RE/MAX Shoreline

What RE/MAX Shoreline does

RE/MAX Shoreline is an independently owned and operated real estate brokerage franchise serving Maine and New Hampshire from its Portland, Maine headquarters and a secondary office in Portsmouth, New Hampshire. The firm delivers residential and commercial buyer and seller representation, property valuation, and transaction coordination through a network of 50+ licensed agents with designations spanning CRS, GRI, ABR, and SRS, plus multilingual coverage of English, Cantonese, French, Hebrew, Italian, Mandarin, and Spanish. Its customer base is fragmented and B2C — individual home buyers and sellers including first-time buyers, move-up buyers, retirement relocations, and second-home purchasers across 50+ cities and towns in both states.

The firm's core technology stack centers on the BoldTrail-powered property search platform with MLS data integration through PrimeMLS and Maine IDX, an in-beta AI-powered property search tool, and a seller-side home valuation engine leveraging ATTOM and Zillow AVMs. Buyer interest analytics track engagement from broad search activity to featured-buyer status, and OAuth-based Google and Facebook login streamline user capture. A 2026 expansion via partnership with RE/MAX Riverside brought the previously independent Riverside operation under the RE/MAX Shoreline umbrella as The Riverside Group, adding Mid-Coast Maine coverage.

RE/MAX Shoreline generates revenue through commissions on real estate transactions under independent contractor agreements with its agents, supplemented by the franchise and fee economics inherent to the RE/MAX model. Pricing is not publicly disclosed and varies by transaction value, property type, and agent agreement. Marketing is multi-channel, combining the proprietary shorelineagents.com site, MLS and aggregator syndication (including Zillow), agent-led social and personal branding, customer testimonials, and thought-leadership market reporting such as the Q3 2025 Maine market analysis.

Name

RE/MAX Shoreline

Legal name

RE/MAX Shoreline

Website

https://shorelineagents.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

RE/MAX Shoreline is an independently owned RE/MAX franchise brokerage operating in Maine and New Hampshire with 50+ agents who provide residential and commercial buyer and seller representation, supported by a property search platform and home valuation tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: RE/MAX Shoreline generates revenue through real estate commissions on property transactions. As a franchise of the RE/MAX brand, agents operate under independent contractor agreements and typically earn commission on completed sales. The company services both buyer and seller clients across residential, commercial, land, and rental property segments in Maine and New Hampshire.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RE/MAX Shoreline is a real estate brokerage franchise providing residential and commercial property transaction services across Maine and New Hampshire. Its offerings include buyer representation, seller representation, property valuation, MLS-based search across property types (single family, condos, commercial, mobile home, land, multi-family, rentals), and transaction management delivered through a network of 50+ licensed independent contractor agents. The firm leverages a BoldTrail-powered website with PrimeMLS and Maine IDX data, an AI-enhanced search (beta), and ATTOM/Zillow-powered home valuation tools.

Product overview

RE/MAX Shoreline operates as a residential and commercial real estate brokerage serving Maine and New Hampshire markets. The company offers a unified platform combining a property search website (powered by BoldTrail with MLS data from PrimeMLS and Maine IDX) with AI-enhanced search capabilities in beta, alongside a home valuation tool integrating third-party data services. The core offering includes access to approximately 50+ real estate agents providing buying and selling services, supported by market intelligence blog content. The property search platform serves as the primary customer-facing product, with the AI search feature representing an emerging capability, while the home valuation tool and agent services complement the core transaction capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Buckspan & Deering: Team under RE/MAX Shoreline led by Derrick Buckspan and Rich Deering specializing in real estate transactions.
• The Ranello Group
• The Donald & Lord Team
• Team Paladino
• Portland Maine Living

Products and services

• Property Search Platform Primary real estate listing search platform for Maine and New Hampshire properties supporting Single Family, Condos, Commercial, Mobile Home, Land, Multi-Family, and Rentals with filtering for price range, beds, baths, square footage, property style, and location. Used by individual home buyers and investors to discover available listings and initiate agent contact.
• AI Property Search (Beta) Beta AI-enhanced property search that supplements the classic search with intelligent matching and natural language query capabilities for buyers searching Maine and New Hampshire listings.
• Home Valuation Tool

Quantifiable outcome

• Single-family median sales prices in Cumberland County up 4.5% to $605,000 (Q3 2025)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• RE/MAX RiversidecoreStrategic or Co-development Partner · 19 May 2026RE/MAX Riverside has become The Riverside Group, RE/MAX Shoreline following an expansion into Mid-Coast Maine. This partnership extends RE/MAX Shoreline's geographic coverage into the mid-coast region, combining two established brokerage operations under the RE/MAX Shoreline brand umbrella. Brokers Sue and Don of RE/MAX Riverside join the expanded organization.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Keller Williams Realty: Largest real estate franchise by agent count in the US, operating a similar franchise-based brokerage model with independent contractor agents. Directly competes with RE/MAX Shoreline for agents and listings in Maine and New Hampshire.
• Redfin: Technology-led brokerage operating in select New England markets, offering reduced commission structures and a tech-forward consumer experience. Competes on consumer-facing search and lead conversion.
• Century 21: Global real estate franchise operating on a similar independent contractor model. Active in New England markets and competes for both agents and consumers against RE/MAX Shoreline.
• Sotheby's International Realty: Luxury-focused brokerage franchise with Maine presence, competing for high-end and waterfront listings in coastal markets that RE/MAX Shoreline also serves.
• Coldwell Banker: Established national real estate franchise with strong presence across the Northeast, including Maine and New Hampshire. Competes directly with RE/MAX Shoreline for residential listings and buyer representation.
• Compass: Tech-enabled national brokerage expanding aggressively into New England. Competes for agents (often recruiting top producers) and provides modern consumer-facing technology that pressures traditional brokerages.
• eXp Realty: Cloud-based brokerage with a low-overhead model and agent-centric revenue share. Directly competes with RE/MAX Shoreline for agent recruitment in Maine and New Hampshire.
• Better Homes and Gardens Real Estate: Franchise brokerage with regional offices in New England, operating a similar agent-driven model with brand-backed marketing. Competes for agents and listings in the same coastal and suburban markets.
• Berkshire Hathaway HomeServices: National brokerage franchise leveraging the Berkshire Hathaway brand, with New England offices competing in the same Maine and New Hampshire markets. Similar product offering and target customer base.

Others

• RE/MAX: Global franchisor of the RE/MAX brand under which RE/MAX Shoreline operates. Sets franchise fees, technology standards, and brand positioning that directly govern RE/MAX Shoreline's operating model and unit economics.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/remaxshoreline

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Shoreline