Cemevisa
Cemevisa is a Madrid-based specialist B2B distributor of consumer electronics and home appliances, operating nine regional platforms across Spain and Portugal to serve appliance retailers and installers with 40+ manufacturer brands and proprietary warranty products.
- Company typePrivate
- Founded1963
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Cemevisa does
Cemevisa 2000, S.A. is a privately-held Spanish specialist appliance distributor (Distribuidor Especialista en Electrodomésticos) headquartered in Madrid, distributing consumer electronics and household appliances on a B2B basis to appliance retailers and installers across Spain and, through its Galicia platform, Portugal and Andorra. The company runs nine regional platforms — CentroMadrid, NorteBizkaia, Guipúzcoa, Cataluña, Rioja-Navarra, Aragón, Levante, Galicia and Baleares — each anchored by an operational office, and represents more than 40 manufacturer brands including AEG, Balay, Bosch, Cata, Edesa, Electrolux, Fagor, Hisense, LG, Liebherr, Midea, Samsung, Siemens, Teka, TCL and Whirlpool. Its portfolio spans three primary categories: Gama Blanca (white goods: refrigeration, cooking, laundry, dishwashing, air conditioning, heating), Gama Marrón (brown goods: televisions and audio) and Pequeño Electrodoméstico (small kitchen and personal care appliances), with a catalog size of at least 431 SKUs in the combi-refrigerator category alone.
The business model is wholesale distribution of third-party manufacturer brands to a captive retail-partner network called "Socios Kc", supported by an extensive authorized Technical Service Network (SAT) covering roughly 30 brands and proprietary warranty products (Garantía 3 and the September 2025-launched Garantía Kc, which extends coverage up to six years across a six-appliance kitchen combination). Revenue mechanics are hardware sales with quote-based B2B pricing negotiated directly with retail partners (not publicly disclosed); Cemevisa monetizes the distribution margin, manufacturer-funded promotional co-investment (cashback campaigns up to €3,000 on certain TV SKUs), and warranty/service fees on its partner base. Go-to-market is channel-partner-led: the company operates ~50+ active brand relationships as a distributor/reseller and drives loyalty through 35 consecutive annual incentive trips (a record 320 travelers in 2025), manufacturer cashback campaigns, sports sponsorships (kayaker Manu Garrido) and downloadable product catalogs.
Operationally, Cemevisa positions itself as an "Empresa Especialista en Distribución" — a specialist intermediary between manufacturers and a fragmented base of small/medium appliance retailers and kitchen installers — rather than as a consumer-facing retailer. The company is led by CEO Carolina Molas, has 51–100 employees and was awarded the 2025 La Razón Business Excellence Award for Growth, Expansion and Service Quality. Cemevisa is privately held, with no disclosed institutional investors, parent company, subsidiaries or capital-raising history.
Cemevisa firmographics
Firmographics- Name
- Cemevisa
- Legal name
- Cemevisa 2000, S.A.
- Website
- https://cemevisa.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cemevisa is a Madrid-based specialist B2B distributor of consumer electronics and home appliances, operating nine regional platforms across Spain and Portugal to serve appliance retailers and installers with 40+ manufacturer brands and proprietary warranty products.
- Ownership category
- akta.pro rank
Where Cemevisa is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices9 records
Markets served
Cemevisa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Appliance Distribution: Distribution of home appliances and white goods from multiple manufacturers to retail partners and installers across Spain. The company operates as an intermediary between appliance manufacturers and retail customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B appliance distribution pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Cemevisa product offering
Product offeringCore offering
Cemevisa is a B2B specialist distributor that supplies home appliances, consumer electronics, and small electrical appliances from more than 50 manufacturer brands to appliance retailers and installers across Spain via nine regional platforms. Its core offering combines multi-brand inventory, exclusive extended warranty coverage (Garantía KC up to 6 years on a complete kitchen of 6 appliances), authorized after-sales technical service for every distributed brand, and manufacturer-funded promotional campaigns for its "Socios Kc" partner retailers.
Product overview
Cemevisa is a specialist appliance distribution company (Distribuidor Especialista en Electrodomésticos) operating across Spain with regional platforms covering CentroMadrid, NorteBizkaia, Cataluña, Levante, Galicia, Aragón, Rioja-Navarra, Guipúzcoa, and Balearic Islands. The company distributes a comprehensive portfolio of home appliances organized into three main categories: Gama Blanca (white goods including refrigeration, cooking, laundry, dishwashing, air conditioning, and heating), Gama Marrón (brown goods including TVs and audio), and PAE (small electrical appliances including kitchen gadgets, personal care, and cleaning). The product portfolio spans over 50 categories including combi refrigerators, cookers, ovens, hoods, washing machines, dishwashers, air conditioners, and small kitchen appliances. The company represents over 50 major brands including AEG, Balay, Bosch, Cata, Edesa, Electrolux, Fagor, Hisense, LG, Liebherr, Midea, Samsung, Siemens, Teka, and Whirlpool. Services include technical support, extended warranties (Garantía KC), and manufacturer promotions.
Differentiator
Problem solved
Functional benefit
Products and services
- Garantía KC extended warranty program Exclusive extended warranty product offering up to 6 years of coverage for a complete kitchen equipped with 6 white goods appliances chosen from any brand in the Cemevisa catalog, providing additional after-sales protection for end customers and a differentiated value proposition for retail partners.
- Authorized Technical Service (SAT) network Authorized technical service and customer support for every distributed brand, providing repair services and spare parts through brand-specific service centers (e.g., SAT AEG, SAT Bosch, SAT LG, SAT Samsung, SAT Siemens, SAT Balay, SAT Cata, SAT Edesa, SAT Fagor, SAT Mepamsa, SAT Midea, SAT Moulinex, SAT Philips, SAT Rowenta, SAT Tefal, SAT Teka, SAT Whirlpool, SAT WMF, and many others), accessible to retail partners and end customers across Spain.
- Manufacturer catalog and downloads portal Digital repository of downloadable product catalogs and promotional materials (Outlet, Cocinas de ensueño, PAE, Electrónica de consumo) sourced from manufacturers including AEG, Bosch, Balay, Cata, Edesa, Fagor, Hisense, LG, Liebherr, Midea, Samsung, Siemens, Teka, and Whirlpool, supplied to retail partners to support their sales and merchandising.
- Manufacturer promotional campaigns (cashback, rebates, free installation, financing) Coordinated manufacturer-funded promotional programs distributed through Cemevisa to retail partners and end customers, including Hisense Mundial 2026 cashback up to 3,000 euros on TVs, TCL TV gift bundles up to 5,000 euros, Hisense refrigerator cashback up to 200 euros, Bosch fridge XXL cashback up to 250 euros, Bosch integrated kitchen cashback up to 1,000 euros, AEG cashback up to 700 euros, Balay Cristal Series electricity rebates, LG Lifetime Guarantee, LG Premium Service (installation and commissioning), LG Days 30-year celebrations, Bosch cashback up to 900 euros, and Hisense free premium installation on American-style refrigerators.
Quantifiable outcome
- 35th annual incentive trip with record 320 participants
Companies that use Cemevisa
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Cemevisa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cemevisa partnerships and signals
Strategic signalPartnerships
40 partnerships are on record, tiered minor and core.
- Manu GarridominorCemevisa sponsors elite kayaker Manu Garrido, multiple-time World Championship competitor, as part of their commitment to elite sports. The sponsorship was renewed in 2025 for another season.
- AEGcoreAEG is one of the primary appliance brands distributed by Cemevisa through their regional platforms across Spain.
- BoschcoreBosch is a major white goods brand in Cemevisa's portfolio, covering both full-line appliances and small appliances (PAE).
- SamsungcoreSamsung electronics and white goods are distributed through Cemevisa, covering both consumer electronics and home appliances.
- LGcoreLG air conditioning, consumer electronics, and white goods are distributed through Cemevisa's regional network.
- HisensecoreHisense consumer electronics and home appliances are featured in joint promotional campaigns including cashback offers up to 3,000 euros on TVs.
- SiemenscoreSiemens home appliances are distributed through Cemevisa across all regional platforms.
- BalaycoreBalay is a key Spanish appliance brand distributed by Cemevisa with promotional campaigns including electricity consumption rebates.
- LiebherrcoreLiebherr kitchen appliances and refrigerators are distributed through Cemevisa's catalog.
- TCLcoreTCL televisions are distributed through Cemevisa with promotional campaigns offering up to 5,000 euros in gifts.
- WhirlpoolcoreWhirlpool appliances are distributed through Cemevisa's network.
- EdesacoreSpanish brand Edesa and Edesa Confort (G.Atlantic) products are distributed through Cemevisa.
- FagorcoreFagor and Fagor Comfort appliance brands are distributed through Cemevisa.
- TekacoreTeka kitchen appliances including sinks, faucets, ovens, and hoods are distributed through Cemevisa.
- MideacoreMidea air conditioning and white goods are distributed through Cemevisa.
- ElectroluxcoreElectrolux appliances are distributed through Cemevisa.
- CatacoreSpanish brand Cata kitchen appliances including hoods, ovens, and sinks are distributed through Cemevisa.
- De DietrichminorDe Dietrich premium appliances are distributed through Cemevisa.
- RowentacoreRowenta small appliances and personal care products are distributed through Cemevisa.
- PhilipscorePhilips personal care and small appliances are distributed through Cemevisa.
- MoulinexcoreMoulinex small kitchen appliances are distributed through Cemevisa.
- KrupscoreKrups kitchen appliances including coffee machines are distributed through Cemevisa.
- TefalcoreTefal cookware and small appliances are distributed through Cemevisa.
- ArieteminorAriete small appliances are distributed through Cemevisa.
- SolacminorSolac small appliances are distributed through Cemevisa.
- TaurusminorTaurus home appliances are distributed through Cemevisa.
- RocacoreRoca sinks and faucets are distributed through Cemevisa.
- DaitsuminorDaitsu air conditioning and appliances are distributed through Cemevisa.
- FujitsuminorFujitsu air conditioning products are distributed through Cemevisa.
- ExquisitminorExquisit appliances are distributed through Cemevisa.
- MepamsaminorMepamsa extraction hoods are distributed through Cemevisa.
- PoalgiminorPoalgi kitchen accessories are distributed through Cemevisa.
- VivancominorVivanco appliances are distributed through Cemevisa.
- WMFminorWMF premium kitchen appliances are distributed through Cemevisa.
- BeurerminorBeurer personal care and wellness products are distributed through Cemevisa.
- Black&DeckerminorBlack&Decker power tools and appliances are distributed through Cemevisa.
- NilfiskminorNilfisk cleaning equipment is distributed through Cemevisa.
- Arregui HospitalityminorArregui hospitality appliances are distributed through Cemevisa.
- FMminorFM heating and ventilation products including fans are distributed through Cemevisa.
- FrigeluxminorFrigelux refrigeration products are distributed through Cemevisa.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Cemevisa competitors and assessment
Company assessmentDirect peers
- BCD (Barcelona Center Distribución): Multi-brand specialist distributor of consumer electronics and household appliances serving retail and installer partners across Spain. BCD is the closest directly-comparable Spanish distributor in business model, customer base (appliance retailers), and category breadth.
Broad incumbents
- Miró Electrodomésticos: Established Spanish appliance and consumer electronics retailer with physical and online channels distributing overlapping brand portfolios (Bosch, Siemens, LG, Samsung, etc.). While more retail- than distribution-tilted, Miró is a directly comparable counterparty for the same vendors and competitive set.
- Worten España: Iberian electronics and appliance retail chain (Portuguese-origin) operating across Spain with the same major brand relationships as Cemevisa. Significant overlap in product mix, target customer base (appliance retailers/installers and consumers), and exposure to OEM concentration risk.
- Milar (Grupo Milar): Spanish appliance and consumer electronics buying group representing hundreds of independent retailers with shared brand assortment. Competes with Cemevisa for the same retailer partners and brand authorizations across the Iberian market.
- Tien21: National Spanish retail chain and buying group specializing in white goods and small appliances. Overlaps with Cemevisa on principal brands, retail customer base, and aftermarket service positioning.
- Conforama España: Large-format furniture and major-appliance retailer operating across Spain with a similar white-goods product focus. Comparable on category overlap and the way OEMs allocate promotional co-investment.
- Euronics International: Pan-European buying group of independent appliance and consumer electronics retailers/distributors. Comparable as a competing channel that major OEMs route volume through for the Iberian and Southern European market.
- Expert International: European retail/distribution alliance for consumer electronics and home appliances. Comparable as a cross-border channel alternative to Cemevisa for OEMs targeting Iberian retail partners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cemevisa social profiles
Digital presenceCemevisa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cemevisa leadership team
Management profileNumber of profiles
Profiles1 record
Cemevisa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cemevisa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cemevisa
What does Cemevisa do?
Cemevisa is a B2B specialist distributor that supplies home appliances, consumer electronics, and small electrical appliances from more than 50 manufacturer brands to appliance retailers and installers across Spain via nine regional platforms. Its core offering combines multi-brand inventory, exclusive extended warranty coverage (Garantía KC up to 6 years on a complete kitchen of 6 appliances), authorized after-sales technical service for every distributed brand, and manufacturer-funded promotional campaigns for its "Socios Kc" partner retailers.
Is Cemevisa a public or private company?
Cemevisa is a private company. It is classified as management employee owned and is currently operating.
When was Cemevisa founded?
Cemevisa was founded in 1963. It employs 51 to 100 people.
Where is Cemevisa based?
Cemevisa is headquartered in Madrid, Spain, in the Europe region.
How does Cemevisa make money?
One revenue line is on record: appliance Distribution.
Who are Cemevisa's main competitors?
BCD (Barcelona Center Distribución) is listed as a direct peer. Broad incumbents are Miró Electrodomésticos, Worten España, Milar (Grupo Milar), Tien21, Conforama España, Euronics International and Expert International.
Does Cemevisa have an API?
No public API is recorded for Cemevisa.