SocialPilot
SocialPilot is a bootstrapped SaaS platform that lets marketing agencies and brands publish, schedule, analyze, and manage reviews across 10+ social networks, serving 13,500+ customers worldwide via tiered subscription pricing and an AI-augmented feature set.
- Company typePrivate
- Founded2014
- HeadquartersWalnut, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What SocialPilot does
SocialPilot Technologies Inc. is a privately held social media management software company founded in 2014, headquartered in Lewes, Delaware (with operating presence tied to Walnut, CA), serving a base of 13,500+ customers worldwide and accumulating 5B+ posts published through the platform. Its core offering is a unified SaaS dashboard that enables marketing agencies and brands to publish, schedule, engage with audiences, generate analytics, and manage reviews across 10+ social networks including Facebook, Instagram, TikTok, LinkedIn, X, YouTube, Pinterest, Threads, Bluesky, and Google Business Profile. The platform is built around a set of differentiated modules — AI Pilot (generative content for captions and hashtags), AI Scheduler (per-account engagement-data-driven posting time recommendations), Bulk Scheduling (up to 500 posts at once), Content Library, White Label Solution, the Review Management suite (generation, response, marketing), and an MCP Server for AI-agent-driven workflow automation — supported by 21+ third-party integrations (Canva, Zapier, Shopify, Slack, Google Drive, Dropbox, Box, Unsplash, Bitly, WordPress, Feedly, Google Analytics).
The business model is a tiered SaaS subscription (monthly and annual billing, 14-day free trial, self-serve onboarding with optional demo and White Label sales motion) priced materially below Hootsuite, Buffer, and Sprout Social according to published customer testimonials. Go-to-market combines product-led growth through the website and a free-tools content funnel, multi-language website presence in six languages for international expansion, and an enterprise field-sales motion targeting agencies managing 100+ accounts via White Label, concierge onboarding, and dedicated account management. Customer segments span agencies (primary), small and medium brands, multi-location brands, SaaS platforms (via White Label integration), e-commerce, professional services, local services, and non-profits. The company is bootstrapped with no disclosed venture or private equity funding rounds, leadership is held by co-founders Jimit Bagadiya (CEO) and Tejas Mehta, and headcount sits in the 101–250 range.
SocialPilot firmographics
Firmographics- Name
- SocialPilot
- Legal name
- SocialPilot Technologies Inc.
- Website
- https://socialpilot.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SocialPilot is a bootstrapped SaaS platform that lets marketing agencies and brands publish, schedule, analyze, and manage reviews across 10+ social networks, serving 13,500+ customers worldwide via tiered subscription pricing and an AI-augmented feature set.
- Ownership category
- akta.pro rank
SocialPilot industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Social Media Management, Scheduling & Community Tools (BPAMALAJ)
- akta.pro secondary industry
- Social Media Reputation & Community Management (MPAAAOAI)
Keywords
Where SocialPilot is headquartered
LocationHeadquarters
- HQ city
- Walnut
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SocialPilot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model with tiered pricing plans based on features and number of social accounts. Plans include free trial with automatic renewal to paid subscription. Users can upgrade, downgrade, or cancel at any time with billing cycle-based changes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 14 days |
| Subscription | Annual | Subscription Plans |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
SocialPilot product offering
Product offeringCore offering
SocialPilot is a SaaS social media management platform that enables agencies and brands to publish, schedule, and analyze content across 10+ social networks (Facebook, Instagram, TikTok, LinkedIn, X, YouTube, Pinterest, Threads, Bluesky, Google Business Profile) from a single dashboard. It includes AI-powered content generation (AI Pilot), bulk scheduling for up to 500 posts, a unified social inbox, advanced analytics and reporting, review management, team collaboration, client approvals, and a White Label solution for agencies to resell under their own brand.
Product overview
SocialPilot is a comprehensive social media management platform designed for marketing agencies and brands to manage multiple social media accounts at scale. The platform consists of a core unified dashboard for publishing, analytics, engagement, and review management, complemented by platform-specific schedulers for Facebook, Instagram, and TikTok. Key modules include AI Pilot for content generation, AI Scheduler for optimal posting times, Bulk Scheduling for managing up to 500 posts at once, Social Media Calendar for visual planning, Analytics and Advanced Reports for performance tracking, Social Inbox for cross-platform engagement, and a complete Review Management suite (generation, management, and marketing). The platform also offers White Label solutions for agencies, free AI-powered content generators (Facebook, Instagram, TikTok, Twitter, LinkedIn, Threads), and an MCP Server for workflow automation. Integration ecosystem includes Canva, Shopify, Zapier, Google Drive, Dropbox, Box, Slack, and native support for 10+ social platforms.
Differentiator
Problem solved
Functional benefit
Brands
- AI Pilot: AI-powered content generation tool for creating engaging social media posts with captions and hashtags
- Social Media Inbox
- Review Management
- White Label Solution
Products and services
- SocialPilot Platform Core SaaS social media management platform that lets agencies and brands manage multiple social media accounts, publish and schedule content, analyze performance, engage with audiences, manage reviews, and collaborate with teams from one unified dashboard.
- White Label Solution Reseller-focused offering that lets agencies rebrand SocialPilot as their own product, including custom colors, logo, custom domain, white-labeled analytics reports, and dedicated account management with concierge onboarding.
- TikTok Scheduler Dedicated TikTok scheduling tool with direct publishing, AI-generated descriptions and hashtags, mobile reminders, bulk scheduling up to 500 posts, and content calendar integration, targeted at creators and agencies managing TikTok at scale.
- Facebook Scheduler Dedicated Facebook scheduling tool for publishing posts, Stories, Reels, and carousels with bulk scheduling support for up to 500 posts at a time.
- Instagram Scheduler Dedicated Instagram scheduling tool supporting posts, Stories, Reels, and carousels with AI-generated captions and hashtag suggestions.
- MCP Server Model Context Protocol server integration that automates social media workflows through AI-driven programmatic control, enabling programmatic publishing and management operations across connected social accounts.
- Review Management Suite Standalone review management product covering Review Generation (automated review request campaigns to CRM segments), Review Management (AI sentiment-based replies to Facebook and Google Business reviews), and Review Marketing (showcasing positive reviews on social media and websites).
- Listings Management Standalone product for creating and managing online business listings, enabling multi-location brands to keep local business information consistent across directories.
Quantifiable outcome
- Manage 100+ social media accounts efficiently without additional staff
- +3 more outcomes
Companies that use SocialPilot
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles3 records
SocialPilot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability5 records
Feature9 records
SocialPilot partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- CanvacoreNative integration with Canva for creating branded visuals, promos, and images directly within SocialPilot. Enables quick, consistent e-commerce posts with design capabilities embedded in the workflow.
- ZapiercoreZapier integration enables automation workflows connecting SocialPilot with thousands of other apps and services, allowing users to create custom automated sequences.
- ShopifycoreShopify integration specifically for e-commerce, enabling automatic product-to-social publishing and seamless store-to-social workflow for Shopify merchants.
- FacebookcoreNative Facebook integration for scheduling, publishing, analytics, and inbox management across Facebook Pages.
- InstagramcoreNative Instagram integration supporting posts, Reels, Stories, and carousels with tagging, location, and first comment features.
- TikTokcoreNative TikTok integration for video scheduling, direct publishing, privacy controls, and audience management.
- LinkedIncoreNative LinkedIn integration for professional content scheduling and publishing across personal profiles and Company Pages.
- YouTubecoreNative YouTube integration for video content scheduling and publishing.
- Google Business ProfilecoreGoogle Business Profile integration for local business listings management and review monitoring.
- Twitter/XcoreNative Twitter/X integration for post scheduling and publishing.
- ThreadscoreThreads integration for Meta's text-based platform scheduling.
- BlueskycoreBluesky integration for emerging decentralized social platform scheduling.
- PinterestcorePinterest integration for visual content pinning and scheduling.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
SocialPilot competitors and assessment
Company assessmentDirect peers
- Hootsuite: Hootsuite is the incumbent social media management platform offering publishing, scheduling, analytics, and engagement across multiple networks for agencies and brands. SocialPilot competes directly with Hootsuite on feature breadth, multi-account management, and reporting—and customers in SocialPilot testimonials explicitly benchmark against it.
- Sprout Social: Sprout Social is a social media management suite combining publishing, analytics, social inbox, and listening for brands and agencies. It overlaps SocialPilot on core SMM workflows, agency reporting, and inbox/engagement—cited in SocialPilot's own customer testimonials as a comparable alternative.
- Buffer: Buffer provides social media scheduling, publishing, and analytics primarily for SMBs and creators. It targets the same lower-priced PLG segment as SocialPilot and competes for the same freemium-to-paid conversion funnel across the major social networks.
- Later: Later is a social media management and link-in-bio platform with strong emphasis on visual networks (Instagram, TikTok, Pinterest). It overlaps SocialPilot on visual-content scheduling, multi-platform publishing, and analytics, particularly for creator- and brand-led use cases.
- Agorapulse: Agorapulse is a social media management tool built for agencies and SMBs with publishing, inbox, reporting, and team collaboration. It is one of the closest direct competitors to SocialPilot on the agency-focused SMM segment, including bulk scheduling and white-label-style reporting.
- Sendible: Sendible is a social media management platform targeted at agencies with multi-client dashboards, bulk scheduling, and branded reporting. Its agency-first positioning and white-label capabilities directly parallel SocialPilot's core go-to-market motion.
- Loomly: Loomly is a social media calendar and publishing tool for brands and agencies, featuring post ideas, approval workflows, and analytics. It competes in the same mid-market SMM segment as SocialPilot and is often listed alongside it in buyer comparisons.
- Zoho Social: Zoho Social is the social media management module within the broader Zoho business app suite, offering publishing, monitoring, and reporting for SMBs. It competes with SocialPilot on price-sensitive SMB customers, especially those already using Zoho's CRM or productivity tools.
- CoSchedule: CoSchedule offers a marketing calendar plus social scheduling and content workflow tools aimed at marketers and agencies. It overlaps SocialPilot on social publishing, calendar planning, and team workflows, particularly for content-driven marketing teams.
Broad incumbents
- HubSpot: HubSpot is a broad marketing, sales, and CRM platform with social media publishing and reporting inside its Marketing Hub. While not a focused SMM tool, it overlaps SocialPilot in social publishing and analytics and competes for the same mid-market and enterprise marketing budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SocialPilot social profiles
Digital presenceSocialPilot financial estimates
Financial estimateRevenue estimate
Valuation estimate
SocialPilot leadership team
Management profileNumber of profiles
Profiles2 records
SocialPilot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SocialPilot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SocialPilot
What does SocialPilot do?
SocialPilot is a SaaS social media management platform that enables agencies and brands to publish, schedule, and analyze content across 10+ social networks (Facebook, Instagram, TikTok, LinkedIn, X, YouTube, Pinterest, Threads, Bluesky, Google Business Profile) from a single dashboard. It includes AI-powered content generation (AI Pilot), bulk scheduling for up to 500 posts, a unified social inbox, advanced analytics and reporting, review management, team collaboration, client approvals, and a White Label solution for agencies to resell under their own brand.
Is SocialPilot a public or private company?
SocialPilot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SocialPilot founded?
SocialPilot was founded in 2014. It employs 101 to 250 people.
Where is SocialPilot based?
SocialPilot is headquartered in Walnut, United States, in the North America region.
How does SocialPilot make money?
One revenue line is on record: saaS Subscription.
Who are SocialPilot's main competitors?
Direct peers on record are Hootsuite, Sprout Social, Buffer, Later, Agorapulse, Sendible, Loomly, Zoho Social and CoSchedule. HubSpot is listed as a broad incumbent.
Does SocialPilot have an API?
No public API is recorded for SocialPilot.
What industry is SocialPilot in?
SocialPilot's product category is Social Media Management Software. Its primary akta.pro industry code is BPAMALAJ, Social Media Management, Scheduling & Community Tools, with a secondary code of MPAAAOAI, Social Media Reputation & Community Management. Its NAICS code is 5418 and its SIC code is 7310.