Real Estate Skills

What Real Estate Skills does

Real Estate Skills is a privately held, founder-owned online education company that sells tiered annual-subscription training programs for aspiring and active real estate investors in the United States. The company is led by CEO and Founder Alex Martinez and Co-Founder Ryan Zomorodi, both of whom publicly cite verifiable operating track records (50+ deals completed in the founder's first year, 33+ personally acquired residential properties, multi-million-dollar investor status, and roles across a dozen states) that serve as the brand's primary credibility anchors. Content is delivered through a Kajabi-based learning management system featuring proprietary tooling including the MLS Offer System (a methodology and template framework for sourcing on-market and off-market properties without paid marketing), an ARV & Maximum Offer Calculator, a Pro Buy & Hold Calculator, a CRM Setup Service, and Credibility Packets for seller/buyer presentations. The company is incorporated in California as Real Estate Skills, Inc., headquartered at 4747 Morena Blvd #302, San Diego, and operates with a headcount band of 11–50 employees.

The product portfolio is structured as a three-tier ladder: the entry-level Pro Wholesaler Accelerator, the mid-tier Pro Wholesaler VIP, and the flagship Ultimate Investor Program, which bundles VIP with the Pro Fix & Flipper and Pro Buy & Hold modules. Add-on services include the Cash Buyers Concierge (CBC), which introduces student-sourced deals to vetted cash buyers and participates in a 50/50 joint-venture split on select assignments, plus CRM setup, business-entity formation guidance, and a custom website build for the top tier. The go-to-market combines a free MLS Offer System training video as a top-of-funnel lead magnet with an application-gated, consultative sales funnel that books prospects into a "FREE strategy session" before enrollment, supplemented by community-led retention through an active Mastermind Community and three weekly live coaching calls. Customers are individual investors—predominantly aspiring wholesalers, novice fix-and-flip operators, and rental-portfolio builders—who pay annually for 12-month access, with the company claiming it has served "thousands of students" across the U.S.

Name

Real Estate Skills

Legal name

Real Estate Skills, Inc.

Website

https://realestateskills.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Estate Skills is a San Diego-based online education company selling tiered annual-subscription training programs that teach wholesaling, fix & flip, and buy & hold real estate investing to thousands of aspiring U.S. individual investors, delivered via a Kajabi platform with proprietary deal-sourcing tools and a consultative sales funnel.

Ownership category

akta.pro rank

Product category

Real Estate Investment Education

NAICS

Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Investment Advice (6282), Real Estate (6500)

akta.pro primary industry

Real Estate & Property Services (EDABALAW)

akta.pro secondary industry

Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI)

Keywords

• Real estate education
• Wholesale training
• House flipping courses
• Rental property investing
• Real estate coaching

Headquarters

HQ city

Livermore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Educational Programs - Tiered Subscription: Multi-tiered educational programs with 12-month access to training content, tools, and resources. Programs include Pro Wholesaler Accelerator, Pro Wholesaler VIP, and Ultimate Investor, with escalating price points and support levels. Revenue is primarily program enrollment fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Real Estate Skills is an online education and coaching platform that trains aspiring individual real estate investors in three strategies: wholesaling, fix-and-flip, and buy-and-hold rental investing. Programs are delivered via a Kajabi-based learning system with 12-month access, proprietary tools (MLS Offer System, ARV/MAO calculators), weekly live coaching calls, and hands-on services such as the Cash Buyers Concierge that matches students with vetted cash buyers.

Product overview

Real Estate Skills is an online real estate investment education platform offering tiered training programs. The flagship offering is the Ultimate Investor Program™, which bundles three sub-programs—Pro Wholesaler VIP™ (wholesaling), Pro Fix & Flipper™ (renovation and flipping), and Pro Buy & Hold Program™ (rental properties)—alongside coaching, deal reviews, and proprietary tools. The platform also offers the standalone Pro Wholesaler Accelerator™ for beginners, a free training program, and add-on services including the Cash Buyers Concierge, CRM setup, business entity creation, and custom website building. Educational content is supplemented by a blog with articles and free calculators (ARV/MAO, deal analysis). The architecture is platform-plus-modules: a core comprehensive program with specialized sub-programs and supplementary tools and services.

Differentiator

Problem solved

Functional benefit

Brands

• Ultimate Investor Program: Comprehensive real estate investing program combining wholesaling, fix & flip, and buy & hold training with coaching, mentorship, and exclusive tools.
• Pro Wholesaler VIP
• Pro Wholesaler Accelerator
• Pro Fix & Flipper
• Pro Buy & Hold Program
• Cash Buyers Concierge (CBC)
• MLS Offer System

Products and services

• Ultimate Investor Program

Quantifiable outcome

• Students have closed deals ranging from $5,000 to $30,000+ per wholesale deal
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Expansion highlights5 records

Broad incumbents

• BiggerPockets: BiggerPockets is the largest U.S. real estate investing community and education platform, offering forums, podcasts, books, and paid tools for investors across strategies. It competes with Real Estate Skills for the same aspiring-investor audience but operates at much greater scale and with a freemium model that anchors the category's pricing expectations.
• FortuneBuilders (Than Merrill): FortuneBuilders is an established real estate education and mentoring company offering programs across multiple investment strategies, founded by TV personality Than Merrill. It competes in the same multi-strategy investor education category as Real Estate Skills but operates at a larger and more mature scale.
• Dean Graziosi: Dean Graziosi is a long-established personal-brand real estate educator with programs, books, and high-ticket masterminds covering real estate investing and personal development. He competes for the same aspirational investor demographic and is a benchmark for founder-led education brands at scale.
• Grant Cardone: Grant Cardone runs a large real estate and business education empire with training programs, coaching, and events targeting entrepreneurs and investors. While broader in scope, his real estate content overlaps with Real Estate Skills' buy-and-hold and wealth-building curriculum.

Direct peers

• Wholesaling Inc. (Brent Daniels): Wholesaling Inc. is a sales-led real estate education company focused on teaching investors how to find and assign wholesale deals, with tiered coaching programs and a strong founder brand. It overlaps almost directly with Real Estate Skills' Pro Wholesaler products and competes for the same entry-level investor lead flow.
• Pace Morby (Subto): Subto (led by Pace Morby) is a real estate education and community platform teaching creative financing and acquisition strategies, including subject-to and wholesale-style deal structures. It targets the same aspiring investor persona and uses a similar sales-led, community-supported GTM motion.
• Real Estate Underground (Jamil Damji): Real Estate Underground is a wholesaling and real estate investing education brand built around Jamil Damji's personal brand, with coaching, masterminds, and deal support services. It directly competes with Real Estate Skills for aspiring wholesalers, particularly in the entry-to-mid tier coaching segment.
• Flip Empire (Joe Bauer): Flip Empire is a house-flipping education and coaching brand focused on teaching investors how to find, fund, and flip properties for profit. It is comparable to Real Estate Skills' Pro Fix & Flipper program and targets the same fix-and-flip segment of aspiring investors.

Emerging players

• Roofstock Academy: Roofstock Academy is the education arm of Roofstock, a single-family rental investment marketplace, offering courses and content on rental property investing. It is comparable to Real Estate Skills' Pro Buy & Hold program and overlaps on the rental-investing audience.
• J Scott (FlipNerd): J Scott is a house-flipping and real estate investing educator offering books, courses, and the FlipNerd podcast/community. He targets a similar fix-and-flip and beginner investor audience and competes for organic search and podcast attention in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/realestateskills
• LinkedInlinkedin.com/company/realestateskills
• Xx.com/realest8skills
• Facebookfacebook.com/RealEstateSkillsdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate Skills