Unbox Social
Unbox Social is a unified social media analytics and management platform serving marketing teams, brands, and agencies. It integrates analytics, competitor tracking, influencer tracking, and scheduling across Instagram, Facebook, Twitter, and YouTube via tiered SaaS subscriptions starting at $9/month.
- Company typePrivate
- Founded2015
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Unbox Social does
Unbox Social is a unified social media analytics and management platform operated by Icekube Media Private Limited and headquartered in Mumbai, India. The platform integrates four core modules — Social Media Analytics, Competition Tracking, Influencer Tracking, and Scheduling and Publishing — covering Instagram, Facebook, Twitter, and YouTube through native API integrations. Its technology stack aggregates cross-platform engagement metrics, audience demographics, sentiment signals, Share of Voice benchmarks, and Brand Score rankings into a single dashboard, with automated reporting exportable to PDF, PPT, and XLS formats.
The platform serves marketing teams, brands, and agencies through a self-serve product-led growth model, offering a 14-day free trial and four subscription tiers ranging from $9/month (Unbox Starter, 1 user, 2 profiles) to $99/month (Unbox Enterprise, 30 users, 48 competitor groups), with annual plans offering 20% savings. It claims a customer base of 2,000+ brands including Unilever, L'Oréal, Disney, Kohler, and Red Bull. The company was co-founded in 2015 (with one source citing 2018) by Vinay Anand and operates with 51-100 employees. No external funding rounds, acquisitions, or institutional investment have been disclosed in available data, indicating a likely bootstrapped or founder-financed operating model.
Unbox Social firmographics
Firmographics- Name
- Unbox Social
- Legal name
- Icekube Media Private Limited
- Website
- https://unboxsocial.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Unbox Social is a unified social media analytics and management platform serving marketing teams, brands, and agencies. It integrates analytics, competitor tracking, influencer tracking, and scheduling across Instagram, Facebook, Twitter, and YouTube via tiered SaaS subscriptions starting at $9/month.
- Ownership category
- akta.pro rank
Where Unbox Social is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Unbox Social business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue: Unbox Social generates revenue through tiered monthly and annual subscription plans. Plans range from $7-$79 annually or $9-$99 monthly depending on features and user limits. The company offers a 14-day free trial for all plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unbox Starter - For individuals and small brands, 1 user, 2 social profiles, 3 reports |
| Subscription | Monthly | Unbox Basic - 6 users, 10 social profiles |
| Subscription | Monthly | Unbox Pro - For small to medium brand teams and agencies, 8 users, 20 social profiles |
| Subscription | Monthly | Unbox Enterprise - Best for agencies, 30 users, 48 social profiles |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Unbox Social product offering
Product offeringCore offering
Unbox Social provides a unified SaaS platform for measuring and managing social media performance across Instagram, Facebook, Twitter, and YouTube. Its core modules cover social media analytics, competition tracking, influencer tracking, and post scheduling/publishing, delivered through tiered monthly and annual subscriptions starting at $9 per month.
Product overview
Unbox Social is a unified social media management platform offering four integrated modules: Social Media Analytics (core reporting and metrics), Competition Tracking (competitive benchmarking), Influencer Tracking (influencer marketing), and Scheduling and Publishing (post management). Platform-specific analytics tools for Instagram, Facebook, Twitter, and YouTube provide granular insights for each network. The platform is available across four pricing tiers (Starter, Basic, Pro, Enterprise) scaling from 1 user/2 profiles to 30 users/48 competitor groups, enabling brands and agencies to measure performance, analyze competitors, manage influencer campaigns, and schedule posts from a single dashboard.
Differentiator
Problem solved
Functional benefit
Companies that use Unbox Social
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Unbox Social technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Unbox Social partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights4 records
Unbox Social competitors and assessment
Company assessmentDirect peers
- Sprout Social: Public social media management platform combining publishing, analytics, listening, and influencer tools for brands and agencies — same core modules as Unbox Social, same target buyers (marketing teams, brands, agencies), and similar self-serve plus enterprise hybrid GTM.
- Hootsuite: Long-established social media management suite covering scheduling, analytics, and listening across major networks. Closely overlaps Unbox Social's four-pillar offering (analytics, competition, influencer, publishing) and serves the same brand/agency buyers.
- Buffer: Self-serve social media publishing and analytics tool with tiered subscription pricing aimed at SMBs and creators. Highly comparable to Unbox Social's PLG, $9–$99/mo pricing model, and starter-tier positioning.
- SocialPilot: SMB and agency-focused social media management and analytics platform with similar tiered subscription, scheduling, and reporting features. Competes head-on for Unbox Social's Pro and Enterprise agency tiers.
- Zoho Social: Part of the broader Zoho suite, Zoho Social offers publishing, monitoring, and analytics for SMBs and agencies on a tiered subscription model — direct overlap with Unbox Social's analytics-and-publishing wedge.
Broad incumbents
- Sprinklr: Enterprise-grade customer experience management platform with a deep social media management and analytics suite. Targets the same enterprise buyers (including Unilever-class logos) that Unbox Social serves, with significantly broader scope and capital.
- Brandwatch (now part of Cision): Consumer intelligence and social listening platform with strong competitive benchmarking and sentiment/Share-of-Voice analytics — overlapping closely with Unbox Social's Competition Tracking and Sentiment modules, but sold primarily to larger enterprise and agency clients.
- Emplifi (formerly Socialbakers): Unified CX and social media marketing platform with analytics, influencer, and publishing capabilities. Comparable to Unbox Social across multiple modules but sold primarily to mid-market and enterprise brands.
- Talkwalker: AI-powered consumer intelligence and social listening platform with strong sentiment and benchmarking features. Directly comparable to Unbox Social's sentiment analysis and competition tracking modules, but oriented toward larger brands and agencies.
Emerging players
- Keyhole: Social media analytics and influencer tracking platform with strong hashtag tracking and campaign reporting — overlaps with Unbox Social's analytics and influencer modules, and is a frequent alternative considered by the same SMB/agency buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Unbox Social social profiles
Digital presenceUnbox Social compliance and trust
Trust signalCompliance1 record
Unbox Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unbox Social leadership team
Management profileNumber of profiles
Profiles1 record
Unbox Social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unbox Social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unbox Social
What does Unbox Social do?
Unbox Social provides a unified SaaS platform for measuring and managing social media performance across Instagram, Facebook, Twitter, and YouTube. Its core modules cover social media analytics, competition tracking, influencer tracking, and post scheduling/publishing, delivered through tiered monthly and annual subscriptions starting at $9 per month.
Is Unbox Social a public or private company?
Unbox Social is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unbox Social founded?
Unbox Social was founded in 2015. It employs 51 to 100 people.
Where is Unbox Social based?
Unbox Social is headquartered in Mumbai, India, in the Asia region.
How does Unbox Social make money?
One revenue line is on record: subscription Revenue.
Who are Unbox Social's main competitors?
Direct peers on record are Sprout Social, Hootsuite, Buffer, SocialPilot and Zoho Social. Broad incumbents are Sprinklr, Brandwatch (now part of Cision), Emplifi (formerly Socialbakers) and Talkwalker. Keyhole is listed as an emerging player.
Does Unbox Social have an API?
No public API is recorded for Unbox Social.