The Mentholatum Company

What The Mentholatum Company does

The Mentholatum Company is a privately held US-incorporated consumer health and wellness company operating as a wholly owned subsidiary of Japan's Rohto Pharmaceutical Co., Ltd. Founded in 1889 as Yucca Company by A.A. Hyde in Wichita, Kansas and renamed The Mentholatum Company in 1906, the firm is headquartered at 707 Sterling Drive, Orchard Park, New York, with 101–250 corporate employees and global operations spanning 26 manufacturing facilities across 11 countries distributing to 150 countries.

Its core product portfolio spans OTC pharmaceuticals, healthcare, and cosmeceuticals: Rohto eye drops (described as the #1 eye drop brand in the world and #1 in Japan for 40 years), Mentholatum ointment, Oxy acne care, Natural Ice and Softlips lip balms, Red Cross Oral Care, pHisoderm facial cleansers, Fletcher's Laxative (since 1871), and Hada Labo Tokyo anti-aging skincare. The company also operates a B2B OEM contract manufacturing business producing lip care, cough/cold, pain relief, skincare, and first-aid products with turnkey capabilities including graphic design, labelling, blistering, shrink sleeves, and cartoning. R&D is centered in a Philadelphia laboratory, and the firm holds 8 US patents on Rohto eye drop formulations and designs.

The company makes money through three streams: (1) wholesale and retail sale of branded consumer health products across pharmacy, drugstore, and e-commerce channels (mentholatum.com); (2) OEM/professional services contract manufacturing for third-party brands; and (3) emerging medical-device sales, beginning with a non-invasive neuromodulation wearable for overactive bladder symptoms priced at 3,739 yuan (approximately 84,600 yen) launching in China in June 2026 under the Rohto parent. Customer segments include individual consumers (primary), B2B/OEM clients (secondary), and — following the Hydrox Laboratories acquisition — hospitals and healthcare companies for infection prevention products. Distribution is multi-channel: retail storefronts, owned e-commerce, OEM/B2B contracts, and direct medical-device sales in China. Compliance includes cGMP, FDQ registration, OSHA, RSPO membership, and CCPA, with recent NMPA Class II medical device registration secured in December 2025.

Name

The Mentholatum Company

Legal name

The Mentholatum Company

Website

https://mentholatum.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

101–250 employees

Short description

The Mentholatum Company is a 135-year-old US-based, Rohto Pharmaceutical-owned subsidiary that develops, manufactures, and distributes OTC pharmaceuticals, healthcare, and cosmeceutical products—including the world's #1 Rohto eye drops—to consumers across 150 countries, while also offering OEM contract manufacturing and emerging medical-device products.

Ownership category

akta.pro rank

Product category

Consumer Healthcare Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Pharmaceutical Preparation Manufacturing (325412)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Eye & Lip Skincare (CRABAAAC)

akta.pro secondary industries

Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD), Hand Sanitizers & Antibacterial Personal Care (CRADANAI), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Over-the-counter pharmaceuticals
• Consumer healthcare products
• Eye care formulations
• Lip care manufacturing
• OEM contract manufacturing

Headquarters

HQ city

East Kilbride

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branded Consumer Health Products: Sale of proprietary branded products including Mentholatum, Rohto eye drops, Oxy acne care, Natural Ice lip balm, Softlips, Red Cross oral care, pHisoderm, Hada Labo Tokyo, and Fletcher's products across retail channels worldwide.
2. OEM Manufacturing Services: Contract manufacturing services for other brands including lip care, cough and cold, pain relief, skin care, and first aid products. Capabilities include tubes, lip balms, face/body sticks, jars, bottles, pumps, graphic design, labelling, blistering, shrink sleeves, cartoning, and displays.
3. Medical Device Sales: Sale of non-invasive wearable medical devices for healthcare applications, starting with overactive bladder symptom management device priced at 3,739 yuan (approximately 84,600 yen) in the Chinese market.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Mentholatum Company manufactures and sells a portfolio of non-prescription pharmaceuticals, healthcare, and cosmeceutical products under multiple consumer brands (Rohto, Mentholatum, Oxy, Natural Ice, Softlips, Red Cross, pHisoderm, Fletcher's, Hada Labo Tokyo) covering eye care, cough/cold relief, acne treatment, lip care, oral care, facial cleansing, digestive health, and anti-aging skincare. The company also provides OEM contract manufacturing services for other brands producing health and wellness products across multiple formats including tubes, lip balms, sticks, jars, bottles, and pumps.

Product overview

The Mentholatum Company is a diversified consumer health and wellness company with a portfolio of non-prescription pharmaceuticals, healthcare, and cosmeceutical products. The product portfolio includes Rohto Eye Drops (the world's #1 eye drop brand), Mentholatum Ointment for cough and cold relief, Oxy for acne care, Natural Ice and Softlips for lip care, Red Cross Oral Care for oral health, pHisoderm for facial cleansers, Fletcher's Laxative for digestive health, and Hada Labo Tokyo for anti-aging skincare. The company also acquired Hydrox Laboratories for disinfectants and antiseptics. Products are marketed and distributed across 150 countries through 26 manufacturing facilities worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Mentholatum: The Mentholatum name has been trusted for generations for the relief of symptoms associated with coughs and colds.
• Rohto
• Oxy
• Natural Ice
• Softlips
• Red Cross Oral Care
• pHisoderm
• Fletcher's Laxative
• Hada Labo Tokyo
• Hydrox Laboratories

Products and services

• Mentholatum Ointment Traditional menthol ointment providing relief of symptoms associated with coughs and colds, trusted by consumers for generations. Sold over-the-counter through retail pharmacies, drugstores, and e-commerce.
• Rohto Eye Drops The world's #1 eye drop brand offering cooling eye drops and various eye care solutions including Max Strength, All In One, Cool Relief, Dry Aid, Digi Eye, and Optic Glow products with patented US formulations. Targeted at consumers seeking relief from eye strain, dryness, and other common eye conditions.
• Oxy Acne Care Scientifically-backed acne treatment solutions providing clearer skin through effective over-the-counter acne care products. Targeted at consumers seeking treatment for acne and breakouts.
• Natural Ice Lip Balm Everyday family lip balm providing protective care for lips. Sold for over 25 years through retail and e-commerce channels.
• Softlips Lip Balm Lip conditioning, hydrating, and protecting products designed to treat dry, damaged lips. Targeted at consumers seeking daily lip care.
• Red Cross Oral Care Oral care products providing effective relief from toothache pain, mouth sores, and denture discomfort. Sold over-the-counter through retail channels.
• pHisoderm Unique line of Restorative Facial Cleansers designed to bring skin back to its natural pH balance. Targeted at consumers seeking gentle, pH-balanced facial cleansing.
• Fletcher's Laxative Safe, gentle, natural digestive relief product for children. A trusted brand since 1871 sold over-the-counter.
• Hada Labo Tokyo Deeply hydrating anti-aging skincare solutions designed for radiant and youthful complexion. Targeted at consumers seeking advanced anti-aging skincare.
• OEM Contract Manufacturing Services Contract manufacturing services offered to other brands seeking production of health and wellness products. Provides turnkey capabilities across multiple product formats (tubes, lip balms, face/body sticks, jars, bottles, pumps) and packaging services (graphic design, labelling, blistering, shrink sleeves, cartoning, displays) from a 105,000 sq ft cGMP-compliant manufacturing center. Targeted at brand owners and private-label buyers.
• Hydrox Laboratories Infection Prevention Products Infection prevention and personal care products including high-quality disinfectants, cleaners, and antiseptics. Served to hospitals and healthcare companies through B2B channels.
• Overactive Bladder Neuromodulation Wearable Medical Device Non-invasive wearable medical device using neuromodulation technology for managing overactive bladder symptoms. Targeted at patients in the Chinese market requiring overactive bladder symptom management. The smart patch-type device represents Mentholatum's entry into the medical device category under its parent Rohto Pharmaceutical.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Australis Scientific Pty Ltd.coreTechnology or Integration · 1 December 2025Health tech venture originating from Harvard Innovation Lab that developed neuromodulation technology for the overactive bladder wearable device. Mentholatum entered partnership with Australis for technology development of the non-invasive wearable medical device launched through Rohto's Chinese subsidiary.
• Beijing InnoStim Technology Co. Ltd.coreTechnology or Integration · 1 December 2025Chinese manufacturing partner responsible for manufacturing the neuromodulation wearable device for overactive bladder symptom management. The device received NMPA Class II medical device registration approval in December 2025.
• Hydrox LaboratoriescoreStrategic or Co-development PartnerChicago-based company acquired by Mentholatum, a 100-year-old leader in infection prevention and personal care products. The acquisition enhances Mentholatum's offerings to include high-quality disinfectants, cleaners, and antiseptics, strengthening B2B sales to hospitals and healthcare companies.
• Roundtable on Sustainable Palm Oil (RSPO)minorStrategic or Co-development PartnerMentholatum is a member of RSPO, mandating rigorous adherence to internationally recognized sustainability benchmarks for palm oil sourcing. This strategic association facilitates transparent procurement methodology that prioritizes ecological equilibrium of global supply chains.
• Rohto Pharmaceutical Co., Ltd.coreOthersParent company of Mentholatum. Rohto announced Mentholatum's entry into Chinese market with wearable medical device in June 2026, representing Rohto's first step toward global expansion of its medical business through its subsidiary.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prestige Consumer Healthcare: US-listed specialty OTC consumer healthcare company with comparable portfolio of branded OTC products across eye care, lip care, oral care, skincare, and digestive health. Closely comparable business model: multi-brand OTC portfolio sold through mass retail and drugstore channels.
• Bausch + Lomb: Global eye health company and direct competitor to Rohto eye drops in ophthalmic consumer products, with comparable R&D-driven formulation pipeline and distribution through pharmacies and optical retailers worldwide.
• Blistex: Specialty lip care company competing directly with Mentholatum's Natural Ice and Softlips brands in mass retail and drugstore channels, with a comparable focus on medicated and specialty lip balm formulations.

Broad incumbents

• Chattem (Sanofi Consumer Healthcare): Sanofi's US consumer healthcare division operating Gold Bond, Icy Hot, and other OTC brands in pain relief and personal care, comparable in mass retail OTC positioning and brand portfolio breadth.
• Church & Dwight: Diversified consumer products company with Orajel and Batiste in comparable OTC and personal care categories, and similar mass retail distribution strategy across multiple brands.
• Johnson & Johnson Consumer Health: Global consumer health incumbent with overlapping OTC, eye care, skincare, and oral care product portfolios (e.g., Neutrogena, Listerine, Band-Aid), competing for the same shelf space and consumer wallet share.
• Bayer Consumer Health: Major OTC consumer health division (Aleve, Claritin, Alka-Seltzer, Coppertone) with comparable mass-market positioning and global distribution, competing across OTC categories including pain relief and personal care.
• Beiersdorf: Global skincare company behind NIVEA, Eucerin, and La Prairie, comparable to Mentholatum's Hada Labo Tokyo and pHisoderm brands in mass and premium skincare categories.
• Galderma: Dermatology-focused company with consumer skincare brands (Cetaphil, Differin OTC) comparable to Mentholatum's acne and skincare portfolio including Oxy and pHisoderm.
• Alcon: Global eye care company with consumer ophthalmic products (Systane, Opti-Free) directly competing with Rohto eye drops in the artificial tears and dry eye categories globally.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mentholatum Company