Mconomy
Mconomy is a Netherlands-based B2B omnichannel distributor of mobile accessories serving 200+ retailers and telecom operators across more than 15 countries, distributing third-party brands alongside its own BeHello and SoSKild brands, supported by AutoStore fulfillment and proprietary VMI software.
- Company typePrivate
- Founded2002
- HeadquartersNieuw-vennep, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mconomy does
Mconomy B.V. is a Netherlands-headquartered (Nieuw-Vennep) private B2B omnichannel partner specializing in mobile accessories and consumer electronics distribution, founded in 2002. The company serves more than 200 business partners across 15+ countries — including named enterprise customers such as KPN, Telenet, Belsimpel, and Bol.com — by aggregating top accessory brands (Apple, Samsung, JBL, Logitech, Oppo, Ideal of Sweden, Favolt) alongside two wholly-owned proprietary brands, BeHello (mainstream cases, chargers, power banks, smart trackers, digital photo frames) and SoSKild (premium protective cases with TÜV Nord-certified Pyramid Corners and Zigzag Protection technologies). Operations are powered by an AutoStore robotic storage and retrieval system at the Netherlands warehouse and a proprietary Vendor Managed Inventory (VMI) application for automated stock replenishment.
The company's core product surface consists of a B2B-exclusive webshop for registered partners, a public consumer webshop (mconomy.nl), and four branded service lines: Retail Services (VMI, planogram and POS optimization), ActivationBoxx (in-store activation campaigns), Webshop (development and maintenance), and Connect (a platform enabling partners to resell the Mconomy assortment). The integration of products from multiple leading brands combined with own-brand IP and operational SaaS (VMI) into a unified partner offering represents the company's principal value proposition for retailers and telecom operators.
Mconomy generates revenue through B2B wholesale hardware distribution, B2C e-commerce via the public webshop, and professional services for retail execution and campaign activation. Pricing is structured as registered-partner wholesale (transaction-based, with multi-year contracts and agreed payment terms) and unit-priced B2C consumer pricing through a Mollie-backed payment gateway, with free shipping thresholds of €25 on the consumer webshop and €100 on the business webshop. The company operates under two legal entities — Mconomy B.V. (trading) and Mconomy International BV (subsidiary) — and has 11–50 employees with no public funding history or institutional investors disclosed.
Mconomy firmographics
Firmographics- Name
- Mconomy
- Legal name
- Mconomy B.V.
- Website
- https://mconomy.nl
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mconomy is a Netherlands-based B2B omnichannel distributor of mobile accessories serving 200+ retailers and telecom operators across more than 15 countries, distributing third-party brands alongside its own BeHello and SoSKild brands, supported by AutoStore fulfillment and proprietary VMI software.
- Ownership category
- akta.pro rank
Where Mconomy is headquartered
LocationHeadquarters
- HQ city
- Nieuw-vennep
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Mconomy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- B2B Wholesale Distribution: Wholesale distribution of mobile accessories and consumer electronics to business partners, retailers, and registered B2B customers with attractive purchasing conditions
- B2C E-commerce: Direct consumer sales through public webshop (mconomy.nl) with various payment methods
- Retail Services: Managed Inventory and Point of Sale services including planogram solutions and store setup for retail partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | B2B Partner Pricing |
| Unit Pricing | Pay-as-you-go | B2C Consumer Pricing |
| Unit Pricing | Pay-as-you-go | Standard Shipping Netherlands |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Mconomy product offering
Product offeringCore offering
Mconomy is a Dutch B2B omnichannel partner that distributes mobile accessories and consumer electronics to retailers and business partners across more than 15 countries. The company operates a B2B webshop for registered business partners and a public consumer webshop, while offering retail services including Vendor Managed Inventory (VMI), planogram solutions, POS material, and in-store activations. It distributes its own brands (BeHello, SoSKild) alongside third-party brands such as Apple, Samsung, JBL, and Logitech, with inventory managed through an AutoStore robotic storage system.
Product overview
Mconomy operates as an omnichannel B2B partner in mobile accessories, offering a unified platform combining a dedicated webshop with integrated retail services. The core offering includes the B2B Webshop for wholesale purchasing of mobile accessories, supported by Retail Services (VMI application for inventory management and POS optimization), ActivationBoxx for campaign execution, Webshop development/maintenance services, and Connect for sales distribution. The company distributes two primary own brands: BeHello (practical and stylish accessories including cases, chargers, power banks, digital photo frames) and SoSkild (premium protection cases with proprietary Pyramid Corners and Zigzag Protection technology). Operations are powered by AutoStore robotic storage for logistics efficiency.
Differentiator
Problem solved
Functional benefit
Brands
- BeHello: Brand offering practical and stylish phone accessories including cases, screen protectors, chargers, cables, digital photo frames, and car chargers. Targets mainstream consumers with affordable, reliable mobile device accessories.
- SoSKild
Products and services
- BeHello
Quantifiable outcome
- Automated inventory management and full responsibility for optimal shelf yield
- +1 more outcomes
Companies that use Mconomy
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Mconomy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Mconomy partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- SoSKildcoreProprietary brand of mobile phone cases and accessories featuring Pyramid Corners® and Zigzag Protection® technologies, TÜV Nord certified for up to 200% improved impact resistance
- BeHellocoreProprietary brand offering practical and stylish phone accessories including cases, screen protectors, chargers, and cables at accessible price points
- MolliecorePayment service provider enabling secure processing of payments including iDEAL, credit cards, PayPal, and Bancontact
- ApplemajorBrand partner offering iPhone, iPad, and Apple Watch accessories including MagSafe compatible products
- SamsungmajorBrand partner offering Galaxy smartphone and tablet accessories
- JBLmajorAudio brand partner for speakers and headphones
- LogitechmajorBrand partner for computer peripherals and audio accessories
- OppomajorBrand partner for Oppo smartphone accessories
- Ideal Of SwedenmajorSwedish lifestyle brand partner for fashion-forward phone cases
- FavoltminorBrand partner for mobile accessories
- AutoStorecoreAdvanced robotic storage system provider enabling fast order processing, error minimization, and optimal warehouse space utilization
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Mconomy competitors and assessment
Company assessmentDirect peers
- Belkin: Belkin is a global mobile and consumer electronics accessories brand and distributor (cases, chargers, cables, audio), with both own-brand products and broad retail distribution. Highly comparable to Mconomy's mix of own-label and third-party brand distribution.
- Anker Innovations: Anker is a leading global mobile charging and accessories brand (Anker, Soundcore, eufy), competing across chargers, cables, audio, and smart home — directly overlapping Mconomy's product categories and B2B/B2C distribution model.
- Otterbox: Otterbox is a premium phone case brand with proprietary protection technology, distributed through telecom operators and retailers globally. Comparable to Mconomy via SoSKild's TÜV-certified protection cases and similar retail/telecom channel strategy.
- ZAGG (now Case-Mate parent): ZAGG/Case-Mate designs and distributes screen protectors, cases, and mobile accessories through telecom and retail channels. Closely comparable to Mconomy's mix of premium cases, screen protectors, and B2B retail distribution.
- Tech21: Tech21 is a UK-based premium phone case brand with proprietary impact-protection technology (FlexShock), distributed via telecom operators and retailers across Europe — directly comparable to SoSKild's TÜV-certified protective positioning.
- MobileFun: MobileFun is a UK-based online specialist retailer/distributor of mobile accessories with both B2C and B2B operations. Comparable to Mconomy via multi-brand accessory distribution and e-commerce-led B2B partner model.
- Krusell: Krusell is a Scandinavian mobile accessories brand (cases, leather goods) distributed through telecom operators and retailers across Europe. Comparable to Mconomy as a European own-label accessory brand with telecom-retail channel expertise.
- Incipio: Incipio designs and distributes phone cases and mobile accessories through carrier and retail channels in North America and Europe. Closely comparable to Mconomy in product category and B2B distribution approach.
- PopSockets: PopSockets is a branded mobile accessory company (grips, cases, wallets) distributed through telecom carriers and retailers globally. Comparable to Mconomy in the branded-accessory, retail-channel-driven model.
- Spigen: Spigen is a leading global phone case and accessories brand distributed through online and retail channels. Comparable to Mconomy via premium own-brand positioning (SoSKild analogue) and broad multi-channel distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mconomy social profiles
Digital presenceMconomy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mconomy leadership team
Management profileNumber of profiles
Mconomy subsidiaries and ownership
Company hierarchySubsidiaries3 records
Mconomy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mconomy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mconomy
What does Mconomy do?
Mconomy is a Dutch B2B omnichannel partner that distributes mobile accessories and consumer electronics to retailers and business partners across more than 15 countries. The company operates a B2B webshop for registered business partners and a public consumer webshop, while offering retail services including Vendor Managed Inventory (VMI), planogram solutions, POS material, and in-store activations. It distributes its own brands (BeHello, SoSKild) alongside third-party brands such as Apple, Samsung, JBL, and Logitech, with inventory managed through an AutoStore robotic storage system.
Is Mconomy a public or private company?
Mconomy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mconomy founded?
Mconomy was founded in 2002. It employs 11 to 50 people.
Where is Mconomy based?
Mconomy is headquartered in Nieuw-vennep, Netherlands, in the Europe region.
How does Mconomy make money?
Three revenue lines are on record. B2B Wholesale Distribution is the primary driver. The others are B2C E-commerce and retail Services.
Who are Mconomy's main competitors?
Direct peers on record are Belkin, Anker Innovations, Otterbox, ZAGG (now Case-Mate parent), Tech21, MobileFun, Krusell, Incipio, PopSockets and Spigen.
Does Mconomy have an API?
No public API is recorded for Mconomy.