National Agents Alliance
National Agents Alliance is a private insurance marketing organization that distributes life, health, and wealth protection products through licensed independent contractor agents across all 50 states, supported by a proprietary CRM, training, and lead distribution platform.
- Company typePrivate
- Founded2002
- HeadquartersBurlington, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What National Agents Alliance does
National Agents Alliance (operating as "The Alliance") is a private insurance marketing organization founded in 2002 by Andy Albright in Union Ridge, North Carolina, and now headquartered at 1214 Turrentine Street, Burlington, NC. The company distributes life, health, and wealth protection products — including mortgage protection, final expense, indexed universal life (IUL), annuities, and estate planning services, plus supplemental coverages such as cancer/heart attack/stroke, accidental, hospital indemnity, and short-term care — through a network of licensed independent contractor agents operating across all 50 states. Per the company's published figures, it has helped more than 2.5 million families secure insurance coverage over its 20+ year history and works with 30+ top-rated insurance carriers including Mutual of Omaha, Foresters Financial, TransAmerica, F&G, Aetna, Aflac, AIG, Allianz, Lincoln Financial, and Humana. The company operates under a strategic alliance with Integrity Marketing Group and brands itself as "The Alliance, an Integrity Company."
The Alliance runs a proprietary technology ecosystem that supports its agent network: a custom-built CRM for client and prospect management, the ARC (Alliance Resource Center) platform that consolidates news, performance leaderboards, training, commission viewing, events, and carrier information, NAAU (The Alliance University) — an online training platform offering hundreds of courses — plus a contracting site for carrier credentialing and a lead distribution site supported by a Lead Performance Team. The headcount is 101–250 employees supporting the platform infrastructure, with the broader productive force being the independent contractor agent network.
Revenue is generated exclusively through commissions on insurance product sales placed by its independent contractor agents with carrier partners; agents purchase leads from the company and use the proprietary CRM/ARC tools to manage their book. The company does not publicly disclose pricing, commission structures, revenue figures, funding history, or institutional investors. Marketing channels include the corporate website, organic social media on Instagram/LinkedIn/Facebook, four annual national events, weekly training calls for agents, and a dedicated agent recruitment portal.
National Agents Alliance firmographics
Firmographics- Name
- National Agents Alliance
- Legal name
- National Agents Alliance
- Website
- https://naaleads.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- National Agents Alliance is a private insurance marketing organization that distributes life, health, and wealth protection products through licensed independent contractor agents across all 50 states, supported by a proprietary CRM, training, and lead distribution platform.
- Ownership category
- akta.pro rank
National Agents Alliance industry classification
Industry- Product category
- Life Insurance Distribution
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
- akta.pro secondary industry
- Insurance Leads, Introducers & Referral Networks (FSAEAMAB)
Keywords
Where National Agents Alliance is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National Agents Alliance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Insurance Product Commissions: The Alliance acts as a marketing organization for insurance carriers. The company and its affiliated independent contractor agents earn commissions from the sale of insurance products including mortgage protection, final expense, indexed universal life, annuities, and estate planning services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
National Agents Alliance product offering
Product offeringCore offering
National Agents Alliance operates as an insurance marketing organization that distributes life, health, and wealth protection products through a national network of licensed independent contractor agents operating in all 50 U.S. states. The company generates and routes qualified consumer leads to agents and equips them with proprietary technology tools (custom-built CRM, ARC platform, NAAU training university, contracting and lead sites) backed by over 30 partner insurance carriers including Mutual of Omaha, Foresters Financial, TransAmerica, F&G, Aetna, Aflac, AIG, and Allianz. Revenue is earned through carrier-paid commissions on sales of mortgage protection, final expense, indexed universal life, annuities, and estate planning products.
Product overview
National Agents Alliance operates as an insurance marketing organization offering a portfolio of life, health, and wealth protection products. The core product suite includes Mortgage Protection, Final Expense, Indexed Universal Life (IUL), Annuities, Estate Planning, and supplemental coverages such as Cancer/Heart Attack/Stroke Coverage, Accidental Policies, Hospital Indemnity, and Short-Term Care. The company distributes through independent agents who are supported by proprietary technology platforms including NAAU (training), Custom-Built CRM (client management), ARC (agent resource center), a Contracting Site (carrier credentialing), and a Lead Site (lead acquisition). The company partners with over 30 insurance carriers including Mutual of Omaha, Foresters Financial, TransAmerica, F&G, Aetna, Aflac, AIG, and Allianz.
Differentiator
Problem solved
Functional benefit
Products and services
- Mortgage Protection
Companies that use National Agents Alliance
Customer profileSegments3 records
Ideal customer profiles3 records
National Agents Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
National Agents Alliance partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, major and standard.
- Integrity Marketing GroupcoreStrategic alliance with Integrity Marketing Group enhances the company's ability to provide comprehensive life, health, and wealth protection solutions. The Alliance operates as 'an Integrity Company'.
- Mutual of OmahacoreInsurance carrier partner offering mortgage protection and other insurance products through The Alliance agent network.
- Foresters FinancialcoreInsurance carrier partner providing products through The Alliance agent network.
- TransAmericamajorLife insurance company partner offering products through The Alliance distribution network.
- F&G Annuities & LifemajorAnnuities and life insurance carrier partner.
- AetnamajorHealth insurance carrier providing coverage options through The Alliance agents.
- AflacmajorSupplemental insurance carrier partner.
- AIGmajorInsurance conglomerate providing various insurance products through The Alliance network.
- AllianzmajorGlobal insurance company partner.
- Allstate Health SolutionsstandardHealth solutions provider through Allstate.
- American Amicable GroupstandardInsurance carrier group providing products through The Alliance.
- Royal Neighbors of AmericastandardInsurance carrier partner.
- National Life GroupstandardInsurance and investment products provider.
- Nassau FinancialstandardFinancial services company partner.
- Lincoln Financial GroupmajorFinancial services and insurance company.
- AmericostandardInsurance products provider.
- HumanamajorHealth insurance company providing Medicare and health coverage options.
Scale indicators4 records
Recent moves7 records
Expansion highlights3 records
National Agents Alliance competitors and assessment
Company assessmentDirect peers
- Symmetry Financial Group: Large U.S. insurance marketing organization distributing life insurance, mortgage protection, and final expense through independent contractor agents nationwide — directly comparable business model and product mix to National Agents Alliance.
- SelectQuote: Direct-to-consumer and agent-based distributor of term life, final expense, and senior health insurance products; comparable in life and supplemental insurance distribution although with a stronger digital marketing emphasis than The Alliance.
- World Financial Group (WFG): Insurance marketing organization selling life insurance, retirement, and wealth products through independent agent networks — comparable IMO model and target customer base, with shared roots in Transamerica-aligned distribution.
- Senior Market Sales (SMS): IMO focused on serving independent agents in the senior market with life, annuity, Medicare, and final expense products; directly comparable in distribution model and product mix to National Agents Alliance.
- Liberty National Life Insurance Company: Career-agency life and supplemental insurance carrier that distributes through home-office and independent agents, with comparable final expense and mortgage protection focus and agent-led distribution.
Broad incumbents
- Primerica: Large publicly traded distributor of term life and investment products using a licensed independent representative model; broadly comparable field-force distribution but with a far larger and more mature footprint.
- Combined Insurance (a Chubb company): Supplemental insurance carrier and distributor using career and independent agents to sell accident, hospital indemnity, and life products; comparable in supplemental distribution even though backed by a major carrier parent.
- Transamerica: Major life insurance and annuity carrier and distribution partner of The Alliance, with significant independent agent distribution of mortgage protection and IUL; comparable product portfolio though operating as a carrier.
- Mutual of Omaha: Long-standing carrier partner of The Alliance, distributing life, Medicare supplement, and supplemental products through independent agent networks; comparable in product focus even though the carrier owns the underwriting risk.
Emerging players
- F&G Annuities & Life: Carrier partner of The Alliance that also distributes IUL and annuity products through IMO and independent advisor channels; comparable in product set but sits on the carrier side of the value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
National Agents Alliance social profiles
Digital presenceNational Agents Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Agents Alliance leadership team
Management profileNumber of profiles
Profiles10 records
National Agents Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Agents Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Agents Alliance
What does National Agents Alliance do?
National Agents Alliance operates as an insurance marketing organization that distributes life, health, and wealth protection products through a national network of licensed independent contractor agents operating in all 50 U.S. states. The company generates and routes qualified consumer leads to agents and equips them with proprietary technology tools (custom-built CRM, ARC platform, NAAU training university, contracting and lead sites) backed by over 30 partner insurance carriers including Mutual of Omaha, Foresters Financial, TransAmerica, F&G, Aetna, Aflac, AIG, and Allianz. Revenue is earned through carrier-paid commissions on sales of mortgage protection, final expense, indexed universal life, annuities, and estate planning products.
Is National Agents Alliance a public or private company?
National Agents Alliance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was National Agents Alliance founded?
National Agents Alliance was founded in 2002. It employs 101 to 250 people.
Where is National Agents Alliance based?
National Agents Alliance is headquartered in Burlington, United States, in the North America region.
How does National Agents Alliance make money?
One revenue line is on record: insurance Product Commissions.
Who are National Agents Alliance's main competitors?
Direct peers on record are Symmetry Financial Group, SelectQuote, World Financial Group (WFG), Senior Market Sales (SMS) and Liberty National Life Insurance Company. Broad incumbents are Primerica, Combined Insurance (a Chubb company), Transamerica and Mutual of Omaha. F&G Annuities & Life is listed as an emerging player.
Does National Agents Alliance have an API?
No public API is recorded for National Agents Alliance.
What industry is National Agents Alliance in?
National Agents Alliance's product category is Life Insurance Distribution. Its primary akta.pro industry code is FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators), with a secondary code of FSAEAMAB, Insurance Leads, Introducers & Referral Networks. Its NAICS code is 52421 and its SIC code is 6411.