video instruction, precision breathing training sessions, HRV monitoring, coaching content, and progress tracking. Bundled free with NTEL BELT purchase with additional subscription options.
3. Elite Training Program: 3-month comprehensive Brain Performance Training program including one-on-one coaching, neurofeedback equipment, NTEL BELT, and unlimited independent training sessions.
4. Golf Performance Coaching: Tiered golf-specific coaching programs (4, 8, 12 session programs) leveraging tour-proven breathing frameworks for mental performance under pressure, led by Andy Matthews.
5. Performance Partner Certification: Performance Partner program ($349) offering NTEL BELT certification, device, 1-year premium membership, team dashboard access, and commission on NTEL BELT sales to partner's network.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Neuropeak Pro designs, sells, and supports the NTEL BELT, a Bluetooth-enabled wearable breathing training device that pairs with the Neuropeak Pro mobile app to deliver real-time breathing pattern and Heart Rate Variability (HRV) monitoring for stress self-regulation and performance improvement. The company also offers paid coaching programs—an Elite Brain Performance Training Program and tiered Golf Performance Coaching programs—plus a Performance Partner certification and reseller program that enables coaches and trainers to integrate the device into their client services.

Product overview

Neuropeak Pro offers a suite of performance training products centered on its proprietary NTEL BELT device—a Bluetooth-enabled wearable that measures breathing patterns and heart rate variability (HRV) in real-time. The core offering combines the NTEL BELT hardware with the Neuropeak Pro mobile app, which guides users through precision breathing training sessions and displays their physiological metrics. Additional offerings include the Elite Brain Performance Training Program (a 3-month coaching program with neurofeedback equipment), the Performance Partner Program (certification and reseller partnership), the Level 1 NTEL BELT Certification Course, the Team Dashboard, and specialized Golf Performance Coaching programs. The product architecture is device-plus-software with optional coaching services and professional certification modules.

Differentiator

Problem solved

Functional benefit

Brands

• NTEL BELT: The NTEL BELT is a real-time breathing and Heart Rate Variability (HRV) training device designed to help unlock peak performance through better, more intentional breathing.

Products and services

• NTEL BELT Hardware wearable that measures breathing patterns and heart rate variability (HRV) in real time and streams data to the Neuropeak Pro mobile app via Bluetooth to help users learn diaphragmatic breathing and self-regulate stress, intended for athletes, performers, and health-conscious individuals.
• Neuropeak Pro App Mobile app for iOS and Android that pairs with the NTEL BELT to run guided precision breathing training sessions, monitor HRV in real time, display breathing pattern visualization, and deliver video instruction from world-class athletes and coaches.
• Elite Brain Performance Training Program 3-month comprehensive training program combining one-on-one video coaching with a performance coach, neurofeedback training equipment, and the NTEL BELT, including an orientation, six coaching sessions, evaluations, and unlimited independent training sessions.
• Performance Partner Program Certification and reseller partnership program that provides coaches, trainers, and PGA professionals with Level 1 NTEL BELT Certification, a device, 1-year Premium Membership, team dashboard access, VIP support, and the ability to earn commission on NTEL BELT sales.
• Golf Performance Coaching Tiered golf-specific coaching programs (4, 8, and 12 sessions) led by Andy Matthews, applying tour-proven precision breathing frameworks to manage nerves, sharpen focus, and build mental performance under pressure for golfers from recreational players to tour professionals.

Quantifiable outcome

• Users who trained with the NTEL BELT increased their breathing consistency by 29.4% after 200 minutes of cumulative training

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• MyndliftcoreTechnology or IntegrationMyndlift is used to provide neurofeedback training services. Personal information gathered through the Myndlift app is subject to Myndlift's Privacy Policy. This is a critical technology integration for delivering neurofeedback components of Neuropeak Pro's training programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Garmin: Garmin's sports watches include HRV, breathing, and stress-tracking features integrated with broader fitness ecosystems. It is a broad incumbent in athlete wearables and overlaps with the NTEL BELT's performance and HRV use cases across running, golf, and multisport.
• Fitbit (Google): Fitbit devices and the Fitbit Premium subscription offer HRV, stress, breathing, and sleep features. It is a broad incumbent in the consumer wellness wearable category and overlaps with Neuropeak Pro on core biofeedback and coaching experiences.
• Apple (Apple Watch): Apple Watch includes HRV, mindfulness, and breathing-session features within a general-purpose smartwatch. It is a broad incumbent that competes indirectly with Neuropeak Pro for stress-management and breathing attention from the same consumer base.

Direct peers

• Breathwrk: Breathwrk is a breathing-training app that targets stress, sleep, athletic performance, and HRV improvement. While software-only, it competes for the same consumer use cases and could be paired with or substitute for a portion of Neuropeak Pro's app-based training.
• WHOOP: WHOOP is a wearable strap with a subscription model focused on HRV, recovery, and strain tracking. It is the closest direct competitor to Neuropeak Pro's NTEL BELT, combining a hardware sensor with a coaching app and a recurring fee, and competes for the same elite-athlete and health-conscious consumer.
• Apollo Neuro: Apollo Neuro makes a wearable that delivers gentle vibrations to influence the nervous system, marketed for stress, sleep, and focus. It competes directly with the NTEL BELT in the niche of consumer biofeedback hardware for stress and performance.
• Muse: Muse is a neurofeedback headband paired with a subscription app for meditation, focus, and sleep. It overlaps with Neuropeak Pro's brain-performance and Elite training positioning and is sold through the same direct-to-consumer, hardware-plus-app model.
• Oura: Oura sells a smart ring that tracks HRV, sleep, and readiness, paired with a subscription. Like Neuropeak Pro, it monetizes a hardware device through a recurring app membership and targets performance- and wellness-oriented consumers including professional athletes.

Emerging players

• Calm: Calm is a subscription app for meditation, sleep, and breathing exercises. While software-only, it addresses overlapping mental-performance and stress-management outcomes and competes for the same attention and subscription dollars Neuropeak Pro targets with its Premium app tier.
• Sensate: Sensate is a consumer stress-reduction device that uses bone-conduction audio and vagal nerve stimulation paired with an app. It is a smaller emerging player in the same biofeedback-for-stress category as the NTEL BELT, with comparable positioning and price point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/neuropeakpro
• Xx.com/neuropeakpro
• LinkedInlinkedin.com/company/neuropeak-pro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neuropeak Pro